Discovering Persuasive Language through Observing Customer BehaviorJason Kessler
Ā
How can you use text data combined with customer activity to learn how to speak better to customers? This talk is a brief overview of how CDK Global levered review data and mystery shopped email communication to learn both general and specific ways of creating effective copy and communication practices. The three general tips were:
1. Be specific.
2. For non-expert customers: pain points > jargon.
3. Speak to the customerās next steps and desires. Donāt be vacuous.
From Sentiment to Persuasion Analysis: A Look at Idea Generation ToolsJason Kessler
Ā
Talk given at NLP Day Texas.
Note: the first section is largely the same as the talk "From Sentiment to Persuasion Analysis." The following sections, making up the vast majority of the content, present new information.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: Speak to Your Audience in Their Own Words - Given by Brad Geddes, @bgtheory - AdAlysis, Co-founder. #SMX #12B
A deconstruction of the challenges faced in the process of effective keyword research, ideas for some of the reasons why these problems occur, and some suggestions around new ways of thinking, planning, researching, categorizing and managing keywords - all in order to enable effective tactical decision making and strategic focus.
Presented to single family property managers to educate & entertain on concepts of persona based marketing, content development and the Renter's Decision Journey (RDJ).
Discovering Persuasive Language through Observing Customer BehaviorJason Kessler
Ā
How can you use text data combined with customer activity to learn how to speak better to customers? This talk is a brief overview of how CDK Global levered review data and mystery shopped email communication to learn both general and specific ways of creating effective copy and communication practices. The three general tips were:
1. Be specific.
2. For non-expert customers: pain points > jargon.
3. Speak to the customerās next steps and desires. Donāt be vacuous.
From Sentiment to Persuasion Analysis: A Look at Idea Generation ToolsJason Kessler
Ā
Talk given at NLP Day Texas.
Note: the first section is largely the same as the talk "From Sentiment to Persuasion Analysis." The following sections, making up the vast majority of the content, present new information.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: Speak to Your Audience in Their Own Words - Given by Brad Geddes, @bgtheory - AdAlysis, Co-founder. #SMX #12B
A deconstruction of the challenges faced in the process of effective keyword research, ideas for some of the reasons why these problems occur, and some suggestions around new ways of thinking, planning, researching, categorizing and managing keywords - all in order to enable effective tactical decision making and strategic focus.
Presented to single family property managers to educate & entertain on concepts of persona based marketing, content development and the Renter's Decision Journey (RDJ).
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Ā
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
What? How? Why? Building Query Personas to Power Your Content StrategyGrant Simmons
Ā
Forget keywords as singular elements of search, and follow Google & savvy search marketers as they dig deeper into user intent and leverage questions (and answers) as core to their content strategy!
Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called āpaid linkā. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.
Get Better Content with Analytics and User TestingMichael Powers
Ā
So you're going to Confab Higher Ed. You're already pretty excited about content strategy. But your boss and colleagues? Not so much. To outsiders, content strategy is just another buzzword. And as more schools move to become "data-driven" organizations, talking about content can sound hopelessly qualitative.
So don't say "content strategy": do it. This session will look at content strategy practices you can introduce to show even your most quantitatively-oriented colleagues the value of content strategy: content analytics, social media analytics, and user testing techniques. Rack up successes firstāthen start talking content strategy.
ā¢Ā Introduce content strategy practices into your organization when your organization doesn't care about content strategy.
ā¢Ā Use analytics to identify what needs improvement.
ā¢Ā Learn how user-testing techniques can improve your content.
Trends in Recruiting and HR: Think Outside of the Proverbial Box: Harness the...Aggregage
Ā
If 2020 has shown us anything, it is that change can happen quickly and at any time. As the events of social injustice have served as a catalyst for many organizations to refocus on D&I recruitment strategy, itās important to take a step back and think outside of the proverbial ācome work for us because diversity is important right nowā box. While there are proven best practices, lasting and impactful results are achieved through differentiation, authenticity, and creativity. Join Gabriel Hitt as he discusses how you can build an effective D&I recruitment strategy by harnessing the power of data and keeping the interests of your audience at heart.
Career and individual development start with Owning It. Here is a tool leaders can use to guide individuals through the process of preparing for that all important career or development conversation. This was a keynote I gave at a recent conference.
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 ā timeās yours. āThe Dozenā: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Cover LetterOne aspect of strategic planning is to develop a str.docxmarilucorr
Ā
Cover Letter
One aspect of strategic planning is to develop a strong team of people. Discovering and retaining top talent may lead a company to success. Your goal for this journal assignment is to showcase why you would make a good candidate for an organization. To stand out from other candidates, you will want to write a cover letter for each position in which you apply. Cover letters allow you an opportunity to highlight your skills and competencies for potential employers.
For this assignment, you will develop a cover letter, reflect on your most relevant skills, and assess what action steps you can take to make your cover letter stronger.
To write an impactful cover letter, you should answer the following questions before you begin composing it. Starting with these questions will help provide a clear and concise message for the person reading your cover letter.
Why are you interested in the position? Consider what makes the position, organization, or company interesting to you.
What three skills or competencies do you possess that match the skills the employer is seeking in a candidate?
You can find these skills by viewing the job description. These specific skills are the reason every cover letter should be unique for each job you apply for.
Begin by reviewing the following Forbesā articles:
Forget Cover Letters ā Write A Pain Letter, Instead!Ā (Links to an external site.)
Stop! Donāt Send That Cover LetterĀ (Links to an external site.)
Tips For The Perfect Resume And Cover LetterĀ (Links to an external site.)
Once you have reviewed the articles, identify a position of interest as a potential job opportunity. You may use any job search website. Two popular employment websites are
Indeed Ā (Links to an external site.)
and CareerBuilder. After you identify a position of interest, use the job description to identify three skills or qualifications that match your background. Next, develop a cover letter by creating a three- to four-sentence paragraph highlighting your matching skills.
Carefully review the
Grading RubricĀ (Links to an external site.)
for the criteria that will be used to evaluate your assignment.
Required Resources
Text
Abraham, S. (2012).
S
trategic management for organizations
. Retrieved from https://content.ashford.edu/
Chapter 1: Strategic Management
Chapter 2: Leadership, Governance, Values, and Culture
Chapter 3: Strategic Thinking
Articles
Collamer, N. (2014, February 4).
The perfect elevator pitch to land a jobĀ (Links to an external site.)
.
Forbes
. Retrieved from http://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/
This article provides information about how a 30 second summary about being the perfect candidate can help during a job interview and will assist you in your Elevator Speech discussion forum this week.
Accessibility Statement does not exist.
Privacy PolicyĀ (Links to an external site.)
Ryan, L. (2014, October 12).
Forget cov.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Ā
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
What? How? Why? Building Query Personas to Power Your Content StrategyGrant Simmons
Ā
Forget keywords as singular elements of search, and follow Google & savvy search marketers as they dig deeper into user intent and leverage questions (and answers) as core to their content strategy!
Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called āpaid linkā. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.
Get Better Content with Analytics and User TestingMichael Powers
Ā
So you're going to Confab Higher Ed. You're already pretty excited about content strategy. But your boss and colleagues? Not so much. To outsiders, content strategy is just another buzzword. And as more schools move to become "data-driven" organizations, talking about content can sound hopelessly qualitative.
So don't say "content strategy": do it. This session will look at content strategy practices you can introduce to show even your most quantitatively-oriented colleagues the value of content strategy: content analytics, social media analytics, and user testing techniques. Rack up successes firstāthen start talking content strategy.
ā¢Ā Introduce content strategy practices into your organization when your organization doesn't care about content strategy.
ā¢Ā Use analytics to identify what needs improvement.
ā¢Ā Learn how user-testing techniques can improve your content.
Trends in Recruiting and HR: Think Outside of the Proverbial Box: Harness the...Aggregage
Ā
If 2020 has shown us anything, it is that change can happen quickly and at any time. As the events of social injustice have served as a catalyst for many organizations to refocus on D&I recruitment strategy, itās important to take a step back and think outside of the proverbial ācome work for us because diversity is important right nowā box. While there are proven best practices, lasting and impactful results are achieved through differentiation, authenticity, and creativity. Join Gabriel Hitt as he discusses how you can build an effective D&I recruitment strategy by harnessing the power of data and keeping the interests of your audience at heart.
Career and individual development start with Owning It. Here is a tool leaders can use to guide individuals through the process of preparing for that all important career or development conversation. This was a keynote I gave at a recent conference.
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 ā timeās yours. āThe Dozenā: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Cover LetterOne aspect of strategic planning is to develop a str.docxmarilucorr
Ā
Cover Letter
One aspect of strategic planning is to develop a strong team of people. Discovering and retaining top talent may lead a company to success. Your goal for this journal assignment is to showcase why you would make a good candidate for an organization. To stand out from other candidates, you will want to write a cover letter for each position in which you apply. Cover letters allow you an opportunity to highlight your skills and competencies for potential employers.
For this assignment, you will develop a cover letter, reflect on your most relevant skills, and assess what action steps you can take to make your cover letter stronger.
To write an impactful cover letter, you should answer the following questions before you begin composing it. Starting with these questions will help provide a clear and concise message for the person reading your cover letter.
Why are you interested in the position? Consider what makes the position, organization, or company interesting to you.
What three skills or competencies do you possess that match the skills the employer is seeking in a candidate?
You can find these skills by viewing the job description. These specific skills are the reason every cover letter should be unique for each job you apply for.
Begin by reviewing the following Forbesā articles:
Forget Cover Letters ā Write A Pain Letter, Instead!Ā (Links to an external site.)
Stop! Donāt Send That Cover LetterĀ (Links to an external site.)
Tips For The Perfect Resume And Cover LetterĀ (Links to an external site.)
Once you have reviewed the articles, identify a position of interest as a potential job opportunity. You may use any job search website. Two popular employment websites are
Indeed Ā (Links to an external site.)
and CareerBuilder. After you identify a position of interest, use the job description to identify three skills or qualifications that match your background. Next, develop a cover letter by creating a three- to four-sentence paragraph highlighting your matching skills.
Carefully review the
Grading RubricĀ (Links to an external site.)
for the criteria that will be used to evaluate your assignment.
Required Resources
Text
Abraham, S. (2012).
S
trategic management for organizations
. Retrieved from https://content.ashford.edu/
Chapter 1: Strategic Management
Chapter 2: Leadership, Governance, Values, and Culture
Chapter 3: Strategic Thinking
Articles
Collamer, N. (2014, February 4).
The perfect elevator pitch to land a jobĀ (Links to an external site.)
.
Forbes
. Retrieved from http://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/
This article provides information about how a 30 second summary about being the perfect candidate can help during a job interview and will assist you in your Elevator Speech discussion forum this week.
Accessibility Statement does not exist.
Privacy PolicyĀ (Links to an external site.)
Ryan, L. (2014, October 12).
Forget cov.
Able to envision a future that no one else sees and invent things that havenāt been imagined. You focus a lot of your time on gathering information and asking good questions. Because you value all points of view and look broadly for information, you are able to make connections across many fields and use analogies that help you think differently about a problem. During brainstorming, you value the outlandish and the absurdāwhich can spark new thinking. You donāt judge. You donāt hem people in. You believe that many people with different ways of looking at the world will always outperform any one individualās ideas. You are not afraid of failure. Fail early, fail often is almost a mantra for you. You expect a result that will wow clients and strive to make it a reality.Creating the New and Different is correlated with strong performance at the manager and executive levels. Most peopleās skill level in Creating the New and Different is low, and it is harder to develop than most leadership skills. For these reasons, it is a good idea to focus on developing this skill as early as possible in your career. Your ability to generate breakthroughs will be noticed, appreciated, and sought after because it is the source of competitive advantage that companies seek.
Template Leading Mathematical Discussions Performance-Based.docxrhetttrevannion
Ā
Template: Leading Mathematical Discussions
Performance-Based Assessment #3
Due November 6 at 11:59 PM
Use the template below for Performance-based Assessment # 3
Lesson Plan for the Number Talk
Number Talk Problem
How will you set up the activity?
Describe what you will say/do to introduce the number talk. Since you will be working with a
small group of students, friends, classmates or family youāll need to give an in-depth
explanation of what to expect and what silent signals to use (e.g., thumb on chest, agree
sign). See this video for inspiration and adjust according to your audience. Delete this and
replace it with your plan.
Anticipated Student Strategies
List as many solution strategies as possible
Plan for Talk Moves
Look at the talk moves handout provided in Module 9 and consider how you will use them.
Which ones do you want to focus on using? Your goal is to use three or more different moves
a total of five times.
Wrap Up Questions
https://www.youtube.com/watch?v=X18cQkKMlhs
https://fiudit-my.sharepoint.com/:w:/g/personal/bking_fiu_edu/ESdTxTbBjRJMqA0KjhZF_https:/fiudit-my.sharepoint.com/:w:/g/personal/bking_fiu_edu/ESdTxTbBjRJMqA0KjhZF_V8Bygvy1ocQGKi3lTURI-PKwg?e=HuuHcdV8Bygvy1ocQGKi3lTURI-PKwg?e=HuuHcd
Record Talk Moves
What questions might you ask after several students have shared their methods?
Talk Moves
Find examples of different talk moves you used during the discussion. Discuss each talk
move up to the fifth one used in the discussion.
1) List the time stamp in your video for the talk move,
2) Explain which talk move you used (use the handout to identify the type of move) and
state the question you asked,
3) Explain the studentās response, and
4) Explain whether the talk move was effective? If you think it was effective, explain why.
If you donāt think it was effective, explain what you hoped would have happened.
Time in
Video
Talk Move (Name and what you said) Student Response
Effectiveness
Time in
Video
Talk Move (Name and what you said) Student Response
Effectiveness
Time in
Video
Talk Move (Name and what you said) Student Response
Effectiveness
Time in
Video
Talk Move (Name and what you said) Student Response
Effectiveness
Time in
Video
Talk Move (Name and what you said) Student Response
Self-Reflection
ā¢ Use the following questions to guide your reflection.
o How did the number talk go? Give a brief overview of what happened.
o Evaluate your use of talk moves.
o What were your strengths? What do you need to work on more?
Write your reflection here.
Self-Assessment
ā Review your work and assess yourself on indicators A-C below.
ā Change the color of the cell or text to show which level (1, 2, or 3) corresponds with the
quality of your work.
ā Write an explanation for why you selected the rating you did. Make connections
between the rubric and your work.
Effectiveness
Course Objective # 3: I can facil.
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Page 135Use verbs to present the information more forceful.docxbunyansaturnina
Ā
Page 135
Use verbs to present the information more forcefully.
Weak: We will perform an investigation of the problem.
Better: We will investigate the problem.
Weak: Selection of a program should be based on the clientās needs.
Better: Select the program that best fits the clientās needs.
5. Eliminate wordiness. Writing is wordy if the same idea can be expressed in fewer
words. Unnecessary words increase writing time, bore your reader, and make your meaning more
difficult to follow, since the reader must hold all the extra words in mind while trying to
understand your meaning.
Good writing is concise, but it may still be lengthy. Concise writing may be long because it is
packed with ideas. In Chapter 3, we saw that revisions to create you-attitude and positive
emphasis and to develop benefits were frequently longer than the originals because the revision
added information not given in the original.
Sometimes you may be able to look at a draft and see immediately how to condense it. When
the solution isnāt obvious, try the following strategies to condense your writing:
a. Eliminate words that add nothing.
b. Combine sentences to eliminate unnecessary words.
c. Put the meaning of your sentence into the subject and verb to cut the number of words.
You eliminate unnecessary words to save the readerās time, not simply to see how few words
you can use. You arenāt writing a telegram, so keep the little words that make sentences
complete. (Incomplete sentences are fine in lists where all the items are incomplete.)
Internet Influence on Conciseness
The Internet has changed the way we read. Author Christopher Johnson says the āsad irony is that we
often waste our time clicking around because we donāt want to waste our attention. We donāt always
give it willingly, but it can be captured.ā
That capturing is done through āmicrostyle,ā concise messages that are short, to the point, and
attention-grabbing.
Johnson reminds us that in these micro-messages word choice is incredibly important, in anything from slogans,
like Targetās āExpect more, pay less,ā to new compound words like YouTube. Johnson advises writers that to make a
small message a success, it should display careful word choice or humor.
Adapted from Daniel Akst, āThe Soul of Brevity,ā Wall Street Journal, August 6ā7, 2011, C10.
The following examples show how to use these methods.
a. Eliminate words that add nothing. Cut words if the idea is already clear from other words
in the sentence. Substitute single words for wordy phrases.
PRINTED BY: SHERIFAT EGBERONGBE <[emailĀ protected]>. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be prosecuted.
Page 136
Wordy: The reason we want to see changing our hardware manager to Hansonās is because
Hansonās is able to collect hardware from a larger number of vendors than our current
supplier.
Better: We recommend chan.
Natural Language Visualization with ScattertextJason Kessler
Ā
Scattertext is a Python package that lets you compare and contrast how words and phrases are used differently in two types of documents, producing interactive, Javascript-based visualizations. This talk will cover the use of Scattertext, issues in creating dense scatterplots, and discuss statistical term-association and phrase identification algorithms. The code used in the talk will be available as a repository on my Github account, http://www.github.com/JasonKessler/GlobalAI2018
Lexicon Mining for Semiotic Squares: Exploding Binary ClassificationJason Kessler
Ā
A common task in natural language processing is category-specific lexicon mining, or identifying words and phrases that are associated with the presence or absence of a specific category. For example, lists of words associated with positive (vs. negative) product reviews may be automatically discovered from labeled corpora.
In the 1960s, the semanticists A. J. Greimas and F. Rastier developed a framework for turning two opposing categories into a network of 10 semantic classes. This talk introduces an algorithm for discovering lexicons associated with those semantic classes given a corpus of categorized documents. This algorithm is implemented as part of Scattertext, and the output can be viewed in an interactive browser-based visualization.
Jason Kessler Problems: What's Wrong with TwitterJason Kessler
Ā
What happens when an awful person shares your name, and half of Twitter thinks you're him. A short tale of hate speech, misdirected hate tweets, right-wing provocateurs, Twitter's broken UX, and how it can be fixed
Software Engineering, Software Consulting, Tech Lead, Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Transaction, Spring MVC, OpenShift Cloud Platform, Kafka, REST, SOAP, LLD & HLD.
Quarkus Hidden and Forbidden ExtensionsMax Andersen
Ā
Quarkus has a vast extension ecosystem and is known for its subsonic and subatomic feature set. Some of these features are not as well known, and some extensions are less talked about, but that does not make them less interesting - quite the opposite.
Come join this talk to see some tips and tricks for using Quarkus and some of the lesser known features, extensions and development techniques.
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...Juraj Vysvader
Ā
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I didn't get rich from it but it did have 63K downloads (powered possible tens of thousands of websites).
Launch Your Streaming Platforms in MinutesRoshan Dwivedi
Ā
The claim of launching a streaming platform in minutes might be a bit of an exaggeration, but there are services that can significantly streamline the process. Here's a breakdown:
Pros of Speedy Streaming Platform Launch Services:
No coding required: These services often use drag-and-drop interfaces or pre-built templates, eliminating the need for programming knowledge.
Faster setup: Compared to building from scratch, these platforms can get you up and running much quicker.
All-in-one solutions: Many services offer features like content management systems (CMS), video players, and monetization tools, reducing the need for multiple integrations.
Things to Consider:
Limited customization: These platforms may offer less flexibility in design and functionality compared to custom-built solutions.
Scalability: As your audience grows, you might need to upgrade to a more robust platform or encounter limitations with the "quick launch" option.
Features: Carefully evaluate which features are included and if they meet your specific needs (e.g., live streaming, subscription options).
Examples of Services for Launching Streaming Platforms:
Muvi [muvi com]
Uscreen [usencreen tv]
Alternatives to Consider:
Existing Streaming platforms: Platforms like YouTube or Twitch might be suitable for basic streaming needs, though monetization options might be limited.
Custom Development: While more time-consuming, custom development offers the most control and flexibility for your platform.
Overall, launching a streaming platform in minutes might not be entirely realistic, but these services can significantly speed up the process compared to building from scratch. Carefully consider your needs and budget when choosing the best option for you.
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
Ā
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey.
Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience.
Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
Enterprise Resource Planning System includes various modules that reduce any business's workload. Additionally, it organizes the workflows, which drives towards enhancing productivity. Here are a detailed explanation of the ERP modules. Going through the points will help you understand how the software is changing the work dynamics.
To know more details here: https://blogs.nyggs.com/nyggs/enterprise-resource-planning-erp-system-modules/
May Marketo Masterclass, London MUG May 22 2024.pdfAdele Miller
Ā
Can't make Adobe Summit in Vegas? No sweat because the EMEA Marketo Engage Champions are coming to London to share their Summit sessions, insights and more!
This is a MUG with a twist you don't want to miss.
How to Position Your Globus Data Portal for Success Ten Good PracticesGlobus
Ā
Science gateways allow science and engineering communities to access shared data, software, computing services, and instruments. Science gateways have gained a lot of traction in the last twenty years, as evidenced by projects such as the Science Gateways Community Institute (SGCI) and the Center of Excellence on Science Gateways (SGX3) in the US, The Australian Research Data Commons (ARDC) and its platforms in Australia, and the projects around Virtual Research Environments in Europe. A few mature frameworks have evolved with their different strengths and foci and have been taken up by a larger community such as the Globus Data Portal, Hubzero, Tapis, and Galaxy. However, even when gateways are built on successful frameworks, they continue to face the challenges of ongoing maintenance costs and how to meet the ever-expanding needs of the community they serve with enhanced features. It is not uncommon that gateways with compelling use cases are nonetheless unable to get past the prototype phase and become a full production service, or if they do, they don't survive more than a couple of years. While there is no guaranteed pathway to success, it seems likely that for any gateway there is a need for a strong community and/or solid funding streams to create and sustain its success. With over twenty years of examples to draw from, this presentation goes into detail for ten factors common to successful and enduring gateways that effectively serve as best practices for any new or developing gateway.
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
Ā
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...informapgpstrackings
Ā
Keep tabs on your field staff effortlessly with Informap Technology Centre LLC. Real-time tracking, task assignment, and smart features for efficient management. Request a live demo today!
For more details, visit us : https://informapuae.com/field-staff-tracking/
GraphSummit Paris - The art of the possible with Graph TechnologyNeo4j
Ā
Sudhir Hasbe, Chief Product Officer, Neo4j
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Scattertext: A Tool for Visualizing Differences in Language
1. 1
Jason S. Kessler | Data Day Texas, January 14, 2017
@jasonkessler
Scattertext: A Tool for
Visualizing Differences in
Language
2. 2
Word frequency
ā¢ Women and men tend to use different terms on Facebook.
ā¢ As do introverts and extroverts.
ā¢ Hillary Clinton and Donald Trump used different terms in the
presidential debate.
ā¢ Reveal differences in
ā¢ content,
ā¢ perceived strengths and weaknesses
ā¢ communication style
ā¢ These are often obvious after being surfaced
3. 3
Outline
ā¢ Previous work
ā¢ Ways of visualizing word association
ā¢ Scattertext
ā¢ Open-source Python/D3 framework for visualizing these
differences
ā¢ Inspecting LDA, word2vec, sparse classification models
ā¢ How CDK Global is using this to help dealerships better sell
cars.
ā¢ Weāre hiring senior data scientists + devs in Austin and Seattle.
4. 4
OKCupid: an online dating site
hobos
almond
butter
100 Years of
Solitude
Bikram yoga
Christian Rudder: http://blog.okcupid.com/index.php/page/7/
Which words
and phrases
statistically
distinguish
ethnic groups
and genders?
5. 5Source: Christian Rudder.
Dataclysm. 2014.
Ranking with everyone else
High distance: white men
ignore k-pop
Low distance: white men
disproportionately mention
Phish
The smaller the
distance from the top
left, the higher the
association with
white men.
8. 8
Word Use Reflecting Gender and Personality in Facebook
Statuses
ā¢ Objective:
ā¢ Find words, phrases, and topics that correlate to
ā¢ gender, and
ā¢ Big 5 personality type
ā¢ Data source:
ā¢ My Personality App
ā¢ 75k voluntary participants in Facebook based survey, >300mm
words
ā¢ Agreed to give researchers access to statuses.
ā¢ Scoring algorithm
ā¢ Linear regression weights, 2000 LDA topics. Lyle Ungar
2013 AAAI
TutorialSchwartz et al. Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary
Approach. Plos One. 2013.
9. 9
Lyle Ungar
2013 AAAI
Tutorial
The good:
ā¢ Word clouds force
you to hunt for the
most impactful
terms
ā¢ You end up
examining the long
tail in the process
ā¢ Compactly
represent a lot of
phrases and topics
10. 10
Lyle Ungar
2013 AAAI
Tutorial
The bad:
ā¢ āMullets of the
Internetā --Jeffrey
Zeldman, 2005
ā¢ Longer phrases are
are more prominent.
ā¢ Ranking is unclear
ā¢ Does size indicate
higher frequency?
13. 13
Mike Bostock et al., http://www.nytimes.com/interactive/2012/09/06/us/politics/convention-word-counts.html
NYT: 2012 Political Convention Word Use by Party
15. 15
Monroe, Burt L., Michael P. Colaresi, and
Kevin M. Quinn. "Fightin'words: Lexical
feature selection and evaluation for identifying
the content of political conflict." Political
Analysis 16.4 (2008): 372-403.
Differenceinz-scoresoflog-oddsw/prior
log
#(š¤, š“)
š“ ā #(š¤, š“)
ā ššš
#(š¤, šµ)
šµ ā #(š¤, šµ)
Log-odds for word w, categories A,B
log
# š¤, š“ + #(š¤, š¶)
š“ + |š¶| ā #(š¤, š“) ā #(š¤, š¶)
ā āÆ
Log-odds w/ Dirichlet prior, given
background corpus C
ā¢ Difference in z-score accounts for
variation in word frequencies.
ā¢ Words with differences < 1.96 are greyed
out.
16. 16
Monroe, Burt L., Michael P. Colaresi, and
Kevin M. Quinn. "Fightin'words: Lexical
feature selection and evaluation for identifying
the content of political conflict." Political
Analysis 16.4 (2008): 372-403.
Differenceinz-scoresoflog-oddsw/prior
ā¢ Pros:
ā¢ Popular among major CL
researchers (3rd edition of J+M)
ā¢ Favors words which appear less
frequent in background.
ā¢ Natural linear word listing
ā¢ Cons:
ā¢ You have to pick a
representative, large background
corpus.
ā¢ If the corpus is small, divide
by 0 issue
ā¢ Probably only practical for
unigrams
ā¢ Inefficient use of space on chart
17. 17Page 17
Repo: https://github.com/JasonKessler/scattertext
$ pip install scattertext
Why the plots look the way they do:
http://bit.ly/scattertextdevelopment
Topic models, word vectors, and The Lasso:
http://bit.ly/scattertext2016debates
Movie revenue and practical use:
http://bit.ly/scattertextrevenuemovie
Hands-on Tutorial
18. 18
CDK Global: Finding Words that Sell Cars
ā¦I was very skeptical giving up my truck and
buying an "Economy Car." I'm 6' 215lbs, but
my new career has me driving a personal
vehicle to make sales calls. I am overly
impressed with my Cruzeā¦
Rating: 4.4/5 Stars
Example Review Appearing on a 3rd
Party Automotive Site
# of users who
read review:
# who went on to visit
a Chevy dealerās
website: 15
20
Conversion rate of everyone who read
review:
15/20=75%
Text:
Car Reviewed: Chevy Cruze
Median conversion
rate: 22%
19. 19
CDK Global: Finding Words that Sell Cars
5 star review words
Love
Comfortable
Features
Solid
Amazing
<3 star review words
Transmission
Problem
Issue
Dealership
Times
20. 20
CDK Global: Finding Words that Sell Cars
5 star review words High conversion words
Love Comfortable
Comfortable Front [Seats]
Features Acceleration
Solid Free [Car Wash, Oil Change]
Amazing Quiet
<3 star review words
Transmission
Problem
Issue
Dealership
Times
21. 21
CDK Global: Finding Words that Sell Cars
5 star review words High conversion words
Love Comfortable
Comfortable Front [Seats]
Features Acceleration
Solid Free [Car Wash, Oil Change]
Amazing Quiet
<3 star review words Low conversion words
Transmission Money [spend my, save]
Problem Features
Issue Dealership
Dealership Amazing
Times Build Quality [typically positive]
22. 22
CDK Global: Finding Words that Sell Cars (SUV Specific)
5 star review words High conversion words
Love Comfortable
Comfortable Front [Seats]
Features Acceleration
Solid Free [Car Wash, Oil Change]
Amazing Quiet
<3 star review words Low conversion words
Transmission Money [spend my, save]
Problem Features
Issue Dealership
Dealership Amazing
Times Build Quality [typically positive]
The worst thing you can say about an
SUV may be:
I saved money and got all these
amazing features!
23. 23
Thank you.
[first].[last]@gmail.com .
Please see https://github.com/JasonKessler/scattertext
for more info on this project.
We are hiring data scientists and developers in Seattle and
Austin! Please contact me if youād like to know more.
https://jobs.cdkglobal.com/
Editor's Notes
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Youāre left to your own devices to try and make sense of the differences.
Similar scatter plot to rudder. Less efficient use of space. Natural listing of words on left-hand side.
Similar scatter plot to rudder. Less efficient use of space. Natural listing of words on left-hand side.
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