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Unit 2 learning aim b
The document provides an overview of different media sectors including television, radio, video games, film, animation, and publishing. It discusses the structure and size of the media industry, describing core industries that create and distribute copyrighted content. It also outlines key roles in the TV/film industry such as producers, screenwriters, cinematographers, editors, costume designers, production designers, actors, music supervisors, and directors. Health and safety, employer liability, employee rights, confidential
Learning aim d
Networking is important for gaining connections and opportunities in the digital media industry. The author has created a website and showreel to showcase their work. They are still working to improve their website and get more familiar with LinkedIn to promote their skills and interests to potential employers. Work experience at a radio station provided opportunities to learn new skills in editing audio and understanding different types of radio. Online webinars have offered insight into successful careers and the variety of jobs available in the media industry.
Script tracked
1) Jason and Michael surf the dark web using Tor browser and find a seller offering to sell grenades. They message the seller but anger him by insulting his prices.
2) Later, their home is broken into and Jason and Michael are kidnapped by the seller and taken to his basement.
3) A police detective traces the dark web messages to find the seller's location. He engages in a fight with the seller and rescues Michael, but discovers Jason dead in the basement.
Radio and videogames scripts
This document discusses the format and conventions of radio scripts. Radio scripts focus primarily on dialogue with less description, as the story is conveyed audibly rather than visually. Formatting includes codes for actions like (OFF), (V.O.), and (D) that indicate off-mic speech, voiceovers, and speech through devices. Short directives help actors convey emotions and deliver lines appropriately. Radio scripts number dialogue lines instead of using scene numbers for easier reference during recording out of order.
Presentation2
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
Presentation2
The document discusses several topics related to advertising including:
1) How target audiences are classified using social grades from A to E based on occupation and socioeconomic status.
2) The importance of platforms and targeting ads to the appropriate demographic based on factors like age and interests.
3) Common codes and conventions used in different types of ads including TV, radio, and print. Techniques like camera angles, editing, music, graphics, logos and slogans are discussed.
4) Examples are provided of ads that effectively use these techniques including a Coca-Cola radio ad and a KFC print ad.
Screenwriting (1)
Commissioning editors aim to build a publisher's list by identifying books and media products to publish. They respond to author proposals and ensure scripts are submitted in the correct format and on time. Producers oversee turning ideas into projects from conception to completion. Directors are responsible for the interpretation of productions and help fulfill their vision by directing actors and crew. Writers practice the craft of screenwriting for movies, video games, and TV programs through engaging storytelling and sending scripts to producers in the correct format.
Media poster pitch 2 1 2 (1)
This document provides details about the media pitch for a film called "Tightrope" that is a thriller/kidnapping movie. It summarizes the plot, which involves a student getting kidnapped by a psychopath after college. It also discusses the target audience as mainly teenagers and younger adults, aiming for social grades E and D. Research on similar movies like Taken and Kidnap is presented that influenced the creation of this film. A survey for primary research is outlined to gather information from potential viewers.
Recommended
Unit 2 learning aim b
The document provides an overview of different media sectors including television, radio, video games, film, animation, and publishing. It discusses the structure and size of the media industry, describing core industries that create and distribute copyrighted content. It also outlines key roles in the TV/film industry such as producers, screenwriters, cinematographers, editors, costume designers, production designers, actors, music supervisors, and directors. Health and safety, employer liability, employee rights, confidential
Learning aim d
Networking is important for gaining connections and opportunities in the digital media industry. The author has created a website and showreel to showcase their work. They are still working to improve their website and get more familiar with LinkedIn to promote their skills and interests to potential employers. Work experience at a radio station provided opportunities to learn new skills in editing audio and understanding different types of radio. Online webinars have offered insight into successful careers and the variety of jobs available in the media industry.
Script tracked
1) Jason and Michael surf the dark web using Tor browser and find a seller offering to sell grenades. They message the seller but anger him by insulting his prices.
2) Later, their home is broken into and Jason and Michael are kidnapped by the seller and taken to his basement.
3) A police detective traces the dark web messages to find the seller's location. He engages in a fight with the seller and rescues Michael, but discovers Jason dead in the basement.
Radio and videogames scripts
This document discusses the format and conventions of radio scripts. Radio scripts focus primarily on dialogue with less description, as the story is conveyed audibly rather than visually. Formatting includes codes for actions like (OFF), (V.O.), and (D) that indicate off-mic speech, voiceovers, and speech through devices. Short directives help actors convey emotions and deliver lines appropriately. Radio scripts number dialogue lines instead of using scene numbers for easier reference during recording out of order.
Presentation2
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
Presentation2
The document discusses several topics related to advertising including:
1) How target audiences are classified using social grades from A to E based on occupation and socioeconomic status.
2) The importance of platforms and targeting ads to the appropriate demographic based on factors like age and interests.
3) Common codes and conventions used in different types of ads including TV, radio, and print. Techniques like camera angles, editing, music, graphics, logos and slogans are discussed.
4) Examples are provided of ads that effectively use these techniques including a Coca-Cola radio ad and a KFC print ad.
Screenwriting (1)
Commissioning editors aim to build a publisher's list by identifying books and media products to publish. They respond to author proposals and ensure scripts are submitted in the correct format and on time. Producers oversee turning ideas into projects from conception to completion. Directors are responsible for the interpretation of productions and help fulfill their vision by directing actors and crew. Writers practice the craft of screenwriting for movies, video games, and TV programs through engaging storytelling and sending scripts to producers in the correct format.
Media poster pitch 2 1 2 (1)
This document provides details about the media pitch for a film called "Tightrope" that is a thriller/kidnapping movie. It summarizes the plot, which involves a student getting kidnapped by a psychopath after college. It also discusses the target audience as mainly teenagers and younger adults, aiming for social grades E and D. Research on similar movies like Taken and Kidnap is presented that influenced the creation of this film. A survey for primary research is outlined to gather information from potential viewers.
Media poster pitch 2 1 2
This media pitch summarizes a thriller/kidnapping film called Tightrope. The film follows a female college student who is kidnapped by a psychopath on her way home from school. The director references the films Taken, Kidnap, and White House Down as inspirations for the plot and target audience. They aim to target teenagers and young adults aged 16-29, especially college/university students in social grades E and D. The psychographics of the target audience enjoy action/thriller films with kidnapping or hostage plots similar to the referenced inspirational movies.
Media poster pitch 2 1
This document provides information about a film pitch titled "Tightrope". It summarizes the plot, which involves a college student getting kidnapped by a psychopath on her way home from school. It also discusses the target audience for the film, which is teenagers and young adults aged 16-29 of all races. References are made to similar films like "Taken" and "Kidnap" that were influences for the plot and target demographic.
Presentation2
Target audiences are classified using social grades A through E based on occupation, with A being high-level managers (4% of UK) and E being unemployed or low-income (8% of UK). Audiences are also classified by demographics like age and lifestyle to target specific groups. For example, video games often target teenagers who make up a large portion of gamers. The advertising platform is also important for reaching the right demographic. Social media, for example, is effective for reaching teens.
TV advertisements use techniques like camera angles, editing, lighting, sound, music, and graphics to engage audiences. Close-ups, cuts, and enhanced lighting are used to make subjects seem more appealing. Sound effects,
Editing techniques
This document discusses and provides examples of several film editing techniques used in movies, including:
1) Parallel editing is used in "Way Down East" and "The Silence of the Lambs" to alternate between simultaneous scenes in different locations and build suspense.
2) Montages are used in "Rocky 3" and "Team America" to summarize training routines or spoof other films, speeding up scenes while informing audiences.
3) The "Odessa Steps Sequence" uses shots between a mother and dying child to make audiences sympathize with characters during a terrifying situation.
igfdon
This advert uses the ninth format of Gunn's 12 advertising formats by featuring Cristiano Ronaldo prominently to promote KFC. Ronaldo dominates the page and stares directly at the audience. In the background is a stadium, symbolizing Ronaldo as a famous footballer to appeal to that audience. The KFC logo and slogan are also featured.
Sinle camera production
Single camera production involves filming with one camera, as opposed to multi-camera production which uses multiple cameras. There are advantages and disadvantages to the single camera technique. Advantages include lower budget and crew needs, more control over shots, and more space on set. Disadvantages include repetitive retakes that can make reactions less realistic, and longer editing times to compile the best takes. Specific single camera techniques discussed include steadicam, birdseye and wormseye views. Single camera is commonly used for films, TV shows, and music videos to establish settings and join tracking/panning shots.
Media campaign movie 2
A college girl is kidnapped after leaving college and walking home with a friend. She is taken to an abandoned building where she wakes up tied up. She manages to untie herself and call the police from her kidnapper's phone before escaping. The film is targeted towards older teenagers and receives a 15 age rating due to some violent scenes. It will be marketed as a horror film around Halloween.
Pre production evaluation
The document outlines the various pre-production tasks completed for a movie project, including creating ideas, a proposal, script, storyboards, resource list, personal list, location scouting forms, risk assessments, budget planning, permissions paperwork, contributor release forms, shooting schedules, and minute meetings. These tasks provided an overview of the plot, characters, roles, equipment and location needs, risks, costs, permissions, and shooting plans to organize and prepare for the film production.
Magazine content ideas
The document provides details on the planning and research for a proposed digital hip hop magazine. It discusses exploring existing magazines in the genre for inspiration and using collages of popular hip hop artists. The target audience is identified as male and female teenagers. Key decisions around the magazine include using a dominant image of a well-known artist for the cover, incorporating high key lighting in photos to create a bright look, and opting for a digital over print format to reach a wider audience. Primary research photos are shown and secondary sources of content like a downloaded font and image from online articles are mentioned. An initial draft is critiqued for issues with text positioning and using a single text color.
Magazine production log
This document is a production log for a magazine layout. It summarizes the steps taken to create the magazine layout in Photoshop. The log details how a black and yellow color scheme was chosen and used throughout. Images and text were added describing artists, their music, and upcoming albums. Specific tools in Photoshop like the text, shape, and color selection tools were used to design the magazine cover and inside pages featuring pictures and information about rappers Wiz Khalifa, Juice WRLD, and others.
Magazine content ideas repaired
The document provides details on the planning and research for a proposed digital hip hop magazine. It discusses exploring existing magazines in the genre for inspiration and using collages of popular hip hop artists. It outlines considering conventions from other magazines and challenging some to appeal to the target audience. Legal and ethical issues around using copyrighted material are addressed. The target audience is identified as male and female teenagers interested in hip hop. Details are given on using bright, high key photography for the cover and spreads. Primary research photos are selected that suit the magazine style. A downloaded font will be used as secondary content. An initial draft is critiqued for text positioning and color usage.
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Media poster pitch 2 1 2
This media pitch summarizes a thriller/kidnapping film called Tightrope. The film follows a female college student who is kidnapped by a psychopath on her way home from school. The director references the films Taken, Kidnap, and White House Down as inspirations for the plot and target audience. They aim to target teenagers and young adults aged 16-29, especially college/university students in social grades E and D. The psychographics of the target audience enjoy action/thriller films with kidnapping or hostage plots similar to the referenced inspirational movies.
Media poster pitch 2 1
This document provides information about a film pitch titled "Tightrope". It summarizes the plot, which involves a college student getting kidnapped by a psychopath on her way home from school. It also discusses the target audience for the film, which is teenagers and young adults aged 16-29 of all races. References are made to similar films like "Taken" and "Kidnap" that were influences for the plot and target demographic.
Presentation2
Target audiences are classified using social grades A through E based on occupation, with A being high-level managers (4% of UK) and E being unemployed or low-income (8% of UK). Audiences are also classified by demographics like age and lifestyle to target specific groups. For example, video games often target teenagers who make up a large portion of gamers. The advertising platform is also important for reaching the right demographic. Social media, for example, is effective for reaching teens.
TV advertisements use techniques like camera angles, editing, lighting, sound, music, and graphics to engage audiences. Close-ups, cuts, and enhanced lighting are used to make subjects seem more appealing. Sound effects,
Editing techniques
This document discusses and provides examples of several film editing techniques used in movies, including:
1) Parallel editing is used in "Way Down East" and "The Silence of the Lambs" to alternate between simultaneous scenes in different locations and build suspense.
2) Montages are used in "Rocky 3" and "Team America" to summarize training routines or spoof other films, speeding up scenes while informing audiences.
3) The "Odessa Steps Sequence" uses shots between a mother and dying child to make audiences sympathize with characters during a terrifying situation.
igfdon
This advert uses the ninth format of Gunn's 12 advertising formats by featuring Cristiano Ronaldo prominently to promote KFC. Ronaldo dominates the page and stares directly at the audience. In the background is a stadium, symbolizing Ronaldo as a famous footballer to appeal to that audience. The KFC logo and slogan are also featured.
Sinle camera production
Single camera production involves filming with one camera, as opposed to multi-camera production which uses multiple cameras. There are advantages and disadvantages to the single camera technique. Advantages include lower budget and crew needs, more control over shots, and more space on set. Disadvantages include repetitive retakes that can make reactions less realistic, and longer editing times to compile the best takes. Specific single camera techniques discussed include steadicam, birdseye and wormseye views. Single camera is commonly used for films, TV shows, and music videos to establish settings and join tracking/panning shots.
Media campaign movie 2
A college girl is kidnapped after leaving college and walking home with a friend. She is taken to an abandoned building where she wakes up tied up. She manages to untie herself and call the police from her kidnapper's phone before escaping. The film is targeted towards older teenagers and receives a 15 age rating due to some violent scenes. It will be marketed as a horror film around Halloween.
Pre production evaluation
The document outlines the various pre-production tasks completed for a movie project, including creating ideas, a proposal, script, storyboards, resource list, personal list, location scouting forms, risk assessments, budget planning, permissions paperwork, contributor release forms, shooting schedules, and minute meetings. These tasks provided an overview of the plot, characters, roles, equipment and location needs, risks, costs, permissions, and shooting plans to organize and prepare for the film production.
Magazine content ideas
The document provides details on the planning and research for a proposed digital hip hop magazine. It discusses exploring existing magazines in the genre for inspiration and using collages of popular hip hop artists. The target audience is identified as male and female teenagers. Key decisions around the magazine include using a dominant image of a well-known artist for the cover, incorporating high key lighting in photos to create a bright look, and opting for a digital over print format to reach a wider audience. Primary research photos are shown and secondary sources of content like a downloaded font and image from online articles are mentioned. An initial draft is critiqued for issues with text positioning and using a single text color.
Magazine production log
This document is a production log for a magazine layout. It summarizes the steps taken to create the magazine layout in Photoshop. The log details how a black and yellow color scheme was chosen and used throughout. Images and text were added describing artists, their music, and upcoming albums. Specific tools in Photoshop like the text, shape, and color selection tools were used to design the magazine cover and inside pages featuring pictures and information about rappers Wiz Khalifa, Juice WRLD, and others.
Magazine content ideas repaired
The document provides details on the planning and research for a proposed digital hip hop magazine. It discusses exploring existing magazines in the genre for inspiration and using collages of popular hip hop artists. It outlines considering conventions from other magazines and challenging some to appeal to the target audience. Legal and ethical issues around using copyrighted material are addressed. The target audience is identified as male and female teenagers interested in hip hop. Details are given on using bright, high key photography for the cover and spreads. Primary research photos are selected that suit the magazine style. A downloaded font will be used as secondary content. An initial draft is critiqued for text positioning and color usage.
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