This presentation is focused on the SEE - THINK - DO - CARE framework developed by marketer, Avinash Kaushik. For more about the framework, read his blog at http://kaushik.net.
16. See
Your largest addressable
qualified audience
Think
Your largest addressable
qualified audience with
some intent to buy
Do
Your largest addressable
qualified audience with
lots of intent to buy.
Care
Your current customers
with two or more
transactions
4 Audience Intent Clusters