The presentation discusses COWI's internal employee magazine called SCOPE and the benefits it provides the global engineering consultancy firm. It notes that SCOPE gives the company's 6,200+ employees around the world a sense of global perspective and community. Data shows high readership rates and mostly positive reader feedback. The presentation explores how internal communications are no longer contained and advocates using additional online platforms like social media to more broadly share SCOPE's content and further promote a unified company culture and brand.

1. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION1
Bysted seminar: Internal digital communication
Why an online employee magazine makes sense …
for COWI
Cirkeline Buron, Head of Section, Global Brand Marketing

2. Agenda
7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION2
The need for an employee magazine
When internal becomes external
The way we work
2R [results and resources]
Making more of our content
Questions and/or comments

3. Our world
18 APRIL 2013
SCOPE3
About us
124
COUNTRIES MORETHAN
80
YEARSOFHISTORY
6,200
EMPLOYEES
17,000
ONGOINGPROJECTS
DKK
5,118
MILLIONINTURNOVER

4. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION4
Why have an employee magazine at all?
The need for an employee magazine
Perspective and overview
Drive behavior and culture
Think, act and be like one company

5. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION5
The need for an employee magazine
Our mission

6. 18 APRIL 2013
SCOPE6
Our mix of internal channels
The need for an employee magazine
COWI portalNewsletter for managersLine communication Scope

7. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION7
When internal becomes external
You can't contain communication

8. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION8
When internal becomes external
Come see the way we work

9. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION9
When internal becomes external
We love readers
When internal becomes external
We love readers

10. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION10
The way we work
Our voice

11. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION11
The way we work
With great power, comes
great responsibility
Uncle Ben, Spiderman

12. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION12
Content isn't king
The way we work
Content
ContextAngle

13. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION13
Planning and sketching
The way we work

14. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION14
We love formats
The way we work

15. 7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION15
Taking a difference angle
The way we work

16. The hard facts
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COWI POWERPOINT PRESENTATION16
2R
SCOPE 1 SCOPE 2 SCOPE 3 SCOPE 4 SCOPE 5 SCOPE 6
Unique visitors
4458 3631 3523 4211 3731 3858
Page impressions
Pages per visit
Av. visit duration
Bounce rate
47736 37176 31570 38764 31015 33827
7,06
05:14
26%
6,97
05:34
18%
5,91 6,44
05:1604:31
31% 24%
6,10
04:54
27%
6,38
05:54
28%

17. What our readers think*
7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION17
2R
80%"SCOPE gives me global perspective and
an overview of COWIs business"
69%"SCOPE makes me feel like I am
part of a global community"
65%"SCOPE's layout is smart and
easy to use"
65%"SCOPE's content is relevant
for me as COWI employee"
75%"SCOPE gives me good insight
into my colleagues' work"
63%"SCOPE makes me proud
of working at COWI"
*Reader survey conducted in December 2013

18. … how they rate the magazine
7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION18
2R
7,64%Average rating of SCOPE on a scale from 1-10

19. … and what some of them say
7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION19
2R
"In the latest issue of the magazine
there was music playing on the first
page. I did not have my headphone
connected to the computer and the
music played all over the office (really
loud) and I got a huge shock. So
please do not do that again"
"I like the fact that you go to every
little (and big) corner of the COWI
world - no one is being forgotten.
That is just great. Keep up the great
work!"
"Keep up the good work. The
style is dynamic and extremely
readable - I really like it!"
"After browsing the first two
issues I have stopped reading
SCOPE. It is as uninteresting as
any magazine you would find in
the seat pocket of any airplane."
"Considering that the magazine goes out to
the entire Group, I think you have found a
good balance in the kind of news that you
bring - in terms of geography and
professional areas."

20. Start spreading the news
7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION21
Making more use of our content
Project pictures
on Instagram
Africa jobs posted
on LinkedIn
White paper on LinkedIn
and www
Video on YouTube
and Facebook
Africa quiz on
Facebook
Africa rising
Share related 3rd party
articles on Twitter

21. … and the platform
7 FEBRUAR 2014
COWI POWERPOINT PRESENTATION22
Making more use of our content

22. COWI POWERPOINT PRESENTATION23
7 FEBRUAR 2014