This document describes a personal safety app called Watch Over Me created by SecQme. It begins by providing background on dangerous situations faced by the founder James and CMO Xin-Ci that motivated creating the app. It then summarizes global crime statistics and the large number of smartphone users to demonstrate the potential market. The document outlines key features of Watch Over Me including automatic emergency notifications, video/audio recording, and GPS tracking. It highlights the product, distribution network, and strong team as reasons for success in this market. SecQme has applied for patents and received various awards. The goal is to achieve 1 million downloads and 25,000 paid users.

1. Watch Over Me
MOVE ABOUT SAFELY
WE’VE GOT YOU COVERED

2. IN 2009, JAMES & HIS FAMILY
LOST CONTACT WITH HIS
SISTER FOR 3 DAYS.

3. SHE WAS INVOLVED
IN A CAR CRASH.

4. IN MAY 2012, XIN-CI (our CMO)
MET JAMES AT A
CONFERENCE IN
KUALA LUMPUR.

5. SHE WAS ROBBED +
ABDUCTED
IN HER OWN CAR.

6. THANKFULLY,
SHE ESCAPED.

7. EACH YEAR...
468,000 HOMICIDES
12,500-25,500 ABDUCTIONS
250,000 CASES OF RAPE
SOURCES: UNODC, FREE LEGAL THINKING, UNITED NATIONS

8. NOT INCLUDING...
VIOLENT CRIMES
ROBBERIES
UNREPORTED CRIME
(IN THE USA ALONE, OVER 3 MILLION VIOLENT CRIMES GO UNREPORTED EACH YEAR)

9. IN 2011...
237.7M ANDROID USERS
93.1M iOS USERS
SOURCE: Canalys (http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011)

10. WHAT ROLE CAN TECHNOLOGY PLAY
IN HELPING VICTIMS OF
THESE DANGEROUS SITUATIONS?

11. 80 MILLION
SMARTPHONE
USERS
WHAT ABOUT THE REST OF THE USA?
SOURCE: COMSCORE (http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Mobile_Future_in_Focus)

12. LIFE360
817 MILLION
SMARTPHONE
USERS
WHAT ABOUT THE
REST OF THE WORLD?
SOURCE: BUSINESS INSIDER (http://www.businessinsider.com/the-future-of-mobile-deck-2012-3)

13. 20 MILLION PEOPLE
IN THE USA USE LIFE360.
BUT IT IS NOT EFFECTIVE IN THESE
POTENTIALLY DANGEROUS
SITUATIONS.

14. INTRODUCING
Watch Over Me
BY SECQME

15. 3 THINGS TO WIN
IN THIS MARKET
1. PRODUCT
2. DISTRIBUTION
3. GREAT TEAM

16. WE HAVE A
GREAT PRODUCT
(PATENT-PENDING IN USA, EUROPE, CHINA, INDIA + MALAYSIA)
(Award Winning, GIST-Tech I, Demo Asia, CNN, VentureBeat, YouNoodle)
I'm liking this app a lot!!! Great personal safety app It
I'm glad I happened to find Works! The best personal
it. safety app I've ever tried!
Nancy from Canada via Milos – 28-Dec-2011
Email Android Market
SecQ.me should come as Personal safety is
pre-installed on every something that means a
Android phone! lot to me. Thanks secQme
Jess, Android Market
Igor – 12-Jan,2012
iPhone App Store

17. PCT
International Preliminary Report on Patentability
All 19 claims is Novel, have inventive step, and industry applicable

18. GPS Tracking
Auto Video + Audio
Recording
Alert Safety Contacts If
In Danger
Trigger an emergency
response via an external
device
Trigger emergency
response without user
intervention

19. Auto notify our love one when we are in
danger,
without intervention

20. First Runner Up,
CRDF GISTech-I
Competition, Turkey
EXTENSIVE R&D Top 5 Malaysian
PATENT APPLICATIONS Companies to the
Silicon Valley , selected by
Jeff Hoffman
CEO of Priceline.com
GOAL:
1M DOWNLOADS
25,000 PAID USERS
Top 5 Finalists Ericsson
Application Awards
BETA:
40,000 USERS
Venture Beat’s
“King of Code” for
August 2011
KICKSTART GLOBAL
ZERO MARKETING EFFORTS
MARKETING
JAN SEPT OCT
2011 2012 2013

21. Trigger emergency easliy
Shake to trigger
emergency
SecQ.me
Wristband

22. WE HAVE A SOLID
DISTRIBUTION PLAN

23. TARGET CPA =
<$30
1. DIRECT TO CONSUMER
2. BUNDLED WITH TELCOS
FREE OF
3. INSURANCE PACKAGES CHARGE

24. ONLINE VIRAL
MOBILE
MARKETING
ADVERTISING
1. DIRECT TO CONSUMER
GOOGLE AD
NETWORK
FACEBOOK ADS +
PROMOTED POSTS
OFFLINE PR CAMPAIGNS

25. 2. BUNDLED WITH TELCOS /
SERVICE PROVIDERS

26. 3. INSURANCE COMPANIES

27. PRODUCT
ADD-ONS + EXPANSION

28. Family Watch
for family
• Monitor your love one in real time
• Setup multiple safety zones
• Configurable check in / check out time
per Safety Zone
• Notification via SMS/Email, if you love
one:
• Step in/Step out the zone
• Not in the Zone on agree time
• Lost contact with love one

29. WatchOverMe
PANIC BUTTONS + WristBand

30. ALSO, WE HAVE
A GREAT TEAM

31. MANAGEMENT TEAM
CO-FOUNDER +
FOUNDER + CEO COO
MARKETER
PR + SOCIAL TECHNICAL DEVELOPMENT
MEDIA
DESIGNER SENIOR JUNIOR
DEVELOPER DEVELOPER

32. ADVISORS
Jeff Hoffman (Priceline CEO, ColorJar.com Founder) Khailee Ng (CEO & Founder of SAYS.com, Co-Founder of
Jeff Hoffman is an accomplished entrepreneur and innovator in YouthAsia)
the fields of Internet, e-commerce and entertainment. Having Khailee co-founded two successful Malaysian tech startups:
launched his first software company while he was still a student SAYS.com, a social news site which provides social media
at Yale University, Hoffman has founded and grown a series of content distribution for 70 of Malaysia’s largest
successful startup companies (including Priceline.com) in his advertisers, and, Groupon Malaysia, which was originally
career, guiding his companies to both acquisitions and public started as GroupsMore before being acquired by Groupon. He
offerings. For his efforts, Jeff received a Lifetime Achievement is also an investor in up and coming startups like
Awards in Entrepreneurship from the National CEO Council in iMoney.my, and the recipient of the HSBC Young
2010, and was also inducted into the Hall of Fame for Entrepreneur Award, the first and only time a Malaysian
Entrepreneurs by the international association of college received this. In his free time he travels, learns, and
entrepreneurs in 2010. shares, most recently being invited by Sir Richard Branson’s
Jeff is currently a founder and partner in ColorJar, a venture to his private home in Necker island to explore how Virgin’s
accelerator firm that helps entrepreneurs and small business Non-profit efforts can better engage the social media
owners launch and grow business ventures. In this generation. Khailee has been advising the SECQME team
capacity, Jeff works as a virtual CEO with startup companies all since October 2012.
over the world to help turn great ideas into profitable
businesses.
Jeff has been advising the SECQME team since December
2011. (Ref: http://angel.co/jeff-hoffman#advising)

33. JAMES.KHOO@SECQ.ME
+60 16 238 9788