The War For Mindshare
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The document discusses how virtual worlds can be effective tools for employee communication and learning. Younger employees, who grew up with video games, learn differently than previous generations. Traditional top-down communication methods are less engaging for these employees. Virtual worlds acknowledge different learning styles, engage employees emotionally through interactivity, and provide risk-free simulated environments to learn. They allow for visual and experiential learning over passive reception of information.
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Virtual reality has the potential to support education by allowing students to learn through simulated experiences. It can provide opportunities for practice in a safe environment without the risks of real-world mistakes. Specifically, VR simulations allow students to hone skills like those needed for minimally invasive surgery. Platforms like Second Life also provide alternative virtual worlds where students can take on new identities and practice communication, collaboration, and problem solving in immersive virtual environments. While virtual reality holds promise for improving learning outcomes, issues around access, effective instructional design, and assessing learning still need to be addressed for its educational benefits to be fully realized.
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The War For Mindshare
- 1. Virtual Worlds in Employee Communications The War for Mindshare:
- 2. Employees Are Overloaded With Information The Way It Is Today
- 3. The Corporate Culture Story Gushes From Management Like Water From a Fire Hose… But trickles out at the employee level like a garden hose The Way It Is Today
- 4. We must engage employees and nurture their aspirations and skill sets in a way that develops them as individuals. The Way It Is Today
- 6. Recruits and Employees Under 35 Grew Up with Computers and Videogames The Changing Landscape
- 7. It’s a New Generation of Talent “… this generation is very different from the Boomers…they have systematically different ways of working…choose systematically different skills to learn and different ways to learn them, desire different goals…think differently about their careers, their companies and their co-workers, how they take risks, compete and fit into teams. And these differences are driven by one central factor: growing up with video games .” – John C. Beck/Mitchell Wade Got Game Harvard University Press
- 8. What are the most effective means of communicating with today’s employees? It’s a New Generation of Talent
- 9. Businesses have leveraged technology in every aspect of the enterprise … except learning. Time to Update the Thinking
- 10. Authorware and e-learning were a natural evolution – But… Employees under the age of 35 grew up with computers and game controllers Time to Update the Thinking
- 13. “… games are incredibly complex computer programs that lead the brain to new combinations of cognitive tasks and demand new levels of processing power.” John C. Beck & Mitchell Wade Got Game Harvard Business School Press Time To Update The Thinking
- 15. When it comes to life and death learning, the pros use games and simulations… Best Practices approach
- 17. Traditional meaning of literacy: The ability to read and write text at a competent level A New Way of Learning and Communicating Today: Visual literacy - the ability to read images, symbols, graphs, diagrams, artifacts and other significant visual symbols – now as important as being able to read text
- 18. Semiotic domains: “any set of practices that recruits one or more modalities (oral or written language, images, symbols, equations, sounds, gestures etc) to communicate distinctive types of meanings” James Paul Gee - What Videogames Have To Teach Us About Learning And Literacy - Palgrave Macmillan A New Way of Learning and Communicating
- 19. Virtual worlds acknowledge the audience’s learning orientation, engage them on an emotional level and Speak Their Language A New Way of Learning and Communicating