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My product is sustainably made jewelry that contains a replaceable charm to track location and call police. It aims to decrease human trafficking, kidnapping, and improve women's safety while benefiting the environment through its use of recycled materials and sustainable design. The target market is female young adults who are interested in sustainability, jewelry, personal safety, and an active lifestyle. The product differentiates itself by being customizable jewelry that provides safety features without health monitoring.
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Practically Useful
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Secured
- 1. Secured A Company Dedicated to Safety and Sustainability
- 2. Problem Human trafficking, kidnapping, and women's overall safety are significant issues in the world today. About 800,000 men, women, and children are trafficked across borders each year-most of that number being women. Another extensive issue occurring today is environmental deterioration due to factors such as climate change and pollution. My product will work to decrease these extensive problems.
- 3. Solution My product is sustainably made jewelry created from recycled products. The jewelry contains a replaceable charm tracks your location and can call the police This product design would create a safer environment and lifestyle and less pollution/waste globally by using sustainable materials that benefit the environment and give women a reliable form of protection that they can always have with them.
- 4. Market My niche target market is female young adults ages 15-35. Interests could include sustainability, everyday use of jewelry, individual safety, and physical activity. This product is different from others because it is not used for health purposes, it is customizable, has replaceable and small charms, is sustainable as well as ethical, and comes in many different forms (necklace, earrings, bracelet)
- 5. Prototype