After the Jump > Deroy Peraza: Meaningful design for the common good.
Whether it’s education, health, poverty relief, access to clean water, climate change, human rights or social justice, organizations in these fields tackle some of the most complex problems of our time. Their stories are not only compelling, they are often critical. Many social enterprises, such as these, also diligently stockpile a treasure trove of valuable data that can potentially be extremely useful to the general public or can shed light on the impact of their work. However, the data is often locked away in spreadsheets and is usually not made accessible to the public, or at least not in a useful way. Consequently change-makers such as these need help bringing clarity to their stories and educating the public about social issues whenever possible. Whether in print or online, this data needs to be structured and edited into powerful, visually stunning narratives. And typography plays a major role in establishing clear information hierarchies and striking an engaging tone for each audience. After all, data is just data unless it both informs and inspires. Deroy Peraza is a founding partner and creative director at Hyperakt. Deroy works at the crossroads of social entrepreneurship and design and relentlessly searches for meaningful challenges. He loves juggling vastly different projects such as data visualizations, brand identities, website interfaces and inventing products such as ChampsRing.com and LetsSwap.it. http://www.hyperakt.com
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After the Jump > Deroy Peraza: Meaningful design for the common good.
- 4. 90 miles
- 20. DO-GOODERS
- 22. We use data and design to help changemakers tell their stories.
- 24. Climate Change Population Growth Education Clean Water Access Healthcare Social Justice Disaster Relief Democracy Energy Sports Urban Planning Sustainable Agriculture Human Rights Innovation Journalism Poverty Relief Technology Creativity
- 26. Ford Foundation UNICEF United Nations GOOD Thomson Reuters Foundation Google Girl Scouts of America Gates Foundation CARE Médecins du Monde Acumen Fund TED Sesame Street Adobe
- 28. Social enterprises and nonprofits have great stories to tell people.
- 30. The trick is finding compelling ways to tell them.
- 31. The web is our loudspeaker.
- 33. • Make data approachable • Speak to people, not just experts • Improve understanding of facts • Spark interest in subject matter • Demonstrate impact • Expose insights for decision-makers • Create brand advocates • Inspire action
- 34. THE WORK
- 36. Before the age of 5, the brain forms as many as 700 neural connections per second.
- 38. For every dollar invested in early education, society receives a return of up to $17.
- 40. Young children who watch Sesame Street have 16% higher GPAs in high school.
- 56. UNHCR 10.5 Million refugees 14.7 Million IDPs 12 Milion stateless people Global Reach: 125 countries
- 57. 10.5 M REFUGEES OF CONCERN AROUND THE WORLD
- 58. 14.7 M INTERNALLY DISPLACED PEOPLE IN UNHCR’S CARE
- 59. 12 M ESTIMATED NUMBER OF STATELESS PEOPLE AROUND THE WORLD
- 117. OUR APPROACH
- 118. 1. Identify a clear story supported by reliable data. 2. Determine delivery medium and specs. 3. Gather, analyze & edit data, keeping only essentials. 4. Create wireframes outlining full content hierarchy, data presentation methods and UX (if interactive) 5. Test for accuracy, clarity and usability. 6. Finalize wireframe. Phase 1: Content Structure
- 119. 1. Gather visual references to inform the tone, aesthetics, color palette and fonts. 3. Select message-appropriate visual elements. 4. Sketch and develop full composition based on structure of finalized wireframe. 5. Test for clarity. 6. Finalize design. Phase 2: Visual Design
- 122. @deroyperaza