Presentation for the Crowdfunding Day held on 15 April 2013.

1. Main drivers of crowdfunding success: a
conceptual framework and empirical analysis
Mart Evers

2. Graduated in September 2012
• Marketing & Innovation Management
NOW
• Consultant Customer Experience &
Innovation at Ordina
NICE TO MEET YOU

3. GOAL: $3.000
RAISED: $44.596
# DONATIONS: 2.379

4. GOAL: $850.000
RAISED: $1.370.461
# DONATIONS: 33.253

5. GOAL: $100.000
RAISED: $10.266.846
# DONATIONS: 68.929

6. • Average goal: $10.436
• Average donation: $2.851
• Average success ratio: 67%
• Success ratio ≥100%: 32%
• Average amount per donor: $79
AVERAGE INDIEGOGO PROJECT

7. • Perspective:
Crowdfunding ↔ Charity
• No ownership, profit rights or voting rights
• Platform is intermediary
• Data:
• 8.800 IndieGoGo projects
• Campaign analysis on 3 levels:
• Overall image, message and request
RESEARCH SET UP

8. OVERALL IMAGE

9. MESSAGE

10. REQUEST

11. • Image
• Show trustworthiness/commitment
• Message
• Textual description
• Video
• Request
• Signal token helping
• Labeling
MAIN DRIVERS OF CROWDFUNDING SUCCESS

12. @martevers
nl.linkedin.com/in/martevers
slideshare.net/martevers
THANK YOU