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Second life
Second Life, launched by Linden Lab in 2003, is a virtual world that allows user interactions and commerce without being classified as a game. It provides businesses with tools for online collaboration, marketing testing, and product feedback, benefiting retailers and companies with online knowledge management systems. Although it faces challenges in being perceived as merely a game and in integrating with traditional business systems, it offers unique opportunities for innovative online entrepreneurship.
Second life
- 1. SECOND LIFE PRESENTED BY: LALITMALHOTRA SHEETAL RANI AMAN CHAWLA VIVEK NAGPAL ASHISH GAUR ROHIT KUMAR
- 2. Who is LindenLab? ⢠Founded 1999 ⢠Second Life launched June 2003 ⢠Investment Philip Rosedale ⌠First Round 10/04 ($8M); Second Round 3/06 ($11M) ⢠Board ⌠Mitch Kapor Kapor Enterprises, Inc. ⌠Jed Smith Managing Partner, Catamount Ventures ⌠Bill Gurley Partner, Benchmark Capital ⌠James Currier Founder and President, Tickle, Inc.
- 3. What is SecondLife? ⢠Virtual world ⢠Not a game
- 4. Second Life Principles â˘Accessible tools ⢠User-owned IP ⢠Economy
- 5. Why People UseSecond Life ⢠Social Network ⢠Creation ⢠Business
- 6. Entering Second Life demo
- 7. Retail (web) ďśBuying RealWorld goods from second life ďśInexpensive products than real life ďśAspects of both real world and web in sl ďśExample: Dell,AmazonWeb Services,American apparel.
- 8. Public Relations ⢠AmericanApparel ⢠Duran Duran
- 9. SL is likeRL - and itâs not ⢠Behavior ⌠Engaged, but not constrained ⢠Interaction ⌠All objects can be scripted ⌠No material costs
- 10. Case summarisation ďś 3Dvirtual online world ďś Resedents interact with each other ďś Basic membership free of cost ďś User can modify according to its own ďś Television and media companies using second life like CNN and BCC ďś IBM invested $10 million in vitual world,DELL, AMERICAN APPAREL , CIRCUIT CITY started using virtual worl ďś Institution created virtual campuses ďś Companies like HP using sl screening prospectives hires
- 11. 1. How canSecond Life provide value to businesses that use it? ⢠Second Life can provide value to businesses that use it by providing a low-cost birthing ground for new industries and transform businesses, commerce, marketing and learning much the way the Web has done. It can help facilitate internal communications and help companies recruit tech- savvy employees. It may also serve as a new marketing tool. Second Life provides businesses with tools for online conferencing, online collaboration, knowledge management, and prototyping. Companies can test new products using Second Lifeâs 3-D rendering programs. They can experiment with new marketing and advertising campaigns to see how people react. They can receive feedback on real-world products or services.
- 12. 2. What kindsof businesses are most likely to benefit from a presence on Second Life? Why? ⢠Retail businesses already using. ⢠how-advertising and marketing online ⢠Other companies, like IBM, that have established online collaboration systems and online knowledge management systems will probably have an easier time using Second Life as another outlet for these activities.
- 13. 3. Considering whatyou have learned about Second Life, how could you, as an individual, create a modest start-up business on the Grid? What goods would you sell? Why would this be a good choice of product? What, in simple terms, would your business plan be? Why would it work? ⢠One potential new business would be to sell furnishings for online spaces. People inherently want to furnish and decorate their private spaces. The products could be bought and sold using Lindens. The start-up costs could be low since there arenât any inventory costs. You can create the furnishings as theyâre ordered. A business plan would include advertising ideas, marketing ideas, how to deliver the products, customer follow-up ideas, and financial planning. Group Alpha 8-
- 14. 4. Visit eBayon the Web and see what Second Life items you can find listed for auction. How would you rate the activity surrounding these items? Are you surprised by what you see? Why or why not? ⢠Obviously the information for this question will fluctuate. As of this writing, eBay offered 211 items. They included how-to manuals for making money on Second Life, a guide to selling land, and business opportunities on the site. One item in particular was a vending machine business package available for $4.99. The individual offering the item was an eBay Power Seller with 6,483 feedback postings. He was obviously an established eBay seller. Other items for sale include a Gym Workout package for $4.99 and a macro that makes navigating the skies of Second Life easier. It sold for $12.99. Answers to the last three questions will vary by student. The point is to have them realize how advanced and pervasive sites like Second Life have become.
- 15. 5. What obstaclesdoes Second Life have to overcome in order to become a mainstream business tool? Does it face fewer or more obstacles to become a mainstream educational tool? To what do you attribute the difference? ⢠Second Life needs to overcome the idea and perception that itâs âjust another game site.â Other obstacles include ease-of-use, interoperability between pre-established business systems and Second Lifeâs proprietary system. It needs to create ways to import and export data between its system and external business systemsâdonât require data to be re-input into either system. Second Life faces more obstacles in trying to become a mainstream educational tool. Educators are inherently opposed to online, distance education because it supposedly lacks the face-to-face communication between teachers and students.
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