This document discusses scaling up family practice to progress towards universal health care coverage in the WHO Eastern Mediterranean Region. It outlines the characteristics of family practice and assessments showing gaps in family physicians across countries in the region. WHO strategies to increase the number of family physicians include increasing production of family medicine specialists and a bridging program to train general practitioners. A framework is proposed with actions around governance, financing, service delivery, quality, and community empowerment to advance family practice. The conclusion calls for incorporating family practice in national health policies, strengthening family medicine training and universal essential services, improving primary care quality, and public-private partnerships in service delivery.