Modern channel power point ,, group 5


Published on

distribution management, modern channel distribution

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Modern channel power point ,, group 5

  2. 2. WHAT IS DISTRIBUTION CHANNEL ? According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer. According to David revzan.. pathway used by the flow of goods from producers to intermediate goods and eventually into the hands of end users Manajemen distribusi berbasis teori dan praktek “david sukardi kodrat”
  3. 3. factor of distribution channels  Producer  Product  intermediaries (warehouse transportation, distributor, retail)  Management sytem Manajemen pemasaran kotler
  4. 4. Function of Distribution Channel  Acording to Philip Kotler (1997 : 531-532), in a distribution channel, distribution channel members perform multiple functions  Information  Promotion  Ordering  Payment  Title.  Physical Possesion,  Financing  Risk Taking Kotler (1997 : 531-532) Manajemen pemasaran kotler
  5. 5. Modern distribution channel Modern distribution channels, is a new way to distribute goods through retail stores are modern and comfortable. providing service and good quality goods to consumers,, provide added value in shopping for consumers,, & manajemen pemasaran kotler
  6. 6. retail management retail business is covering all activities in direct sales to consumer end, for personal needs , not business..Acording, kotler (2001;56) Manajemen pemasaran kotler
  7. 7. Retail store retail store is  Minimarket companies whose  Supermarket primary function sells  Hypermarket products to consumers  Convenince store end for personal use  grosir Manajemen pemasaran kotler & manajemen distribusi teori dan prakterk “david sukardi kodrat”
  8. 8. Minimarket a modern grocery store small-sized (100m2 s / d 999m2) implement self-service system daily needs
  9. 9. supermarket full and varied products Have parking area medium-sized (1.000m2 s / d 4.999m2)
  10. 10. hypermarket full and varied products Have parking area Full facilities Have parking area
  11. 11. Convenience store Convenience stores are retail like a mini, but more selling food and drinks ready meals and is open 24 hours. comfortable waiting facilities,, Convenience stores usually can be found in crowded places, gas stations, and other public spaces
  12. 12. wholesale Here all the items available. loading and unloading in the wholesale Have parking area 5000 m2 area cheaper price
  13. 13. Marketing mix Acording to Philip Kotler (1997 : 531-532),
  14. 14. positive impact of retail stores absorb labor increased consumer satisfaction Asosiasi perusahaan retail indonesia(Aprindo),
  15. 15. negative impact of retail stores threat to traditional markets threat to the micro sector poor distribution of income in societySource: ac nielson,appsi,kompas
  16. 16. Distribution in SCM Indrajit and Djokopranoto  According Winardi (2005) "supply chain" is a (1989:299) is the series of relationships distribution channel is an between companies or intermediate group closely activities that carry out the related to each other and distribution of supplies of distribute the products to goods or services involving the buyer. a continuous relationship of goods, money and information from the place of origin to the buyer or customer, either from upstream to downstream or otherwise
  17. 17. Chopra and Meindl (2001) thatthere are five main actors IN SCM SUPPLIER MANUFACTURER DISTRIBUTITOR RETAIL CUSTOMER
  18. 18. CONCLUTION is modern distribution channels is a new way of delivering goods to consumers using intermediaries modern retail stores, including mini market, supermarket, hypermarket, grocery and convenience stores,
  19. 19. thank you