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Telling your
science as a
story
Hello!Science Communication Action Team (SciCATS)
Koby Michaels, UBC
Christine Ackerley, SFU
Nicole Balsdon, Beaty Biodiversity Museum
When are
stories
useful?
Stories help make your message more
Meaningful Memorable Engaging
When are stories useful?
When are stories useful?
When are stories useful?
When are stories useful?
When are stories useful?
Non-experts ...and experts
Benefits and drawbacks
Benefits and drawbacks
What is a
story?
“The story...is one of the
basic tools invented by the
mind of man, for the
purpose of gaining
understanding.”-
Ursula K Le Guin
“Storytelling is the most
powerful way to put ideas
into the world today.” -
Robert McKee
A story ≠
_____ and ______ ,
And then________ ,
And, _________ . . .
A story =
_____ and ______ ,
But ________ ,
therefore, _________
A story =
Kansas and
boring ,
But tornado !
therefore,
journey home
from Oz
and personal
growth
Stories are
everywhere
Audience.
Audience.
audience.
Where is the story?
Story can be a...
× Person: Hidden Figures
× An idea: CRISPR
× A cell line: HeLa cells
× An interesting result: NASA discovers 7 exoplanets
Parts of a Story
Parts of stories
Parts of stories
Setting
Character
Problem
Action
Result
Characters
Scientist
How did you change
throughout the study?
Co-Authors
How did other people connect
through the study?
Place
What is so special about your
lab or research area?
Subject
Why is your organism,
experiment, or method so
important?
Idea
How did you come up with this
idea?
Process
Frustration, emotion, trial and
error, lab stories, and more!
Naming Spiders
Storytelling in action:
Dr. Wayne Maddison, UBC
Stories can be short
“Named for the country of the type
locality, in honour of the 150th
anniversary of Canada’s confederation.”
Pellenes (Pellenattus) canadensis
Stories can be personal
“Named after my late father, Robert John
Maddison, who introduced me to the small
things in nature through fishing bait and
saturniid cocoons...His gentle
encouragement let me find my own love for
the riches of biodiversity.”
Habronattus roberti
Stories May Elaborate
“Scientific papers appear to be devoid
of emotion, with just the facts, analyses,
and careful (we hope) conclusions. To
an author, though, a paper holds much
more than this. It is woven with hidden
threads of personal meaning...”
Let’s
Activity - Tell your science story
Introduce
Groups of 2-4
30-60 second intros:
- What science do
you do?
- Why do you love
science?
- How did you get
here?
Discuss
Choose one of the
introductions to
expand as a group.
Flesh out using the
story template.
Share
Plan to share your
story, give, and
receive feedback.
Koby’s Story
Activity - tell your science story
Introduce
Groups of 2-4
30-60 second intros:
- What science do
you do?
- Why do you love
science?
- How did you get
here?
Discuss
Choose one of the
introductions to
expand as a group.
Flesh out using the
story template.
Share
Plan to share your
story, give, and
receive feedback.
Simplified Hero’s Journey
1) The beginning -
Ordinary world: the hero's normal life.
Call and refusal of adventure: the hero faces
a problem, but doesn’t take action.
Finding a mentor: Someone gives the hero
advice and motivation
2) Starting your journey
Final Training Test/Enter the unknown: The
hero leaves the ordinary world for the first
time.
3, 4, 5) Trials - The hero learns the rules of
the new world. During this time, her will is
tested, she makes friends and faces foes.
6) Preparing for the final test
Sacrifice: Setbacks occur and the hero
tries new approaches or ideas.
7) Resolution
Climax: The hero experiences a major
hurdle or obstacle. After persevering, the
hero accomplishes her goal.
Wrap Up/return to normal: The hero
begins her journey back to ordinary life.
She applies new knowledge to help others
in the ordinary world.
Time Left
Share
× Each group shares a story
× Add specific positive and constructive
comments
Share
× Any last questions or comments?
Apply Your Learning
Use your story to introduce yourself
and start conversations during
breaks and social time today.
In summary
× Storytelling is a useful tool to have, but isn’t the
only tool available to us
× Storytelling is a powerful vehicle for your
message
× You owe it to your science to share it well -
sharing is part of the scientific process
Thank You!
Chat with us!
Find us @sciCATSyvr
× Spider photographs by Wayne Maddison
× Illustrations by @armin.scientoonist
× Special thanks to the entire SciCATS team
× Presentation template and icons by SlidesCarnival

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SciCATS Present... Telling Your Science as a Story (March 8, 2017)

  • 2. Hello!Science Communication Action Team (SciCATS) Koby Michaels, UBC Christine Ackerley, SFU Nicole Balsdon, Beaty Biodiversity Museum
  • 4. Stories help make your message more Meaningful Memorable Engaging
  • 5.
  • 10. When are stories useful? Non-experts ...and experts
  • 14. “The story...is one of the basic tools invented by the mind of man, for the purpose of gaining understanding.”- Ursula K Le Guin
  • 15. “Storytelling is the most powerful way to put ideas into the world today.” - Robert McKee
  • 16. A story ≠ _____ and ______ , And then________ , And, _________ . . .
  • 17. A story = _____ and ______ , But ________ , therefore, _________
  • 18. A story = Kansas and boring , But tornado ! therefore, journey home from Oz and personal growth
  • 21. Where is the story? Story can be a... × Person: Hidden Figures × An idea: CRISPR × A cell line: HeLa cells × An interesting result: NASA discovers 7 exoplanets
  • 22.
  • 23. Parts of a Story
  • 26. Characters Scientist How did you change throughout the study? Co-Authors How did other people connect through the study? Place What is so special about your lab or research area? Subject Why is your organism, experiment, or method so important? Idea How did you come up with this idea? Process Frustration, emotion, trial and error, lab stories, and more!
  • 27. Naming Spiders Storytelling in action: Dr. Wayne Maddison, UBC
  • 28. Stories can be short “Named for the country of the type locality, in honour of the 150th anniversary of Canada’s confederation.” Pellenes (Pellenattus) canadensis
  • 29. Stories can be personal “Named after my late father, Robert John Maddison, who introduced me to the small things in nature through fishing bait and saturniid cocoons...His gentle encouragement let me find my own love for the riches of biodiversity.” Habronattus roberti
  • 30. Stories May Elaborate “Scientific papers appear to be devoid of emotion, with just the facts, analyses, and careful (we hope) conclusions. To an author, though, a paper holds much more than this. It is woven with hidden threads of personal meaning...”
  • 32. Activity - Tell your science story Introduce Groups of 2-4 30-60 second intros: - What science do you do? - Why do you love science? - How did you get here? Discuss Choose one of the introductions to expand as a group. Flesh out using the story template. Share Plan to share your story, give, and receive feedback.
  • 34. Activity - tell your science story Introduce Groups of 2-4 30-60 second intros: - What science do you do? - Why do you love science? - How did you get here? Discuss Choose one of the introductions to expand as a group. Flesh out using the story template. Share Plan to share your story, give, and receive feedback.
  • 35. Simplified Hero’s Journey 1) The beginning - Ordinary world: the hero's normal life. Call and refusal of adventure: the hero faces a problem, but doesn’t take action. Finding a mentor: Someone gives the hero advice and motivation 2) Starting your journey Final Training Test/Enter the unknown: The hero leaves the ordinary world for the first time. 3, 4, 5) Trials - The hero learns the rules of the new world. During this time, her will is tested, she makes friends and faces foes. 6) Preparing for the final test Sacrifice: Setbacks occur and the hero tries new approaches or ideas. 7) Resolution Climax: The hero experiences a major hurdle or obstacle. After persevering, the hero accomplishes her goal. Wrap Up/return to normal: The hero begins her journey back to ordinary life. She applies new knowledge to help others in the ordinary world.
  • 37. Share × Each group shares a story × Add specific positive and constructive comments
  • 38. Share × Any last questions or comments?
  • 39. Apply Your Learning Use your story to introduce yourself and start conversations during breaks and social time today.
  • 40. In summary × Storytelling is a useful tool to have, but isn’t the only tool available to us × Storytelling is a powerful vehicle for your message × You owe it to your science to share it well - sharing is part of the scientific process
  • 41. Thank You! Chat with us! Find us @sciCATSyvr × Spider photographs by Wayne Maddison × Illustrations by @armin.scientoonist × Special thanks to the entire SciCATS team × Presentation template and icons by SlidesCarnival