The document discusses how Christophe Regnault helped his company transition to being more digital. He implemented a three step plan focused on people to get buy-in from colleagues. The first step was raising awareness of digital channels internally through voluntary sessions. The second step was rebranding their website as a digital platform. The third step was developing a mobile tool for business use. As a result of this people-focused plan, the company gained trust in the digital strategy and became a leader in their industry. The key lessons highlighted are that digital evolution should involve collaboration, inclusion and working for people.

1. “#Digital? It's all about the people!”
“Our job is to innovate, foster and grow real human connections, and evolve user experiences.”
EMBA Class 2014 – Lausanne Reunion
By Christophe Regnault
May 12, 2017
Let's connect!
@chrisdulux
lu.linkedin.com/in/tochristopheregnault/

2. 1 - How it all started?
It all started with a hefty dose of skepticism…

3. 2 - 'R U #Digital?'
The findings?: Our business partners expected us to be digitalized, and
they saw great potential for the digital to help them in their
professional lives.

4. 3 - Change was needed
The findings?: This marked a significant divide between our internal
perceptions and our business partners’ expectations.
It was all about change management.

5. 4 - 3 Steps
To get all my colleagues on board, I developed a three stage action
plan, built entirely around PEOPLE.

6. 4 - 3 Steps
STEP 1: Raising awareness of digital and social channels internally
The result?: The foundations of change were all set. 70% of ALL
employees attended on a voluntary basis, with 86% indicating that the
content exceeded expectations.

7. 4 - 3 Steps
STEP 1: Raising awareness of digital and social channels internally
The result?: In 10 month, the company is heading the game in
Luxembourg : N°1 in SSI as a company.
Feb. 2017

8. 4 - 3 Steps
STEP 2: A re-branding project turned digital platform
The result? Our new website and digital eco-system had become a source of pride for
my colleagues.
It allowed them to see their company as a brand, and beyond that, one that they could
trust and be proud of.

9. 4 - 3 Steps
STEP 3: Using mobile as a business enabler
The result?: A business-oriented digital tool that EVERYBODY had contributed to! The
troops were rallied, and with that, our newly-implemented strategy gained trust,
credibility, and impact.

10. From a yearly 3 steps plan to a COMPREHENSIVE STRATEGY…
5 - Let the FUN begin!

11. … to AUMs Collection!
5 - Let the FUN begin!

12. Some takeaways to share with you…
• DIGITAL: NOT DISRUPTION…. but EVOLUTION
• DIGITAL: VALUE CHAIN
• DIGITAL: COLLABORATION
• DIGITAL: INCLUSION

13. Thank you dear classmates.

14. Thank you IMD.

15. The real secret?
Working first WITH people, FOR people, even if they don't yet realise it!
In the words of Seth Godin, “you have to give to get” …

17. Let's connect!
@chrisdulux
lu.linkedin.com/in/tochristopheregnault/
Thank you