Mahindra has good market coverage in Nepali vehicles ranges from tough and rough hilly roads to smooth down town roads with Scorpio, bolero and other SUVs.

1. S I D D H A R T H A G A U T A M B U D D H A C A M P U S
B U T W A L
2 2 / 0 5 / 2 0 1 9
C A S E S T U D Y
R E S E A R C H
M E T H O D O L O G Y
P R E S E N T A T O R
B U D D H A G R O U P
CASE ON
AG NI INCO RPO RATED PVT. LTD
R E S O U R C E P E R S O N
R A M E S H P R A S A D
P A N D E Y

2. Agni Incorporated Pvt. Ltd. Is the authorized distributor of Mahindra
Utility Vehicles and Tractor.01Case
Summary It has begun its business in 1991 A.D. and has been leading utility
vehicles distribution market in Nepal.02
Vehicles types likes SUV, KUV, bolero and Scorpio along with other
several jeeps from Mahindra Company of India are distributed by Agni
Incorporated.
03
Among all these types of vehicles, Mahindra Scorpio has been very
popular in the Nepalese market.04
Mahindra has good market coverage in Nepali vehicles ranges from
tough and rough hilly roads to smooth down town roads with Scorpio,
bolero and other SUVs.
05
Among others, the demand for Scorpio is increasing at sky rocket
speed. Despite this golden opportunity, company’s supply couldn’t
touch the feet of demand too.
06
Agni’s Management has been accused by customers for misbalance in
demand and supply of Scorpio in Nepali market.07

3. Agni has repeatedly reported the Mahindra Company about the
demand supply variation of Scorpio and its affect in the image of
company’s capacity and decrease in market share of others vehicles
from same brand.
08Case
Summary
Due to excessive demand from worldwide, the Mahindra Management
has informed Agni that they couldn’t supply sufficient numbers of
Scorpio for few years in future.
09
Agni has express plan two to save market share and brand image through
reducing the price of vehicle. But Mahindra has denied their proposal by
point the negative effect of brand image after reducing price.
10

4. As a researcher, what problem do you identify?
What types of research do you undertake to
address the problem?
01
Business always starts and closes with customers and hence the customers must be treated as
the King of the market. All the business enhancements, profit, status, image etc of the
organization depends on customers. Hence it is important for all the organizations to meet all
the customers’ expectations and identify that they are satisfied customer.
A customer's expectations about a product tell us how he or she anticipates how that product
will perform. Customer satisfaction doesn’t just impact the business’ bottom line, it also
impacts team morale and retention rate.
The Problem in this cases are described below:
• Lack of Market Study addressing demand and supply.
• Feasibility study of new product before launching hasn’t been done appropriately.
• Lack of coordination between company and distribution. Valuable suggestions and
information has been neglected.
• Under-estimation of demand from low economic country.
• Incompetent management for addressing changing vehicle market.

5. As a researcher, what problem do you identify?
What types of research do you undertake to
address the problem?
01
Types of research to undertake to address the problem are:
• Applied Research
• Fundamental Research

6. Can you apply scientific method of research in this
case?
02
Systematic investigation on the basis of specified method and logic is known as scientific research. It
follow scientific methods and procedure to undertake the research. So, systematic, controlled,
empirical and critical investigation of hypothetical propositions about the presumed relations
among natural phenomena is scientific research.
• Identify an problem
• Review Literature and Gather Information
• Formulate hypothesis
• Design Experiment
• Unbiased
• Control Group
• Replicates
• Repeat Experiments
• Collect data
• Organize and Analyze data
• Interpret Data
• Communicate result
In this case too we can conduct scientific research. For scientific research, we can follow these
steps:

7. What would be the value of this research in
decision making?
03
Business of all types and sizes undertakes extensive research method to improve and grow. The long
term success of business depends upon efficiency and cost effective research undertaken.
Companies often relay on various business methods to obtain information from the consumer or
other business. Such business research methods undertaken enable a company to do an in-depth
study about several internal and external factors influencing the market share and profitability of
the company.
Based on the information obtained through the different business research methods, companies
whether new or established can undertake some essential business decision such as::
• Identify Problem
• Diagnosing and assessing Problems and opportunities
• Selecting course of action
• Implementing a course of action
• Evaluating the course of action

8. Explain mix reason, whether it is a purely social
science problem or specifically a management
problem?
04
Business Administration is combination of economics, social, behavioral and decision sciences,
which addresses the interactions of Business Stakeholders and Business Environment in order to
maximize the stakeholders' value creation in a sustainable manner involving People, Capital and
Technology.
The definition of social sciences refers to the study of humans and their relationships
A large part of successful management includes dealing with other people. Managers must deal
with their workers. There are issues that arise, and how they are resolved will affect productivity
within the company. They also must constantly develop relationships with suppliers and others in
their given industry.
Any given business must also constantly cultivate relationships. Businesses must maintain positive
connections with their customers. Successful businesses usually work to develop good
relationships with others.
Hence, evaluating the case through social science problem, management has to pay serious
attention for relationship development.
As Social Science Problem:

9. As management problem:
The largest problem with B2B businesses and their marketing is awareness or traffic. There’s
always a big product launch, integrated campaign, or large event around the corner. But before
you get to the point of implementation, you must first figure out the right demographic. You have
to get the attention of the proper audience and get people interested in your business, product,
or service. Many marketers face the challenge of not having a large enough volume of interested
prospects, while some others just don't know which channels they should focus their efforts on
for the highest return.
These are the problems faced by the company:
• Lack of Market Study addressing demand and supply.
• Feasibility study of new product before launching hasn’t been done appropriately.
• Lack of coordination between company and distribution. Valuable suggestions and
information has been neglected.
• Under-estimation of demand from low economic country.
• Incompetent management for addressing changing vehicle market.

10. It’s
Buddha Group Presentation
Members of Group:
Ramesh Panthi
Maya Belbase
Dhanisara Resmi
Manisha Bhandari
Sapana Aryal
Dal Bdr Rana
Kalawati Dhakal
RESEARCH METHODOLOGY
MBS 3RD SEMESTER
SIDDHARTHA GAUTAM BUDDHA CAMPUS
BUTWAL