This co-presentation was made with Rackspace highlighting the power of earned media in achieving SEO success. In this presentation, we present how DigitalRelevance increased organic traffic by 212% for Rackspace using earned media.
Behind The Curtain View Of An Award Winning B2B Lead Gen Campaign – A Framework For Success
Marty Muse is a Co-founder and the CEO of DigitalRelevance, a content marketing/promotion agency as well as Relevance.com, a publication dedicated solely to content promotion news and insights.
Marty will review the history/evolution from Slingshot SEO to Digital Relevance and delve into peeling back the layers for building a successful B2B lead generation campaign using research, content marketing and content promotion strategies. Two case studies will be presented. We will conclude with a discussion and Marty will take questions from the group.
Testing: A discussion about SAP's 27% lift in incremental sales leadsMarketingSherpa
This quick, 30-minute MarketingSherpa webinar. Daniel Burstein, Director of Editorial Content, MECLABS, will be interviewing Shawn Burns, Vice President of Digital Marketing, SAP, on how he and his team set up a marketing testing lab at one of the largest software companies in the world.
They'll cover:
-The processes and methodologies SAP established to generate a 27% lift in incremental sales leads from digital and digital marketing budget savings of 20% created by the test lab
-How SAP prioritizes the 25 digital tests it runs every quarter
-How his team helped establish a testing culture in SAP
Behind The Curtain View Of An Award Winning B2B Lead Gen Campaign – A Framework For Success
Marty Muse is a Co-founder and the CEO of DigitalRelevance, a content marketing/promotion agency as well as Relevance.com, a publication dedicated solely to content promotion news and insights.
Marty will review the history/evolution from Slingshot SEO to Digital Relevance and delve into peeling back the layers for building a successful B2B lead generation campaign using research, content marketing and content promotion strategies. Two case studies will be presented. We will conclude with a discussion and Marty will take questions from the group.
Testing: A discussion about SAP's 27% lift in incremental sales leadsMarketingSherpa
This quick, 30-minute MarketingSherpa webinar. Daniel Burstein, Director of Editorial Content, MECLABS, will be interviewing Shawn Burns, Vice President of Digital Marketing, SAP, on how he and his team set up a marketing testing lab at one of the largest software companies in the world.
They'll cover:
-The processes and methodologies SAP established to generate a 27% lift in incremental sales leads from digital and digital marketing budget savings of 20% created by the test lab
-How SAP prioritizes the 25 digital tests it runs every quarter
-How his team helped establish a testing culture in SAP
Digital District's DD101 series kicks off with a presentation from RepEquity's SVP of Search & Social Media, Steve Wanczyk. Steve moves from the basics all the way to a few high-level tips in his presentation.
OVERVIEW: USING DIGITAL METRICS TO GAIN MEMBER INSIGHTHighRoad Solution
Join us as we delve deeper into the best practices of Using Digital Metrics to Gain Member Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it.
Rethink Identity and Audience Management - Digital Marketing Presentation at ...StrongView
Lisa Taylor of Redfin and Catherine Magoffin of StrongView inform digital marketers how identity data can drive contextual marketing.
Content Presented at the StrongView Summit, October 28, 2015.
Description:
With the explosion of digital communications channels, cross-channel marketing evolved to help unify and coordinate messages and offers across touchpoints. Yet these same digital channels introduce new challenges in identity management which infect traditional audience management and targeting tasks.
Key Topics:
• Understand the challenges of establishing and maintaining consumer identities across digital channels.
• Learn how email can glue together consumer identity in desktop and mobile channels.
• Hear how Redfin uses preference management, progressive profiling, and other techniques to manage and enhance audience management.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes.
Seminar Description:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.
How to Create a Web Analytics Measurement Plan - StrategyRyan Stewart
For more information, please visit us on the web: http://webris.org/services/web-analytics
Without a good grasp on your company's data, you are operating blind.
Think about it - how can you make effective decisions without the proper information?
Web analytics gives your business the power to see, think and act clearly. Having a good grasp on your data allows you to make better informed decisions about your marketing spend which will ultimately increase your top line revenues.
Before you can extract this data, you need to tag your analytics platform with the correct .javascript pixels.
Before you can tag your website, you need to know WHAT to tag.
A web analytics measurement plan outlines the goals, business objectives and key performance indicators that you need in order to translate them into tags.
This slideshow shows you how to create a web analytics measurement plan.
You hear a lot today about account-based marketing or contexual marketing. I believe it is indeed possible, but only done properly through the use of digital persona data and big data tools. This presentation was delivered at Indy Big Data conference
Digital District's DD101 series kicks off with a presentation from RepEquity's SVP of Search & Social Media, Steve Wanczyk. Steve moves from the basics all the way to a few high-level tips in his presentation.
OVERVIEW: USING DIGITAL METRICS TO GAIN MEMBER INSIGHTHighRoad Solution
Join us as we delve deeper into the best practices of Using Digital Metrics to Gain Member Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it.
Rethink Identity and Audience Management - Digital Marketing Presentation at ...StrongView
Lisa Taylor of Redfin and Catherine Magoffin of StrongView inform digital marketers how identity data can drive contextual marketing.
Content Presented at the StrongView Summit, October 28, 2015.
Description:
With the explosion of digital communications channels, cross-channel marketing evolved to help unify and coordinate messages and offers across touchpoints. Yet these same digital channels introduce new challenges in identity management which infect traditional audience management and targeting tasks.
Key Topics:
• Understand the challenges of establishing and maintaining consumer identities across digital channels.
• Learn how email can glue together consumer identity in desktop and mobile channels.
• Hear how Redfin uses preference management, progressive profiling, and other techniques to manage and enhance audience management.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes.
Seminar Description:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.
How to Create a Web Analytics Measurement Plan - StrategyRyan Stewart
For more information, please visit us on the web: http://webris.org/services/web-analytics
Without a good grasp on your company's data, you are operating blind.
Think about it - how can you make effective decisions without the proper information?
Web analytics gives your business the power to see, think and act clearly. Having a good grasp on your data allows you to make better informed decisions about your marketing spend which will ultimately increase your top line revenues.
Before you can extract this data, you need to tag your analytics platform with the correct .javascript pixels.
Before you can tag your website, you need to know WHAT to tag.
A web analytics measurement plan outlines the goals, business objectives and key performance indicators that you need in order to translate them into tags.
This slideshow shows you how to create a web analytics measurement plan.
You hear a lot today about account-based marketing or contexual marketing. I believe it is indeed possible, but only done properly through the use of digital persona data and big data tools. This presentation was delivered at Indy Big Data conference
Market Reports on India present the latest report on “Popcorn (Savory Snacks) Market in India”,the research handbook acts as an essential tool for companies active or planning to venture in to India's Popcorn (Savory Snacks) market.
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
overview about digital marketing, tools how to be success on digital marketing, to optimize your strategy in digital marketing, read & learn google analytics data, website optimization, search engine optimization
IM Action is an international marketing agency helping clients from the US and Europe apply online technologies to gain visibility, leads, customers and improve their digital marketing performance and ROI.
As a Google Premier Partner, we are constantly improving our processes and are tailoring our strategies to changes in online space. As a result, we create effective campaigns targeting our clients’ business goals, keeping their industry specifics as a priority. Our approach rests upon accurate measurement and execution, transparent operation and meticulous attention to detail, which, coupled with experienced strategists on board, ensures lasting results in driving business value from online channels.
How the College of Southern Nevada Plans to use Web Personalization to Drive ...Acquia
The web services team at the College of Southern Nevada (CSN) is reimagining digital at the state's largest community college. Mike Fite and his team are working with Acquia to build a new online experience that leverages best-in-class content personalization capabilities.
Tying this digital initiative to strategic goals around enrollment, student success, career placement and development, the college initiated a move from .NET-based applications to the Drupal content management framework to allow for the flexibility required to reach all of their online constituents.
A new site launch this year signals the first step of the campus' digital engagement strategy. By investing in an open platform, the web services team is ensuring a scalable system that is ready-built to integrate apps to optimize the campus digital experience.
Attendees will learn how the CSN web services team:
- Defined their digital strategy around strategic goals
- Is getting started with data-driven personalized experiences
- Is creating a platform to better connect the campus digital experience for every audience
Customer Centricity and Product Led Growth by Airbnb Product & Growth Product School
Product Management Event at #ProductCon San Francisco about Customer Centricity and Product Led Growth by Product & Growth Manager at Airbnb, Pratik Shah.
Tracknext is India's 1st Business Social Network | 83% SEO | Smart Search Representation of Business Page | Try TrackNext Today to Gain Extra Traffic/ Clients for your business
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. • Vice President of Client Solutions and Success for
DigitalRelevance
• 12 years plus digital marketing leadership
experience
• Directly responsible for managing multi-million dollar
campaigns for many Fortune 500 clients
Twitter | @MartyAMuse
Email | marty.muse@relevance.com
3. • SEO Manager at Rackspace Hosting
• MBA in Marketing from University of Texas at
Austin
• 7 Years online marketing experience including
SEO, PPC, Email, Social & Product Management
• In-house marketer for a range of Startup to Midsize
to Fortune 50 companies
Twitter | @drwhitworth
Email | david.whitworth@rackspace.com
4. 1. Eco-system update
2. Shift to inbound marketing
3. Impact and evolution
4. Campaign
5. Key takeaways
6. Rise of earned media
Agenda
8. The shift to inbound marketing
“…make sure that your site adds value. Provide unique and
relevant content that gives users a reason to visit your site first.”
- GOOGLE’S WEBMASTER GUIDELINES
Marketing ecosystem
9. Impact and evolution – Rackspace
On-Page/Technical
SEO Consultant
Content Strategist
10. Percentage
increase in (not
provided) data in
web analytics
August ‘11-July ‘13
Inbound Marketing – Driving Traffic and Leads
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0% Month
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Google Announcement Firefox 14 launches with
defaulted SSL searches
11. Campaign – Goals, Strategy and Tactics
Strategy
On-page relevancy
Earned media signals
Goals
Increase organic traffic
Increase brand authority Tactics
Leverage earned media
Increase social signals
Implement content strategy
21. What’s next for Rackspace?
Continue to expand scope of
SEO engagement to include all
Rackspace product lines
utilizing an integrated approach
CONTENT
STRATEGY
EARNED
MEDIA