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When It Comes To Behavior Change,Not All Fun & Games Are Created Equal Adam Dole, Mayo Clinic Michael Kim, Kairos Labs Debra Lieberman, University of California Rajat Paharia, Bunchball
When It Comes To  Behavior Change ,  Not All Fun & Games Are Created Equal Adam Dole  @AdamDole Michael Kim  @Michaelbkim Debra Lieberman, Ph.D  @DebLieberman Rajat Paharia  @RajatRocks Sustainable Brands 2011
Michael Kim:  Kairos Labs
When It Comes to Behavior Change, Not All Fun & Games Are Created Equal Debra Lieberman, Ph.D. UC Santa Barbara and  Health Games Research  Sustainable Brands Conference June 9, 2011
Intro ,[object Object],[object Object],[object Object],[object Object]
Digital games and play ,[object Object],[object Object],[object Object],[object Object]
Well designed games are:  Powerful experiences
Interactive
Immersive
Challenging and motivating
Mission-driven, goal-driven
Rewarding, fun
Boost knowledge and skills
Give feedback and chances to try again
Social
Inter-generational
Therapeutic
Springboards for discussion and support
Icebreakers that foster closer relationships
Networked, mobile, always available
Tools and sensors expand  game design options
Being a character or helping a character influences self-concepts, attitudes about health
Rehearsal and success improve self confidence
Research helps us design more effective games: Clinical trial of the diabetes self-management  game Packy & Marlon found reductions in  urgent care and emergency visits
Games can sustain your message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenge to reach a goal ,[object Object],[object Object],[object Object],[object Object],[object Object]
Visit our web site and database! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem Site/App Traffic Optimization “ Attract” Content Optimization “ Satisfy” User Optimization “ Influence”
Bunchball  gives business owners real-time influence over consumer behavior through  Gamification .
Gamification Satisfies Human Needs Reward Status Achievement Self Expression Competition Altruism Points Levels Challenges Virtual Goods Leaderboards Gifting & Charity
Gamification Influences Behavior ? Gamification
Blue Chip Customers
The Rider Rational Long-term The Elephant Emotional Short-term The Path Situational Switch – How to Change When Change is Hard,  Chip Heath & Dan Heath, 2010
[email_address] @bunchball http://www.gamification.com
Q & A
 
Fitbit:   Device-centric
foursquare:   mobile location-based
Nike+:   Mobile Exercise-based
LENT Organized religion-based
foldit:   science web-based
ReMission:   Clinical-based
Loyalty Programs
 

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SB11 - Behavior Change - Adam Dole

Editor's Notes

  1. Which is why we started Bunchball – to give business owners real-time influence over consumer behavior. And we do this through a process called Gamification.
  2. We have a great customer list – companies big and small, across a range of verticals including media, social networking, sales incentives, brand advertisers and more.