Nick fallon mobile strategies 2012
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1) The document discusses building multi-platform apps and tools for professional audiences across news, periodicals, research and analysis, and data tools. 2) It provides an overview of use cases by user type and screen, and the company's approach to responsive design, native apps, and web apps. 3) A case study is presented on Lloyd's List and Lloyd's List Intelligence apps for iPhone and iPad, highlighting lessons learned around iteration, testing, and integration.
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Nick fallon mobile strategies 2012
- 1. Building multi-platform apps and tools for professional audiences @nickfallon
- 5. news periodicals research & analysis data tools
- 6. Use Cases Analytical Strategic Executive Info Pro by User User User User Current awareness 1 3 4 4 Discovery 4 4 2 0 Consumption 0 4 3 1 Collaboration 4 4 2 1
- 7. Use Cases Desktop / Phone Tablet TV by Screen Laptop Current awareness 4 4 4 0 Discovery 3 4 4 1 Consumption 2 3 4 2 Collaboration 2 2 4 0
- 8. One service * Four screens Many devices
- 9. Responsive Native apps Web apps design News products Various Sooner Periodicals All new/ refreshed Research & products and analysis sites Task-specific Later apps only 2012 à Data tools Marketing & -- ecommerce
- 10. Lloyd’s List & Lloyd’s List Intelligence Case study
- 13. Lloyd’s List Touch-points Lloyd’s List Intelligence Print Daily -- ePaper (PDF) Daily -- Website Yes Yes Newsletter Daily, Weekly -- Saved search alerts Yes Yes RSS feed Yes -- Video channel Yes -- “Ask the Analyst” -- Yes
- 14. Lloyd’s List for iPhone & iPad • v1 April 2011 (v2 August 2011) • Built using Escenic mobile framework • Downloads: 3k by Dec 2011 • Usage 50% iPhone; 50% iPad • Average time: 1 to 5 mins • Before 09:00 and after 18:00
- 21. The good • Real-time updating • Offline reading • CMS integration • Seamless access for subscribers • Access by non-subscribers
- 22. The bad • Poor social media interaction • Lack of multimedia (and temporarily data) • Ux and UI OK, not optimal • 3rd party technical solution slow
- 23. Lessons? • Iterate • Test • Integrate
- 24. The measure of success is not whether you have a tough problem to deal with, but whether it’s the same problem that you had last year - John Foster Dulles