Watch the video of this talk here: http://ow.ly/DJLaE Other SDGC14 talks (videos, slide-decks, sketch-notes etc.): http://ow.ly/DJvLJ Denis Weil from Innovator at Scale The Design community and particularly Design Education has geared up to enter the Social space. However today this is more “Push than Pull” with more supply and interest from designers and educators than from NGO’s and social enterprises. In order to change that we designers need to both adapt our practices and our business models. In this perspective he shared learnings from his current personal transition into social innovation and made a case for social design not necessarily being better for society or the designer’s soul but rather serving as a new and better model for design, particularly service design.