(Part 5 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include understanding what SEO key performance indicators exist and how to track them.
(Part 5 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include how to structure and manage your SEO team.
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEOOban International
Internationalisation: The Good, the Bad and the Ugly. Emily Mace, Head of SEO at Oban Digital, discusses three examples of brands which have expanded into new markets with varying degrees of success and practical illustrations of why they have failed and succeeded.
With the right data, you can understand your site’s preparation requirements, find out when your site has transitioned, and confirm the continued success of your content with unprecedented insights into all aspects of your mobile performance.
In the last weeks of 2017, Google released a Rich Results Testing Tool to help webmasters understand what pages can generate rich results, based on their structured data implementation.
This new tool, coming from the search giant, is just one of the many recent affirmations of structured data’s continued and growing importance to search optimization in 2018 and beyond.
But why is structured data important to search? How does it impact your SEO strategy? And most importantly, what can you do to optimize structured data and maximize your potential in the SERPs?
Now you can harness real user queries to learn unprecedented insights about your audience, optimize for search intent, create ideal user experiences, and boost meaningful organic growth on your website.
(Part 5 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include how to structure and manage your SEO team.
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEOOban International
Internationalisation: The Good, the Bad and the Ugly. Emily Mace, Head of SEO at Oban Digital, discusses three examples of brands which have expanded into new markets with varying degrees of success and practical illustrations of why they have failed and succeeded.
With the right data, you can understand your site’s preparation requirements, find out when your site has transitioned, and confirm the continued success of your content with unprecedented insights into all aspects of your mobile performance.
In the last weeks of 2017, Google released a Rich Results Testing Tool to help webmasters understand what pages can generate rich results, based on their structured data implementation.
This new tool, coming from the search giant, is just one of the many recent affirmations of structured data’s continued and growing importance to search optimization in 2018 and beyond.
But why is structured data important to search? How does it impact your SEO strategy? And most importantly, what can you do to optimize structured data and maximize your potential in the SERPs?
Now you can harness real user queries to learn unprecedented insights about your audience, optimize for search intent, create ideal user experiences, and boost meaningful organic growth on your website.
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Google Algorithm Update 2013: Google Panda, Penguin RecoveryBill Hartzer
In this presentation, Bill Hartzer discusses the latest Google Algorithm updates, including Google Panda, Google Penguin, and some other updates you probably didn't know about. Google Panda recovery and Google Penguin recovery is discussed.
My slides from the recent Colchester Digital virtual Meetup where I discussed sentiment analysis, how it can be used for SEO, PR, reputation management and more and how you can perform it yourself for free using Google Sheets.
Bill Hartzer - Advanced SEO Audits - Pubcon Las Vegas 2018Bill Hartzer
In this presentation, Bill Hartzer of Hartzer Consulting talks about Advanced SEO Audits of websites. Presented at the Pubcon Las Vegas Conference, Pubcon Pro 2018.
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
(Part 2 of 6) #1 Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include creating a content marketing plan, keyword research and content ideation.
(Part 1 of 6) Top Google ranked "Search Engine Optimization Expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include how search engines think, factors to increasing your authority and various tools & tactics for online success.
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Google Algorithm Update 2013: Google Panda, Penguin RecoveryBill Hartzer
In this presentation, Bill Hartzer discusses the latest Google Algorithm updates, including Google Panda, Google Penguin, and some other updates you probably didn't know about. Google Panda recovery and Google Penguin recovery is discussed.
My slides from the recent Colchester Digital virtual Meetup where I discussed sentiment analysis, how it can be used for SEO, PR, reputation management and more and how you can perform it yourself for free using Google Sheets.
Bill Hartzer - Advanced SEO Audits - Pubcon Las Vegas 2018Bill Hartzer
In this presentation, Bill Hartzer of Hartzer Consulting talks about Advanced SEO Audits of websites. Presented at the Pubcon Las Vegas Conference, Pubcon Pro 2018.
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
(Part 2 of 6) #1 Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include creating a content marketing plan, keyword research and content ideation.
(Part 1 of 6) Top Google ranked "Search Engine Optimization Expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include how search engines think, factors to increasing your authority and various tools & tactics for online success.
Web Analytics: Data driven marketing decisionsRob Bertholf
Learn how you can optimize your marketing efforts and create a better visitor experience through data driven decision-making. The old adage 20% of your marketing spend is working but you are not sure which 20% is no longer valid. Leverage analytics for smarter marketing. This tutorial walks through web analytics, setting up & configuring Google Analytics, understanding of terms and protips for better performance.
(Part 4 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include understanding how to increase rankings through various SEO tactics.
Search Engine, SEO and Google Algorithmsjhenrey1992
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine(SERP) -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Vizion SEO is a B2B Search Engine Marketing Company in Rhode Island. We provide both SEO and SEM as a all in one cost effective solution to increase your business website online visibility, traffic, leads and sales. We specialize in local search marketing, ranking local business keywords on top search results for Google organic search, Google Places Maps and other major search engines.
Botify set out to answer important aspects of the age-old question - how does Google crawl the web?
Our goal was to understand Google with a data-backed approach based on our outstanding customer dataset. This is the first study of its kind, based on real customer data, globally. We analyzed 15% of the data Botify processes every month: 6.2 billion Googlebot requests, 413 million pages crawled by Botify, across 270 websites.
Improving Local Through Technical SEO and Off-Site Signals - Jesse McDonald -...Jesse McDonald
Because local SEO tends to deal with smaller size websites it's easy to gloss over the technical aspects of SEO. In this presentation, we go over aspects of technical SEO that remain crucial for ongoing success with organic campaigns. I also present important off-site signals to focus on that are increasing in importance for local success.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Introduction To Search Engine OptimizationSherazFaisal3
Web sites, which index and class other web sites according to their keywords, explanations and contents and make it easier and
faster to reach obtained site-search results, are called as search engines.
SEO “Search Engine Optimization” is the one of the widely used technique that provides web sites fast reachable. In this work
we explained required information to make a web site more indexed by search engines and considering their keywords make
them first listed. Search engine is some kind of software, which collects data about web sites. At this point, the collected data
includes the web site URL, some keywords or keyword groups that define the content of the web site, the code
structure that forms the web page and also links provided on the web site. The related collected data is indexed and
stored on a database. All of these operations are performed by the search engine software (crawler, spider,
bot).Search engines use special programs, which are named as spider or bot. These programs move by using
hyperlink structure of the Web. They navigate through web pages periodically and capture changes that have been
made since last navigation (Spiders / Crawlers). Data obtained by the related programs are stored in a very wide
database system. This database is called as the index of the search engine. On the other hand, the performed
operation is called as “indexing”. When users perform a query in order to get some data or information, the related
querry is transferred to the search engine index and results are shown to users(querry). Essential competition factor
among search engines is appeared during “relevant result showing, sorting” process. After determining the related
pages with the performed querry, they must be shown to users in a sorted list structure. At this point, search engine
algorithms take an important role and they try to show the most relevant results for users (øyiler, 2009).Briefly,
searching robots collect data about each URL and store the collected data in a database. When a user connects to the
search engine for a search session, references in the related database are evalauted and obtained results are returned
back to user(Atay and others, 2010)
This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
(Part 3 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include understanding how the search engines crawl your website and tricks to increase indexation.
Social Media Marketing: Strategy, Tactics & MeasurementRob Bertholf
Learn how to create a results-driven social media strategy for your business or organization. You will learn techniques to turn social media sites and profiles into legitimate marketing tools. Discover which social networking sites are appropriate for reaching your target audience, as well as how to craft appropriate assignments to increase engagement and advocacy.
SaaS Ventures has developed a powerful Springboard eliminating the need to reinvent the wheel when creating your Software as a Service application. We have ended one-dimensional, non-scalable, development heavy, slow to market SaaS development.
How to increase your Klout score by 20 pointsRob Bertholf
Social Media Influence may be tracked by a series of metrics which determine the likelihood of triggering action from another user. Someone who has been identified with high influence will typically have an increased amplification and engagement of their social messages.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5. @Rob Bertholf
@Rob’s Geek Cred
@Rob
WordPress
Plugin
Developer
<>
#IRC Operator
@Zeppo
Former
Board of
Directors
Information Management
Staff Sergeant
US Air Force
Software as a Service
Architect / Growth Hacker
CC Creative
Commons
Contributor
Wikipedia
Editor
PATENT APPLICATION
#US20060294199
Systems &
Methods for a
Standard Web
Platform
6. @Rob Bertholf
Search Engine Optimization Expert
Google Search Engine Optimization Expert
@Rob Bertholf | Search Engine Optimization Expert
rob.bertholf.com
Hi, I’m @Rob on Twitter. California guy living in
Honolulu, Hawaii the last 10 years. I teach at
University of Hawaii’s PNM program and I am
passionate about Development, Social Marketing
Strategy, Web Analytics & Conversion optimization.
Search engine optimization - Wikipedia
en.wikipedia.org/wiki/Search_engine_optimization
About 22,500,000 Results
7. @Rob Bertholf
Get Social! #UHPNM
Pacific New Media
@pacificnewmedia
Follow @PacificNewMedia
Excited to speak at #Clarity15
on #SEO #KPI’s & Reporting!
Rob Bertholf
@Rob
Follow @Rob
Excited to speak at #UHPNM
on #SEO & #ContentMarketing!
13. @Rob Bertholf
Google is a concierge
● Like a concierge, the role of a search engine is to help
a visitor find what they are looking for
● The search engine finds the most relevant results
with the best visitor experience based on the user's
intent
● If Google does not deliver answers we stop using
them and their ad revenue dries up
● Our interests are aligned!
19. @Rob Bertholf
$
$ $
Organic
Search
Revenue
Organic
Ad
Revenue
Product
Costs
SEO Team
Operating
Costs
Organic Search Profit ≈
Ads by Google
Lorem Ipsum
Dolor sit amet, conse ctetur ad
ipiscing tiam lacinia quam et.
http://example.com
Nullam nec porttitor
Interdum tortor vitae nisi egest
as gravid convallis aliquam.
http://example.com
20. @Rob Bertholf
Actionable Tasks
● Minimize operating costs
○ Work smart with automation
● Determine appropriate software licenses
● Consider leveraging content for additional
revenue streams
24. @Rob Bertholf
Actionable Tasks
● Target variety of queries with varying search
demand & competition (short & long term
targets)
● Improve title & meta description to be more eye
catching with call to action
27. @Rob Bertholf
Actionable Tasks
● Ensure keywords are found in content
● Ensure query intent is satisfied (don’t let them
leave hungry)
● Ensure site is responsive
● Optimize for multiple content types (images,
video, etc.)
● Add & update content frequently
31. @Rob Bertholf
Actionable Tasks
● Monitor site for malware/hijacking
● Improve site speed & optimize delivery
● Make it easy to share content
● Actively promote/market content
● Attract links from other websites
33. @Rob Bertholf
Actionable Tasks
● Improve internal linking through the navigation,
HTML sitemaps, dynamic link modules and
more.
● Grow inbound links through quality content,
asset buildout, content marketing and
validation tactics.
34. @Rob Bertholf via @RandFishkin #MozCon 2015
Keyword Targeting
Quality & Uniqueness
Crawl/Bot Friendly
Snippet Optimization
UX / Multi-Device
Relative CTR
Short vs. Long-Click
Content Gap Fulfillment
Amplification & Return Rates
Task Completion Success
Searcher OutputsRanking Inputs