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SECONDARY RESEARCH.

  Audiences of Pop-Punk.
HISTORY.

The first seen origins of Pop punk music was when The Ramones came in
the late 60’s and early 70’s because they used a fast melodic melody to
liven up the music. Later on the music started attracting more people
with bands like the Buzzcocks, The Jam, The Rezillos . By 1994, pop
influenced punk music was quickly growing in popularity and gaining
mainstream acceptance. Many of these bands grew from the California
punk scene of the 1980s like GreenDay and The Offspring who were
followed by Blink -182 who helped revive interest in punk rock in the
1990s.The mainstream peak of Pop Punk music came with there lease of
Blink-182’s “Enema Of The State” with timeless shits like All The Small
Things and more. Bands like New Found Glory, Sum41, Yellowcard and
more. Pop punk today is staying fresh by mixing with other genres like
Emo, Metal and more. This movement have produced a new breed like A
Day To Remember, Man Over board, Title Fight, The Wonder Years and
many more
The original culture came from the punk side of being a rebel and
following no rules you could see this in the clothing but as it developed
with pop that have become a more of Fun loving and good times feel but
there are still under tones of rebels and not following instructions.
AUDIENCES.

Over the years the audience for pop -punk has become more
broader and now there isn’t just one group that listens to that
type of music its split between different social groups and
stereotypes…
                             Alternative.
                                Emos.
                             Scene Kids.
                               Skaters.
                             Metalheads.
EMOS.

T h e l a st c o u p l e o f y e a rs h av e s e e n t h i s g ro u p g o f ro m m a r g i n a l to p ro to - m a i n s t r e a m – t h e y
h av e , a t t h e v e r y l e a st , ga i n e d m u c h w i d e r c u l t u ra l c u r r e n c y. B a n d s l i ke Fa l l O u t B o y a n d M y
C h e m i c a l Ro m a n c e h av e a l s o p ro v i d e d a c h a r t p r e s e n c e a n d p u b l i c a t i o n s l i ke t h e N M E h av e
g i v e n e m o m u s i c a m a s s i v e b o o st . B u t f i rst , t h e b a s i c s : e m o i s s h o r t fo r ‘e m o t i o n a l ’. O n a l e s s
p o s i t i v e n o te , t h e y h av e b e e n l i n ke d w i t h s e l f - h a r m i n g a n d s u i c i d e b y t h e m o r e r i g h t - w i n g
m e d i a o f l a te , b u t t h i s a tte n t i o n o n l y h e i g h te n s t h e i r p o p u l a r i t y a m o n g y o u t h s w h o wa n t to
b e l o n g to a ‘s u b ’ c u l t u r e . Yo u ’ l l s e e E m o s e v e r y w h e r e : t h e y ’r e t h e k i d s w i t h d y e d b l a c k h a i r
a n d a l o n g f r i n g e w h i c h s e r v e s a s a b a r r i e r b e t w e e n t h e m a n d t h e c r u e l o u t s i d e wo r l d , o f te n
we a r i n g s u p e r - t i g h t b l a c k j e a n s te a m e d w i t h k i d d i e c e n t r i c c a r to o n s , c h e c ke r b o a r d p a tte r n s
a n d s k u l l s . T h i s s u b - g r o u p , w h i c h b ra n c h e s o f f f ro m Yo u n g A l t s a n d M e ta l h e a d s i s w i l f u l l y
u n f l a m b o ya n t ( d e s p i t e t h e c a r to o n s a n d t h e c h e c ke r b o a r d s ) . W h i l e a Tr i b e i n i t s o w n r i g h t ,
‘e m o ’ i s u s e d l e s s d i s c r i m i n a t i n g l y a s a te r m o f r i d i c u l e b y o t h e r s . E m o k i d s a r e o n t h e
r e c e i v i n g e n d o f a b u s e n o t o n l y f ro m To w n i e s b u t a l s o f ro m t h e M e ta l h e a d s a n d Yo u n g A l t s .
A l o n g w i t h C h av s , E m o s a tt ra c t t h e m o st b i l e f ro m t h e i r fe l l o w y o u t h s . B u t m u c h l i ke C h av s ,
t h a t ’s b e c o m e p a r t o f t h e a p p e a l . . .

B l a c k c l o t h e s a r e te a m e d w i t h k i t s c h , b r i g h te r, c u te sy i te m s . L a b e l s t h a t fe w E m o s w i l l b e s e e n
w i t h o u t a r e C l a i r e ' s A c c e s s o r i e s ( t h i n k n e o n w r i st b a n d s a n d h a i r c l i p s ) , P u n k y f i s h , Va n s a n d
Att i c u s C l o t h i n g ( B l i n k 1 8 2 ' s o w n c l o t h i n g l i n e ) , w i t h e y e l i n e r b e i n g wo r n b y b o t h b o y s a n d
g i r l s . H i t h e r t o, b a n d s we r e m o st l y A m e r i c a n a n d m u s i c a l l y a c c o m p l i s h e d b u t a B r i t i s h st ra i n
h a s a p p e a r e d o v e r t h e l a st c o u p l e o f y e a rs a n d i s i n st ro n g a s c e n t , w i t h m o r e b a n d s
u n d o u b t e d l y to fo l l o w. T h e E m o s o u n d i s p a r t h a r d c o r e p u n k , p a r t m e l o d i c i n d i e . Ke y b a n d s
i n c l u d e Pa n i c At T h e D i s c o , N i g h t m a r e O f Yo u , Fa l l O u t B o y, M y C h e m i c a l Ro m a n c e a n d F u n e ra l
F o r A F r i e n d . Fa c e b o o k r e m a i n s m a s s i v e fo r E m o s .
EMOS.

        Emo - a genre of music that originated from
        hardcore punk and later adopted pop punk
        influences, when it became mainstream in
        America, before moving across Europe. It has
        seen many re-inventions of itself, and is
        thought to have originated in the early 1980s.
        The first wave of Emo was a sub-genre to
        describe hardcore punk, and in later years
        emocore, short for "emotional hardcore",
        which was also used to describe the emotional
        performances of bands.

        As the original punk/hardcore Emo took on a
        more indie-friendly format and hit the
        mainstream, newer bands began to emulate
        the mainstream style.
        Recently we have seen Emo evolve once again,
        into a more melodic and less chaotic direction,
        with Emo abundant in the charts, and a huge
        adolescence following. The often dark, lyrical
        content, which deals with many major
        personal issues in life remains popular with pre
        and post teens a-like.
SCENE KIDS.

Sc e n e K i d s a re a re c e nt a r r i va l f ro m t h e State s t h at fo u n d t h e i r fe et i n t h e n o r t h o f
E n g l an d a n d a re g ra d u all y m ovi n g s o u t h . T h ey a re b a s i cal ly a co o l e r, s l i g htl y m o re
a c c es s i ble a n d b etter - d ress ed ve rs i o n o f E m o – t h o u gh st ra ngel y s o m e t h i n k t h ere’s
a b i t o f C h av to t h e m ; p ro b a bly b e ca u s e t h ey ’re m o re fe i st y t h a n E m o s . Ve r y m u c h
b a s e d a ro u n d s o c i a l n et wo r k i ng s i te s , t h e Sc e n e K i d s l ove Fa c e b o ok t h o u g h t h e re i s a
ste a dy m ove m e nt to a l s o u s i n g Twi tte r. I m a ge i s a l l wi t h t h e Sc e n e K i d s – e i t h e r s e l f -
s h o t s o n a m o b i l e p h o n e t h at a re u p l o a de d to we b p a ge s o r b e i n g n o t i c e d o u t a n d
a b o ut by o t h e rs . I n s h o r t , Sc e n e K i d s l i ke to b e n o t i c e d. U p d ate s o n Fa c e b o o k a re a
g re at way o f i nfo r m i n g o t h e rs o n h o w ‘ Sc e n e ’ yo u a re a n d a re a l s o o f te n u s e d to
p u b l i ci se f r i en d s ’ g i g s a n d h o m e m a d e c l o t h i n g l i n e s . Fro m h e re t h e m ove i s gen era l l y
to I n d i e Sc e n e ste r o r H i pste r a s t h e s e Tr i b e s h ave ex t re m e l y c l o s e l i n ks .

M u s i cal l y, Sc e n e K i d s l ove a m i x o f e l e c t ro n i c s a n d h a rd co re p u n k g u i ta rs , wi t h to p
b a n ds b e i n g L ate o f t h e P i e r, G a l l o ws a n d B r i n g M e T h e H o r i zo n ( t h o u gh l e s s e r
k n o wn l o ca l b a n d s a l s o get a l o t o f s u p p o rt). T h i s i s a yo u ng t r i b e wi t h a ve r y
s p e c i f i c l o o k . R i b T - s h i r ts , ze b ra p r i nt s , s k i n ny j e a n s , C o nve rse , h a i r h u ge l y st y l e d
wi t h b a n g s ( t h at ’s a f r i n ge to yo u a n d I ) fo r b oys a n d g i r l s , a n d o f co u rs e t h e
o b l i gator y 1000+ f r i e n d s o n Fa c e b o ok o n t h e l a pto p. G i r l s go fo r b r i g ht m a ke - u p a n d
eye l i n e r wi t h b oys o n l y go i n g fo r t h e eye l i n e r. B o t h s exe s l i ke t h e i r h a i r p a r te d to
the side.
SCENE KIDS.

              In order of popularity:
              Bring Me The Horizon
              Penknife Love Life
              I Killed the Prom Queen
              The Black Dahlia Murder
              Job For a Cowboy
              Suicide Silence
              Gallows
              Enter Shikari
              With bands like Enter Shikari gaining
              popularity (similar to the hardcore
              style Indie Scenesters listen to but
              with added keyboards), this carves
              the way for some Scene fans to
              branch off into Indie and nu-rave.
              Individuals that 'stay true' to the
              original trends take on bands such as
              Gallows and go by the sub-culture
              name 'hardcore'.
SKATERS.

Skaters have become an enduring tribe, having been visible and
influential for over 25 years, with skateboarding being elevated from a
sport to a complete lifestyle, the mid -point between extreme sports and
urban culture. Appearance -wise recent times have seen Skaters move
from the baggy, Etnies look to a more indie look of skinny -jeans, floppy
hair and a slouch in the step. Although your street Skater is often seen
as an outlaw slacker there is still some overlap with other extreme
sports: surfing and its myriad offshoots, and at the other end Skaters are
still overtly fused with graffiti culture.

Skaters are one of the few UK tribes to be defined by something other
than music – and as all music becomes increasingly mainstream, this may
provide inspiration for other tribes. Previously there was a connection
between skaters and metallers - ‘big short kids’ - who are under 20, live
outside of urban areas, are very passionate about bands no -one else has
heard of, wear big shorts, chains and have piercings. These kids are now
slowly becoming either Emos or Scene Kids but still retain the love of
concrete and four wheels.
SKATERS.



           Skaters on games:
           - Mario Kart
           - Fifa 13
           - Grandia
           - God of War
           - Super Mario Bros
METALHEADS.

The Metalheads tribe generally sees more people coming and going than
other tribes – appeal wanes for many quite quickly. Metalheads feel no
need to justify themselves to others, and are generally a friendly badge -
wearing bunch but they do have a tendency to hate Chavs and Townies,
as well as generally frowning upon the musical tastes of the Emos and
Indie Scenesters.
This tribe is keen on mixing up newer and older varieties of metal, punk
and rock – so older classic metal bands like Pantera, Metallica and
Killswitch Engage have currency as well as more recent, and more
experimental, bands such as Cobalt and Converge.
The internet plays an important part in the scene. Local or obscure
bands are big among Metalheads, so an online community plays a vital
role for talking and sharing music. As such, forums like ‘UK Metal
Underground’ and the ‘Metal Hammer ’ forum are popular destinations.
As is file -sharing software like Limewire or Vuze.
You’ll mainly see them wearing black, though not exclusively. A black
band t-shirt and blue pair of jeans would be the typical look of a
Metalhead.
METALHEADS.

              A peek into a typical Metalhead
              bedroom to see what's on the wall
              Pile of baggy jumpers hanging off the
              edges of a stripy, upholstered Ikea
              chair.
              - Acoustic guitar leaning against
              wardrobe, with the case thrown on
              top.
              - A pair of glasses.
              - A pile of books on the bedside table,
              including tomes by Tolkien, GCSE study
              guides and a school notebook
              ‘acquired’ and used as a diary.
              - Piles of CDs, with Foo Fighters and
              Nirvana albums on top.
              - A skateboard (old).
              - Pinboard covered with photobooth
              pictures of Grunger with friends, their
              Reading Festival ticket and wristband,
              flyers for local bands and a picture that
              their artistic friend drew for them.
              - A shelf-full of back issues of Kerrang!.
              -Huge Kurt Cobain poster in pride of
              place over the bed.
MUSIC VIDEOS.

Teenagers like music videos because they use them for a specific
developmenta l goal: to define themselves and their social group, and to learn
about the social groups of others. This is why their hair splitting arguments
about the difference between two similar -so unding genres carry so much
heat , it's not about classify ing the music, it's about classifying themselves.
The visuals add a lot of valuable social context to the music. You can see what
the artists look like, their age and race and class, how they dress, how and if
they dance, what instruments they show themselves using, what kind of
physical settings they inhabit . If the videos are stylized and fantastic, there's
still plenty of information there; it's just more emotional and symbo lic. It
gives the audience visual pleasures.
Music videos can be watched on a series of things such as; Internet (YouTube
& Band Websites), Television, Phones, Ipods, Ipads etc…
MUSIC VIDEO AUDIENCES.

Originally music videos were used for marketing in 1981.
However between 1992 and 2004 the music videos
became more of an art form. A video by Dire Straits was
incredibly popular in 1985 due to the use of computer
animated imagery, even more so than the actual song.
Recently music videos have become more marketing based
or passing on the songs message. With new technology,
people have been able create new music videos for
existing songs using scenes from films or anime. These do
have an effect for both as people trying to find a film clip
may discover a song they like which is further amplified by
the person previously liking the source of the images.

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Secondary research

  • 1. SECONDARY RESEARCH. Audiences of Pop-Punk.
  • 2. HISTORY. The first seen origins of Pop punk music was when The Ramones came in the late 60’s and early 70’s because they used a fast melodic melody to liven up the music. Later on the music started attracting more people with bands like the Buzzcocks, The Jam, The Rezillos . By 1994, pop influenced punk music was quickly growing in popularity and gaining mainstream acceptance. Many of these bands grew from the California punk scene of the 1980s like GreenDay and The Offspring who were followed by Blink -182 who helped revive interest in punk rock in the 1990s.The mainstream peak of Pop Punk music came with there lease of Blink-182’s “Enema Of The State” with timeless shits like All The Small Things and more. Bands like New Found Glory, Sum41, Yellowcard and more. Pop punk today is staying fresh by mixing with other genres like Emo, Metal and more. This movement have produced a new breed like A Day To Remember, Man Over board, Title Fight, The Wonder Years and many more The original culture came from the punk side of being a rebel and following no rules you could see this in the clothing but as it developed with pop that have become a more of Fun loving and good times feel but there are still under tones of rebels and not following instructions.
  • 3. AUDIENCES. Over the years the audience for pop -punk has become more broader and now there isn’t just one group that listens to that type of music its split between different social groups and stereotypes… Alternative.  Emos.  Scene Kids.  Skaters.  Metalheads.
  • 4. EMOS. T h e l a st c o u p l e o f y e a rs h av e s e e n t h i s g ro u p g o f ro m m a r g i n a l to p ro to - m a i n s t r e a m – t h e y h av e , a t t h e v e r y l e a st , ga i n e d m u c h w i d e r c u l t u ra l c u r r e n c y. B a n d s l i ke Fa l l O u t B o y a n d M y C h e m i c a l Ro m a n c e h av e a l s o p ro v i d e d a c h a r t p r e s e n c e a n d p u b l i c a t i o n s l i ke t h e N M E h av e g i v e n e m o m u s i c a m a s s i v e b o o st . B u t f i rst , t h e b a s i c s : e m o i s s h o r t fo r ‘e m o t i o n a l ’. O n a l e s s p o s i t i v e n o te , t h e y h av e b e e n l i n ke d w i t h s e l f - h a r m i n g a n d s u i c i d e b y t h e m o r e r i g h t - w i n g m e d i a o f l a te , b u t t h i s a tte n t i o n o n l y h e i g h te n s t h e i r p o p u l a r i t y a m o n g y o u t h s w h o wa n t to b e l o n g to a ‘s u b ’ c u l t u r e . Yo u ’ l l s e e E m o s e v e r y w h e r e : t h e y ’r e t h e k i d s w i t h d y e d b l a c k h a i r a n d a l o n g f r i n g e w h i c h s e r v e s a s a b a r r i e r b e t w e e n t h e m a n d t h e c r u e l o u t s i d e wo r l d , o f te n we a r i n g s u p e r - t i g h t b l a c k j e a n s te a m e d w i t h k i d d i e c e n t r i c c a r to o n s , c h e c ke r b o a r d p a tte r n s a n d s k u l l s . T h i s s u b - g r o u p , w h i c h b ra n c h e s o f f f ro m Yo u n g A l t s a n d M e ta l h e a d s i s w i l f u l l y u n f l a m b o ya n t ( d e s p i t e t h e c a r to o n s a n d t h e c h e c ke r b o a r d s ) . W h i l e a Tr i b e i n i t s o w n r i g h t , ‘e m o ’ i s u s e d l e s s d i s c r i m i n a t i n g l y a s a te r m o f r i d i c u l e b y o t h e r s . E m o k i d s a r e o n t h e r e c e i v i n g e n d o f a b u s e n o t o n l y f ro m To w n i e s b u t a l s o f ro m t h e M e ta l h e a d s a n d Yo u n g A l t s . A l o n g w i t h C h av s , E m o s a tt ra c t t h e m o st b i l e f ro m t h e i r fe l l o w y o u t h s . B u t m u c h l i ke C h av s , t h a t ’s b e c o m e p a r t o f t h e a p p e a l . . . B l a c k c l o t h e s a r e te a m e d w i t h k i t s c h , b r i g h te r, c u te sy i te m s . L a b e l s t h a t fe w E m o s w i l l b e s e e n w i t h o u t a r e C l a i r e ' s A c c e s s o r i e s ( t h i n k n e o n w r i st b a n d s a n d h a i r c l i p s ) , P u n k y f i s h , Va n s a n d Att i c u s C l o t h i n g ( B l i n k 1 8 2 ' s o w n c l o t h i n g l i n e ) , w i t h e y e l i n e r b e i n g wo r n b y b o t h b o y s a n d g i r l s . H i t h e r t o, b a n d s we r e m o st l y A m e r i c a n a n d m u s i c a l l y a c c o m p l i s h e d b u t a B r i t i s h st ra i n h a s a p p e a r e d o v e r t h e l a st c o u p l e o f y e a rs a n d i s i n st ro n g a s c e n t , w i t h m o r e b a n d s u n d o u b t e d l y to fo l l o w. T h e E m o s o u n d i s p a r t h a r d c o r e p u n k , p a r t m e l o d i c i n d i e . Ke y b a n d s i n c l u d e Pa n i c At T h e D i s c o , N i g h t m a r e O f Yo u , Fa l l O u t B o y, M y C h e m i c a l Ro m a n c e a n d F u n e ra l F o r A F r i e n d . Fa c e b o o k r e m a i n s m a s s i v e fo r E m o s .
  • 5. EMOS. Emo - a genre of music that originated from hardcore punk and later adopted pop punk influences, when it became mainstream in America, before moving across Europe. It has seen many re-inventions of itself, and is thought to have originated in the early 1980s. The first wave of Emo was a sub-genre to describe hardcore punk, and in later years emocore, short for "emotional hardcore", which was also used to describe the emotional performances of bands. As the original punk/hardcore Emo took on a more indie-friendly format and hit the mainstream, newer bands began to emulate the mainstream style. Recently we have seen Emo evolve once again, into a more melodic and less chaotic direction, with Emo abundant in the charts, and a huge adolescence following. The often dark, lyrical content, which deals with many major personal issues in life remains popular with pre and post teens a-like.
  • 6. SCENE KIDS. Sc e n e K i d s a re a re c e nt a r r i va l f ro m t h e State s t h at fo u n d t h e i r fe et i n t h e n o r t h o f E n g l an d a n d a re g ra d u all y m ovi n g s o u t h . T h ey a re b a s i cal ly a co o l e r, s l i g htl y m o re a c c es s i ble a n d b etter - d ress ed ve rs i o n o f E m o – t h o u gh st ra ngel y s o m e t h i n k t h ere’s a b i t o f C h av to t h e m ; p ro b a bly b e ca u s e t h ey ’re m o re fe i st y t h a n E m o s . Ve r y m u c h b a s e d a ro u n d s o c i a l n et wo r k i ng s i te s , t h e Sc e n e K i d s l ove Fa c e b o ok t h o u g h t h e re i s a ste a dy m ove m e nt to a l s o u s i n g Twi tte r. I m a ge i s a l l wi t h t h e Sc e n e K i d s – e i t h e r s e l f - s h o t s o n a m o b i l e p h o n e t h at a re u p l o a de d to we b p a ge s o r b e i n g n o t i c e d o u t a n d a b o ut by o t h e rs . I n s h o r t , Sc e n e K i d s l i ke to b e n o t i c e d. U p d ate s o n Fa c e b o o k a re a g re at way o f i nfo r m i n g o t h e rs o n h o w ‘ Sc e n e ’ yo u a re a n d a re a l s o o f te n u s e d to p u b l i ci se f r i en d s ’ g i g s a n d h o m e m a d e c l o t h i n g l i n e s . Fro m h e re t h e m ove i s gen era l l y to I n d i e Sc e n e ste r o r H i pste r a s t h e s e Tr i b e s h ave ex t re m e l y c l o s e l i n ks . M u s i cal l y, Sc e n e K i d s l ove a m i x o f e l e c t ro n i c s a n d h a rd co re p u n k g u i ta rs , wi t h to p b a n ds b e i n g L ate o f t h e P i e r, G a l l o ws a n d B r i n g M e T h e H o r i zo n ( t h o u gh l e s s e r k n o wn l o ca l b a n d s a l s o get a l o t o f s u p p o rt). T h i s i s a yo u ng t r i b e wi t h a ve r y s p e c i f i c l o o k . R i b T - s h i r ts , ze b ra p r i nt s , s k i n ny j e a n s , C o nve rse , h a i r h u ge l y st y l e d wi t h b a n g s ( t h at ’s a f r i n ge to yo u a n d I ) fo r b oys a n d g i r l s , a n d o f co u rs e t h e o b l i gator y 1000+ f r i e n d s o n Fa c e b o ok o n t h e l a pto p. G i r l s go fo r b r i g ht m a ke - u p a n d eye l i n e r wi t h b oys o n l y go i n g fo r t h e eye l i n e r. B o t h s exe s l i ke t h e i r h a i r p a r te d to the side.
  • 7. SCENE KIDS. In order of popularity: Bring Me The Horizon Penknife Love Life I Killed the Prom Queen The Black Dahlia Murder Job For a Cowboy Suicide Silence Gallows Enter Shikari With bands like Enter Shikari gaining popularity (similar to the hardcore style Indie Scenesters listen to but with added keyboards), this carves the way for some Scene fans to branch off into Indie and nu-rave. Individuals that 'stay true' to the original trends take on bands such as Gallows and go by the sub-culture name 'hardcore'.
  • 8. SKATERS. Skaters have become an enduring tribe, having been visible and influential for over 25 years, with skateboarding being elevated from a sport to a complete lifestyle, the mid -point between extreme sports and urban culture. Appearance -wise recent times have seen Skaters move from the baggy, Etnies look to a more indie look of skinny -jeans, floppy hair and a slouch in the step. Although your street Skater is often seen as an outlaw slacker there is still some overlap with other extreme sports: surfing and its myriad offshoots, and at the other end Skaters are still overtly fused with graffiti culture. Skaters are one of the few UK tribes to be defined by something other than music – and as all music becomes increasingly mainstream, this may provide inspiration for other tribes. Previously there was a connection between skaters and metallers - ‘big short kids’ - who are under 20, live outside of urban areas, are very passionate about bands no -one else has heard of, wear big shorts, chains and have piercings. These kids are now slowly becoming either Emos or Scene Kids but still retain the love of concrete and four wheels.
  • 9. SKATERS. Skaters on games: - Mario Kart - Fifa 13 - Grandia - God of War - Super Mario Bros
  • 10. METALHEADS. The Metalheads tribe generally sees more people coming and going than other tribes – appeal wanes for many quite quickly. Metalheads feel no need to justify themselves to others, and are generally a friendly badge - wearing bunch but they do have a tendency to hate Chavs and Townies, as well as generally frowning upon the musical tastes of the Emos and Indie Scenesters. This tribe is keen on mixing up newer and older varieties of metal, punk and rock – so older classic metal bands like Pantera, Metallica and Killswitch Engage have currency as well as more recent, and more experimental, bands such as Cobalt and Converge. The internet plays an important part in the scene. Local or obscure bands are big among Metalheads, so an online community plays a vital role for talking and sharing music. As such, forums like ‘UK Metal Underground’ and the ‘Metal Hammer ’ forum are popular destinations. As is file -sharing software like Limewire or Vuze. You’ll mainly see them wearing black, though not exclusively. A black band t-shirt and blue pair of jeans would be the typical look of a Metalhead.
  • 11. METALHEADS. A peek into a typical Metalhead bedroom to see what's on the wall Pile of baggy jumpers hanging off the edges of a stripy, upholstered Ikea chair. - Acoustic guitar leaning against wardrobe, with the case thrown on top. - A pair of glasses. - A pile of books on the bedside table, including tomes by Tolkien, GCSE study guides and a school notebook ‘acquired’ and used as a diary. - Piles of CDs, with Foo Fighters and Nirvana albums on top. - A skateboard (old). - Pinboard covered with photobooth pictures of Grunger with friends, their Reading Festival ticket and wristband, flyers for local bands and a picture that their artistic friend drew for them. - A shelf-full of back issues of Kerrang!. -Huge Kurt Cobain poster in pride of place over the bed.
  • 12. MUSIC VIDEOS. Teenagers like music videos because they use them for a specific developmenta l goal: to define themselves and their social group, and to learn about the social groups of others. This is why their hair splitting arguments about the difference between two similar -so unding genres carry so much heat , it's not about classify ing the music, it's about classifying themselves. The visuals add a lot of valuable social context to the music. You can see what the artists look like, their age and race and class, how they dress, how and if they dance, what instruments they show themselves using, what kind of physical settings they inhabit . If the videos are stylized and fantastic, there's still plenty of information there; it's just more emotional and symbo lic. It gives the audience visual pleasures. Music videos can be watched on a series of things such as; Internet (YouTube & Band Websites), Television, Phones, Ipods, Ipads etc…
  • 13. MUSIC VIDEO AUDIENCES. Originally music videos were used for marketing in 1981. However between 1992 and 2004 the music videos became more of an art form. A video by Dire Straits was incredibly popular in 1985 due to the use of computer animated imagery, even more so than the actual song. Recently music videos have become more marketing based or passing on the songs message. With new technology, people have been able create new music videos for existing songs using scenes from films or anime. These do have an effect for both as people trying to find a film clip may discover a song they like which is further amplified by the person previously liking the source of the images.