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Similar to Sefiani’s Mandy Galmes and Julia Hoy present 'Embedding Sustainability into your narrative:Are you ready to have an Authentic Conversation?' at Mumbrella CommsCon 2022.
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Sefiani’s Mandy Galmes and Julia Hoy present 'Embedding Sustainability into your narrative:Are you ready to have an Authentic Conversation?' at Mumbrella CommsCon 2022.
- 2. Communication that Matters Communication that Matters
- 3. Communication that Matters FEAR HOLDS PEOPLE BACK 80% believed that the majority of brands do not have a unique or genuine position on sustainability. 67% believed that most companies did not have an overarching vision for their sustainability commitments. 86% agreed that ‘driving positive change beyond your company’s footprint’ is needed to be recognised as a sustainability leader.’ Communication that Matters
- 4. Communication that Matters SUSTAINABILITY IS SILOED Communication that Matters “ Sustainability is still largely buried in corporate functions unless it is fundamental to a brand or company purpose. Financial Services sector respondent, Sefiani Sustainability Communications Survey, March 2022
- 5. Communication that Matters EMPLOYEES WANT TO BE ACTIVE PARTICIPANTS Communication that Matters What do employees want when it comes to sustainability? More opportunities to shape it. Industry respondent, Sefiani Sustainability Communications Survey, March 2022 “
- 6. Communication that Matters LEADERS NEED THE COURAGE TO COMMIT TO CHANGE Communication that Matters This is no longer a PR exercise. Scrutiny is high, there is no tolerance for greenwashing or spin. Leaders need to be willing to openly state aspirations and publicly hold themselves to account on the way there. Industry respondent, Sefiani Sustainability Communications Survey, March 2022 “
- 7. Communication that Matters EFFECTIVE COMMUNICATION IS KEY TO THE SUCCESS OF SUSTAINABILITY STRATEGY Communication that Matters
- 8. Communication that Matters SCORE Framework Simplify Make your purpose simple and convincing. Connect Make sure your purpose connects with practice. Own Boards need to own their company’s purpose. Reward Incentivise purposeful behaviour. Exemplify Tell great stories about your purpose.
- 9. Communication that Matters 01 Simplify ● Find your north star ● Create a platform for powerful communications CASE STUDY
- 10. Communication that Matters 02 Connect ● No disconnect between words and actions ● Employees need to be activated and ready to play a role in tangible targets CASE STUDY
- 11. Communication that Matters 03 Own ● Consistently show up ● Are accountable and answer tough questions ● Look outward ● Inspire their stakeholders CASE STUDY
- 12. Communication that Matters 04 Reward ● Give people a meaningful role to play ● Create campaigns that motivate and incentivise people to be part of the change CASE STUDY Our purpose is to make sustainable living commonplace
- 13. Communication that Matters 05 Exemplify ● Know where to differentiate yourself ● Keep it simple ● Reframe the conversations CASE STUDY
- 14. Communication that Matters SCORE Framework Simplify Make your purpose simple and convincing. Connect Make sure your purpose connects with practice. Own Boards need to own their company’s purpose. Reward Incentivise purposeful behaviour. Exemplify Tell great stories about your purpose.
- 15. Communication that Matters Key takeaways Ensure purpose and sustainability are working together. 1. A highly engaged and activated workforce is critical to success. 2. Leaders need to be visible and prepared for scrutiny. 3.
- 16. THANK YOU