WindGuardian aims to make windshields more affordable and accessible. They offer different types of windshields, including soda lime glass, Gorilla Glass, and electronic windshields. Customers can purchase online or through salespeople at events. Prices range from $134.99 for soda lime glass to $1500 for electronic windshields. Promotion will include social media, paid media like TV and radio, and relationship marketing. The founder believes quality windshields should be affordable and accessible to all.

1. Marketing plan for
WindGuardian
By: Esteban Gonzalez
Date: December 10, 2017

2. Our Purpose
Our purpose is to make make the world a safer place to drive in by
offering innovative windshields at an affordable price.
● Partner with your insurance company
● We work with your schedule. We can drive to your house or to
your work with your windshield.
● We cut out the middleman.
We’re your one stop, online, windshield shop! The founder of
WindGuardianDirect started the company with the belief that
quality windshields should be accessible, and most importantly
affordable to everyone.

3. Our Competitors
Segment: All age groups. Not Gender specific
● Soda lime glass windshield with Photochromic lens for lower price in RGV
● Gorilla Glass for young men that want increased performance on their car
● Night Vision lens targeting everyone due to lack of streetlights/funding
Size: Depends on the city we begin marketing our product in. RGV
average income $43,835
Our Competitors: SafeGlass & local auto glass companies off the street
Our plan to take the out:
● Market our finished product on different car types at multiple events
● Partner with insurance companies and do commercials with them
● Have our marketers/salespeople explain benefits/lower prices/ease of access

4. Our product
Our products range from soda lime glass windshields, Gorrilla Glass, and Electronic
Windshields, with the option to feature a Photochromic lens and Night Vision lens with a
motorized overlay, and convex carved glass to the prescription of the driver.
Problem + (Solution) :
● Car gets too hot in the summer? Dont want to wear sunglasses?. (Photochromic
lens)
● Tired of brushing the snow off your windshield/car? (Electronic Windshield)
● Truck drivers can't drive with a cracked windshield (Gorilla Glass + Night Vision
lens)
● Forget your glasses at home? (Custom carved prescription)
Customers can purchase their windshield online only. Our salespeople can order for
them at the events we’ll be marketing at.

5. Price
Electronic windshield: $1500
Soda Lime Glass: $134.99
Photochromic Soda Lime Glass: $199
Gorilla Glass: $299 Custom Curvature will affect this price based on the
prescription
Photochromic Gorilla Glass: $349.99
Night Vision Lens: $74.99 on all windshields
Discounts: Military Discounts, Student Discounts, Random BOGOs, Summer Deals on
Photochromic Windshields,, Winter deals on electronic windshields.
Rewards: We will select our favorite photos of your Windguardian WIndshield when you post

6. Promotion
Social media Plan: Instagram + Facebook + Twitter
Reach 40 people per day
Traditional paid media Plan: Tv + Radio Reach 10 people per day
Relationship Marketing Plan: Customer satisfaction surveys + Email signups at events

7. Thats a Wrap!
Our product will reach thousands within the first year through personal marketing and
millions within 2 years by making personal appearances on social media and television. If
you support the funding of our product, Windguardian will give you 15 percent returns
on top of your investment after 2 years, and will give you 25 percent after 5 years if our
business fails.