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Case Analysis Presentation On Facebook Data BreachSiddhesh Shah
This case is basically all about Facebook data breach which was done through Cambridge Analytica Company, and allegation was charged on the Facebook company because this data breached was said to influence the US President Election.
Lots of data are used here from different perception. It may conflict with different issues. This file is used only study purposes. No claim will be accepted regarding authenticity and legal claim issue.
Facebook privacy breach allowed third party app developer Aleksandr Kogan and his company Cambridge Analytica to access data from 87 million Facebook users without their permission. Kogan created the "This Is Your Digital Life" app that harvested data not only from the 270,000 users who installed the app but also from those users' friends networks. Cambridge Analytica used the harvested data to build psychological profiles on users to microtarget political ads, providing strategic assistance to Donald Trump's 2016 presidential campaign. The privacy breach led to government investigations and calls for increased regulation of data use on Facebook.
Facebook has been blamed for data breech of India users before presidential in 2016 in US. Cambridge Analytica had harvested on the stolen data to analyze the election based on user messages. Here solution on how Facebook can avoid such situations in future has been stated.
The document provides information on Mark Zuckerberg and the founding of Facebook. It details how Zuckerberg created "Facemash" in 2003 which objectified Harvard students and got him in disciplinary trouble. It then summarizes the founding of Facebook in 2004, its mission/vision, key people, and a timeline of events including data breaches and actions taken in response.
Cambridge Analytica harvested personal data from more than 50 million Facebook users without their consent by creating a personality quiz app. This data was then used to build psychological profiles of individuals to target them with political advertising, particularly for presidential campaigns. A whistleblower revealed that Cambridge Analytica had acquired and used this data commercially, highlighting issues around how personal data is collected and used without users' knowledge by data analytics companies.
Considerations for the future of Online Dispute ResolutionSanjana Hattotuwa
The document discusses emerging technologies and their impact including:
- Growth of smartphones like the iPhone and increased mobile internet usage
- Facebook facing a privacy complaint in Canada over how it discloses personal information to third parties
- Changing definitions of privacy, disclosure and trust models in light of new technologies and services
The document summarizes the Facebook privacy scandal where Cambridge Analytica acquired the personal data of over 80 million Facebook users without their consent. It provides an overview of the timeline of events and changes to Facebook's privacy policies. It also discusses the impact on user privacy and trust, responses from Facebook and Cambridge Analytica, and implications for how personal data is collected and used.
Case Analysis Presentation On Facebook Data BreachSiddhesh Shah
This case is basically all about Facebook data breach which was done through Cambridge Analytica Company, and allegation was charged on the Facebook company because this data breached was said to influence the US President Election.
Lots of data are used here from different perception. It may conflict with different issues. This file is used only study purposes. No claim will be accepted regarding authenticity and legal claim issue.
Facebook privacy breach allowed third party app developer Aleksandr Kogan and his company Cambridge Analytica to access data from 87 million Facebook users without their permission. Kogan created the "This Is Your Digital Life" app that harvested data not only from the 270,000 users who installed the app but also from those users' friends networks. Cambridge Analytica used the harvested data to build psychological profiles on users to microtarget political ads, providing strategic assistance to Donald Trump's 2016 presidential campaign. The privacy breach led to government investigations and calls for increased regulation of data use on Facebook.
Facebook has been blamed for data breech of India users before presidential in 2016 in US. Cambridge Analytica had harvested on the stolen data to analyze the election based on user messages. Here solution on how Facebook can avoid such situations in future has been stated.
The document provides information on Mark Zuckerberg and the founding of Facebook. It details how Zuckerberg created "Facemash" in 2003 which objectified Harvard students and got him in disciplinary trouble. It then summarizes the founding of Facebook in 2004, its mission/vision, key people, and a timeline of events including data breaches and actions taken in response.
Cambridge Analytica harvested personal data from more than 50 million Facebook users without their consent by creating a personality quiz app. This data was then used to build psychological profiles of individuals to target them with political advertising, particularly for presidential campaigns. A whistleblower revealed that Cambridge Analytica had acquired and used this data commercially, highlighting issues around how personal data is collected and used without users' knowledge by data analytics companies.
Considerations for the future of Online Dispute ResolutionSanjana Hattotuwa
The document discusses emerging technologies and their impact including:
- Growth of smartphones like the iPhone and increased mobile internet usage
- Facebook facing a privacy complaint in Canada over how it discloses personal information to third parties
- Changing definitions of privacy, disclosure and trust models in light of new technologies and services
The document summarizes the Facebook privacy scandal where Cambridge Analytica acquired the personal data of over 80 million Facebook users without their consent. It provides an overview of the timeline of events and changes to Facebook's privacy policies. It also discusses the impact on user privacy and trust, responses from Facebook and Cambridge Analytica, and implications for how personal data is collected and used.
Facebook started in 2004 and has grown to over 64 million active users worldwide. It allows users to create profiles, connect with friends, share photos and messages. While originally focused on students, it now attracts users of all ages. Some key points:
- Facebook has become one of the most popular social networking sites and online photo sharing platforms.
- Marketers have started using Facebook for advertising and research through apps, groups, and ads embedded in users' newsfeeds. However, privacy issues remain a concern.
- Case studies show that creating useful content for audiences and engaging with them regularly can lead to successful marketing on Facebook.
This literature review discusses privacy concerns related to the use of social media, particularly Facebook. It summarizes research that finds that as social media use by businesses and government agencies has increased, so have privacy issues for individual users. Several articles describe issues like third parties accessing users' personal information without consent, flaws in privacy settings that expose more private information than users intend, and government surveillance of social media data. The review concludes that while social media companies have attempted to address some of these issues, users remain at risk of privacy breaches and unclear privacy policies pose ongoing challenges.
Facebook & Cambridge Data Analytica ScandalMohit Mahajan
This document discusses the Facebook-Cambridge Analytica data scandal. It provides background on how Cambridge Analytica, a political consulting firm, was able to access the personal data of millions of Facebook users in 2014 through an app called "This Is Your Digital Life." This data was then used without consent to develop "psychographic" profiles of users to target political advertisements, including in support of Donald Trump's 2016 presidential campaign. The document also notes the $70 billion drop in Facebook's market value in the aftermath of the scandal and explains why political groups use data from companies like Cambridge Analytica.
This presentation is about Facebook Scandal. It covers it's overview, timeline, Key names in Facebook Scandal and why it is needed to know such news and facts. To make such presentations for a reasonably cheaper price, please visit https://sbsolnlimited.wixsite.com/busnedu/bookings-checkout/hire-designer-for-powerpoint-slides
Big Data, Transparency & Social Media NetworksSylvia Ogweng
This document examines transparency issues in the data usage policies of large social media networks like Facebook, Twitter, and LinkedIn. It finds that while the policies appear clear, most users do not actually read or understand them. The networks also frequently change how they use and share data without updating policies. This became a major issue after Facebook conducted an emotion manipulation experiment on users without their consent. The document argues that social networks need to improve transparency by making policies more visible, explaining how data is used simply, and giving users more control over their personal information.
M/A/R/C's latest InView report focuses on Social Networking, which is a hot topic in many of today's communities. This quick overview report offers great insights and conversations on Social Networking sites such as LinkedIn, Twitter, Facebook, MySpace, and Flickster. The report examines social networking statistics and how it is being used in business applications.
Visit http://marcresearch.com/inview.php to see more InView Reports!
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Anna Vollmer
Cambridge Analytica harvested Facebook user data to psychologically profile voters and microtarget them with political ads, influencing key elections like the 2016 US presidential race and Brexit. Their tactics including profiling voters based on traits and targeting "persuadable" individuals in swing states/regions with manipulated content, posing threats to fair democratic processes and decision making. While regulations like GDPR aim to curb such data abuses, more accountability and transparency are still needed regarding online political advertising and parties' use of personal data.
Facebook conducted an experiment on 689,003 users without their consent by altering their newsfeeds to be more positive or negative. The goal was to see if emotional content in the newsfeed influenced the emotional nature of users' own posts. Critics say this was unethical psychological manipulation, while Facebook argues users consented to research in the terms and conditions. The results showed moods can spread online as users exposed to more positive feeds posted more positively and vice versa. Questions remain about whether this type of experiment requires explicit consent.
A presentation on Facebook. It's 1)Mission and Vision 2)History 3)Services 4)Revenue 5)Competitor 6)SWOT analysis 7)Strength 8)Weakness 9)Opportunity 10)Threats
Designed for college and professionals.
Com enorme satisfação, finalizei o curso de Gestão de Projetos em São Francisco/CA, discutindo o escândalo de vazamento de dados do Facebook e o impacto disso nas eleições americanas. Nesta pesquisa, abordei temas como o envolvimento do Steve Bannon na campanha de Trump, a manipulação de dados de 87 milhões de pessoas* ( captados pelo APP "This is your digital life"), a influencia nas narrativas e estratégias de propaganda, e como o Facebook se ausentou na transparência de comunicação com os seus usuários que tiveram informações vazadas. Interessante notar que a atual eleição no Brasil segue uma narrativa semelhante através do Whatapp. Portanto, qual seria a responsabilidade destas plataformas nesta nova dinâmica? Divido um pouco deste trabaho com vocês!
With great satisfaction I completed the Project Management Course in San Francisco / CA discussing Facebook's data leakage scandal and its impact on the American election. In this research, my team and I approach issues such as the involvement of Steve Bannon in Trump campaign, data manipulation of 87 million people * (captured by APP "This is your digital life"), the influence on narrative and strategies advertising and how Facebook has been absent in the transparency of communication with its users who have had leaked information. Interestingly, the current election in Brazil follows a similar narrative through Whatapp. So, what would be the responsibility of these platforms in this new dynamic?
Here's the presentation.
This document provides an analysis of the online social network industry through a comparison of Facebook and Tuenti. It begins with an executive summary that outlines the report will analyze the industry through an external analysis using PEST and Porter's Five Forces models, and an internal analysis of Facebook and Tuenti's value chains and resources.
The document then provides background information on Facebook, the largest global social network, and Tuenti, the largest social network in Spain. It compares their histories, users, revenues and strategies.
It conducts an external analysis of the industry through a PEST analysis that finds political pressures around privacy and security laws, economic opportunities in advertising, and social pressures of adoption. A technological factor is the creation of
This document discusses Facebook's business model and privacy policies. It presents an ethical dilemma, as Facebook's mission of connecting people conflicts with its need to monetize user data through targeted advertising. Facebook's entire business model relies on collecting and sharing user information without properly communicating this to users. Early features like Beacon and News Feed invaded privacy in ways users did not expect. The document argues that Facebook will have difficulty maintaining a successful business model without access to user data, though it could improve privacy by better informing users about data collection and sharing policies.
Cambridge Analytica Ltd was a British political consulting firm which combined data mining, data brokerage, and data analysis with strategic communication during the electoral processes.
Facebook, cambridge analytica and the impact on gdpr enforcementWilliamjohnesUK123
Facebook’s Mark Zuckerberg has broken his silence to comment on the unfolding Cambridge Analytica data scandal. He has announced steps his organisation will take to deal with the fallout that has resulted from Cambridge Analytica’s acquisition of the personal data of up to 50 million Facebook users.
To find out how data protection Law Firm London can help you prepare for GDPR call us on 0203 670 5540 or complete our online enquiry form..
Find out more about how we can assist you by emailing us in complete confidence at info@bigdatalaw.co.uk.
Reach us at https://www.bigdatalaw.co.uk/
Facebook was launched in 2004 and grew rapidly, reaching 1.1 billion users by 2013. The presentation addresses ethical issues around Facebook's business model and use of user data. Specifically, Facebook's success relies on aggregating and sharing user information for targeted advertising, yet this conflicts with users' privacy. The company's privacy policies and features have been weak, allowing user data to be compromised. While Facebook has a large network, its ability to respect user privacy while maintaining a profitable business model remains uncertain.
The document discusses 5 major social media trends in 2013 and their implications for HR and recruiting: [1] increased mobile usage of social media, [2] growth of international and localized social networks, [3] social media boosting workplace productivity, [4] improved tools for analyzing big social data, and [5] more integration of personal and professional online profiles. It then focuses on changes and privacy issues related to Facebook in 2013, including its Graph Search tool which allows users to get job recommendations from their social connections.
The document summarizes key factors that have contributed to Facebook's success:
1. Facebook predicted shifting user needs to focus on text conversations and relationships, and adapted its light platform to mobile connectivity.
2. Facebook solved problems with existing services, like security, by requiring real names and emails for registration and a reporting system for malicious comments.
3. Facebook's semantic search system prioritizes the opinions of friends, showing liked products at the top of search results.
4. Facebook developed smart business models including games like FarmVille and social shopping with Amazon, generating revenue through fees and Facebook Credit transactions.
Case 2.2 : Facebook It's About the MoneyAya Wan Idris
Facebook's entire business model relies on collecting user data to target highly personalized ads. However, Facebook has faced significant criticism for privacy issues like sharing user data without consent. While Facebook needs user data to customize ads, invading user privacy risks losing trust. Facebook could gain consent through transparency about data use and giving users control over shared information and ads. However, it remains unclear if Facebook can balance privacy and targeted ads to sustain long-term growth.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls.
3. Its semantic search system prioritizes the opinions of friends a user connects with on Facebook.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls.
3. Its semantic search system prioritizes the opinions of friends a user connects with on Facebook.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls to report abusive content.
3. Its semantic search system prioritizes the opinions of friends a user connects with on the site.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls to report abusive content.
3. Its semantic search system prioritizes the opinions of friends a user connects with on the site.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
Facebook started in 2004 and has grown to over 64 million active users worldwide. It allows users to create profiles, connect with friends, share photos and messages. While originally focused on students, it now attracts users of all ages. Some key points:
- Facebook has become one of the most popular social networking sites and online photo sharing platforms.
- Marketers have started using Facebook for advertising and research through apps, groups, and ads embedded in users' newsfeeds. However, privacy issues remain a concern.
- Case studies show that creating useful content for audiences and engaging with them regularly can lead to successful marketing on Facebook.
This literature review discusses privacy concerns related to the use of social media, particularly Facebook. It summarizes research that finds that as social media use by businesses and government agencies has increased, so have privacy issues for individual users. Several articles describe issues like third parties accessing users' personal information without consent, flaws in privacy settings that expose more private information than users intend, and government surveillance of social media data. The review concludes that while social media companies have attempted to address some of these issues, users remain at risk of privacy breaches and unclear privacy policies pose ongoing challenges.
Facebook & Cambridge Data Analytica ScandalMohit Mahajan
This document discusses the Facebook-Cambridge Analytica data scandal. It provides background on how Cambridge Analytica, a political consulting firm, was able to access the personal data of millions of Facebook users in 2014 through an app called "This Is Your Digital Life." This data was then used without consent to develop "psychographic" profiles of users to target political advertisements, including in support of Donald Trump's 2016 presidential campaign. The document also notes the $70 billion drop in Facebook's market value in the aftermath of the scandal and explains why political groups use data from companies like Cambridge Analytica.
This presentation is about Facebook Scandal. It covers it's overview, timeline, Key names in Facebook Scandal and why it is needed to know such news and facts. To make such presentations for a reasonably cheaper price, please visit https://sbsolnlimited.wixsite.com/busnedu/bookings-checkout/hire-designer-for-powerpoint-slides
Big Data, Transparency & Social Media NetworksSylvia Ogweng
This document examines transparency issues in the data usage policies of large social media networks like Facebook, Twitter, and LinkedIn. It finds that while the policies appear clear, most users do not actually read or understand them. The networks also frequently change how they use and share data without updating policies. This became a major issue after Facebook conducted an emotion manipulation experiment on users without their consent. The document argues that social networks need to improve transparency by making policies more visible, explaining how data is used simply, and giving users more control over their personal information.
M/A/R/C's latest InView report focuses on Social Networking, which is a hot topic in many of today's communities. This quick overview report offers great insights and conversations on Social Networking sites such as LinkedIn, Twitter, Facebook, MySpace, and Flickster. The report examines social networking statistics and how it is being used in business applications.
Visit http://marcresearch.com/inview.php to see more InView Reports!
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Anna Vollmer
Cambridge Analytica harvested Facebook user data to psychologically profile voters and microtarget them with political ads, influencing key elections like the 2016 US presidential race and Brexit. Their tactics including profiling voters based on traits and targeting "persuadable" individuals in swing states/regions with manipulated content, posing threats to fair democratic processes and decision making. While regulations like GDPR aim to curb such data abuses, more accountability and transparency are still needed regarding online political advertising and parties' use of personal data.
Facebook conducted an experiment on 689,003 users without their consent by altering their newsfeeds to be more positive or negative. The goal was to see if emotional content in the newsfeed influenced the emotional nature of users' own posts. Critics say this was unethical psychological manipulation, while Facebook argues users consented to research in the terms and conditions. The results showed moods can spread online as users exposed to more positive feeds posted more positively and vice versa. Questions remain about whether this type of experiment requires explicit consent.
A presentation on Facebook. It's 1)Mission and Vision 2)History 3)Services 4)Revenue 5)Competitor 6)SWOT analysis 7)Strength 8)Weakness 9)Opportunity 10)Threats
Designed for college and professionals.
Com enorme satisfação, finalizei o curso de Gestão de Projetos em São Francisco/CA, discutindo o escândalo de vazamento de dados do Facebook e o impacto disso nas eleições americanas. Nesta pesquisa, abordei temas como o envolvimento do Steve Bannon na campanha de Trump, a manipulação de dados de 87 milhões de pessoas* ( captados pelo APP "This is your digital life"), a influencia nas narrativas e estratégias de propaganda, e como o Facebook se ausentou na transparência de comunicação com os seus usuários que tiveram informações vazadas. Interessante notar que a atual eleição no Brasil segue uma narrativa semelhante através do Whatapp. Portanto, qual seria a responsabilidade destas plataformas nesta nova dinâmica? Divido um pouco deste trabaho com vocês!
With great satisfaction I completed the Project Management Course in San Francisco / CA discussing Facebook's data leakage scandal and its impact on the American election. In this research, my team and I approach issues such as the involvement of Steve Bannon in Trump campaign, data manipulation of 87 million people * (captured by APP "This is your digital life"), the influence on narrative and strategies advertising and how Facebook has been absent in the transparency of communication with its users who have had leaked information. Interestingly, the current election in Brazil follows a similar narrative through Whatapp. So, what would be the responsibility of these platforms in this new dynamic?
Here's the presentation.
This document provides an analysis of the online social network industry through a comparison of Facebook and Tuenti. It begins with an executive summary that outlines the report will analyze the industry through an external analysis using PEST and Porter's Five Forces models, and an internal analysis of Facebook and Tuenti's value chains and resources.
The document then provides background information on Facebook, the largest global social network, and Tuenti, the largest social network in Spain. It compares their histories, users, revenues and strategies.
It conducts an external analysis of the industry through a PEST analysis that finds political pressures around privacy and security laws, economic opportunities in advertising, and social pressures of adoption. A technological factor is the creation of
This document discusses Facebook's business model and privacy policies. It presents an ethical dilemma, as Facebook's mission of connecting people conflicts with its need to monetize user data through targeted advertising. Facebook's entire business model relies on collecting and sharing user information without properly communicating this to users. Early features like Beacon and News Feed invaded privacy in ways users did not expect. The document argues that Facebook will have difficulty maintaining a successful business model without access to user data, though it could improve privacy by better informing users about data collection and sharing policies.
Cambridge Analytica Ltd was a British political consulting firm which combined data mining, data brokerage, and data analysis with strategic communication during the electoral processes.
Facebook, cambridge analytica and the impact on gdpr enforcementWilliamjohnesUK123
Facebook’s Mark Zuckerberg has broken his silence to comment on the unfolding Cambridge Analytica data scandal. He has announced steps his organisation will take to deal with the fallout that has resulted from Cambridge Analytica’s acquisition of the personal data of up to 50 million Facebook users.
To find out how data protection Law Firm London can help you prepare for GDPR call us on 0203 670 5540 or complete our online enquiry form..
Find out more about how we can assist you by emailing us in complete confidence at info@bigdatalaw.co.uk.
Reach us at https://www.bigdatalaw.co.uk/
Facebook was launched in 2004 and grew rapidly, reaching 1.1 billion users by 2013. The presentation addresses ethical issues around Facebook's business model and use of user data. Specifically, Facebook's success relies on aggregating and sharing user information for targeted advertising, yet this conflicts with users' privacy. The company's privacy policies and features have been weak, allowing user data to be compromised. While Facebook has a large network, its ability to respect user privacy while maintaining a profitable business model remains uncertain.
The document discusses 5 major social media trends in 2013 and their implications for HR and recruiting: [1] increased mobile usage of social media, [2] growth of international and localized social networks, [3] social media boosting workplace productivity, [4] improved tools for analyzing big social data, and [5] more integration of personal and professional online profiles. It then focuses on changes and privacy issues related to Facebook in 2013, including its Graph Search tool which allows users to get job recommendations from their social connections.
The document summarizes key factors that have contributed to Facebook's success:
1. Facebook predicted shifting user needs to focus on text conversations and relationships, and adapted its light platform to mobile connectivity.
2. Facebook solved problems with existing services, like security, by requiring real names and emails for registration and a reporting system for malicious comments.
3. Facebook's semantic search system prioritizes the opinions of friends, showing liked products at the top of search results.
4. Facebook developed smart business models including games like FarmVille and social shopping with Amazon, generating revenue through fees and Facebook Credit transactions.
Case 2.2 : Facebook It's About the MoneyAya Wan Idris
Facebook's entire business model relies on collecting user data to target highly personalized ads. However, Facebook has faced significant criticism for privacy issues like sharing user data without consent. While Facebook needs user data to customize ads, invading user privacy risks losing trust. Facebook could gain consent through transparency about data use and giving users control over shared information and ads. However, it remains unclear if Facebook can balance privacy and targeted ads to sustain long-term growth.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls.
3. Its semantic search system prioritizes the opinions of friends a user connects with on Facebook.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls.
3. Its semantic search system prioritizes the opinions of friends a user connects with on Facebook.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls to report abusive content.
3. Its semantic search system prioritizes the opinions of friends a user connects with on the site.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls to report abusive content.
3. Its semantic search system prioritizes the opinions of friends a user connects with on the site.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
The document summarizes key factors that have contributed to Facebook's success:
1. Facebook predicted shifting user needs to focus on text conversations and relationships, and adapted its light platform to mobile connectivity.
2. Facebook solved problems with existing services, like security, by requiring real names and emails for registration and a reporting system for malicious comments.
3. Facebook's semantic search system prioritizes the opinions of friends, showing liked products at the top of search results.
4. Facebook developed smart business models including games like FarmVille and social shopping with Amazon, generating revenue through fees and Facebook Credit transactions.
The document summarizes key factors that have contributed to Facebook's success:
1. Facebook predicted shifting user needs to focus on text conversations and relationships, and adapted its light platform to mobile connectivity.
2. Facebook solved problems with existing services, like security, by requiring real names and emails for registration and a reporting system for malicious comments.
3. Facebook's semantic search system prioritizes the opinions of friends, showing liked products at the top of search results.
4. Facebook developed smart business models including games like FarmVille and social shopping with Amazon, generating revenue through fees and Facebook Credit transactions.
Facebook was sued for failing to protect users' private information when Cambridge Analytica improperly collected data from 87 million Facebook users without consent. This was a major breach of users' trust and expectations of privacy. As a result, Facebook's stock price dropped and it was difficult for users to trust the company. Facebook needs to prioritize user privacy, be more transparent about data use, notify users of breaches, and restrict third party access to data to regain user and investor trust. Strong security measures also need to be implemented to prevent future incidents.
Facebook It’s About the Money Source Laudon, KC & Laudon.docxmydrynan
Facebook: It’s About the Money
Source: Laudon, KC & Laudon, JP 2014, Management Information Systems: Managing the Digital Firm, 13
th
Edn, Pearson Education
Limited, England
Over the course of less than a decade, Facebook has morphed from a small, niche networking site
for mostly Ivy League college students into a publicly traded company estimated to be worth at least
$50 billion. Facebook boasts that it is free to join and always will be, so where’s the money coming
from to service 1 billion subscribers? Just like its fellow tech titan and rival Google, Facebook’s
revenue comes almost entirely from advertising. Facebook does not have a diverse array of hot new
gadgets, a countrywide network of brick and mortar retail outlets, or a full inventory of software for
sale; instead, it has your personal information and the information of hundreds of millions of others
with Facebook accounts.
Advertisers have long understood the value of Facebook’s unprecedented trove of personal
information. They can serve ads using highly specific details, like relationship status, location,
employment status, favourite books, movies or TV shows and a host of other categories. For
example, an Atlanta woman who posts that she has become engaged might be offered an ad for a
wedding photographer on her Facebook page. When advertisements are served to finely targeted
subsets of users, the response is much more successful than traditional types of advertising. A
growing number of companies both big and small have taken notice: in 2011, Facebook made $3.2
billion in advertising revenue, which constituted 85% of its total revenue. The rest comes from the
sale of virtual goods and services, principally Zynga games.
That was good news for Facebook, which launched its IPO (Initial Public Stock Offering) in May 2012
and is expected to continue to increase its revenue in coming years. But is it good news for you, the
Facebook user? More than ever, companies like Facebook and Google, which made approximately
$36.5 billion in advertising revenue in 2011, are using your online activity to develop a frighteningly
accurate picture of your life. Facebook’s goal is to serve advertisements that are more relevant to
you than anywhere else on the Web, but the personal information they gather about you both with
and without your consent can also be used against you in other ways.
Facebook has a diverse array of compelling and useful features. Facebook’s partnership with the
Department of Labour helps to connect job seekers and employers; Facebook has helped families
find lost pets after natural disasters, such as when tornadoes hit the Midwest in 2012; Facebook
allows active duty soldiers stay in touch with their families; it gives smaller companies a chance to
further their ecommerce efforts and larger companies a chance to solidify their brands; and,
perhaps most obviously, Facebook allows you to more e ...
Facebook uses a management information system (MIS) to collect, analyze, and present data to help managers make informed decisions. The MIS tracks key metrics like user engagement and ad performance. It also monitors Facebook's finances. This helps managers identify areas for improvement and track progress towards goals. Despite facing competition, Facebook has over 2.8 billion monthly users, giving it an over 80% market share in social media. Its main competitors, like Google and Twitter, have much smaller market shares. Facebook generates most of its revenue from advertising.
Third parties are actively seeking out end-user information using FacebookDaniel Ilunga
Facebook poses serious privacy risks to users according to the document. It identifies three main factors that undermine user privacy: users disclose too much personal information, Facebook does not adequately protect user data, and third parties actively seek user information via Facebook. Specifically, the document finds flaws in Facebook's terms of service, security vulnerabilities that could lead to data breaches, lack of user control over their personal information, and disclosure of user data to advertisers without clear user consent. In conclusion, the document asserts that using social media inherently exposes users' privacy due to platforms' inability to fully protect data and lack of transparency around how personal information is used.
Michael Weisfeld presented on privacy issues sparked by Facebook's growth and changes to its privacy settings and policies. Facebook saw explosive growth reaching over 400 million users. However, updates to allow sharing of personal information through the "Open Graph" and partner sites led to public backlash over user privacy controls. Facebook then simplified its privacy settings and allowed users more control over how their information is shared in response to these concerns. Weisfeld concluded by noting the importance of respecting user privacy and being aware of clients' privacy policies as an agency.
The ethical dilemma presented by this case is that while Facebook claims its mission is to connect people, its actual business model relies on collecting and sharing users' personal information with advertisers in order to generate revenue. Facebook aggregates and shares users' data without proper user consent in order to sell highly targeted advertisements. Users were not initially aware of how much of their information was being shared and had little control over privacy settings. However, Facebook could have a successful business model without compromising privacy if it allowed users to opt into sharing personal information and gave users more transparency and control over their data and privacy settings.
The document discusses the 2018 Facebook data scandal involving Cambridge Analytica. Cambridge Analytica acquired data from 50 million Facebook profiles without consent and used it for political advertising, including for Donald Trump's 2016 presidential campaign. This raised major ethical issues and data privacy concerns. The document examines what Facebook and Cambridge Analytica should have done differently to prevent the crisis and how they could have responded after it occurred.
Facebook faces a dilemma between increasing profits through targeted advertising using user data and respecting user privacy. While advertising is important for revenue, past user data sharing through programs like Beacon met significant backlash for violating privacy. Moving forward, Facebook must find innovative ways to monetize without compromising trust in how user information is used.
Facebook faces a dilemma between increasing profits through targeted advertising using user data and respecting user privacy. While advertising is important for revenue, past user data sharing through programs like Beacon met significant backlash for violating privacy. Moving forward, Facebook must find innovative ways to monetize without compromising trust in how user information is used.
This document discusses Facebook's dilemma in balancing profits from advertising with user privacy. It describes Facebook's growth and business model of gathering user information to target ads. However, advertising on Facebook has not been very successful. The document also discusses privacy issues with programs like Beacon that shared user purchase information without consent. It considers whether Facebook's popularity can attract advertisers while protecting user privacy going forward.
This document discusses Facebook's dilemma in balancing profits from advertising with user privacy. It describes Facebook's growth and business model of gathering user information to target ads. However, advertising on Facebook has not been very successful. The document also discusses privacy issues with programs like Beacon that shared user purchase information without consent. It considers whether Facebook's popularity can attract advertisers while protecting user privacy going forward.
This document discusses Facebook's dilemma in balancing profits from advertising with user privacy. It describes Facebook's growth and business model, including advertising and third-party applications. However, programs like Beacon that shared user data without consent harmed privacy. While users willingly share information, Facebook's policies around data use and retention have faced criticism. Finding the right approach to monetization while respecting privacy will be important for Facebook's future success.
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SBS (MBA) MANAGEMENT INFORMATION SYSTEM ASSIGNMENT
ANSWERS FOR
FACEBOOK DATA PRIVACY DILEMMA
SBS MIS 501 - Management Information System
Assignment 1 Questions for MBA Students
Facebook – Data Privacy Dilemma
In2018, Facebook founder and CEO Mark Zuckerberg came under fire from lawmakers, testifying
before a U.S. congressional hearing, for the Facebook data-privacy dilemma that angered many
users, causing panic in the stock market and intense inquiries from lawmakers and regulators
worldwide.CambridgeAnalytica,aU.K.-basedpolitical dataanalyticsfirm, illicitly procured the data
of 50 million Facebook users, without their knowledge or consent.
In an interviewwithMSNBC,Apple CEOTimCookcriticisedFacebook’shandlingof the situation and
arguedthat Apple could “make a ton of money” if it chose to monetize its customers’ data. “This is
not somethingthatwe juststartedlastweekwhenwe saw somethinghappening.We’ve beendoing
this for years”.
In response,Facebookdetailedseveral stepsit’stakingtosetthingsright.Itsaidit wouldinvestigate
all apps that had access to large amounts of information prior to 2014. Further, it announced new
plansfor restrictionsondevelopers’dataaccess,adoptingtougherpoliciesandterms for third-party
app developers, shutting down certain programs, updating its privacy tools that were designed to
make them easier to find and use, including an easier to use data management tool called ‘Access
Your Information’to provide a simpler way for users to manage, delete or download their posts or
personal profileinfo,plusenablinguserstoeasily see info that the company uses to serve targeted
advertising.
Consequently,Facebook andothertechnologycompanieswillbe obliged and forced to comply with
stricter European privacy protections. The European Union’s General Data Protection Regulation
(GDPR), which came into effect May 25 2018, required companies to obtain consent before
collecting data from consumers. It also gave consumers the right to learn what companies know
about them and even ask a company such as Facebook to delete photos or any other data it may
have.While that,GDPR technicallyappliesonlytoservicesoffered to EU residents, given the global
nature of many online services and the increased focus on privacy, some of the new rules could
2. applyto U.S.users.It’simportanttomentionhere that GDPR, was first drafted in early 2012, passed
despite heavy lobbying against it by big tech companies.
Facebooktracksboth itsusersand non-usersonothersitesandapps.It collectsbiometricfacial data
without users’ explicit “opt-in” consent. Facebook uses artificial intelligence to analyse users’
behaviour. For example, among many possible target audiences, Facebook may offer advertisers
1.5 millionpeople“whose activityonFacebooksuggeststhatthey’relikelytoengage with/distribute
liberal political content”andnearlysevenmillionFacebookusers whom for example, prefer certain
goodsin certaincountries.Facebookuses software tools for tracking activities. For example, when
internet users go to other sites, Facebook may still monitor their activities with software like it’s
ubiquitous“Like”and“Share”buttons,andsomethingcalledFacebookPixel — invisible code that’s
dropped onto the other websites that allows that site and Facebook to track a user’s activities.
Not only, Facebook mine information about users, but in fact, many other companies, do similar
activities, such as for examples, news organizations like The New York Times. The reason that
Facebookwassingledoutforsuchpractices,it wasdue to beinga marketleader,and it’s stockpiling
of personal data is at the core of its $40.6 billion annual business. Despite that Facebook requires
Outside sitesthatuse trackingtechnologiestoclearlynotifyFacebookusers,andallowsthemtoopt-
out of seeingadsbasedontheiruse of those apps and websites, that did not stop angry users from
raisingtheirconcerns over Facebook’s practices. Facebook stresses that, when users sign up for an
account, they must agree to the company’s data policy. It plainly states that its data collection
“includesinformationaboutthe websites and apps users visit, users’ use of their services on those
websitesandapps,aswell asinformationthe developerorpublisherof the app or website provides
to themor Facebook.”Butin Europe,some regulatorscontendthatFacebookdoesnotobtainusers’
explicitandinformedconsent totrackthemon othersitesand apps. Their general concern was that
manyof Facebook’s2.1billionusershadnoidea how much data Facebook could collect about them
and how the company could use it. And there is a growing unease that tech giants run fairly
manipulating users.
To assure and deal with consumers and regulators’ discomfort and anger over the amount of
personal datathat Facebookcollects,Facebookannounced an extended data privacy feature in the
F8 Conference May 2018 called the “Clear History,” feature for users to view what apps and
websitestheyinteractedwithonFacebook,allow themto clear their browsing history on Facebook
(eg. what they clicked on, websites they visited, etc.) as well as allowing them to bar the social
network from collecting it again moving forward.
Questions:You mustanswerALLquestion–(7.5 Marks Each)
The mark for each question is given next to the question. The total mark for this assignment is 30.
1. Based on the compiled article above, explain the steps Facebook took to overcome its data
privacy crisis. Explore the data policy’sectiononFacebook.com, and explain how a user can
manage or delete his/her own information? (7.5marks)
2. Search the Web for the GDPR, then answer the following questions: Explain the purpose of
GDPR. Describe at least three the key privacy and data protection requirements of the
GDPR. (7.5marks)
3. Describe Facebook’s e-business model and revenue model. Discuss Facebook’s business
benefits and challenges. (7.5marks)
4. Evaluate in general terms, the challenges facing social networking websites and identify ways
companies can prepare to face these issues. (7.5marks)
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