This document discusses future SEO success metrics and trends. It begins by providing a brief introduction and background on the author. It then outlines 25 common metrics used today, including organic visits, revenue, rankings, and engagement metrics. The document discusses needing to segment metrics by device type and attributes. It also explores potential future metrics like app launches and engagement if search traffic shifts to apps. In closing, it recommends marketers consider app metrics and get ready to optimize apps as search begins directing more traffic to them.