1. “SURVEY ON READING HABIT
OF READERS FOR ENGLISH
NEWS PARER IN AHMEDABAD
CITY”
Research Report
AMI J PATEL
AMI R PATEL
2015
2.
3. A
SUMMER PROJECT REPORT
ON
“SURVEY ON READING HABIT OF READERS FOR ENGLISH NEWS
PARER IN AHMEDABAD CITY”
Submitted to
OAKBROOK BUSINESS SCHOOL
(Gujarat Technological University)
A Project Report Submitted in Partial Fulfilment of the requirement of the
award for degree of MBA
Under the guidance of:
Prof. Jignesh Darji
BY
AMI R. PATEL (14320592029)
AMI J. PATEL (14320592055)
2014-2016
-------------------------------------------------------------------
OAKBROOK BUSINESS SCHOOL
MBA PROGRAMME
Affiliated to Gujarat Technological University, Ahmadabad
4. DECLARATION
We, AMI J PATEL and AMI R PATEL hereby declare that this report is the record of
authentic work carried out by us during the academic year 2014-2016 in Indian
express (media industry)
Signature of the student
AMI J. PATEL (148320592029)
AMI R. PATEL (148320592055)
8. i
PREFACE
The aim of practical study is mainly an implementation of knowledge achieved through the
learning theories. As a part of curriculum of semester-II, We have done a project in print
media industry with a view to learn how media is working.
The project culmination of our efforts and dedicated work. In this project We have started
from the Indian express newspaper readership survey and subscription regarding the same
and also try to find out the market requirements or the expectation from the Indian express
daily in future. In this project we have considered all major functional parameters, which
generate and develop the readership for the particular general newspaper.
Really these projects enhance Our knowledge substantially, as We tried to cover almost each
and every sphere related to organization. In addition, We also got benefit of event
management.
We have tried Ourlevel best efforts to justify our study and present all key aspects & learning
in this project.
9. ii
ACKNOWLEDGMENT
With immense pleasure, We would like to present this project report for INDIAN EXPRESS
PRIVATE LIMITED. It has been an enriching experience for us to undergo our summer
training at INDIAN EXPRESS PRIVATE LIMITED, which would not have possible without
the goodwill and support of the people around. As a student of OAKBROOK BUSINESS
SCHOOLWe would like to express our sincere thanks to all those who helped us during our
practical training programme.
Words are insufficient to express our gratitude toward Mr.RAKESH TOMARManeger of
INDIAN EXPRESS PVT. LTD . We would like to give our heartily thanks to
MR.MUKUND SHUKLA, who permitted us to get training at INDIAN EXPRESS PVT
LTD. We are very thankful to Mr. GOPAL KRISHNA SIR, who helped as at every step
whenever needed.
At last but not least our grateful thanks is also extended to Prof. JigneshDarji (mentor) and
our thanks to all our faculty members for the proper guidance and assistance extended by
them. We are also grateful to our parents, friend to encourage & giving as moral support.
However, We accept the sole responsibility for any possible error of omission and would be
extremely grateful to the readers of this project report if they bring such mistakes to our
notice.
10. iii
EXECUTIVE SUMMARY
Newspaper is a product which is required by all. Delay in the distribution can cause
many problems to the readership figures. It is a product which loses its value as day goes on.
It is a product without which a day cannot start. So delivery of newspaper on time is very
crucial for any company.
INDIAN EXPRESS is a published from Monday to Saturday. It covers most of the
sector and industry news. It also provides some very important news and tips regarding stock
market which is helpful to the investors and stock brokers.
The report analysis on “SURVEY ON READING HABIT OF READERS FOR
ENGLISH NEWS PARER IN AHMEDABAD CITY” the survey used the
method of questionnaire to gauge the consumer response. The findings from the data
collected so far brings forth a positive response for the INDIAN EXPRESS brand. This leads
to a potential market for the same. Although the people are aware about the product but still it
seeks some more improvements.
So in short if We want to summarize our Project Report in this then, INDIAN
EXPRESS has good opportunity to develop in the market because very few people are aware
about INDIAN EXPRESS.
From the survey we came to know that the market needs some more products so,
INDIAN EXPRESS has to come up with some new events or sales promotion activities to be
leader.
Overall our 8 weeks at INDIAN EXPRESS were a perfect training experience where
We have learnt many things like convincing the people, tackling the customers, handling the
pressures, following up the customer, many more marketing strategies and tactics.
11. iv
INDEX
CHAPTER
NO.
TITLE
PAGE
NO.
Executive Summary
1. General Introduction 1
Introduction & History 2-7
Profile of the Industry 8-14
2. Introduction of Topic 15
About the Topic 16
3. Research Methodology 17
Objective 18-19
4. Data Analysis And Interpretation 20-30
6. Findings, Suggestion & Conclusion 31-34
7. SWOT Analysis 35
8. Annexure:
a) Bibliography &Webliography
b) Questionnaire
37
38
39
12. v
LIST OF THE TABLE
Table no. Contents Page no.
5.1 ANALYSISOF READ NEWSPAPER 21
5.2 ANALYSIS OF READ ENGLISH
NEWSPAPER
22
5.3 ANALYSIS OF NEWSPAPER DO YOU
READ
23
5.4 ANALYSIS OF AWARENES ABOUT
INDIAN EXPRESS
24
5.5 ANALYSIS OF PURPOSE OF
NEWSPAPER
25
5.6 ANALYSIS OF UPDATE ABOUT
SCHEME
26
5.7 ANALYSIS OF NEW SCHEME
LUNCHED
27
5.8 ANALYSIS OF LIKE THIS SCHEME 28
5.9 ANALYSIS OF SUBSCRIBED FOR IT 29
5.10 ANALYSIS OF RECOMMENDED IT TO
OTHER
30
13. vi
LIST OF THE GRAPHS
Graph no. Contents Page no.
5.1 CLASSIFICATION OF READ
NEWSPAPER
21
5.2 CLASSIFICATION OF READ
ENGLISH NEWSPAPER
22
5.3 CLASSIFICATION OF NEWSPAPER
DO YOU READ
23
5.4 CLASSIFICATION OF AWARENES
ABOUT INDIAN EXPRESS
24
5.5 CLASSIFICATION OF PURPOSE OF
NEWSPAPER
25
5.6 CLASSIFICATION OFUPDATE
ABOUT SCHEME
26
5.7 CLASSIFICATION OF NEW SCHEME
LUNCHED
27
5.8 CLASSIFICATION OF LIKE THIS
SCHEME
28
5.9 CLASSIFICATION OF SUBSCRIBED
FOR IT
29
5.10 CLASSIFICATION OF RECOMMENDED
IT TO OTHER
30
16. 2
INDUSTRY OVERVIEW
Growing literacy and new technology have resulted in India emerging as the second largest
newspaper market in the world, according to latest research by the World Association of
Newspapers (WAN).
The new figures show that the four largest markets for newspapers are- China, with 107
million copies sold daily; India, with 99 million copies daily; Japan, with 68 million copies
daily; and the United States, with nearly 51 million. Indian newspaper sales increased 11.2%
in 2007 and 35.51% in the five-year period. Newspaper advertising revenues in India were up
64.8% over the previous 5 years. 74 of the world's 100 best-selling dailies are published in
Asia. India, China and Japan account for 62 of them.
The research found that newspapers are facing hard times, but circulations worldwide
increased by 2.57% in 2007, taking global daily sales to a new high of over 532 million
copies. The global paid-for circulation rose 2.57% year on year and 9.39% over the past five
years. However when free dailies were added to paid-for daily circulation, global circulation
increased by 3.65% 13 year on year to 573 million copies. Free dailies now account for
nearly 7% of all global newspaper circulation. Print remains the world's largest advertising
medium, with a 40% share.
Timothy Balding, chief executive officer of WAN, said ―Newspaper circulation has been
raising or stable in three-quarters of the world's countries over the past five years and in
nearly 80% of countries in the past year. And even in places where paid-for circulation is
declining, notably the US and some countries in Western Europe, newspapers continue to
extend their reach through a wide variety of free and niche publications.‖ WAN, the global
organization for the newspaper industry defends and promotes press freedom and the
professional and business interests of newspapers world-wide
In newspaper industry there are no of newspaper. There are 82237 newspaper and 4853
registerd in 2010-11.
17. 3
There 2015 survey there are top 15 newspaper reader in India
Sr. No Newspaper Name Readership
numbers
1 Dainik Jagran 16,631,000
2 Hindustan (local) 14,746,000
3 Dainik Bhasker 13,830,000
4 Malayalam Manorama 8,803,000
5 Daily Thanti 8,283,000
6 Rajasthan Patrika 7,905,000
7 Amar Ujala 7,808,000
8 The Times of India 7,590,000
9 Matrubhumi 6,020,000
10 Lokmat 5,887,000
11 Amanda Bazar Patrika 5,653,000
12 Eenadu 5,608,000
13 Gujarat Samachar 4,642,000
14 Daily Sakal 4,007,000
15 Sandesh 3,694,,000
Newspaper industries there are all work in mid night. They start at 12.00 clock..In
Ahmadabad there are 4 printing machine. Snadesh, Gujarat Samachar, Times Of India And
Divya Bhaskar.
Divya bhaskar newspaper printing press one of the in Asia. There half part form Germany
and half part of Switzerland. Per hour there are 85000 copy printed.
Newspaper industries there are very short supply chain. it means there are printing to
customer there are three stop newspaper.
18. 4
There are start from newspaper printing. then they dispatched to main depo. It means they all
company newspaper should be ther. Then after they dispatched to different small depo. They
all work start 2.30 a clock morning and finish 6.00 a clock.
For example: In Gujarat at Ahmadabad there are six small depo and one had depo. After
printing there are dispatched had depo. And then dispatch to other small depo. Areas
salesmen are purchased manually and sell to all vendors. Khanpur, Kalupur, Maninagar,
Paldi, Panjrapoll, Income Tex the name of depo to all over Ahmadabad
The Newspaper Industry Overview
The newspaper industry was, in many ways, was the news sector hit first and hardest by the
advent of the digital age. As readers began to move online, papers were still producing strong
profit margins with the vast majority of revenues tied to their legacy product. So, for the
newspaper industry—culturally more tied to content creation than to engineering, change
came very slowly—if at all. Within a few years, the industry found it self far behind the
technology giants—and behind their readers’ changing news habits—in shaping the future of
news. Since then, the pace of change has only accelerated. . While the industry has finally
begun to experiment with new revenue streams as well as new ways of creating content and
engaging with audiences, the numbers are far from reassuring.
Shrinking Ad Revenue
Newspaper printing
Head Depo
Area wise sales man Area wise sales manArea wise sales man Area wise sales man
Vendor
vendor
vendor
Vendor
Vendor
Vendor
Vendor
Vendor
Vendor
Vendor
Vendor
Vendor
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
19. 5
Total advertising revenue for the newspaper industry was down 6.8% for the year in 2012.
That was led by declines on the print side for the seventh consecutive year, and not just by a
little. Print ad revenue dropped 8.5%, or $1.8 billion, even as the economy had seen slow
improvement. Print advertising is now just 41% of what it was in 2006.
Digital ad revenue, meanwhile, has grown at only anaemic rates that last two years (up 3.8%
in 2012) and currently accounts for only 15% of all newspaper ad revenue. Online ad growth,
then, is far from making up for print losses. Indeed in 2012, for every digital ad dollar gained,
15 ad dollars were lost in print. That is worse than the 2011 ratio of 10 print ad dollars lost
for every one ad dollar gained in digital.
Capturing Digital Ad Dollars Looks Harder the Ever For News
20. 6
Two developing ad revenue areas that seemed to hold promise for news even a year ago may
already be moving out of reach. Overall mobile ad revenue is growing rapidly – 80% in 2012
– but as with digital ad revenue overall, it may be a bust for the news industry as technology
giants like Google and Facebook move in to harvest that money. Fully 72% of mobile display
ad revenue now goes to six companies—none of which are news producing organizations.
Facebook didn’t even operate in the mobile realm until the summer of 2012, but already
mobile accounts for 30% of its ad revenue. And, Google alone is now the ad leader in search,
display and mobile Local digital advertising, a critical ad segment for news, is also
growing— at 22% in 2012, according to Borelli Associates. But two major trends may be
pushing that revenue out of the hands of local news organizations. One is the more
sophisticated geo-targeting by major national ad networks, which appeals to national brands
like Wal-Mart. In addition, Google, Facebook and other large players are improving their
ability to sell ad space to truly local advertisers.
Circulation Revenue
Circulation revenue improved somewhat in 2012, up 4.6% for both weekday and Sunday
editions, led by both higher newsstand prices and broader adoption of digital pay plans. One
emphasis at many papers has been to reinvest in print and particularly in the Sunday edition
of the paper. The circulation revenue gains are starting to balance out what has been the
decades-long heavy reliance on advertising in the newspaper industry. But at this point, that
rebalancing is more likely a reflection of the decline in ad revenue than strong growth in
circulation.
In the last year, newspapers—keenly aware of the shortfalls in advertising
dollars– began experimenting with new ways of financially supporting their operations. By
2013, more than 450 had adopted or were in the process of adopting digital pay plans. The
Washington Post, long a holdout, joined the movement in June 2013. There are some early
signs of revenue gain, but the numbers are still small for most.
Reporting Power at Newspapers Eroded Further in 2012
21. 7
Meanwhile, as newspaper budgets have shrunk, newsroom staff declined as well. Full-time
professional editorial jobs at daily newspapers declined another 6.4% for the year, leaving the
industry below 40,000 for the first time since the American Society of News Editors began
taking the newsroom census back in 1978.
Thus far this year, the cuts have continued. In July, The Cleveland Plain Dealer announced
that
it was cutting a third of its staff, the Oregonian announced in June that it was cutting 45
newsroom staff and the Chicago Sun-Times let its entire 28-person photo staff go in May.
It is too early to tell what the sale of The Post to Bezos will mean for the staffing of The
Washington Post or for the journalism it produces. Bezos has asked both publisher Katharine
Weymouth and executive editor Marty Baron to stay on and they have agreed. Whatever
business strategy emerges from the new owner in the future, readers are most likely to focus
above all on the quality of The Post’s editorial product in whatever form.
23. 9
Ramnath Goenka
Founder of Indian Express
(April 3, 1904_ October 5, 1991)
Ramnath Goenka was a newspaper baron of India. He launched The Indian Express and created the
Indian Express Group in 1932
The Indian Express
The Indian Express is an English-language Indian daily newspaper. It is published in
Mumbai by Indian Express Group. In 1999, eight years after the group's founder Ramnath
Goenka's death in 1991, the group was split between the family members. The southern
editions taking the name The New Indian Express, while the northern editions, based
in Mumbai, retaining the original Indian Express name, with "The" prefixed to the title. The
Indian Express is published at nine locations
Delhi, Mumbai, Nagpur, Pune, Kolkata, Vadodara, Chandigarh, Luck now and Ahmedabad.
24. 10
Indian Express Limited
Indian Express Limited is an Indian news media publishing company. It publishes several
widely circulated dailies, including The Indian Express and The Financial Express in
English, the Loksatta in Marathi and the Jansatta in Hindi. The company's newspapers are
published from over a dozen cities daily, including New Delhi, Mumbai, Bangalore, Kolkata,
Pune, Chandigarh, Lucknow, Jammu, Coimbatore and Chennai. Its weekly entertainment
magazine Screen, covering Indian film industry, also has a popular following.
The company was founded by Ramnath Goenka in 1932 and is now run by his adopted son
(and actual grandson), Viveck Goenka, who holds the titles of Chairman and Managing
Director. Viveck's son Anant (born to his first wife, Ananya) has recently been inducted into
the company.
In the second round of the 2008 Indian Readership Survey, the Media Research Users
Council reported that The Indian Express ranks 7th in ranking of Indian English dailies by
size of readership (with 1.8 million readers) and that Loksatta is the 5th most widely read
Marathi daily (with 3.9 million readers).
The group sponsors the "Ramnath Goenka Excellence in Journalism" awards in 15 categories
for both print and broadcast journalism, which each carry a cash prize of INR 100,000. There
are additional prizes of INR 250,000 for "Journalism of Courage" and "Journalist of the
Year". The awards were instituted on 12 April 2006 by the Prime Minister of India, Dr.
Manmohan Singh, at a formal event in a hotel in New Delhi.
On November 2, 2006, the Indian Express Group signed a deal with The Economist, which
included allowing the Indian Express Group to publish surveys, some reports, and various
other content published in The Economist magazine.
History of Indian express
In 1931, the Indian Express was started by an Ayurvedic doctor, Perumal Varadarajulu
Naidu, at Chennai (then known as Madras), being published by his "Tamil Nadu" press. Soon
under financial difficulties, he sold the newspaper to Swaminathan Sadanand, the founder
of The Free Press Journal, a national news agency.
In 1933 The Indian Express opened its second office in Madurai, launching
the Tamil edition, Dinamani. Sadanand introduced several innovations and reduced the price
of the newspaper. Faced with financial difficulties, he sold a part of his stake to Ramanath
Goenka as convertible debentures. In 1935, when The Free Press Journal finally collapsed,
and after a protracted court battle with Goenka, Sadanand lost ownership of Indian Express
25. 11
Expansion
Later Goenka bought the remaining 26% of the company held by Sadanand. The newspaper
then came under Goenka's sole control, taking the already anti-establishment tone of the
paper to greater heights. Also at that time, it faced stiff competition from the well
established The Hindu and the Mail, as well as several other prominent newspapers. In the
late 1930s the newspaper's circulation was no more than 2000.
In 1939 Goenka bought Andhra Prabha, another prominent Telugu daily newspaper. The
name Three Musketeers was often used for the three dailies. In 1940 the whole premises was
gutted by fire. The Hindu, a rival newspaper, helped considerably in re-launching the paper,
by getting it printed temporarily at one of its Swadesimithran’s press and later offering its
recently vacated premises at 2, Mount Road, which became the landmark Express
Estates.This relocation also helped the Express obtain better high speed printing machines.
Some claimed the Goenka had deliberately set fire to escape financial embarrassment.
In later years Goenka started the Mumbai edition with the landmark Express Towers as his
office when he bought the Morning Standard in 1944. Two years later it became the Mumbai
edition of The Indian Express. Later, editions were started in several cities;
the Madurai edition in 1957, the Bangalore edition in 1965, and theAhmedabad edition in
1968. The Financial Express was launched in 1961 at Mumbai, Kannada
Prabha (Kannada Daily) at Bangalore in 1965 and a Bangalore edition of the Telugu
Daily Andhra Prabha, and Gujarati dailies Lok Satta and Jansatta, from Ahmedabad and
Baroda in 1952.
The Delhi edition started was when the Tej group's Indian News Chronicle was acquired in
1951, which in 1953 became the Delhi edition of Indian Express. In 1990 the group bought
the Sterling group of magazines, along with it the Gentleman magazine.
After Ramanath Goenka’s demise in 1991, two of the family members split the group into
Indian Express Mumbai with all the North Indian editions, while the Southern editions were
grouped as Express Madurai Ltd. with Chennai as headquarters.
Headquarters
The Express Group has a Mumbai-headquartered division, which should not be confused
with Express Publications Madurai, which has a South Indian chain of newspapers,
including The New Indian Express a separate corporate entity from The Express Group.
26. 12
Awards
Ramnath Goenka Excellence in Journalism Awards
Ramnath Goenka India Press Photo Awards
Screen Awards
FE Women in Business Awards
Intelligent Enterprise Awards
Security Strategist Awards
Uptime Champion Awards
Express TravelWorld Awards
Pharma Excellence Awards
Healthcare Excellence Awards
Publication
The following brands and concerns are owned by the Group:
The Indian Express - a national daily (English)
The Sunday Express - a news weekly
The Financial Express - a business daily
Loksatta - Marathi daily
Lokprabha - Marathi weekly
Jansatta - Hindi daily for North India
Screen - entertainment journal
Express Online - the portal for hosting IndianExpress.com, FinancialExpress.com,
ScreenIndia.com, Loksatta.com and Lokprabha.com, ExpressCricket.in, and
KashmirLive.com
Business Publications Division
Established in 1990, the division manages leading B2B publications and events catering to
major industry verticals like Information Technology, Hospitality & Travel, Pharma &
Healthcare, etc.
Publications
Information Technology
Express Computer - India’s Foremost & Oldest Enterprise IT Monthly
Magazine
providing Technology update for the Enterprise, Government and PSU.
27. 13
Hospitality & Travel
Express Hospitality - Fortnightly that provides hospitality professionals a
complete perspective of the business, covering the latest news, happenings,
trends, reviews, special reports, industry events and expert opinions.
Express Travel World - Fortnightly for Travel enthusiasts.
Pharma & Healthcare
Express Pharma - A source of reportage, opinion and analysis aimed
primarily at the pharmaceutical production and distribution channel -
manufacturers, distributors, stockists, retailers and large institutional
buyers. It focuses on pharmaceutical issues and trends from a business
perspective.
Express Healthcare - It provides usable information via a combination of
sectoral news, product information, sales and marketing strategies, market
analysis and inside information.
Events
Information Technology
Technology Senate [Enterprise IT Event]
Technology Sabha [Government & PSU]
Technology Big 3
Technology Summit
Hospitality & Travel
Hospitality World
Travel World
Pharma & Healthcare
Healthcare World
The Express Group Book Series
The Express Book Series was instituted in 2007 with the launch of India Empowered, a
compilation of articles written under the India Empowered campaign that appeared in The
Indian Express. Over the years 21 books have been released by renowned authors including
P. Chidambaram, Tavleen Singh, N.K. Singh, Arun Shourie, Harsha Bhogle, Mani Shankar
Aiyar and Jerry Rao. The Express Book Series has also released titles under the Express
Group such as India Empowered, India’s Elected, Inside 26/11, 187 Lives, The Prize Stories
and many more.
28. 14
VISION
Journalism of Courage:- The Editorial Vision
―Our philosophy is to cover all the news that the other newspapers would either not be able to
access, or would not be able to publish, for whatever reason. However, our philosophy also is
to publish all such news in a balanced and fair manner‖.
―we always have sharp opinion and we always takes a stand on issues. The Indian Express
has never had a missionary position on anything . it’s either one way or the other . This is by
and large our philosophy‖.
MISSION
Indian Express is competing for bigger subscriber base while trying to justify
advertising expenditure by their advertisers.
The main challenge of this campaign is to increase circulation and readership of India
Express & Sunday Express.
The mission is to expand the market share of Indian Express by creating a new market
and by taking bites from competitors’ market share.
The vision is to stand at a respectful position in this marathon and also keep up with
the pace of the changing need of our valued readers.
The vision is to stand at a respectful position in this marathon and also keep up with
the pace of the changing needs of our valued readers.
The procedure is to meet prospective reader of main- line newspaper on one-on –one
basis and convince them to start reading our publication.
The agenda is to win more and more reads to our cause.
30. 16
INTRODUCTION OF TOPIC
Newspapers help to improve reading habits, knowledge, and awareness. They can be part of
good study habits for people in Ahmedabad. India is a developing country with many ethnic
communities who wish to live together. Efforts to solve cultural adaptation problems should
be multi-dimensional and long term. Reading and library use habits have an important role in
building the multicultural structure in a country reading. The habit of reading can develop the
source of word of children in both mother language and householder. This topic mainly
focuses on the reading habit of the readers for English Newspapers.
The reading habit of English newspaper will help them into:
The reading habit of Will raise the communication in both languages.
It will help in an educational support in language development.
It will help in getting the information related to educational, social, financial, global,
sports, political, etc.
To help in increase the cultural diversity.
Will help in provide social integration.
So the reading habits will help them in various ways, after having study, we will be
able to get know that if the readers of newspaper have to increase their activity or not?
This study will help industry and General Readers and It will also help us too.
32. 18
OBJECTIVE OF THE RESEARCH
Survey on reading habit of readers for English newspaper in Ahmedabad city
PRIMARRY OBJECTIVE
Understand the reading habits of readers for English newspapers.
To find out the difficulty phase by readers.
To know the preference of Indian express with comparison to other English
newspaper.
To find out the uses of English newspaper.
Research Methodology
Research Design :Descriptive
Data Collection Method: Survey
Data Collection Tool: Through Questionnaire
Contact Method: personal interview
Sampling Frame: interview, face to face
Sampling Size: 100
Sampling Method: Convenience
Date Source :
1) Primary data: Through Questionnaire
2) Secondary data:
(i) Information from the websites
(ii) Textbooks on: Business Research Method,
Marketing Management by Philip Kotler
33. 19
Limitation:
1) Lack of information:
As being taken a sample size of 100. The information gathered does not provide
much information.
2) Lake of time:
As a project was to be done in a short time with lots of analysis we felt of a
shortage of time.
3) No proper response:
When it comes about survey many people doesn’t fill important and does will to
answer questioner.
4) Confusing answer:
Many people are not sure work to answer so they answer to things or not any
appropriate answer.
35. 21
[1] Do you read Newspaper?
ANALYSIS OF READ NEWSPAPER
PARTICULA
R
NO OF
READER
PERCENTAG
Yes 80 80%
No 20 20%
Total 100 100%
TABLE 4.1
CLASSIFICATION OF READ NEWS PAPER
GRAPHE 4.1
Interpretation:-
From the survey we have found the 80% people are read the newspaper and
20% of people are not read the newspaper.
36. 22
[2] Do you read English newspaper ?
ANALYSIS OF READ ENGALISH NEWSPAPER
Particulars Number of
reader
% of read
English
newspaper
Yes 60 75%
No 20 25%
Total 80 100%
TABLE 4.2
CLASSIFICATION OF READ EANGLISH NEWS PAPER
GRAPHE 4.2
Interpretation:-
From the survey we have found the 75% people are read English newspaper
and 25% people are not read English newspaper.
37. 23
[3] If yes , which newspaper do you read ?
ANALYSIS OF NEWSPAPER DO YOU READ
Particulars Number of
reader
% of read
English
newspaper
Times Of India 28 46.67%
Indian Express 15 25%
DNA 10 16.67%
The Hindu 7 11.67%
Total 60 100%
TABLE 4.3
CLASSIFICATION OF NEWS PAPER DO YO READ
GRAPHE 4.3
Interpretation:-
From the survey we have found the 46.67% of people are read Times of India, 25% of people
are read Indian Express, 16.67% of people are read DNA, 11.67% of people are read The
Hindu.
38. 24
[4] Do you aware about Indian express English newspaper ?
ANALYSIS OF AWARENES ABOUT INDIAN EXPRESS
Particulars Number of
reader
% of read
English
newspaper
Yes 40 40%
No 60 60%
Total 100 100%
TABLE 4.4
CLASSIFICATION OF AWARENES ABOUT INDIAN EXPRESS
GRAPHE 4.4
Interpretation:-
From the survey we have found the 40% people are aware about the Indian express
newspaper and 60% people are not aware about the Indian express newspaper.
39. 25
[5] Purpose of use your newspaper?
ANALYSIS OF USE OF NEWSPAPER
Particulars
Number of
reader
% of read
English
newspaper
For Home 5 33.33%
For Office 10 66.67%
Total 15 100%
TABLE 4.5
CLASSIFICATION OF USE OF NEWS PAPER
GRAPHE 4.5
Interpretation:-
From the survey we have found 33.33% of people are use the newspaper at home and 66.67%
of people are use the newspaper at office.
40. 26
[6] Form where do you get update about schemes in newspapers?
ANALYSIS OF UPDATE ABOUT SCHEMES
Particulars
Number of
reader
% of read
English
newspaper
From TV 0 0%
From Internet 5 12.50%
From Word of Mouth 20 50%
From Social Media 15 37.50%
From Other Sources 0 0%
Total 40 100%
TABLE 4.6
CLASSIFICATION OF UPDATE ABOUT SCHEMES
GRAPHE 4.6
Interpretation:-
from the survey we have found 37.50% of people get update about the scheme from social
media, 12.50% people get update about the scheme from internet, 0% of the people get
update about the scheme from TV, 0% of the people get update about the scheme from other
source , 50% of the people get update about the scheme from word of mouth.
41. 27
[7] Do you aware about the new scheme launched by Indian express?
ANALYSIS OF NEW SCHEME LAUNCHED
Particulars
Number of
reader
% of read
English
newspaper
Yes 25 62.50%
No 15 37.50%
Total 40 100%
TABLE 4.7
CLASSIFICATION OF NEW SCHEME LAUNCHED
GRAPHE 4.7
Interpretation:-
From the survey we have found the 62.50% of people are aware about the new scheme in
newspaper, 37.50% of people are not aware about the new scheme in newspaper.
42. 28
[8] Do you like this scheme?
ANALYSIS OF LIKE THIS SCHEME
Particulars
Number of
reader
% of read
English
newspaper
Yes 20 80%
No 5 20%
Total 25 100%
TABLE 4.8
CLASSIFICATION OF LIKE THIS SCHEME
GRAPHE 4.8
Interpretation:-
From the survey we found the 80% of people are like the scheme and 20% of people are
unlike the scheme.
43. 29
[9] Have you subscribed for it?
ANALYSIS OF SUBSCRIBED FOR IT
Particulars
Number of
reader
% of read
English
newspaper
Yes 12 60%
No 8 40%
Total 20 100%
TABLE 4.9
CLASSIFICATION OF SUBSCRIBED FOR IT
GRAPHE 4.9
Interpretation
From the survey we found the 60% people have subscribed newspaper, 40% people are not
subscribed the newspaper.
44. 30
10. Have you recommended it to any other?
ANALYSIS OF RECOMMENDED IT TO OTHER
Particulars
Number
of reader
% of read
English
newspaper
Yes 5 41.67%
No 7 58.33%
Total 12 100%
TABLE 4.10
CLASSIFICATION OF RECOMMENDED IT TO OTHER
GRAPHE 4.10
Interpretation:-
From the survey we found the 41.67% people have recommended to other , 58.33% people
have not recommended to other.
46. 32
Findings:
First We would like to present my survey findings. The main findings of my survey are as
follows:
We found that the readers is the higher than the non-reader
We found that the English newspaper readers are higher.
From the survey we have found the 80% people are read the newspaper and 20% of
people are not read the newspaper.
From the survey we have found the 75% people are read English newspaper and 25%
people are not read English newspaper.
From the survey we have found the 46.67% of people are read Times of India, 25% of
people are read Indian Express.
From the survey we have found the 40% people are aware about the Indian express
newspaper and 60% people are not aware about the Indian express newspaper.
From the survey we have found 33.33% of people are use the newspaper at home and
66.67% of people are use the newspaper at office.
47. 33
Recommendation:
Company can be make newspaper more attractive because all types of people like and
read this newspaper.
Company can target to all people though advertisement.
Company has to include more local news in the current newspaper.
Company can also include Bollywood news.
48. 34
Conclusion:-
An advertisement industry is very important role to play in providing alternative avenues
to the entire gamut of customers in a scientific and professional manner.
This whole research is about helped to the Indian express
Mostly all the reader of the Indian express is depend on scheme, less people is habitual
with the Indian express. Many people’s are read the times of idea.
We conclude that readers are the required that the more attractive new and faster that the
other English newspaper .
We find out that the people have some types of gift after months ending.
We find out that the increase the advertisement of indian express.
50. 36
SWOT ANALYSIS
STRENGTH:-
Indian Express have got strong brand image, so company can encase this for
other segments also.
The investigative stories of The Indian Express differentiates itself from its
competitors.
Direct marketing used by the circulation department can cover potential
market.
WEAKNESS:-
The promotional schemes are not planned and implemented well.
No free gift given to the readers.
There are very less supplements with the main news paper.
No information about education in paper.
Newsprint quality.
OPPORTUNITIES:-
Current company is giving 50% off on Indian Express, which helps the
company to expand the market.
THREATS:-
High competition from Times of India, Which affects the readership of Indian
Express group.
In the Ahmedabad there are only 60% of English readers.
52. 38
QUESTIONNARIE
NOTE: - The date collected will be used for research purpose only. The
date collected will be kept confidential.
Name: - ………………………………………
Age: - ………..
Area of residence: - ………………………………………………….
Email: - ………………………………….
QUESTIONS
[1] Do you read newspaper?
Yes [ ] No [ ]
[2] Do you read English newspaper?
Yes [ ] No [ ]
[3] If yes, which newspaper do you read?
Time of Indian [ ] Indian express [ ]
DNA [ ] the Hindu [ ]
[4] Do you aware about Indian express English Newspaper?
Yes [ ] No [ ]
[5] Purpose of use your newspaper?
For home [ ]
For office [ ]
53. 39
[6] From where do you get update about schemes in newspaper?
Form TV [ ] Form Internet [ ]
Form Word of Mouth [ ] Form Social Media [ ]
Form any other medium specify ………..
[7] Do you aware about the new scheme launched by Indian express?
Yes [ ] No [ ]
[8] Do you like this scheme?
Yes [ ] No [ ]
[9] Have you subscribed for it?
Yes [ ] No [ ]
[10] Have you recommended it to any other?
Yes [ ] No [ ]
