Killer questions start-ups should ask before they... start up. These questions are about brand names: scope, meaning, flexibility.

1. 6KILLER QUESTIONS
EVERY START-UP
SHOULD ASK ABOUT THEIR
BRAND NAME.
BRAND ARTILLERY

2. When your business is in start-up mode,
the cement is wet.
The core values that will guide
its character and actions are
still being installed.

3. The decisions you make at the start
of the journey will have far-reaching
consequences as you grow.
Now is the time for soul-searching.
Now is the time for killer questions.

4. DOES YOUR BRAND NAME
QUICKLY EXPRESS YOUR
CORE OFFERING?
BRAND ARTILLERY

5. DOES YOUR NAME CONVEY A
SENSE OF YOUR COMPANY?
BRAND ARTILLERY

6. COULD YOUR NAME LIMIT THE
SCOPE OF YOUR ACTIVITY?
BRAND ARTILLERY

7. DOES IT SOUND LIKE A ME-TOO
TO THE BRAND LEADER?
BRAND ARTILLERY

8. DOES IT ROOT YOUR BUSINESS
GEOGRAPHICALLY, FOR GOOD
OR BAD?
BRAND ARTILLERY

9. IF YOUR START-UP PIVOTS,
CAN THE NAME PIVOT WITH IT?
BRAND ARTILLERY

10. Best of luck with your new venture -
We hope this helps.
(If we can help you articulate your values,
or you need creative advertising, just ask.)
MEANWHILE, WHY NOT FOLLOW US ON TWITTER? @BRANDARTILLERY
BRANDARTILLERY.COM
EOGHAN@THEARTILLERIES.COM
PHONE +353 87 2655288
© Brand Artillery 2016
© Brand Artillery 2017