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New Scope Product Line to Fight Plaque

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Scope brand mouthwash has lost some market share to the Plax brand, which markets itself as fighting plaque buildup. The document analyzes Scope's strengths, weaknesses, opportunities, and threats. It recommends that Scope launch a new product line extension that includes plaque-fighting claims to compete with Plax's positioning and regain market share.

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By: Stefan Petre, Jerzy Blaszkiewicz, Matthew Colletti, and Zachary Ross
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proctor and Gamble Goal ,[object Object]
Alternatives ,[object Object],[object Object],[object Object]
Our Choice - Product Extension Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price
Product ,[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
?? Questions ??

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New Scope Product Line to Fight Plaque