Sears was founded in 1886 and became a highly successful retail company through the 1900s due to strategic planning including developing private brands and expanding into new markets. However, poor recent strategies like a failure to meet changing customer needs have led to financial struggles. The document proposes a new strategic plan for Sears to reestablish itself by focusing on low prices, renovating stores, increasing online sales, and redefining its brand and target market.
Sears Roebuck and Co. began as a catalog company in the late 19th century and grew to open retail stores starting in the 1920s. It established major national brands and expanded across the US through the mid-20th century. However, diversification efforts and failure to engage new customers online and in stores led to declines. Currently Sears is focusing on strengthening its online presence and brand partnerships outside its stores to improve performance.
This document proposes a marketing campaign called the Sears Mom Program aimed at millennial mothers to increase revenue and improve Sears' brand image. The campaign would create an annual membership program offering free shipping, automatic deliveries, and samples/discounts to decrease shopping stress for busy moms. Advertisements and social media promotions would promote the program from early spring through summer. Success would be measured by increased social media engagement for Sears compared to competitors, 100,000 signups for the program, and a 5-7% rise in sales over the period from May to August.
Over the course of the fall semester, I was tasked with following a struggling organization's current strategy. I chose Sears, prior to its bankruptcy filing. The strategic analysis included identifying key issues, exploring factors within the internal and external environment which impacted the company, as well as strengths and areas to deliver value to the brand's target consumer.
Sears, Roebuck & Co. is a major American retailer founded in 1886 that has faced significant struggles in recent years. The document outlines Sears' history, leadership, business segments, industry analysis, mistakes made, current poor financial situation, and recommendations to refocus on home goods and services to leverage its brand equity. A SWOT analysis identifies strengths in brand loyalty but also weaknesses in outdated store formats, failed expansion attempts, and lack of growth across product lines.
Sears is a case study in how retailers can struggle by failing to adapt to changes in the market. As a once dominant retailer, Sears reached its peak in the 1960s but has struggled mightily over the past decade. Sears fell behind competitors by not investing in e-commerce and failing to keep up with changing consumer preferences. Where other retailers adapted to new challenges, Sears struggled to find its footing. Sears' decline highlights the intensely competitive nature of modern retail and shows how crucial it is for retailers to stay ahead of trends or risk losing customers to more innovative competitors.
Sears has been struggling financially for several years, with declining same-store sales, customer alienation, and criticism of management's strategy. The document outlines Sears' current poor situation and proposes an integrated marketing communications campaign to reposition Sears as a vibrant retailer that is reinventing itself, with messaging focusing on competitive pricing, value, and an emphasis on drawing customers back into stores through advertising, promotions, and engaging media relations and internal communications. The goals of the campaign are to begin rebuilding Sears' brand and public perception as a retailer that is fighting back and adapting to today's competitive landscape.
This document provides an analysis of Sears Canada, including:
- A history of Sears Canada dating back to 1952 and its evolution over time.
- An analysis of Sears' business description, industry forces, financial ratios from 2005-2009 compared to competitors, and a SWOT analysis.
- Strategic suggestions for Sears such as focusing on tweens, aging populations, Generation Y, cultural/ethnic groups in cities, and improving their website and social media presence.
The document evaluates Sears' performance and provides recommendations to help address weaknesses and threats.
Sears Roebuck and Co. began as a catalog company in the late 19th century and grew to open retail stores starting in the 1920s. It established major national brands and expanded across the US through the mid-20th century. However, diversification efforts and failure to engage new customers online and in stores led to declines. Currently Sears is focusing on strengthening its online presence and brand partnerships outside its stores to improve performance.
This document proposes a marketing campaign called the Sears Mom Program aimed at millennial mothers to increase revenue and improve Sears' brand image. The campaign would create an annual membership program offering free shipping, automatic deliveries, and samples/discounts to decrease shopping stress for busy moms. Advertisements and social media promotions would promote the program from early spring through summer. Success would be measured by increased social media engagement for Sears compared to competitors, 100,000 signups for the program, and a 5-7% rise in sales over the period from May to August.
Over the course of the fall semester, I was tasked with following a struggling organization's current strategy. I chose Sears, prior to its bankruptcy filing. The strategic analysis included identifying key issues, exploring factors within the internal and external environment which impacted the company, as well as strengths and areas to deliver value to the brand's target consumer.
Sears, Roebuck & Co. is a major American retailer founded in 1886 that has faced significant struggles in recent years. The document outlines Sears' history, leadership, business segments, industry analysis, mistakes made, current poor financial situation, and recommendations to refocus on home goods and services to leverage its brand equity. A SWOT analysis identifies strengths in brand loyalty but also weaknesses in outdated store formats, failed expansion attempts, and lack of growth across product lines.
Sears is a case study in how retailers can struggle by failing to adapt to changes in the market. As a once dominant retailer, Sears reached its peak in the 1960s but has struggled mightily over the past decade. Sears fell behind competitors by not investing in e-commerce and failing to keep up with changing consumer preferences. Where other retailers adapted to new challenges, Sears struggled to find its footing. Sears' decline highlights the intensely competitive nature of modern retail and shows how crucial it is for retailers to stay ahead of trends or risk losing customers to more innovative competitors.
Sears has been struggling financially for several years, with declining same-store sales, customer alienation, and criticism of management's strategy. The document outlines Sears' current poor situation and proposes an integrated marketing communications campaign to reposition Sears as a vibrant retailer that is reinventing itself, with messaging focusing on competitive pricing, value, and an emphasis on drawing customers back into stores through advertising, promotions, and engaging media relations and internal communications. The goals of the campaign are to begin rebuilding Sears' brand and public perception as a retailer that is fighting back and adapting to today's competitive landscape.
This document provides an analysis of Sears Canada, including:
- A history of Sears Canada dating back to 1952 and its evolution over time.
- An analysis of Sears' business description, industry forces, financial ratios from 2005-2009 compared to competitors, and a SWOT analysis.
- Strategic suggestions for Sears such as focusing on tweens, aging populations, Generation Y, cultural/ethnic groups in cities, and improving their website and social media presence.
The document evaluates Sears' performance and provides recommendations to help address weaknesses and threats.
Sears has faced challenges in transitioning to e-business over the past two decades. It has struggled with questions around its website strategy and how to leverage acquisitions like Lands' End. Key issues for Sears include how to utilize its website and technology to sell a variety of products, enhance its B2B initiatives, and capitalize on Lands' End's capabilities.
This document provides an overview of Sears Holdings Corporation, including its founders, business segments, stock performance, and priorities. It also discusses Sears' research process for addressing challenges like shrinking business and decreasing profits, examining alternatives such as expanding product offerings and improving inventory management, and making recommendations focused on entering new markets and cost reductions.
Toys "R" Us was founded in 1957 by Charles Lazarus and captured 20% of the US toy market by 1988. It faced major barriers entering Japan due to regulations protecting small retailers. It overcame this by establishing a joint venture in 1991, becoming the largest toy retailer in Japan within 20 years due to its large stores, direct buying from manufacturers, and adapting products for the Japanese market. Toys "R" Us now operates internationally with over 1,500 stores in 33 countries and revenues of $13.6 billion, pursuing strategies like eco-friendly toys and internet retailing to adapt to changing demographics.
The document discusses the history and operations of Walmart, beginning with the origins of discount retailing in the US in the 1950s. It notes Walmart and Kmart's founding in the 1960s and their growth through innovations in the 1980s and 1990s with larger supercenter formats. The summary provides details on Walmart's operations as of 2003, including over 4,600 stores across the US, supply chain and distribution networks, merchandising and pricing strategies, and management practices emphasizing responsibility, control, commitment and strategic analysis that contributed to its success.
Nucor operates steel mills, steel products facilities, and raw materials businesses. It is North America's largest recycler of scrap steel, which is its primary raw material. Nucor has grown significantly since the 1960s under Ken Iverson's leadership and later through strategic acquisitions and new plant development. Today it remains highly decentralized with plant managers making most operating decisions as profit centers.
Xiameter faces new challengers offering point of difference like online services and no minimum order limits. While Xiameter is a market leader, it is limited in products offered and technical services provided. To address weaknesses and threats, the document recommends Xiameter implement basic online services and defensive strategies like maintaining lower prices and leveraging Dow Corning's goodwill, while keeping core strategy the same.
Zara is a clothing brand known for fast fashion. It was founded in 1963 in Spain and opened its first store in 1975. Since then, Zara has expanded globally and now has over 2,000 stores in 96 countries. Zara's success is largely due to its ability to design and produce clothing in only two weeks in order to quickly respond to the latest fashion trends. It focuses on rapid production in small quantities, frequent store replenishments, and using its stores as a way to get customer feedback. Zara's core competencies include its vertical integration of design, production, and sales as well as its ability to quickly recreate fashion.
The Walt Disney Company and Pixar Inc.: To Acquire or Not to AcquireEric Moon
This document discusses Pixar and Disney's potential acquisition of Pixar. It provides overviews of both companies and their capabilities. Pixar has strong animation and storytelling capabilities as well as a culture that promotes creativity and collaboration. Disney lacks these capabilities and has a more hierarchical culture. The document considers alternatives to acquisition like a strategic alliance but finds acquisition makes the most sense for Disney's growth given Pixar is a near-perfect strategic fit. However, risks include integrating the different cultures and financial risks around stock dilution from the deal. In the end, Disney's CEO believes more can be accomplished through full ownership than a joint venture.
The document discusses Harley Davidson's enterprise software selection process. It describes how the company formed a team to define requirements for a new Supply Management System. Eight software providers submitted proposals which were evaluated. Three finalists did presentations and demonstrations. Based on scoring across functionality, presentation skills, and change management capabilities, one provider was recommended for their strong technical solution.
Walmart and Amazon are competing for e-commerce supremacy. While Amazon has established an efficient online distribution network and changed customer expectations, Walmart remains a more recognizable brand and is investing heavily in its online business. Both companies use information technology like cloud computing, mobile apps, and smart home devices to refine their strategies and offer customers low prices, extensive product selection, and fast delivery options like same-day delivery. The battle between these two giants will likely allow both to be successful by continuing to satisfy changing customer needs through technology and innovation.
- Edgar Newell started Newell Company in 1902 through the acquisition of a curtain rod manufacturer.
- Dan Ferguson crafted a growth strategy of acquiring companies to expand Newell's product line.
- In the late 1990s, Newell faced challenges from increased customer buying power and consolidation in the retail industry.
- Newell acquired Calphalon and Rubbermaid but integrating the large Rubbermaid presented challenges due to its size, reputation, and operations that could impact Newell's strategy.
1) Walmart began as a single discount store founded by Sam Walton in 1962 and grew to become the largest retailer in the world through a strategy of low prices, efficient supply chain management, and expansion into new store formats like Sam's Club warehouses and Supercenters.
2) By 1994, Walmart had over 1,900 discount stores and was expanding aggressively into new markets, with Supercenters and Sam's Clubs becoming major drivers of growth.
3) Walmart's low-cost business model and ability to pressure suppliers on price gave it a strong competitive advantage over rivals in the retail industry.
This document summarizes a case study review of EduComp Solutions Limited, an Indian education company. It provides an introduction to the company, outlines its business initiatives and strategies, and analyzes its strengths, weaknesses, opportunities, and threats. Key points include that EduComp was founded in 1994, provides IT-enabled learning solutions in India and abroad, and aims to serve 15 million learners by 2010 and become a top 5 global K-12 education company by 2012.
The five competitive forces that shape strategyTahia
The document discusses Michael Porter's five competitive forces that shape industry competition and strategy. The five competitive forces include: (1) threat of new entrants, (2) power of suppliers, (3) power of buyers, (4) threat of substitute products, and (5) rivalry among existing competitors. It provides details on how each competitive force impacts industry profitability and outlines factors that determine the intensity of each competitive force. The implications are that understanding industry structure through this framework helps position companies strategically and shape industries for long-term success.
Cisco implemented Oracle's ERP software to address deteriorating legacy systems. A 100-person team selected Oracle over other vendors. The implementation used rapid prototyping through "conference room pilots" to configure the software for Cisco's needs. While go-live faced hardware and capacity issues, strong vendor support stabilized the system within 3 months, concluding a successful ERP implementation.
Walmart is a large multinational retail corporation founded in 1962 in Arkansas. It operates stores worldwide and has over 2 million employees. Walmart pioneered strategies like just-in-time inventory and data-driven merchandising that helped drive down prices. However, its expansion into Germany in the late 1990s met with difficulties due to cultural and management differences from its American operations. Walmart ultimately exited Germany in 2006 after failing to adequately adapt to the local market.
Nucor is considering building a new steel mill. The CEO is concerned about committing to the project given resource constraints and whether CSP technology will remain viable long-term. An analysis of Nucor's strengths in administration, employee relations and operations was presented. Weaknesses, opportunities, and threats in the US steel market were also reviewed. Nucor will decide on the project based on criteria requiring 100% commitment of previous capital, 25% ROA within 5 years, and maintaining debt-equity below 30%.
Car sharing service Zipcar was started in 1999 and expanded to 21 cities by 2004, gaining 30,000 registered members and a fleet of 400 cars. It partners with universities and offers an affordable alternative to car ownership through low membership fees and hourly/daily rental rates. While Zipcar is more convenient than traditional car rentals due to inclusive pricing and flexibility, it also provides significant cost savings compared to owning a vehicle through eliminating expenses like car payments, insurance, gas, and parking fees. The case examines a situation where a Zipcar member encounters a problem with his reserved vehicle.
The document discusses the anatomy of a B2B marketing plan through a 6 step template. It provides examples using a fictional company, ACME, to illustrate how to 1) define business objectives, 2) identify marketing priorities, 3) set marketing goals, 4) determine marketing strategy, 5) outline key actions, and 6) identify dependencies and risks. The template is meant to help marketers create an effective annual marketing plan that is aligned to business goals.
The Brand Audit Toolkit: Organizing Data for Insights Spring 2019Carol Phillips
The first step in developing a brand strategy is to assess where the brand stands today. This presentation explains the most relevant frameworks for organizing information to reveal the insights needed to create an effective brand strategy.
Sears has faced challenges in transitioning to e-business over the past two decades. It has struggled with questions around its website strategy and how to leverage acquisitions like Lands' End. Key issues for Sears include how to utilize its website and technology to sell a variety of products, enhance its B2B initiatives, and capitalize on Lands' End's capabilities.
This document provides an overview of Sears Holdings Corporation, including its founders, business segments, stock performance, and priorities. It also discusses Sears' research process for addressing challenges like shrinking business and decreasing profits, examining alternatives such as expanding product offerings and improving inventory management, and making recommendations focused on entering new markets and cost reductions.
Toys "R" Us was founded in 1957 by Charles Lazarus and captured 20% of the US toy market by 1988. It faced major barriers entering Japan due to regulations protecting small retailers. It overcame this by establishing a joint venture in 1991, becoming the largest toy retailer in Japan within 20 years due to its large stores, direct buying from manufacturers, and adapting products for the Japanese market. Toys "R" Us now operates internationally with over 1,500 stores in 33 countries and revenues of $13.6 billion, pursuing strategies like eco-friendly toys and internet retailing to adapt to changing demographics.
The document discusses the history and operations of Walmart, beginning with the origins of discount retailing in the US in the 1950s. It notes Walmart and Kmart's founding in the 1960s and their growth through innovations in the 1980s and 1990s with larger supercenter formats. The summary provides details on Walmart's operations as of 2003, including over 4,600 stores across the US, supply chain and distribution networks, merchandising and pricing strategies, and management practices emphasizing responsibility, control, commitment and strategic analysis that contributed to its success.
Nucor operates steel mills, steel products facilities, and raw materials businesses. It is North America's largest recycler of scrap steel, which is its primary raw material. Nucor has grown significantly since the 1960s under Ken Iverson's leadership and later through strategic acquisitions and new plant development. Today it remains highly decentralized with plant managers making most operating decisions as profit centers.
Xiameter faces new challengers offering point of difference like online services and no minimum order limits. While Xiameter is a market leader, it is limited in products offered and technical services provided. To address weaknesses and threats, the document recommends Xiameter implement basic online services and defensive strategies like maintaining lower prices and leveraging Dow Corning's goodwill, while keeping core strategy the same.
Zara is a clothing brand known for fast fashion. It was founded in 1963 in Spain and opened its first store in 1975. Since then, Zara has expanded globally and now has over 2,000 stores in 96 countries. Zara's success is largely due to its ability to design and produce clothing in only two weeks in order to quickly respond to the latest fashion trends. It focuses on rapid production in small quantities, frequent store replenishments, and using its stores as a way to get customer feedback. Zara's core competencies include its vertical integration of design, production, and sales as well as its ability to quickly recreate fashion.
The Walt Disney Company and Pixar Inc.: To Acquire or Not to AcquireEric Moon
This document discusses Pixar and Disney's potential acquisition of Pixar. It provides overviews of both companies and their capabilities. Pixar has strong animation and storytelling capabilities as well as a culture that promotes creativity and collaboration. Disney lacks these capabilities and has a more hierarchical culture. The document considers alternatives to acquisition like a strategic alliance but finds acquisition makes the most sense for Disney's growth given Pixar is a near-perfect strategic fit. However, risks include integrating the different cultures and financial risks around stock dilution from the deal. In the end, Disney's CEO believes more can be accomplished through full ownership than a joint venture.
The document discusses Harley Davidson's enterprise software selection process. It describes how the company formed a team to define requirements for a new Supply Management System. Eight software providers submitted proposals which were evaluated. Three finalists did presentations and demonstrations. Based on scoring across functionality, presentation skills, and change management capabilities, one provider was recommended for their strong technical solution.
Walmart and Amazon are competing for e-commerce supremacy. While Amazon has established an efficient online distribution network and changed customer expectations, Walmart remains a more recognizable brand and is investing heavily in its online business. Both companies use information technology like cloud computing, mobile apps, and smart home devices to refine their strategies and offer customers low prices, extensive product selection, and fast delivery options like same-day delivery. The battle between these two giants will likely allow both to be successful by continuing to satisfy changing customer needs through technology and innovation.
- Edgar Newell started Newell Company in 1902 through the acquisition of a curtain rod manufacturer.
- Dan Ferguson crafted a growth strategy of acquiring companies to expand Newell's product line.
- In the late 1990s, Newell faced challenges from increased customer buying power and consolidation in the retail industry.
- Newell acquired Calphalon and Rubbermaid but integrating the large Rubbermaid presented challenges due to its size, reputation, and operations that could impact Newell's strategy.
1) Walmart began as a single discount store founded by Sam Walton in 1962 and grew to become the largest retailer in the world through a strategy of low prices, efficient supply chain management, and expansion into new store formats like Sam's Club warehouses and Supercenters.
2) By 1994, Walmart had over 1,900 discount stores and was expanding aggressively into new markets, with Supercenters and Sam's Clubs becoming major drivers of growth.
3) Walmart's low-cost business model and ability to pressure suppliers on price gave it a strong competitive advantage over rivals in the retail industry.
This document summarizes a case study review of EduComp Solutions Limited, an Indian education company. It provides an introduction to the company, outlines its business initiatives and strategies, and analyzes its strengths, weaknesses, opportunities, and threats. Key points include that EduComp was founded in 1994, provides IT-enabled learning solutions in India and abroad, and aims to serve 15 million learners by 2010 and become a top 5 global K-12 education company by 2012.
The five competitive forces that shape strategyTahia
The document discusses Michael Porter's five competitive forces that shape industry competition and strategy. The five competitive forces include: (1) threat of new entrants, (2) power of suppliers, (3) power of buyers, (4) threat of substitute products, and (5) rivalry among existing competitors. It provides details on how each competitive force impacts industry profitability and outlines factors that determine the intensity of each competitive force. The implications are that understanding industry structure through this framework helps position companies strategically and shape industries for long-term success.
Cisco implemented Oracle's ERP software to address deteriorating legacy systems. A 100-person team selected Oracle over other vendors. The implementation used rapid prototyping through "conference room pilots" to configure the software for Cisco's needs. While go-live faced hardware and capacity issues, strong vendor support stabilized the system within 3 months, concluding a successful ERP implementation.
Walmart is a large multinational retail corporation founded in 1962 in Arkansas. It operates stores worldwide and has over 2 million employees. Walmart pioneered strategies like just-in-time inventory and data-driven merchandising that helped drive down prices. However, its expansion into Germany in the late 1990s met with difficulties due to cultural and management differences from its American operations. Walmart ultimately exited Germany in 2006 after failing to adequately adapt to the local market.
Nucor is considering building a new steel mill. The CEO is concerned about committing to the project given resource constraints and whether CSP technology will remain viable long-term. An analysis of Nucor's strengths in administration, employee relations and operations was presented. Weaknesses, opportunities, and threats in the US steel market were also reviewed. Nucor will decide on the project based on criteria requiring 100% commitment of previous capital, 25% ROA within 5 years, and maintaining debt-equity below 30%.
Car sharing service Zipcar was started in 1999 and expanded to 21 cities by 2004, gaining 30,000 registered members and a fleet of 400 cars. It partners with universities and offers an affordable alternative to car ownership through low membership fees and hourly/daily rental rates. While Zipcar is more convenient than traditional car rentals due to inclusive pricing and flexibility, it also provides significant cost savings compared to owning a vehicle through eliminating expenses like car payments, insurance, gas, and parking fees. The case examines a situation where a Zipcar member encounters a problem with his reserved vehicle.
The document discusses the anatomy of a B2B marketing plan through a 6 step template. It provides examples using a fictional company, ACME, to illustrate how to 1) define business objectives, 2) identify marketing priorities, 3) set marketing goals, 4) determine marketing strategy, 5) outline key actions, and 6) identify dependencies and risks. The template is meant to help marketers create an effective annual marketing plan that is aligned to business goals.
The Brand Audit Toolkit: Organizing Data for Insights Spring 2019Carol Phillips
The first step in developing a brand strategy is to assess where the brand stands today. This presentation explains the most relevant frameworks for organizing information to reveal the insights needed to create an effective brand strategy.
How to develop winning business strategy and create company identity. Develops an alternative view at how to conduct market and industry while focusing on how they converge to create opportunities. With this focus companies can look at the future of their industry and develop future state plans through the road mapping process laid out within the presentation.
This document outlines the key steps in developing an M&A strategy, including determining business drivers, financing constraints, developing an acquisition candidate list, preliminary valuation models, rating candidates, and approving the strategy. The process involves translating the business plan into acquisition criteria, understanding available funding, identifying potential targets, estimating costs and returns, prioritizing opportunities, and getting stakeholder approval for the strategy.
The document provides guidance on how to write an effective marketing plan in 3 stages:
1) Research and planning to understand customers and opportunities.
2) Developing objectives and strategies to exploit opportunities identified in stage 1.
3) Determining actions, measurements, and controls to implement strategies and track success.
The plan should be a written document that provides direction and is referred to throughout the year.
This document provides an overview of a marketing communications course taught by Professor Ethan Chazin. It includes an agenda for the first week which focuses on introductions and a review of the syllabus. Background information is provided on the professor and his areas of expertise. Various marketing topics that will be covered in the course are briefly outlined such as consumer behavior, social media adoption, strategic market management, and the objectives and role of marketing communications.
Driving Key Account Growth: Planning and Execution to Access the White SpaceRichardson
Decreasing customer loyalty, higher expectations, and constant competitive threats are making forecasted business from your best customers anything but a certainty. The presentation will cover the following:
1. The guiding principles for excellence in strategic account planning
2. Quantitative and qualitative factors to consider in choosing accounts for strategic account planning
3. How to align to the customer’s strategy
Account plan execution
Strategy matters even more to entrepreneurs than to established businesses. Yet lean methods for innovation also have a lot of value. The two are not in conflict; rather their reconciliation in the lean strategy process holds out hope for entrepreneurs in organizations of all sizes to become agile, effective innovators.
Any resource-constrained organization needs a strategy that defines boundaries.
Clarifying what is in and what is out of bounds ensures that experimentation is not rampant and is encouraged within those parameters.
It helps firms identify the long-term attractiveness of possible business models or market spaces before testing their feasibility.
By combining strategy and experimentation in such a fashion, all firms can greatly increase the odds of achieving lasting success
The document discusses how connecting social media and customer relationship management (CRM) data can revolutionize marketing. It outlines challenges such as fragmented social media strategies and lack of integration across departments. The solution proposed is to take a strategic approach by prioritizing business objectives, knowing customers through first-party data, and integrating social media across departments to extend impact.
Building a Successful Business - Key Demand Drivers, Trends and Best Practice...SSCG Consulting
It's a good time to be involved in the start-up scene. More funding available than ever before, capacity building support and content on how to start your own business are easily accessible, and community-driven coworking and innovation hubs are popping up everywhere.
Despite the rising popularity of entrepreneurship, starting up a venture and culture brings its own unique set of challenges and problems in a rapidly changing and complex global landscape that its leaders must overcome.
The document discusses strategic marketing management and outlines the process of planning, implementing, and evaluating marketing strategies. It describes the following key points:
1) Strategic marketing management involves planning strategies to achieve organizational goals, implementing marketing activities, and evaluating performance to facilitate desirable customer relationships efficiently.
2) The strategic planning process includes establishing a mission, analyzing strengths/weaknesses and opportunities/threats, setting objectives and strategies, and developing corporate and business unit strategies.
3) Implementing strategies requires organizing marketing teams, motivating personnel, communicating goals, and coordinating activities.
4) Evaluating performance consists of setting standards, measuring actual performance, comparing results to standards, and modifying strategies when needed.
This document provides an overview of how to build an M&A strategy, outlining a 6-step process: 1) determine business plan drivers, 2) acquisition financing constraints, 3) develop an acquisition candidate list, 4) build preliminary valuation models, 5) rate and rank acquisition candidates, and 6) review and approve the strategy with key stakeholders. The goal is to translate a company's strategic business plan into a prioritized list of target acquisitions by evaluating how deals fit financing constraints and impact business objectives. Preliminary models estimate acquisition costs and returns to facilitate strategy development and approval.
Sebagai kelengkapan pengerjaan Tugas Besar satu, mata kuliah Strategic Marketing. Universitas Mercu Buana Program Studi Magister Management. Kampus Warung Buncit
The document discusses strategic marketing management and the strategic planning process. It explains that strategic planning involves assessing organizational resources and opportunities, establishing goals and strategies, and evaluating performance. The key steps are analyzing the marketing environment through tools like SWOT and BCG matrix, determining the organization's mission and goals, developing corporate and business unit strategies, and implementing and evaluating the strategies.
Strategic Planning for Financial ServicesJenny Cavnar
The document discusses strategic planning and minimizing execution risk. It provides examples of strategic planning processes and components that work well, such as conducting planning sessions to establish a common fact base and agreeing upon a clear, shared vision and future direction. It also discusses evaluating opportunities and options at the business segment level to identify the best path to long-term value. Examples are provided of high performing community banks that effectively convert opportunities through customer-focused strategies and rigorous planning and execution processes.
This document discusses strategic planning for firms operating in the computer graphics industry (CGI). It outlines key questions firms should consider, like what products/services to offer and how to outperform competitors. Major trends are also examined, like shifting consumer demographics and environmental needs. Firms are advised to constantly re-invent themselves, stay aware of trends, and ask strategic questions to maintain a competitive advantage in the rapidly changing marketplace.
Mahindra has good market coverage in Nepali vehicles ranges from tough and rough hilly roads to smooth down town roads with Scorpio, bolero and other SUVs.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Sears Case Study
1. Week 7: Strategic Management
Case Study
BSA 555 – Strategic Management
Travon Hall
May 29, 2016
2. HISTORY OF SEARS
• Headquartered in Hoffman Estates, Illinois.
• Sears was founded by Richard Warren Sears and Alvah Curtis Roebuck in 1886 in Chicago,
Illinois
• Sears were primary sellers of appliances, hardware, and clothing.
• In 1925, Sears started as mail order Catalog Company, and shortly after that they started
opening retail locations.
• bought by the American discount store chain Kmart in 2005
3. BUSINESS STRATEGY
A company’s business strategy will consist of methods and tactics to accomplish goals.
Sears quickly became successful in the retail industry largely due to its ability to strategically
plan which in included strategies such as:
• Developing private brands
• Being the first explore untapped markets
• Offering quality products
4. BUSINESS STRATEGY (CONTINUED)
Sears strategy to continue expansion was to acquire smaller businesses and developing subsidiary
companies. Campanies Sears established and acquired are:
• Allstate, Hercules, Cheryl Tiegs, J.C. Higgins, Craftsman, Kenmore, Coldspot, Pilgrim, David
Bradley, Roebucks, Diehard, Silvertone, Economy, Toughskins, and Harmony House.
5. POOR STRATEGIC PLANNING
Business strategies are essential to conducting effective business however failure to strategize results in loss
revenue and profit.
Poor strategies which contributed to Sears failure was:
• Inability to meet customer needs
• Lack of store appearance improvements
6. FINANCIAL STATEMENTS
“A company's financial statements provide vital information about its financial health. These statements are
compiled based on day-to-day bookkeeping that tracks funds flowing in and out of the business” (Gartenstein,
2016).
In 2016, Sears had a revenue of $25 million with expenses tallying to be $19 million resulting in a profit of $6
million. Sears profit decreased by a million dollars from the previous year.
7. FINANCIAL RATIOS
Financial ratios for calendar year 2015:
• Current ratio: 111%
• Profit Margin: 23%
• Debt to Equity: -1.52%
• Asset Turnover: 2.05%
• Cash ratio: 4%
• Return on equity: 58%
8. SWOT ANALYSIS
With SWOT managers can brainstorm ways to maximize strengths, limit weaknesses, take advantage of
opportunities and avoid or reduce threats.
“Strengths are the internal attributes and resources that support a successful outcome” (Search CIO, 29016).
Sears strengths are as followed:
• Broad product offering
• Online shopping
• Financial opportunities for customers (Credit cards and leasing)
• Customer reward program
• Craftsman unlimited warranty
9. SWOT ANALYSIS (CONTINUED)
“Weaknesses are the internal attributes resources that work against a successful outcome” (Search CIO,
2016). Below are weaknesses that have impacted Sears.
•Failure to adapt to customer needs – Sears were unable to adjust their business plan when customer needs
began to change which resulted in decreased revenue.
•Lack of identity
•Employee turnover rate – This issue does not allow for experience employees. Most employee typically leave
the company due to lack of pay or the uncomfortable environment.
•Insufficient employee training (management and hourly employees)
•Low inventory turnover – Sales are decreasing resulting in an overflow of inventory which ultimately has to
be sold at discounted prices.
10. SWOT ANALYSIS (CONTINUED)
“Opportunities are the external factors the project can capitalize on or use to its advantage” (Search CIO,
2016). Opportunities Sears can capitalize on are:
• Defining a distinct target market
• Advertisement
• Partnerships
• Discounts/Coupons
• Growth of private brands (Kenmore, Craftsman)
• Increase online sales
• Mobile application/ social media involvement
11. SWOT ANALYSIS (CONTINUED)
“Threats are external factors that could jeopardize the project” (Search CIO, 2016). Sears
encounter threats such as:
• Competition
• Customer loyalty
12. PORTER FIVE FORCES
• Sears majors competitors are Walmart, Target, Macys, JCPennys
• Threats of entry are increasing due to low cost of entry, easy start up, and large market opportunity
Important Opportunities and Threats
Opportunities
• Product expansion and development
• Renovating stores
• Increasing Online sales and developing mobile app
shopping
Threats
• Competition
• Laws and Regulations
13. PROPOSED STRATEGIC PLAN
Current Mission Statement
"We are committed to improving the lives of our customers by providing quality services, products and
solutions that earn their trust and build lifetime relationships." Sears were successful because of their ability
to implement strategies that aligned with its mission statement.
14. PROPOSED STRATEGIC PLAN (CONTINUED)
Purpose Statement
The purpose of this strategic plan is to reestablish Sears as one of the leading retail/ department stores
globally as it was in the 1900s. This strategic plan will outline various opportunities that will result in
increased revenue, profit, and investor returns. One of the main focuses is to establish the identity of Sears so
that customer satisfaction is improved.
15. PROPOSED STRATEGIC PLAN (CONTINUED)
Business Strategy
• Sears will develop a pricing strategy so that they remain competitive in the department store/ retail
industry.
• Maintaining low prices so that they appeal to more customers.
• Being that prices will be low the company will rely on high volumes of sales in order to maximize its profits.
• In order to be success maintaining low prices sears will have to bargain and form stronger relationships
with its suppliers and manufacturers.
16. PROPOSED STRATEGIC PLAN (CONTINUED)
Industry Strategy
Based on Sears business strategy they will be in direct competition with Walmart due to offering low prices.
Financial Strategy
Currently Sears is experiencing financial issues however they have a good reputation with paying back
obligations therefore they will was to accrue more debt in order to establish its business strategy.
17. PROPOSED STRATEGIC PLAN (CONTINUED)
HRM Strategy
• Employee appreciation
• The hire process will involve online applications and in store interviews.
• The new hires will have a starting compensation of $9.00/ hr. and can be eligible for a pay increase after
their first six months pending an employee evaluation.
• For leadership roles within the company, Sears will mostly promote from with the company however they
will consider outside professionals and consultants.
18. PROPOSED STRATEGIC PLAN (CONTINUED)
Marketing Strategy
• Revamped Slogan
• Commercials
• Social media
• Community involvement (Sponsorships)
Operations Strategy
• Retail and online
19. PROPOSED STRATEGIC PLAN (CONTINUED)
Laws and Regulation
• Advertising laws
• Customer protection
• Misleading pricing laws
20. REFERENCES
A Brief Chronology of Sears History. (n.d.). Retrieved May 28, 2016, from
http://www.searsarchives.com/history/chronologies/chronology_brief.htm
Acquisition Strategy - AccountingTools. (n.d.). Retrieved May 28, 2016, from
http://www.accountingtools.com/acquisition-reasons
Craftsman: The Standard of Quality. (n.d.). Retrieved May 28, 2016, from
http://www.searsarchives.com/brands/craftsman.htm
Current Ratio | Formula | Analysis | Example. (n.d.). Retrieved May 28, 2016, from
http://www.myaccountingcourse.com/financial-ratios/current-ratio
Debt/Equity Ratio Definition | Investopedia. (2003). Retrieved May 28, 2016, from
http://www.investopedia.com/terms/d/debtequityratio.asp?layout=infini
21. Department & Discount Retail Industry. (n.d.). Retrieved May 28, 2016, from
http://csimarket.com/Industry/industry_Financial_Strength_Ratios.php?ind=1303
Gartenstein, D. (n.d.). What Is the Importance of a Company's Financial Statements? Retrieved May 28, 2016, from
http://yourbusiness.azcentral.com/importance-companys-financial-statements-11007.html
Kenmore: America's Favorite Home Appliance Brand. (n.d.). Retrieved May 28, 2016, from
http://www.searsarchives.com/brands/kenmore.htm
Laidre, A. (n.d.). Strategic Planning: What is a SWOT Analysis? Retrieved May 28, 2016, from
http://www.iplanner.net/business-financial/online/how-to-articles.aspx?article_id=swot-analysis
Lewis, R. (2014, September 24). Sears: Nothing Left But its Past - The Robin Report. Retrieved May 28, 2016, from
http://www.therobinreport.com/sears-nothing-left-but-its-past/
Lister, J. (n.d.). Government Regulations That Affect Marketing in Retail. Retrieved May 28, 2016, from
http://smallbusiness.chron.com/government-regulations-affect-marketing-retail-35217.html
Lutz, A. (2014, August 21). 4 Reasons Sears Is Headed Straight For Death. Retrieved May 28, 2016, from
http://www.businessinsider.com/sears-business-strategy-is-doomed-2014-8
22. Mourdoukoutas, P. (n.d.). Retrieved May 28, 2016, from
http://www.forbes.com/sites/panosmourdoukoutas/2015/06/10/four-strategic-mistakes-that-haunt-
sears/#3d69ebef13b1
Porter's 5 Forces Definition | Investopedia. (2003). Retrieved May 28, 2016, from
http://www.investopedia.com/terms/p/porter.asp
Profit Margin Definition | Investopedia. (2003). Retrieved May 28, 2016, from
http://www.investopedia.com/terms/p/profitmargin.asp?layout=infini
Return On Equity (ROE) Definition | Investopedia. (2003). Retrieved May 28, 2016, from
http://www.investopedia.com/terms/r/returnonequity.asp?layout=infini
Root, G. (n.d.). The Importance of Business Strategies. Retrieved May 28, 2016, from
http://smallbusiness.chron.com/importance-business-strategies-4630.html
SHLD Key Financial Ratios. (n.d.). Retrieved May 28, 2016, from
http://www.nasdaq.com/symbol/shld/financials?query=ratios
Sears Worst Practices: Big, Old Core Business Strategy and Brand Image. (n.d.). Retrieved May 28, 2016, from
http://retailindustry.about.com/od/RetailWorstPractices/a/Sears-Changes-Big-Old-Brand-Image-Core-Business-
Strategy-Real-Estate-Holdings-Leaders.htm
23. Supplier Power (one of Porter's Five Forces) • The Strategic CFO. (2013). Retrieved May 28, 2016, from
http://strategiccfo.com/supplier-power-one-of-porters-five-forces/
The History And Future Of Sears | Investopedia. (2012). Retrieved May 28, 2016, from
http://www.investopedia.com/financial-edge/0112/the-history-and-future-of-sears.aspx
The Importance Of R&D To Innovation | Incremental Innovation. (n.d.). Retrieved May 28, 2016, from
http://www.incrementalinnovation.com/innovation-management-development/rd-to-innovation
What is SWOT analysis (strengths, weaknesses, opportunities and threats analysis)? - Definition from WhatIs.com. (n.d.).
Retrieved May 28, 2016, from http://searchcio.techtarget.com/definition/SWOT-analysis-strengths-weaknesses-
opportunities-and-threats-analysis
Editor's Notes
Sears has been known for its introductions of appliances and tools for decades by launching several of its own brand such as Kenmore and Craftsman. By being able to recognize the need of appliances, Sears was able to capitalize in an untapped market. “Craftsman tools are the standard bearers of quality. As proof, an independent consumer survey in 2001 rated Craftsman No. 1 among all American brands in quality” (Sears Archive, 2016).
The Allstate brand began in 1925 as part of a national contest to name Sears' new brand of automobile tires. The tires-guaranteed for 12,000 miles-quickly became big sellers in the catalog and at the new Sears, Roebuck and Co. retail stores.
Sears displayed there innovation by developing a refrigerator that was bigger and offered it at the same price as competitors which made for a better value with its Kenmore and Coldspot brands.
Once a competitive advantage soon became Sears biggest concern which was the ability to recognize what customers wanted and provide it.
In many Sears stores there was abandoned space that once occupied by its photography services.
Current ratio of 111%. Based on Sears current ratio, they have 11% more assets than there liability obligations.
Based on data gather for Sears, there profit margin is 23% which means for every dollar their profit is 23 cent.
Debt to equity ratio is -1.52%. Currently Sears’s net worth is negative. The industry average is .03
Based off the asset turnover ratio, Sears are accumulating a high volume of sales which is competitive with the other department stores in the industry.
Broad Product offering – Tools, appliances, clothing, shoes, and gym equipment
Online shopping – Sears were the first the department store offer online shopping to its customer.
Financing opportunities for customers (Credit cards and Leasing)
Customer Rewards Program – The program allows for customer to gain points per sales which can be converted to instore purchasing credit
Craftsman brand has unlimited warranty – Customers can always exchange old worn out tools and equipment.
Sears were successful because of their ability to implement strategies that aligned with its mission statement.
Current employee should be acknowledge for top performer of the month/ year and receive incentives. Sears CEO will earn a starting salary of $750 thousand which will include other incentives. Based on the performance of Sears the CEO will be eligible to earn a salary of $1 million depending approval from the board of directors.
With Facebook, Instagram, Snapchat, and Twitter; Sears will be able to promote its products without accruing additional cost also they will be able to get instant customer input. To increase awareness, Sears will conduct social media competition for customer which the winner(s) will receive monetary or non-monetary prizes.
The best way to avoid advertisement fraud is to advertise the truth which Sears will create a team to develop advertisements that reflect the company’s products and promotions. “Each state has laws with the goal of preventing businesses from using misleading marketing campaigns as a means to drive sales numbers” (2016).