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The Basics
How to start your consulting business
© 2014 Hera LABS | www.hera-labs.com
Business Accelerator
Silvia Armitano Mah, PhD, MBA
C – Education – O | Hera Labs
Investor | Hera Hub, Hera Therapeutics, & The Sash Bag
Instructor | Whatever It Takes (Social Entrepreneurship for Teens)
Consultant | The Nicholas Conor Institute (Pediatric Cancer)
 
Name
Business
Background
What are you most proud of?
What do you want to achieve/take home tonight?
	
  
	
  
Put yourself in a state of mind where you say to yourself,
"Here is an opportunity for me to celebrate like never
before, my own power, my own ability to get myself to do
whatever is necessary.”
-Dr. Martin Luther King Jr.
Introductions
© 2014 Hera LABS | www.hera-labs.com
1. Strategy
Different views for different individuals
Thought Leadership
2. Practicality
Your Network rocks!
What happens when it dries up?
3. SD resources
	
  
Agenda
© 2014 Hera LABS | www.hera-labs.com
1. Strategy
The Forest vs The Trees
© 2014 Hera LABS | www.hera-labs.com
5 Ways to go from Anonymous to Thought Leader
1. Strengths
2. Content
3. Share
4. Visibility
5. Measure
© 2014 Hera LABS | www.hera-labs.com
What is Thought Leadership?
•  Where passion & strengths
meet market opportunity
•  Carve out your niche
•  Dare Greatly!
•  Think about your digital
footprint
© 2014 Hera LABS | www.hera-labs.com
© 2014 Hera LABS | www.hera-labs.com
1. Strengths & Passions
© 2014 Hera LABS | www.hera-labs.com
Discovery Phase
Question
•  What would you do even if you didn’t get paid for it?
Examples of Thought Leadership
•  What spurs innovation?
•  Women in open source
Discover what people are talking about…
•  Google
•  Twitter - #hashtags
•  Quora
•  LinkedIn Groups
•  Where else do you discover? Go to the edges!
Focus on a niche
where you can
carve out a place – don’t go
where everyone else is…
© 2014 Hera LABS | www.hera-labs.com
guru
© 2014 Hera LABS | www.hera-labs.com
Talk it out ..
Where do your strengths, passion and market
opportunity meet? Remember… go to the edges!
© 2014 Hera LABS | www.hera-labs.com
2. Content
© 2014 Hera LABS | www.hera-labs.com
Find your voice and build your platform
Where?
•  Wordpress.org
•  How to: http://michaelhyatt.com/ez-wordpress-setup.html
•  Blogger.com
Doesn’t have to be original content
•  Content curation
•  Here is something interesting
•  Here is what I think
•  What do you think? (starts a conversation)
•  Try Vlogging
•  Dare to share!
http://mashable.com/2012/04/27/tips-great-content-curation/
© 2014 Hera LABS | www.hera-labs.com
3. Share
© 2014 Hera LABS | www.hera-labs.com
Your turn ..
1.  What platform would you use?
2.  Where will you share your content?
Real-time
Long-term
relevance
Sharing &
Re-posting
Original
Content
Source http://www.womma.org/posts/2013/01/choosing-the-right-social-media-platform-for-the-job
Important to choose
the right platform for
your industry and
customers
© 2014 Hera LABS | www.hera-labs.com
Just another nugget ..
Source: http://blog.dlvr.it/2013/11/5-best-practices-for-sharing-content-on-a-schedule/
Important to know
WHEN is the right
time to hit social
media
Scheduling is KEY!
© 2014 Hera LABS | www.hera-labs.com
4. Visibility
© 2014 Hera LABS | www.hera-labs.com
Leverage your Platform
Gain visibility within your industry
and, if applicable, your company
Focus on
leading
vs.
ladder
	
  © 2014 Hera LABS | www.hera-labs.com
Online & Offline Influence
•  Volunteer to lead a conference or event – invite
peers
•  Repurpose content for industry publications –
always looking for content / guest bloggers
Question: Biotech companies looking for content
for their external blog or internal blog?
© 2014 Hera LABS | www.hera-labs.com
5. Measure
© 2014 Hera LABS | www.hera-labs.com
Track your influence
h#p://klout.com	
  
h#p://klout.com/corp/how-­‐it-­‐works	
  
	
  
© 2014 Hera LABS | www.hera-labs.com
Track the
outcomes
of your digital
influence
Others to explore ..
tweetreach.com	
  ::	
  How	
  far	
  did	
  your	
  tweet	
  travel?	
  
proskore.com	
  ::	
  score	
  based	
  on	
  prof	
  background,	
  SM	
  
influence	
  &	
  popularity	
  
kred.com	
  ::	
  influence	
  and	
  outreach	
  score	
  
topsy.com	
  ::	
  social	
  web	
  searches,	
  analyDcs	
  &	
  trends	
  
peerindex.com	
  ::	
  mining	
  the	
  social	
  community	
  
© 2014 Hera LABS | www.hera-labs.com
Recap :: Anonymous to Thought Leader
1. Strengths
2. Content
3. Share
4. Visibility
5. Measure
© 2014 Hera LABS | www.hera-labs.com
1. Strategy
Different views for different individuals
Thought Leadership
2. Practicality
Your Network rocks!
What happens when it dries up?
3. SD resources
	
  
Agenda
© 2014 Hera LABS | www.hera-labs.com
2. Practicality .. Your network is KEY
Visualize
your contacts &
easily define
hubs & spokes
http://inmaps.linkedinlabs.com
© 2014 Hera LABS | www.hera-labs.com
Use your network
© 2014 Hera LABS | www.hera-labs.com
When it dries up ...
That’s when thought leadership &
business development take over
… build it before you need it.
© 2014 Hera LABS | www.hera-labs.com
What is your game plan?
Step #1
Step #2
Step #3
SMART Goals: 6 months?
SMART Goals: 12 months?
© 2014 Hera LABS | www.hera-labs.com
3. SD Resources
•  THIS group
•  Incubators and Accelerators
•  SCORE
What have you found useful?
© 2014 Hera LABS | www.hera-labs.com
What is Hera-Labs?
© 2014 Hera LABS | www.hera-labs.com
Hera-LABS – Business Accelerator
•  Empower the woman, thus launch the idea,
grow the business, & help economy
•  Entrepreneurship is a state of mind
•  Active learning is key to enlightened learning
•  Ongoing learning is key to personal growth
•  Community of like-minded women
entrepreneurs will create healthier businesses
© 2014 Hera LABS | www.hera-labs.com
© 2014 Hera LABS | www.hera-labs.com
Some reflection ..
“A dream doesn’t become
reality through magic; it
takes sweat, determination
and hard work.”
–Colin Powell
Thank you
© 2014 Hera LABS | www.hera-labs.com

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How to start your biotech consulting business

  • 1. The Basics How to start your consulting business © 2014 Hera LABS | www.hera-labs.com Business Accelerator Silvia Armitano Mah, PhD, MBA C – Education – O | Hera Labs Investor | Hera Hub, Hera Therapeutics, & The Sash Bag Instructor | Whatever It Takes (Social Entrepreneurship for Teens) Consultant | The Nicholas Conor Institute (Pediatric Cancer)
  • 2.   Name Business Background What are you most proud of? What do you want to achieve/take home tonight?     Put yourself in a state of mind where you say to yourself, "Here is an opportunity for me to celebrate like never before, my own power, my own ability to get myself to do whatever is necessary.” -Dr. Martin Luther King Jr. Introductions © 2014 Hera LABS | www.hera-labs.com
  • 3. 1. Strategy Different views for different individuals Thought Leadership 2. Practicality Your Network rocks! What happens when it dries up? 3. SD resources   Agenda © 2014 Hera LABS | www.hera-labs.com
  • 4. 1. Strategy The Forest vs The Trees © 2014 Hera LABS | www.hera-labs.com
  • 5. 5 Ways to go from Anonymous to Thought Leader 1. Strengths 2. Content 3. Share 4. Visibility 5. Measure © 2014 Hera LABS | www.hera-labs.com
  • 6. What is Thought Leadership? •  Where passion & strengths meet market opportunity •  Carve out your niche •  Dare Greatly! •  Think about your digital footprint © 2014 Hera LABS | www.hera-labs.com
  • 7. © 2014 Hera LABS | www.hera-labs.com
  • 8. 1. Strengths & Passions © 2014 Hera LABS | www.hera-labs.com
  • 9. Discovery Phase Question •  What would you do even if you didn’t get paid for it? Examples of Thought Leadership •  What spurs innovation? •  Women in open source Discover what people are talking about… •  Google •  Twitter - #hashtags •  Quora •  LinkedIn Groups •  Where else do you discover? Go to the edges! Focus on a niche where you can carve out a place – don’t go where everyone else is… © 2014 Hera LABS | www.hera-labs.com
  • 10. guru © 2014 Hera LABS | www.hera-labs.com
  • 11. Talk it out .. Where do your strengths, passion and market opportunity meet? Remember… go to the edges! © 2014 Hera LABS | www.hera-labs.com
  • 12. 2. Content © 2014 Hera LABS | www.hera-labs.com
  • 13. Find your voice and build your platform Where? •  Wordpress.org •  How to: http://michaelhyatt.com/ez-wordpress-setup.html •  Blogger.com Doesn’t have to be original content •  Content curation •  Here is something interesting •  Here is what I think •  What do you think? (starts a conversation) •  Try Vlogging •  Dare to share! http://mashable.com/2012/04/27/tips-great-content-curation/ © 2014 Hera LABS | www.hera-labs.com
  • 14. 3. Share © 2014 Hera LABS | www.hera-labs.com
  • 15.
  • 16. Your turn .. 1.  What platform would you use? 2.  Where will you share your content? Real-time Long-term relevance Sharing & Re-posting Original Content Source http://www.womma.org/posts/2013/01/choosing-the-right-social-media-platform-for-the-job Important to choose the right platform for your industry and customers © 2014 Hera LABS | www.hera-labs.com
  • 17. Just another nugget .. Source: http://blog.dlvr.it/2013/11/5-best-practices-for-sharing-content-on-a-schedule/ Important to know WHEN is the right time to hit social media Scheduling is KEY! © 2014 Hera LABS | www.hera-labs.com
  • 18. 4. Visibility © 2014 Hera LABS | www.hera-labs.com
  • 19. Leverage your Platform Gain visibility within your industry and, if applicable, your company Focus on leading vs. ladder  © 2014 Hera LABS | www.hera-labs.com
  • 20. Online & Offline Influence •  Volunteer to lead a conference or event – invite peers •  Repurpose content for industry publications – always looking for content / guest bloggers Question: Biotech companies looking for content for their external blog or internal blog? © 2014 Hera LABS | www.hera-labs.com
  • 21. 5. Measure © 2014 Hera LABS | www.hera-labs.com
  • 22. Track your influence h#p://klout.com   h#p://klout.com/corp/how-­‐it-­‐works     © 2014 Hera LABS | www.hera-labs.com Track the outcomes of your digital influence
  • 23.
  • 24. Others to explore .. tweetreach.com  ::  How  far  did  your  tweet  travel?   proskore.com  ::  score  based  on  prof  background,  SM   influence  &  popularity   kred.com  ::  influence  and  outreach  score   topsy.com  ::  social  web  searches,  analyDcs  &  trends   peerindex.com  ::  mining  the  social  community   © 2014 Hera LABS | www.hera-labs.com
  • 25. Recap :: Anonymous to Thought Leader 1. Strengths 2. Content 3. Share 4. Visibility 5. Measure © 2014 Hera LABS | www.hera-labs.com
  • 26. 1. Strategy Different views for different individuals Thought Leadership 2. Practicality Your Network rocks! What happens when it dries up? 3. SD resources   Agenda © 2014 Hera LABS | www.hera-labs.com
  • 27. 2. Practicality .. Your network is KEY Visualize your contacts & easily define hubs & spokes http://inmaps.linkedinlabs.com © 2014 Hera LABS | www.hera-labs.com
  • 28. Use your network © 2014 Hera LABS | www.hera-labs.com
  • 29. When it dries up ... That’s when thought leadership & business development take over … build it before you need it. © 2014 Hera LABS | www.hera-labs.com
  • 30. What is your game plan? Step #1 Step #2 Step #3 SMART Goals: 6 months? SMART Goals: 12 months? © 2014 Hera LABS | www.hera-labs.com
  • 31. 3. SD Resources •  THIS group •  Incubators and Accelerators •  SCORE What have you found useful? © 2014 Hera LABS | www.hera-labs.com
  • 32. What is Hera-Labs? © 2014 Hera LABS | www.hera-labs.com
  • 33. Hera-LABS – Business Accelerator •  Empower the woman, thus launch the idea, grow the business, & help economy •  Entrepreneurship is a state of mind •  Active learning is key to enlightened learning •  Ongoing learning is key to personal growth •  Community of like-minded women entrepreneurs will create healthier businesses © 2014 Hera LABS | www.hera-labs.com
  • 34. © 2014 Hera LABS | www.hera-labs.com
  • 35. Some reflection .. “A dream doesn’t become reality through magic; it takes sweat, determination and hard work.” –Colin Powell Thank you © 2014 Hera LABS | www.hera-labs.com

Editor's Notes

  1. 12:05-12:10Education teaches you to fit in (factory mentality) – grade drivenInnovation/Entrep – thinking differentlyGoogle yourself, google alerts, mention.net
  2. 12:10-12:20
  3. Can’t talk about proprietary conceptsBut you can talk about the process
  4. 12:20-12:25
  5. http://herahub.com/blog/2013/05/21/the-marketing-collaboration-revolution-how-working-together-equals-business-success/http://youtu.be/9ce8reBYBA8
  6. 12:25-12:30
  7. 12:30-12:40
  8. 12:40-12:45
  9. Online is important but you must engage person-to-person New content ideas, may turn into guest bloggers
  10. Online is important but you must engage person-to-person New content ideas, may turn into guest bloggers
  11. 12:45-12:50
  12. Never too late to dream … never too early in an idea to dream big Work toward a goal is progress Big Bodacious GoalsSuccess is yours .. Its your choice .. The choice is yours .. At any age … at any time of your life
  13. 12:50-1:00
  14. 12:45-12:50