Zelle launched on June 13, 2017 as a payment platform integrated into mobile banking apps from 30 US banks, allowing users to send money to others instantly. It aims to simplify digital payments by reducing fragmentation between different bank methods. The platform is unique in that it does not require downloading a separate app.

1. June 13, 2017

3. Zelle launched Monday after a
long awaited arrival and plans to
revolutionize digital payments.
The platform is a joint venture
between 19 different financial
institutions (30 US banks) and is
available within your mobile
banking app.
There are 86 mobile banking
customers currently in the US all
using different methods of sending
digital payments.

5. Zelle is competing with Venmo,
Paypal, Apple Pay, Google
Wallet, Facebook Messenger,
Square Cash and other money
sending platforms that only
work if both parties have
accounts and/or mobile apps.
The goal is to reduce friction for
money sharing an offer a more
streamlined option
“Fragmentation has been frustrating for consumers. Inconsistent
experiences, have made it difficult to send and receive money
between banks.” -Paul Finch, Chief Executive Officer, Early Warning Services

6. Participating banks started
announcing the platform on
their social media accounts.
The platform is unique in that
it is not a downloadable app,
but a seamless integration
into other apps.

7. h"ps://techcrunch.com/2017/06/12/zelle-the-
real-9me-venmo-compe9tor-backed-by-
over-30-u-s-banks-arrives-this-month/
Sources:
https://www.reuters.com/article/us-usa-banks-payments-zelle-idUSKBN1931C2
https://techcrunch.com/2017/06/12/zelle-the-real-time-venmo-competitor-backed-by-over-30-u-s-
banks-arrives-this-month/
https://www.engadget.com/2017/06/12/zelle-venmo-money-mo-payments/
https://www.nytimes.com/2017/06/12/business/dealbook/mobile-banking-zelle-venmo-apple-
pay.html?_r=0

8. In Other Relevant Launch News

9. • The two school at the university have launch joint degree program
• Two years, full time (MS/MBA)
• First cohort will begin classes January 2018