Kai Bösterling

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Professional Experience: creative strategies, branding and (digital) campaigning content marketing and customer journey strategies several campaigns on TV, magazines, radio, OOH, packaging, CI projects and literature, trade marketing, PoP promotions, trade fair booth and show room conception, online marketing, social media and WOM marketing, international coordination, intercultural competence, experienced in Japanese business culture Specialties: branding and identity, advertising and marketing strategies, product development and launches, line extension implementations

customer service customer experience content marketing customer relationship management data mining targeting brand momentum relevance marketing mobile marketing apple digital simplification apps social media trend report

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About

Kai Bösterling

Presentations

Megatrends 2020 sixtsign

There‘s An App For That.

Vom Reichweite-Marketing zum Relevanz-Marketing.

Big CONTENT IS Data KING.

Likes

State of the German Internet 2020

Service design introduction – designship – stefan moritz

Der Handel von morgen - K5 Marktausblicke 2025

Digital culture change workshop

2016 A-Z Culture Glossary

Think limbic

100+ Guerrilla Marketing examples

Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 70+ infographics

The evolved-cmo-in-2014

Der Heinemann Kegel

Nathalie Nahai - Web psychology principles for you to A/B test

How modern marketeers look at the world

The Future of Newspapers

trendwatching.com's SYMPATHETIC PRICING

Wie man Pitches verliert (oder auch gerade nicht).

50 planners to watch in 2014 - The Planning Salon

Social, Digital & Mobile Around The World (January 2014)

JWT: 100 Things to Watch in 2014

Nathalie Nahai - The secret psychology of online persuasion

Get People to Open your Emails

E-Commerce: Vom Mythos zur Realität

The 33 Undisputable Laws of Content Marketing Success

The List of What Customers Could GIve a Shit About

The Little Book of IDEO: Values

Brian Solis leweb13

The 25 Must-Read Content Marketing Presentations of 2013

Enter into the 4th Industrial Revolution

5 Leadership Lessons from Nelson Mandela

Nathalie Nahai - The secret psychology behind persuasive content

2013 11 mobile eating the world