Sebamed operates in the baby care and personal care market in India with products that have a pH of 5.5 to match skin's natural pH. Their products have been included in over 150 scientific studies and are distributed worldwide. However, Sebamed has faced some weaknesses like negative customer reviews of baby care products causing rashes and engagement in an advertising war with rival HUL. Sebamed aims to grow ten times in the next five years by catering to premium customers and gaining awareness through competitive campaigns, but faces threats like increasing negative reviews, attacks from rivals, and affordability issues compared to competitors.

1. Strengths:
 Sebamed product ranges include Classic, Clear Face,Baby Sebamed, Anti-Aging, Anti-Dry,
Sun Care and Visio and have a pH level of 5.5(The surface of the skin is composed of a
hydrolipid protective layer which has an average pH value of 5.5. The acidic pH value
stabilizes the skin's function as a barrier, locks in hydration, and wards off pathogens that can
cause disease.)
 Operates best in baby care and personal care in the Indian market.
 Sebamed products have been included in over 150 scientific studies to support the brand’s
formulations and are recognized by dermatologists, pharmacists, drugstores, and consumers
throughout the world.
 Sebamed products are now distributed in more than 80 countries.
Weakness:
 Sebamed had embroiled in an ad war with HUL.
 Multiple negative reviews for the baby care oil products
 (e.g.: 1) My baby's skin got rashes all over the body hence suggesting new moms not to use
this product.
 2) It’s not good..my baby got red spot in his body after using it..)
 their product range caters only to a super-premium audience in skin care and baby care.
 HUL’s significant distribution advantage - and products across price segments
Opportunities:
 German personal care brand Sebamed aims to ambitiously grow 10 times in the next five
years,according to a top company official.
 Sebamed played a smart gambit by precipitating a competitive war with market leader HUL,
and by making consumers aware of acidity in soaps.
 Customers today are open to, in fact sympathetic towards new and fresh stories, especially
when backed by honest, proven data (like Sebamed provided against HUL)
Threats:
 There has been a growth in the negative customer reviews for Sebamed which can be
disrupting for the company’s growth regardless of their growth plans.
 Rival brands (HUL) have time and again engaged in ad wars by calling Sebamed out on
social media or pulling it down publicly to achieve one-upmanship.
 Sebamed’s products are priced at a much higher level than their competitors’ products, for
many consumers it will still be an issue of affordability.
 Today’s young consumer, especially, does not necessarily equate big with quality.