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SERVICE DESIGN GLOBAL CONFERENCE 
October 2014 | Stockholm 
social design 
= 
better design 
Denis Weil
better design 
looking forward!
HCD! Design Thinking! 
Social Design! VC Design!
HCD! Design Thinking! 
Social Design! VC Design!
 
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501 
toilets launched 
20,000+ 
users per day 
3,200 
tons sludge removed 
524 
jobs created
individual practitioners! 
non-profit design firms 
 collectives! 
in-house groups! 
non profit / development 
consulting firms!
Social design = 
radical empathy 
design  delivery of integrated systems 
shared value business models
HCD! Design Thinking! 
Social Design! VC Design!
VC design = 
adds value = creates value 
style, functionality and engineering are one 
designer lead entrepreneurship 
#$%'!()!#*!+,-)'.!/01.!2#3!45$67!
Social Design! VC Design!
Social Design! VC Design!
aesthetic! 
strategic! 
participatory! 
($$5'!89#:9-'#;!
what does it mean for us: 
1. design making +/ design thinking 
2. partners In the trenches 
3. new practice models
smart creatives to solve thorny problems! 
= intellectually versatile! creative flair + technical depth + business savvy! 
7-:!=:9-%?.!@#'5?95'!2#,'37)A!BC#D!##)$!D#76,E.!FGHI! 
= outspoken risk-takers!
change!
change maker !
thank you! 
#$%'($)!
SDGC14 DAY TWO - 9. Social Design = Better Design? by Denis Weil

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