Starting a biotech consulting business is a bit rough as a solopreneur when 3/4 of your time is spent on business development and only a 1/4 on actually consulting. This "basics" presentation helps you strategize on becoming a thought leader in your field to obtain new clients. By going from a "trees" perspective to a "forest" perspective, you will gain more credibility in your industry and help in the sustainability of your business (as we all know, as soon as your "recently-out-of-corporate" network dries up, that's when you really can rely on what you have built as a digital footprint of knowledge sharing. Here are 5 ways to go from anonymous to thought leader:
1. Know your STRENGTHS
2. Build and curate CONTENT
3. SHARE away!
4. Gain VISIBILITY by being available online and offline
5. MEASURE your reach
Of utmost importance is to find a group of other biotech consultants who have either started are are starting their businesses so you can share best practices.
12:05-12:10Education teaches you to fit in (factory mentality) – grade drivenInnovation/Entrep – thinking differentlyGoogle yourself, google alerts, mention.net
12:10-12:20
Can’t talk about proprietary conceptsBut you can talk about the process
Online is important but you must engage person-to-person New content ideas, may turn into guest bloggers
Online is important but you must engage person-to-person New content ideas, may turn into guest bloggers
12:45-12:50
Never too late to dream … never too early in an idea to dream big Work toward a goal is progress Big Bodacious GoalsSuccess is yours .. Its your choice .. The choice is yours .. At any age … at any time of your life