Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to.

1. @stickyeyes

5. CONVERSION

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17. WE BEGAN TO QUESTION SERPS LIKE THESE...
SearchLeeds – Digital Conference | Returning 2019
https://edit.co.uk/searchleeds/
The largest search marketing event in the north of England. No sales
pitches – just actionable advice.

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SEO CTR PPC CTR

20. Paid Investment Organic Investment Overall Performance

22. SearchLeeds – North’s Digital Conference |
Returning 2019
SearchLeeds is the largest digital conference in
the north of England and will be returning to the
first direct arena.
Speakers Event Photos 2019 Age

23. ORGANIC
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24. My model for business
is The Beatles…

25. @stickyeyes