Makermet Presentation of Don't Fink Nuffink! Wednesday 8th October 2014. Hosted by Second Wednesday, Nottingham www.makermet.com Find us on Twitter: @makermet Share your ideas: #makeitup

2. #MAKEITUP
#SECWED
@MAKERMET
WWW.MAKERMET.COM

3. “THE BEST IDEAS
I’VE HAD WERE ALMOST
THAT JUST FELL OUT
OF MY MOUTH”
KATIE EARY. FASHION DESIGNER.

4. @MAKERMET #MAKEITUP
WE’RE CREATIVE.
ANYTHING WE TOUCH
TURNS TO GOLD, RIGHT?
The creative process is fun and exciting.
Ideas flow easily from our minds, due only
to our immense creative genius(!)

5. @MAKERMET #MAKEITUP
• CREATIVE WORK IS HARD WORK
• WE CHASE THE EUPHORIA OF
GENERATING IDEAS
• WHEN THINGS GO RIGHT, IDEAS SPARK
EASILY IN OUR MINDS, AND FLOW INTO
OUR WORK
• IDEAS ARE EASY WHEN WE’RE
“IN THE ZONE”

6. @MAKERMET #MAKEITUP
“...A FEELING OF ENERGISED
FOCUS, FULL INVOLVEMENT
AND ENJOYMENT IN THE
PROCESS OF THE ACTIVITY.”
Mihály Csíkszentmihályi, American-Hungarian
psychologist, 1990

7. @MAKERMET #MAKEITUP
TO KEEP WORKING
IN THE ZONE
Certain things need to be just right

8. @MAKERMET #MAKEITUP
• A CLEAR SET OF GOALS AND PROGRESS
• CLEAR AND IMMEDIATE FEEDBACK
• A GOOD BALANCE BETWEEN SOLVING
THE PROBLEM AND YOUR OWN SKILLS
• FIERCELY DEFENDED CREATIVE SPACE!

9. @MAKERMET #MAKEITUP
LACK OF FLOW
LEADS TO CREATIVE
BLOCK
Why we lose our flow and things
stop turning to gold

10. @MAKERMET #MAKEITUP
THE CREATIVE PROCESS...
• INVOLVES DOING THINGS THAT WE
HAVEN’T TRIED BEFORE - SCARY!
• CAN EASILY LEAD TO FRUSTRATION
AND PROCASTINATION
• NEEDS TO REWARD US TO GIVE US THE
CONFIDENCE TO PURSUE AN IDEA

11. @MAKERMET #MAKEITUP
CREATIVE BLOCK IS
A SUBJECTIVE STATE
OF MIND
A failure to unlink the problem from
an emotional response

12. @MAKERMET #MAKEITUP
CREATIVE BLOCK -
METHODS OF ESCAPE
(EASY)
Go for a walk, tidy up, speak to someone
you know will disagree with you.

14. @MAKERMET #MAKEITUP
“A COMPUTER IS NOT
THE BEST TOOL FOR
CREATIVITY”
Computers will not take risks,
tell stories, get paint on your hands
or skim stones with you

18. @MAKERMET #MAKEITUP
@DOMINICWILCOX

19. @MAKERMET #MAKEITUP
METHODS OF ESCAPE
OBLIQUE STRATEGIES
The tools needed to solve problems may already
exist, but you might need to look somewhere
different to find them...

24. @MAKERMET #MAKEITUP
HOW CAN WE
REALISE THE “SHAPE”
OF A SOUND
as far as we are aware, there is no audio plugin
for Adobe Illustrator.

27. @MAKERMET #MAKEITUP
IS THE CONCEPT
BETTER THAN
THE REALISATION?

28. @MAKERMET #MAKEITUP
A PROBLEM SHARED

29. @MAKERMET #MAKEITUP
COLLABORATION
DOES NOT HAVE TO BE
DESIGN BY COMMITTEE
i.e. watching helplessly as your project is derailed.

34. @MAKERMET #MAKEITUP
FOCUS GROUPS...
ARE USEFUL BUT BE
CLEAR WHAT YOU WANT
TO GET OUT OF THEM
Seek insights, shared experience and opinions.

35. “THE SMARTEST PEOPLE
WORK FOR OTHER PEOPLE.”

36. @MAKERMET #MAKEITUP
SOCIAL INNOVATION

37. @MAKERMET #MAKEITUP

38. “WE CONDENSED 12 MONTHS
OF RESEARCH INTO JUST
WELLA SHOCKWAVES (P&G)

41. @MAKERMET #MAKEITUP
COULD AGENCIES
HARNESS THE POWER OF
SOCIAL INNOVATION?
YES.

42. @MAKERMET #MAKEITUP
• INTERNAL (MULTI-SITE?) COMMUNICATION
• TO AID USER PROFILING IN A
UX DESIGN PROCESS
• AS A FOCAL POINT FOR COLLABORATION
DURING AGILE DEVELOPMENT PROJECTS

43. @MAKERMET #MAKEITUP
ORIGINAL IDEAS

44. MARK TWAIN
“THERE IS NO SUCH THING
AS A NEW IDEA.”
“We simply take old ideas
and put them in a sort of
mental kaleidoscope.”

45. “DESIGN IS ABOUT
SOLVING PROBLEMS.
IF WE LIVED IN PERMANENT
PROBLEMS LEFT TO SOLVE”
THERE’D
BE NO
IAN ANDERSON. THE DESIGNERS REPUBLIC.

46. @MAKERMET #MAKEITUP
FUTURE?

47. #MAKEITUP
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