1) The document encourages exhibitors at the SCAA 2012 event to create a listing in the SCAA smartphone app to increase their exposure to attendees. 2) By uploading their logo, contact info, marketing message and product categories, exhibitors can place their products at coffee professionals' fingertips through the app. 3) Attendees will be able to find exhibitors on the app map and add them to their planner to easily find them on the show floor.