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The document describes 3 scenes involving a person named Kieran. The first scene shows Kieran with his head down listening to music in close up. The second scene is a medium long shot of Kieran performing the same action and being the focus of the shot. The third scene is the same shot but focused on a wall where an Avicii logo is located. Additional scenes show Kieran and someone named Sam looking at a TV and playing a game from different camera angles and focuses.

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Media language

This document discusses key concepts in media language and semiotics. It defines media language as the technical elements and codes used to create meaning in media texts. These include mise-en-scene, camera techniques, sound editing, and editing. Semiotics is introduced as the study of signs and their role in constructing meaning. Theorists discussed include Saussure, who defined the sign as consisting of the signifier and signified, and Peirce, who categorized signs into symbols, icons, and indexes. Barthes applied semiotic concepts to culture and argued that signs take on dominant ideological values of a society and position audiences in relationships to signs.

Narrative theory

Narrative theory proposes that narratives are organized sequences of causally related events that unfold over time, from a beginning to a middle to an end, embodying a judgment about the nature of those events. Key theorists identified common character types in narratives, structural elements like codes that readers use to make sense of a story, and underlying symbolic oppositions. More recently, narratives have become more complex, incorporating modified chronologies, alternative versions, loose collections of stories, and other nonlinear techniques.

Costumes, actors, props

Charlie Round will play the main boy actor in the video based on a couple's relationship. He studies media and drama and wants to pursue acting, regularly performing in front of audiences and cameras. He's played similar roles before and knows the song well. Abbie Sutton will play the girl role. She has previous acting experience in school productions and one of the filmmaker's previous shorts. She's confident in front of the camera and friends with Charlie, so there will be no awkwardness between them. Her looks also fit the character. The filmmaker will use a Canon 700D camera for its focusing abilities, touch screen, and ability to blur backgrounds. A tripod will be used to keep interviews static and

Target audience research for the edm genre

The target audience for electronic dance music (EDM) is typically younger people between the ages of 16-25. Research shows that 72% of readers of a UK dance music magazine are male and between their mid-20s. These EDM fans tend to have a high disposable income that they spend on nights out, clothes, music, and portable devices. They are also usually early adopters of new music and fashion trends and avid consumers of EDM from bedroom DJs to established artists.

Costumes, actors and props

This document discusses the costumes, actors, and props that will be used in a music video. It introduces the two main actors, Kieran Goodall and Sam Webb, who will portray friends going through a falling out. Their casual clothing and contrasting outfits will reflect their differing personalities and emotional states. Props like Avicii logos, a photograph of the two friends, and boxes for Sam's belongings will help tell the story of a friendship deteriorating over time as one friend moves away. The costumes, actors, and props are designed to create relatable characters and advance the narrative while maintaining elements common to Avicii's style of music videos.

This document outlines the pre-production, production, and post-production schedules for a music video project. Pre-production took place over 6 weeks and included music video analysis, genre and audience research, annotated lyrics, costumes/props planning, storyboards, and schedules. Production was carried out over 5 days in December and involved various scenes shot at different locations with the cast. Post-production will occur from January to February, including editing the footage, potential reshoots, and exporting the final video. Evaluation of the project will be done from February to March through designing packaging, answering evaluation questions, and uploading all materials to a blog.

Shot list

This document provides a shot list for a music video. It includes 20 shots with descriptions of the camera movement, location, and key details for each shot. The shots include both indoor locations like a café and bedroom, as well as outdoor street scenes. They transition between close-ups of the actors' faces and body parts to medium shots of them interacting in different environments. The song playing throughout provides context for the scenes depicted. Overall, the shot list outlines the visual storytelling of the music video through a sequence of varied shots in various settings.

Finishedstoryboard

The document provides directions for a video shoot consisting of several scenes: 1) a wide shot of the protagonist walking down a beach wearing a backpack with instrumental music playing; 2) a medium shot of the beach surrounding the protagonist; 3) medium close up of cut flowers floating down a river dropped by the protagonist with lyrics "It's from the white lies"; 4) close up of a drip of red paint falling on a white surface with lyrics "Unbuckle the belt, it's your pain"; 5) following the protagonist from behind walking down a dirt track with lyrics "Take your last supply"; 6) extreme close up of a large number of 1p coins being dropped on the floor with lyrics "Settle the bets

Digipak and poster analysis

FroggyFresh2012

The document analyzes and compares the album artwork, known as digipaks, for several pop artists including DJ Snake, Justin Bieber, and Katy Perry. It discusses design elements like colors, placement of images and text, and how well each digipak fits conventions of the pop genre. For example, DJ Snake's minimalist digipak is unusual for pop while Justin Bieber and Katy Perry's emphasize bright colors and centering the artist, aligning with typical pop styles. Tour posters for the artists are also examined, finding DJ Snake and Justin Bieber displaying some conventions of pop while staying abstract.

Shot list

The shot list summarizes 23 shots for a music video that tells the story of a couple falling in love. It includes establishing shots of the beach and forest where the couple meets and dances. Medium shots and close-ups show the couple looking into each other's eyes, hugging, and holding hands in the street. Panning shots capture the couple's smiling faces as they walk away together happily at the end of the video.

Equipment list

The document lists equipment that will be used to film a music video, including: - A Canon 700D camera for static shots during choruses. - An 8GB SD card and SD card reader to store and transfer footage to a computer for editing. - A tripod to guarantee smooth, stable shots. - Photography lighting in a studio to add depth to lip-synching shots. - A USB stick to transfer footage between computers for editing outside of school. - A GoPro or Panasonic camcorder to film shots from an actor's perspective. - Adobe Premiere Pro and After Effects will be used for editing and adding effects like fonts. - Google

Music video analysis

This document analyzes the music video for Flume's song "Never Be Like You" based on Goodwin's theory of the six characteristics of music videos. It summarizes each characteristic and provides examples from the video to illustrate it. The characteristics discussed are that music videos demonstrate genre characteristics through stereotypes; there is a relationship between lyrics and visuals as well as between music and visuals; the demands of the record label are shown; and there are frequent references to notions of looking through scenes of the actress looking in the mirror. No intertextual references to other media are present due to the narrative story being the focus.

Genre research

EDM originated in the 1970s from artists like Kraftwerk who introduced electronic music. It gained popularity in European nightclubs and festivals before spreading to North America. Key characteristics of EDM include electronic instruments, bass drops, and often featuring female vocals. Major artists in 2015 included Diplo, deadmau5, and DJ Snake. Awards like the IDMA and EMAF recognize top EDM artists, with Calvin Harris winning at the IDMAs in 2016. EDM fashion is colorful and focuses on self-expression.

Actor

The document discusses casting decisions for a music video. The creator will use a male protagonist to express the emotions of the song from a male point of view, consistent with the genre. They will cast a close friend, Jack Stalker, who will have more availability and comfort during filming, enhancing the video's quality and relatability. Jack's personal style of flicked hair and slim build also reflect the indie folk genre of the music.

Curtis craig a2 cw pre production tasks feedback sheet

The document provides feedback on a student's pre-production tasks for a music video project. The teacher provides comments on each task, noting what was done well and opportunities for improvement. Overall, the teacher found the student's work to be proficient but identified some areas that could be strengthened, such as adding more details to the storyboards and equipment sections. The student received a mark of 14 out of 20 and is asked to add labels to their blog and rescan their annotated lyrics.

Researching into music videos

This music video features Drake and Rihanna singing along to their song "Take Care". Drake is dressed in all black while Rihanna wears all white, possibly representing their contrasting roles. Their facial expressions appear serious and emotional to match the emotional love song. The video primarily uses slow motion and focuses on close-ups of the two artists to emphasize their connection and lyrics about taking care of each other.

Location shots

The document discusses two potential filming locations for a music video. The first, Burbush Trail car park in the New Forest, offers aesthetically pleasing scenery that would enhance the audience's experience and a wide range of shot opportunities among the trees. The second location, Highcliffe Beach, has a lot of open space that could be incorporated into the video, including shots of the sea meeting the land, and trees along the back of the beach that could provide backgrounds for album artwork.

Target audience

Target Audience: A target audience is a specific group that a business aims its marketing and advertising towards. For R&B music, the typical target age is 16-25 year olds, as the genre's themes are often explicit and most relatable to young adults. However, older audiences may still enjoy R&B that they listened to in their youth. Gender: R&B attracts both male and female listeners, but skews more female. For females, love songs are relatable and male artists are seen as sexy. Female artists are portrayed as glamorous role models. Males are drawn to displays of wealth in male artists' videos. Ethnicity: While R&B originated from African

Schduel

This document contains a production schedule for a music video project that includes pre-production, production, post-production, and evaluation tasks. It lists the date, lesson period, task description, location, required crew, props, costumes, and equipment for each step of the process. Pre-production tasks include storyboarding, research, and planning. Production will involve filming scenes in a street, forest, and beach over multiple days requiring an actor crew and camera equipment. Post-production consists of editing sessions to compile the footage. Other tasks include designing promotional materials and evaluating the final video.

Genre theory

Genre theory divides texts into categories based on common elements to help study them. Genre helps audiences and institutions decide what to watch or create by supplying demand. Traditionally genres were fixed, but theorists now see them as dynamic and always changing to reflect society. Genre conventions from the past are less common as audiences want more variety. Still, genre remains useful as everyone understands it, allowing producers, audiences, and scholars to analyze media in the same way. Its accessibility also lets genre apply broadly across text types, though genres can restrict creativity and risk-taking if formulas become tired.

Productionschedule

This document outlines Ben Anderson's production schedule for a project taking place from November 2016 to March 2017. It details the pre-production, production, and evaluation phases of the project. Pre-production included genre research, video analysis, drafting ideas, targeting the audience, and creating storyboards, shot lists, and floor plans. Production involved photography shoots at Ringwood School studio and on location at Burley, Burbush, and Highcliffe Beach using a 600D camera, tripod, and SD cards. Post-production included designing a digipak and conducting an evaluation through a series of questions. Ben Anderson and Jack Stalker were primarily involved, using computer and camera equipment.

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Audience theory

This document discusses several theories of audience analysis: - The Frankfurt School proposed the "effects model" which viewed audiences as isolated individuals susceptible to media messages without question. - The two-step flow theory developed the idea that opinion leaders receive information from media sources and then pass it along to others in their social groups. - Uses and gratifications theory sees audiences as active consumers who choose media for different reasons like diversion, social interaction, identity, or information gathering. - David Morley's work identified three types of audience readings - dominant, negotiated, and oppositional - based on the degree to which audience members accept or reject the preferred meaning of a media text.

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Storyboard 2

Production schedule

Shot list

Finishedstoryboard

Digipak and poster analysis

Shot list

Equipment list

Music video analysis

Genre research

Actor

Curtis craig a2 cw pre production tasks feedback sheet