THE EAGLES REBORN<br />Courtney Privitera, Zachary Ross, AgnieszkaRuthowska, and AnandSingh<br />
Overview<br />Advertising Strategy and Objectives<br />SWOT Analysis<br />Target Market<br />Competition<br />Marketing Mi...
Advertising Strategies and Objectives<br />To promote an NEIU Football Team that is profitable and longlasting for both on...
Target Market<br />On-Campus (12,000+)<br />Primary target market<br />Students<br />Faculty<br />Staff<br />Off-Campus<br...
Competition<br /><ul><li> Physical</li></ul>Division III CCIW<br />College Conference in Illinois and Wisconsin<br />Littl...
Competition<br />Competitive Advantage in Chicago<br />Communication<br />Marketing<br />Incentives<br />Pep Squad/Rally<b...
Marketing Mix<br />Description of strategic position of our product in the market<br />Limited budget<br />4 Ps<br />Produ...
Product<br />NEIU Eagles<br />Charter from Division III NAC<br />Former Illini-Badger Conference<br />Differences between ...
Jersey<br />
Price<br />Competitive but revenue focused<br />Sideline seating<br />$15 Alumni/Students<br />$20 Non-students<br />Endzo...
Place<br />Reconstruction of Baseball Field<br />Foster and Central Park<br />Avoids property and/or rental costs<br />Tic...
Promotion<br />Independent Off-campus<br />Articles, newspapers, press releases, ads, flyers, posters, raffles, promotions...
THEY ARE WAITING…<br />
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Zack Ross - Northeastern Illinois University Ad CampaignPower Point Presentation- Zack Ross ©2010

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Zack Ross - Northeastern Illinois University Ad CampaignPower Point Presentation- Zack Ross ©2010

  1. 1. THE EAGLES REBORN<br />Courtney Privitera, Zachary Ross, AgnieszkaRuthowska, and AnandSingh<br />
  2. 2. Overview<br />Advertising Strategy and Objectives<br />SWOT Analysis<br />Target Market<br />Competition<br />Marketing Mix<br />
  3. 3. Advertising Strategies and Objectives<br />To promote an NEIU Football Team that is profitable and longlasting for both on campus and off campus individuals<br />Generating pride and school spirit amongst a diverse body of students and giving back to the school and community<br />Use of a mixed media strategy to reach any and everyone possible<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. Target Market<br />On-Campus (12,000+)<br />Primary target market<br />Students<br />Faculty<br />Staff<br />Off-Campus<br />Secondary target market<br />Alumni<br />Athletes<br />Neighborhood<br />Recruiters<br />
  9. 9. Competition<br /><ul><li> Physical</li></ul>Division III CCIW<br />College Conference in Illinois and Wisconsin<br />Little travel<br />North Central, Augustana, Wheaton, Carthage, Illinois Wesleyan, Elmhurst, Millikan, and North Park<br />
  10. 10. Competition<br />Competitive Advantage in Chicago<br />Communication<br />Marketing<br />Incentives<br />Pep Squad/Rally<br />Season Tickets<br />
  11. 11. Marketing Mix<br />Description of strategic position of our product in the market<br />Limited budget<br />4 Ps<br />Product<br />Price<br />Place<br />Promotion<br />
  12. 12. Product<br />NEIU Eagles<br />Charter from Division III NAC<br />Former Illini-Badger Conference<br />Differences between Divisions<br />Smoother integration with same teams<br />
  13. 13. Jersey<br />
  14. 14. Price<br />Competitive but revenue focused<br />Sideline seating<br />$15 Alumni/Students<br />$20 Non-students<br />Endzone seating<br />$8 Alumni/Students<br />$12 Non-students<br />Higher for Championship games<br />Discounted Season tickets<br />½ off<br />Meets NCAA requirements<br />
  15. 15. Place<br />Reconstruction of Baseball Field<br />Foster and Central Park<br />Avoids property and/or rental costs<br />Ticket Sales<br />Online printable order forms and tickets<br />Available at Stadium<br />Future Plans<br />Only if sustainability allows<br />
  16. 16. Promotion<br />Independent Off-campus<br />Articles, newspapers, press releases, ads, flyers, posters, raffles, promotions, givaways<br />NEIU Campus (12,000+ students)<br />Blackboard, NEIUport, Research tools<br />WZKD 88.3 NEIU Radio, TVs <br /> (SCI, CLS, Union)<br />Pep Rally<br />Stimulate pride and spirit<br />Free admission into next home game<br />
  17. 17. THEY ARE WAITING…<br />

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