Section 1 sustainability brand
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The document proposes creating a food forest in Fingal, Ireland through a community engagement campaign and seeking funding from Fingal County Council. It discusses sustainability concepts and case studies of regenerative and ecotourism projects. The goal is to benefit future living by supporting human thriving and happiness in both the present and long term.
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Section 1 sustainability brand
- 1. ‘The creation of a thousand forests is in one acorn’ Ralph Waldo Emerson
- 2. - Sustainability – As a Brand - ArtisanArmy – Sustainability Concept Project - Proposal – The Fingal Food Forest - Campaign Plans – Community Engagement - The Ask – Fingal County Council - Case Studies – Projects / Regenerative / Ecotourism - Benefits – For Future Living
- 4. 4/20/20154 Apollo 8 The second human spaceflight mission in the United States Apollo space program. Launched on Dec 21, 1968, The first manned spacecraft to leave Earth orbit, reach the Earth's Moon, orbit it and return safely to Earth.
- 5. 4/20/20155
- 6. 4/20/20156 Sustainable Brand: ‘A better brand that endures by respecting & delighting all stakeholders in both this & future generations.’ Sustainable: Enduring. To support our human need to thrive physically, but also to experience our full potential for happiness and well being in both the present and for the very long term.
- 7. 4/20/20157 Sustainable Brand: ‘A better brand that endures by respecting & delighting all stakeholders in both this & future generations.’ Sustainable: Enduring. To support our human need to thrive physically, but also to experience our full potential for happiness and well being in both the present and for the very long term.
- 8. 4/20/20158 Sustainable Brand: ‘A better brand that endures by respecting & delighting all stakeholders in both this & future generations.’ Sustainable: Enduring. To support our human need to thrive physically, but also to experience our full potential for happiness and well being in both the present and for the very long term.
- 9. 4/20/20159 Sustainable: Enduring. To support our human need to thrive physically, but also to experience our full potential for happiness and well being in both the present and for the very long term. Sustainable Brand: ‘A better brand that endures by respecting & delighting all stakeholders in both this & future generations.’
- 10. 4/20/201510 Sustainable Development: Development which meets the needs of today without compromising the ability of future generations to meet their own needs. Principle of sustainable development will be embedded in the objectives of the Plan by promoting & encouraging the integration of economic, environmental, social and cultural issues to ensure the needs of all communities are met.
Editor's Notes
- Thanks for the opportunity to be here today Brief personal & professional introduction Why setup Artisan Army? to get people passionate about our natural surroundings, sustainability & quality of life issues. The primary objective of which is to establish a national concept project on sustainable living Specific focus on intrinsic value I was excited to read through Development Plan 2017 – attended event in Balbriggan – experience A sustainability concept project proposal – can bring the Dev Plan to life
- In terms of content I understand I have about 15 minutes To get through everything I suggest a Q&A session at the end But if you need clarification on any point please shout out Talk through core content I have included case studies for context & hope to share with you at the end if we have time. Benefits (more detail) & SWOT analysis in terms of - Why Fingal?
- 3 pillars to sustainability: ENVIRON – every life system is in decline & ecological deficit SOCIAL – Passing debt of today to future generations ECONOMIC - Thomas Picketty – inequality equation R > G I would to look at its history, where it started & where we have come since then Examine the context in which it is being used today to communicate the challenges of our time
- One of the most famous images of all time Nature photographer Galen Rowell declared it "the most influential environmental photograph ever taken.“ Credited with the beginning on the environmental movement While viewing the Earth from space some astronauts report a cognitive shift in awareness - overview effect. The experience refers to seeing first hand the reality of the Earth in space, which is immediately understood to be a tiny, fragile ball of life, shielded & nourished by a paper-thin atmosphere in one self regulating system.
- Nearly 50 years later We can all view - in HD quality the majesty of earth from space in real time from ISS Activated 1 year ago TODAY! (Apr-14) 47m unique views to date This evening – go home – turn off lights – put some good music on - & watch!!! A challenge & a question? - to see if it does not push some buttons in you With the world at our finger tips ignorance is no longer an excuse Will this be the catalyst for a global awakening of awareness / consciousness?
- Companies now leveraging the green or sustainable image in branding Including some of Irelands biggest industries - food Origin Green / Harvest 2020 / high quality emotive production campaign / Saoirse Ronan Sustainable Brands a learning, collaboration & commerce community – Fortune 500. Empowering brands to prosper by leading the way to a better world.
- Tourism is also leveraging the green image . . . Literally! A lot of how brand Ireland is positioned internationally is based on a clean, green, welcoming , happy country
- An animated video showcasing Ireland's strengths and highlighting the qualities that make this country a great place to be. James Vincent McMorrow Higher Love Explicitly references sustainability – linking food & tourism
- Fingal is also embarking on a Sustainable tourism project Supported by DIT are working on a new tourism project - planning for the future of tourism
- Excited to receive the new development plan booklet Recently attended the public consultation in BB Sustainable development - the integration of economic, environmental, social and cultural issues (2) Climate adaptation - reduced carbon emissions - energy, land use planning, transport, waste Mgt. biodiversity (3) Social inclusion – the wellbeing of individuals, families, social groups and communities. (AT ODDS WITH THE MARKET) (4) High quality design - improves our quality of life I would posit - a concept project in sustainability can bring the Dev. plan to LIFE.