The document discusses viral marketing strategies and tips. It explains that each additional friend or follower (1) increases the value of all other connections due to the multiplier effect. It also notes that (2) familiarity breeds links, as people are more likely to engage with and share content from familiar sources. Finally, it provides tips for an effective viral marketing workflow, including (3) picking outlets, participating daily, building relationships, writing regularly, having a clear message, and telling your audience.
Writing for leads: How professionals can market themselves onlineIan Lurie
I wrote this presentation a while back for attorneys. I've now re-written it as a general guide for all professional services folks. Have a look, and as always, let me know if you have questions.
Writing for leads: How professionals can market themselves onlineIan Lurie
I wrote this presentation a while back for attorneys. I've now re-written it as a general guide for all professional services folks. Have a look, and as always, let me know if you have questions.
A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTCKivi Leroux Miller
Kivi's Ignite talk for the 2010 Nonprofit Technology Conference, April 8-10, 2010, Atlanta, on an approach to creating content for nonprofit communications and marketing.
Bottom Up Collaboration - Be2Camp NorthDaniel Tenner
Slides for the presentation that we gave at Be2Camp North in May 2009. Details/transcript to be published on our blog, at http://www.woobius.com/scribbles . Recorded live stream available at: http://www.ustream.tv/recorded/1509410
A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTCKivi Leroux Miller
Kivi's Ignite talk for the 2010 Nonprofit Technology Conference, April 8-10, 2010, Atlanta, on an approach to creating content for nonprofit communications and marketing.
Bottom Up Collaboration - Be2Camp NorthDaniel Tenner
Slides for the presentation that we gave at Be2Camp North in May 2009. Details/transcript to be published on our blog, at http://www.woobius.com/scribbles . Recorded live stream available at: http://www.ustream.tv/recorded/1509410
Shopping Goes Social - how our habits as consumers are changingDaniel Ord Rasmussen
Our habits as consumers are changing offline as well as online. We "hack" retail by finding loopholes, coupons, deals and tricks that get us what we want. We circumvent artificial boundaries such as borders by "spoofing" locations and we receive products via legal middle-men.
At the same time these online tricks are moving offline again with the advent of location based marketing via Foursquare and Facebook.
This presentation gives a quick overview of an emerging field that is changing rapidly.
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Overview of upcoming training sessions on Sept 30 and Oct 6. We talk of storytelling, perks strategy, the empty restaurant effect, the 80|20 rule, social media, and much much more. To reserve your seat: https://crowdfundingmontreal.eventbrite.com
Radio's cheese has moved with the advance of technology, but it's in the perfect position to return to what made it so powerful in the first place...the connection and conversation with the listener.
DJ's (On-Air Presenter's) have ...to recognize the importance of utilizing the available Social Media tools to engage beyond the microphone - because by itself, the mic is no longer the magic bullet it once was.
If jocks Integrate social media into their routines, have Conversations beyond the mic...the hits to their station personality pages and branded sites will generate more hits and fans.
This slide presentation was from a presentation I gave to Clear Channel Charlotte's radio programming staff.
All your marketing successes, all your data, means $h!t if no one understands you.
Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
Your Content Doesn't Matter Without TechnologyIan Lurie
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
The Dungeons & Dragons Guide to MarketingIan Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do?
This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
12. n = pN
from Viral Marketing for the Real World, Harvard University Press, Duncan J. Watts
and Jonah Peretti http://hbr.org/2007/05/viral-marketing-for-the-real-world/ar/1
and from alternate version of the same article by Columbia University Press
13. R = Bz
from Viral Marketing for the Real World, Harvard University Press, Duncan J. Watts
and Jonah Peretti http://hbr.org/2007/05/viral-marketing-for-the-real-world/ar/1
and from alternate version of the same article by Columbia University Press
38. I agree with your point about raccoons, but I still think they’re
rodents. You’ll never convince me otherwise.
39. Buy our tandems! BUY BUY BUY BUY!!!!! http://bit.ly/asdfasdf
Some great tandem cycling routes in Napa: http://bit.ly/asdfasdf
Me, my tandem, and 14 raccoons. http://bit.ly/asdfasdf
73. Remember the multiplier effect
Each additional friend/follower in a
network adds to the value of all other
friends and followers in that network.
74. For stalking:
@portentint
www.conversationmarketing.com
www.portent.com
www.fatfreeguide.com
Editor's Notes
This is more social than search - I find these days social is where the most horrific tragedies happen.
A solemn oath: I solemnly promise that I will not ask Ian how to figure out the roi of social media.
- ‘cause Social Media is more like the postal service than like a direct mail campaign; it’s more like a phone than great sales guy.
- so you can’t attach a value
-
How many people here have fond memories of middle school? (see you’re the person I used to hate)
Well, this is our chance for revenge. Now, we can finally get elected class president, cause we can type, and computers don’t make our palms sweat. First, though, you gotta understand a few things.
First, and maybe most important, you need to understand why building a humungous audience via social, and then using it to drive SEO, and using PPC to cover empty spaces, isn’t about bulk. The concept of supply and demand - more = less valuable, is no longer the way it works.
Lots of fancy looking stuff in this section - makes me feel very intellectual.
Social plus seo used to = spam
Social plus seo used to = spam
Social plus seo used to = spam
Because everyone sees social as a link building exercise. But the truth is that 99% of social media is nofollowed links, or links in comments, or blogrolls or some such. If you think that Google and Bing still give those kinds of links the same value, you’re drunk.
It USED to work. But for every good link resource on big social media sites like facebook, there’s 10-20 idiots looking to get a few minutes of fame by blogging about it. So, can social media and SEO affect each other any more?
Yes. Because social media has grown exponentially, and search engines are better and better at measuring all types of citation. And because social media is still a very powerful 2nd- or 3rd-hand link builder. Just think about citation - that’s the key.
If you can get enough people cheering for you, it’ll turn into unstoppable momentum for both SEO and social.
Here’s how the multiplier effect works. You get, say, a single mention or citation on Twitter or Facebook or whatever. Alas, that link is nofollowed, so it passes very little juice (although the citation alone likely effects SEO).
But a bunch of other people pick up the thread and repeat it across their networks.
Some of them are bloggers and link to you from their blogs. Others keep repeating your message/link until it filters down to other linkers and influencers, or it peters out.
Old marketing: n = number of conversions (links/mentions); p = probability that exposure to the idea will lead to it being passed along; N = number of poeple
R = reproduction rate, or the rate at which the cite could spread
B = probability someone will spread it
z = number of people told
But clearly social media + search can do a lot more. Send out a direct mail piece, in most cases it ends up dead-ending with the recipient, even if they buy.
Magazine ads might be a bit better. But just a single mention - a line of text, can explode.
I’ll bet aimee mann AND Ice T sold a lot of songs APril 8th.
More friends = more cites
More friends = more links
The danger of thinking this way, and not taking it another step, is that you start to assume that more = better. That a bigger supply means lower value per follower, or at least that the value of a follower remains constant, so get more, and screw the original followers - they’ll take care of themselves. Just start spamming.
That is NOT TRUE. A larger supply not decrease the value of a follower or friend. Because they build on each other - it’s not just each friend reaching out to other new people. They also talk to each other, reinforcing and rebroadcasting your message.
The thing to know here is the Multiplier Effect.
THAT’s the multiplier effect.
Here’s the mathematical version
Another way of looking at it - every person in your audience leads to exponential growth in your citation potential.
That means each friend/follower is worth a lot.
It does not lower the value of a friend. This is the critical line where social/SEO turn into spam. Don’t go there!
If you act on the assumption that acquiring many friends is what counts, you become a spammer. You know what I mean. That’s why, when Joe Marketer with the profile that reads “Hey, I love all things marketing! Follow me!” retweets your blog post to hist 51,000 followers, you get 3 clicks.
Every follower in your network increases in value when you add another follower. I’m not including Dunbar’s number - the idea that you can keep in touch with 150 people at a time in your network, and after that your head explodes - because these networks are way more complex. Some of the people who get added to your network aren’t added directly. I can explain that more if you want.
Note that there is a ceiling - you can’t just say ‘all people on earth’. I’m no math genius though, so you’ll have to go with me saying there is a ceiling. It’s based on how many interested audience members you really have. When you’ve hit the limit of your universe, you’re done.
Let’s try a little role play.
First, there’s a fair bit of evidence that search engines have a lot of respect for chatter - random, non-linking or nofollowed citations that happen all over the web, on sites like Facebook, Twitter, etc.
But most important, social is a fantastic authority builder.
And, of course, social can lead to exponential link growth, which improves rankings, which leads to more people seeing you, which leads to more cites... You get the idea. This is link growth for one of our clients. What’s hard to see here, though, is the rate of link growth - the acceleration that happens with a determined effort.
This is the rate of link growth over four months, with a constant effort: A fixed number of article postings, etc..
Plus, you can use social to build potential posters of user-generated content.
Enough theory. Here’s how you do this.
First, you pick your outlets. Facebook for consumers (duh). But think about specialized stuff, too. A simple keyword search on Google can reveal all kinds of communities.
For example, Tukando.org, the site for a tandem organization.
And don’t forget blogs. Folks always seem to dive right into Facebook. It’s a lot easier to get the attention of a lone blogger out in the wilderness.
Participate every day
Not like this.
Like this in comments.
Like this on a network like Twitter.
This isn’t a traditional rolodex. It’s more CRM-ish, but keeping track of whose done you a favor.
I’ll keep track of folks who’ve contacted me, for instance.
I keep a record of blogs and sites where I need to regularly participate. And I use a CRM tool to keep track of who I should contact when.
This isn’t cynical. Think about it. You keep track of who gets you a nice gift at your wedding and send them a thank you note, right?
And, my favorite tools for this.
Blog or otherwise add content to your site. I’m not going to belabor this. Do it, or fail. It’s hard work. That’s why it’s called ‘business’, not ‘Money from the sky’.
It just happens - you have an idea for an article or a blog post that’s funny or useful. Or a special sale that’s just amazing. Now you go out there to get value. Write it, build it, set it aside for a day. Then polish it.
Tell our audience. Use that rolodex!
If you’re using Twitter/Facebook then use a tool like HootSuite to resend when other timezones will care.
If you’re using Twitter/Facebook then use a tool like HootSuite to resend when other timezones will care.
Contact your network re: links.
Then go back to your routine. Do not rest on your laurels.
Example: Storkie
Example: Storkie
Example: Storkie
Example: Storkie
Example: Storkie
And the tips to make it all really work
Get some tools to track growth
Get some tools to track growth
Get some tools to track growth
Get some tools to track growth
Track audience size on your various networks, cites, links and conversions. Not just links or rankings. The data you track will change based on the business plus the outlet types.
Build links to your profile in a community from within that community. For example, every Portent employee is on LinkedIn. They all show they’re an employee, so they link to our company page, so it gets a boost in authority and ranks better.
Same goes for Facebook.
This is great reputation management insurance. Plus, you can use this trick in other ways: If you create a Facebook fan page called ‘Tandeming’, and can get 2,000 fans, maybe it’ll rank.
build a quality presence on each network.
Answer folks.
Guest blogging, of course. But also look for sites that just want massive amounts of content. some let you post ‘guides’ (cough) and include links.
And the tips to make it all really work
Buy ads to follow your brand. But don’t stop there.
Also buy ads to show up for ‘disconnected cites’ - things where you’re mentioned, tangentially (this isn’t the best example) but you want to make sure you show up, ‘cause there’s interest.