Connect 2014 presentation on Social Business in IBM strategy. Presented by Andrew Warzecha, VP Strategy for IBM Software Group, and Arthur Fontaine, Program Director in Business & Technical Strategy group at IBM Collaboration Solutions.

1. SB106: Social Business in
the Context of IBM's Overall
Strategy
Andrew Warzecha, IBM, VP Strategy, IBM Software Group
Arthur Fontaine, IBM, Program Director, Collaboration Solutions
© 2014 IBM Corporation

2. Agenda

The Social Business
−
The Social World
−
What changes?
−
How to act strategically

The Smarter Enterprise
−
Balancing optimization and innovation
−
Watson, Big Data, and Analytics
−
MobileFirst and Security
−
Cloud and DevOps

Q&A
2

3. The Social Business:
Unlocking the collective knowledge of people
Five years ago, IBM observed the planet was becoming
instrumented, interconnected, and intelligent. 20,000
engagements later, here's what we know and believe about
social business.
3

4. We are living in a social world

Knowledge is being created and shared at unprecedented rates



The views and activities of people are far more accessible



Interactions are now shared, creating greater visibility into sentiment, activities,
performance and behavior
Social is pervasive: not just personal interaction but business and commercial
engagement





#1 use of the internet
2 billion social connections
3 billion expressions per day
66% participating in
professional communities
81% engaging in brand
conversations
61% evaluating what others
think and do
Organizations are functioning with far greater transparency



4
Social networking is a societal and economic phenomenon
People are self-organizing around projects and communities

70% of employees are engaged in social activities both internally and externally
Nearly everyone on the front lines building new relationships, the flow of information
has become more difficult to contain.
Leaders are prioritizing mutual trust, empowerment, responsiveness

65% updating organizational
designs, policies, operating
principles and business
processes for social

5. What changes?
Social is the new
intelligence for driving
business outcomes
Social is the new
production line for the
knowledge age

Build distinctive expertise through
collective knowledge

Improve productivity through
collaborative models

Expand customer sales, loyalty
and advocacy through
personalized value



Apply a human face to workforce
and marketplace data
Unlock stronger relationships by
creating a more analytics-driven
environment
Optimize workforce talent with
systems to recruit, motivate,
improve and retain 'best fit' talent
Social is the future for
how modern enterprises
work



5
Embrace a new style for a more
collaborative, responsive,
transparent and authentic way to
work and engage
Create a culture of trust that
empowers people to engage and
act, with social governance
policies that employees
understand, comply with and
respect.
Enable your business processes
for social engagement, with full
mobile/cloud support

6. How to act strategically
Empower people
Activate a digital ecosystem for
both customers and employees
 Start with your workforce: Deploy
an enterprise social platform
across your workforce
 Extend into the marketplace:
Transform the customer
experience across the spectrum of
inter-action
 Adopt new crowdsourcing models:
Deploy collaborative portals that
manage crowdsourced
methodologies and processes
6
Understand people
Apply analytics to gain actionable
insight from social data
 Build a stronger workforce: Reinvent the discipline of human
capital management by applying
behavioral sciences across the
talent lifecycle
 Unlock actionable insights: Create
new strategies to cultivate datasupported decision making,
transform cultures and improve
the effectiveness of how your
workforce and marketplaces
interact
 Use data to engage with people
as individuals, personalizing value
at every touch point
Trust people
Pervasively harness a transparent
and authentic way of working
 Re-imagine your business design:
Systematically evaluate how your
organization works today and
manage toward desired change
 Enable your processes to be
inherently social: Empower your
people with a new way of working,
by automating social capabilities
in the context of key business
processes
 Protect the enterprise: Apply new
security, privacy and compliance
controls, so you can easily
monitor, identify and preemptively
address any regulatory issues,
threats and/or inappropriate
behavior that may occur.

7. How IBM can help leaders thrive with social business
Drive enterprise-wide
collaboration
Optimize workforce
talent and culture
Create exceptional
customer experiences
IBM Connections™ Platform
IBM Smarter Workforce™
(Kenexa)
IBM Smarter Commerce™
IBM Customer Experience Suite
Apply behavioral
sciences and analytics
Design and implement
social strategies
Manage operational
policy & risk
IBM Social & Digital
Analytics Suite
Organization & People
Strategy
IBM Security Intelligence
Solutions
IBM Global Business Services®
7

8. Smarter enterprises are able to balance optimization with
innovation
Optimize
Innovate
our IT infrastructure, data and processes
Technology Leaders
Chief Information Officers
Technology Architects
Dev & Ops Leaders
8
how we engage, make decisions and work
Drives Need
Drives Investment
Line of Business Leaders
Marketing Leaders
Sales Leaders
Finance & HR Leaders

9. Four technologies and organizational traits define the
smarter enterprise
CLOUD
COMPUTING
BIG DATA
ANALYTICS
ENTERPRISE
MOBILITY
SOCIAL
BUSINESS
Client-centric,
digitally savvy in
its use of cloud,
mobile, social and
big data platforms
to transform
9
Embraces data
in all forms to
apply analytics,
unlock insight,
and make factbased decisions
Creates value in
new ways by
forging deeper
relationships with
clients and
between
employees
Constantly adapts
to changing market
dynamics, buyer
demands and
disruptive
technologies

10. Dannon combined new era solutions to become a smarter
enterprise
IBM real-time, cloud-based
analytics to predict future
demand and buying
behavior
Fully integrated with
Dannon’s existing POS
and supply chain
systems
IBM Connections supports
knowledge sharing and
collaboration worldwide
IBM SmartCloud for Social
Business drives the digital front
office including mail and
calendar
Strong partnership
between IT and business
leaders in purchasing
decision
98% accuracy in annual
sales forecasts;
forecasting time improved
by 100%
Dannon is using Big Data & Analytics, Cloud and Social to drive better outcomes
10

11. Watson's intelligence and capabilities are expanding
Explores
Understands natural language
Reasons
Generates and evaluates
hypotheses
Adapts and learns
Visualizes
11

12. Bringing Watson to market
Transforming industries and
professions.
12
Advancing cognitive
computing across the
enterprise.
Delivering the cognitive
experience to the masses..

13. IBM SmartCloud® is a primary delivery vehicle for new era
solutions
300,000 global trading
entities connected for
IBM clients
x
…accessed daily by 80,000
candidates and more than a
million hiring managers
5.5 million daily
transactions exchanged
via IBM B2B cloud
60,000 users of IBM digital
marketing tools send 130
million monthly emails
120 million candidate
records on Kenexa’s talent
management platform…
e
180 million IBM client
transportation transaction
events every year
More than 100 new era solutions delivered through IBM SmartCloud
13

14. Watson Foundations -
The IBM Big Data & Analytics Platform …
…Discovers fresh insights
WATSON FOUNDATIONS
Decision
Management
Content
Analytics
Planning &
Forecasting
Discovery &
Exploration
Business Intelligence & Predictive Analytics
Data Mgmt &
Warehouse
Hadoop
System
Stream
Computing
Content
Management
Information Integration & Governance
The capabilities to fuel Watson and
big data & analytics for our clients
14
• Predictive and content analytics to
uncover patterns not yet known
• Interactive exploration across all data
…Operates in a timely fashion
• Real-time analytics as data flows through an
organization
• Enterprise-class Hadoop that runs 4x faster
• In-memory computing for speed of thought
…Establishes trust so I can act with confidence
• Governance across complete data lifecycle including
Hadoop
• Security and privacy with compliance
• Transparency and context to decision-making process

15. Delivering the cognitive experience to the masses
The Watson Ecosystem
Watson
Developer
Cloud
engaged innovators
15
+
Watson
Content
Store
million equity investments
+
Watson
Talent
Hub
subject matter experts

16. This will be Watson
Understands natural language
Generates and evaluates
hypotheses
Sees
Adapts and learns
Reasons
Experiences
Explores
Visualizes
Hears
16

17. Our new era solutions are built on IBM’s Big Data &
Analytics foundation
C-Suite and
Line of Business
Big Data & Analytics
Foundation
IT Capabilities
and Platforms
17
Smarter
Commerce
Predictive
Smarter
Cities
Prescriptive
Big Data & Analytics Platform
Expert Integrated Systems
Watson
Solutions
Cognitive
Cloud /
SaaS
New Delivery Models
Descriptive
Smarter
Workforce
Social
Analytics Services
Smarter
Analytics
Mobile
Industry Solutions
Integrated by Design

18. IBM Software: A broad portfolio of market-leading
capabilities
Capabilities
Business Need
Turn information
into insights
Deepen
Engagement
with
customers,
partners and
employees
Enable the
agile business
18
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















Business Analytics
Data Management
Big Data
Data Warehousing
Enterprise Content Management
Information Integration and
Governance
Social Collaboration
Unified Communication
Web Experience
Commerce
Procurement
Enterprise Marketing Management
Smarter City Operations
Talent and Workforce Management
Connectivity, Integration and SOA
Application Infrastructure
Business Process Management
Capabilities
Business Need
Accelerate
product and
service
innovation



DevOps
Complex and Embedded Systems
Enterprise Modernization
Deliver
enterprise
mobility


Mobile Development and
Connectivity
Mobile Management and
Security
Mobile Insights and Analytics
Optimize IT
and business
infrastructure




Cloud and IT Optimization
Asset and Facilities Management
Enterprise Endpoint Management
Expert Integrated Systems
Manage risk,
security and
compliance





Application Security
Data Protection
Identity and Access Management
Infrastructure Protection
Security Intelligence and
Compliance Analytics


19. IBM Software: A broad portfolio of market-leading
capabilities
Capabilities
Business Need
Turn information
into insights
Deepen
Engagement
with
customers,
partners and
employees
Enable the
agile business
19

















Capabilities
Business Need

Business Analytics
Accelerate

Data Management
product and
Organic & acquisitive investment in strategic
Big Data
service
Data Warehousing
categories and base capabilities:
innovation
Enterprise Content Management
Information Integration and

Deliver
Governance
500+ new & improved products
enterprise
mobility
Social Collaboration
Unified Communication
43 labs, 25,000+ developers
Web Experience
Commerce
Optimize IT
Procurement
IBM Design global initiative & studio
and business
Enterprise Marketing Management
infrastructure
Smarter City Operations
Talent and Workforce Management

Mobile Development and
Connectivity
Mobile Management and
Security
Mobile Insights and Analytics




Cloud and IT Optimization
Asset and Facilities Management
Enterprise Endpoint Management
Expert Integrated Systems





Application Security
Data Protection
Identity and Access Management
Infrastructure Protection
Security Intelligence and
Compliance Analytics

Continued commitment to Open technologies
Connectivity, Integration and SOA
Application Infrastructure
Business Process Management
Manage risk,
security and
compliance
DevOps
Complex and Embedded Systems
Enterprise Modernization

20. IBM enables clients to transform their business and gain
competitive advantage
Big Data & Analytics
Capitalize on
today’s
informational
explosion
to quickly
sense and
respond
20
Security
Protect the
network
from
the edge to
the user
and the
device
2013 Acquisitions
®
®
Data
analysi
s and
govern
ance
Mobile
Leverage
mobile to
engage with
anyone,
anywhere,
and at
anytime
®
Cloudbased
mobile
messaging
Cloud
Speed the
delivery of
new
products
and services
in highly
dynamic
markets
Process
Accelerat
Cloud
Docume
automati
e
infrastru
nt
on and
software
cture and
image
applicati
release
services
viewing
on
and
integrati
deployme
on Fraud and
nt Customer and
Mobile
advanced
network
managemen
security
analytics for
t and
threat
Communications
security

21. A new foundation for leveraging all analytics and
harnessing all data
IBM Watson Foundations
All Data
Information
ingestion and
operational
information
zone
Real-time
analytics
zone
Exploration,
landing and
archive zone
Enterprise
warehouse
data mart and
analytic
appliances
zone
What is
happening?
What action
should I take?
Discovery and
exploration
Cognitive
Fabric
Predictive analytics
and modeling
Information governance zone
Security
Storage
On premise, Cloud, As a service
IBM Big Data & Analytics Infrastructure
21
Why did it
happen?
Reporting, analysis,
content analytics
Decision
management
What could
happen?
Systems
New/Enhanced
Applications

22. An unprecedented year of innovation & leadership in
Big Data & Analytics
New Big Data
Platform Capabilities
New Analytics
Capabilities
New Infrastructure
Capabilities
DB2 with BLU
Acceleration
Predictive Analytics
for Big Data
Analytics on POWER® 7
8x to 25x
faster
reporting and
analytics
Improved
visualization
and automation
14x lower TCO
System x®
Open analytics
on Linux
Business Intelligence
BIG SQL
Animated charting,
extensive
visualization
X-86
A streaming analytics platform
to help astronomers analyze
1+ exabyte of data
collected daily from
3,000 radio telescope dishes
40% better
performance
efficiency
Image & data identification
accelerated by
IBM Flash Systems
Disclosure
Low latency
management,
analytics
accelerated
8x faster
1.
Build a culture that internal
infuses analytics everywhere
deployment
reporting
2.
Be proactive about privacy, security, and governance
available in days instead of
weeks
2x to 10x
faster stream
processing
Risk, Finance, and Cloud
PureData™ System for
Hadoop
3.
22
Three steps for strategic action
Build a master plan and invest in a Big Data and Analytics platform
99%, making information
IBM Products
•
•
InfoSphere Streams
SPSS® Modeler

23. IBM MobileFirst Client Imperatives
Transform: CXO, LOB
Optimize: CIO, CISO, IT Exec
Create new value at the moment of awareness
Integrate mobile into the organization
•
•
•
Maintain visibility and control
over the mobile enterprise
Enable our employees to work
anytime and anywhere
Ensure trusted mobile
interactions
•
•
Drive revenue and productivity
Transform the value chain
Engage: CMO, LOB
Connect with customers in context
•
•
•
Build: VP Apps, Developer
Develop and run applications
23
•
Create deeper engagement by delivering
contextually relevant experiences
Discover new opportunities using mobile
information
Deliver differentiated mobile apps that run on any device,
continuously, with a feedback loop
Unlock back office capabilities to create better front office
engagement

24. IBM MobileFirst portfolio of capabilities
IBM Services
IBM & Partner Applications
Worklight
Application & Data Platform
Management
Analytics
Security
IBM Endpoint Manager, Fiberlink
Trusteer
IBM MessageSight, Tealeaf®
Momentum since Feb 2013 launch
IBM Services
700+ mobile
professionals
IBM Endpoint Manager
Mobile device
management
Worklight®
Cross platform
mobile app
development
24
UrbanCode
Trusteer
Secure B2C
transactions
IBM Security Access
Manager
Policy based
access
Cognos®
Business
Intelligence
Tealeaf
Improve the mobile
customer experience
The Now Factory
Enable service providers
to analyze their mobile
data
IBM Rational® Test Workbench
IBM Jazz™ Hub
IBM Mobile Quality Assurance (beta)
Rapidly assess app
quality
Elmec Mobile is a portal for easy
access to services, including:
A catalog of 6000+ computer
products, office equipment and
supplies
Management of rental items by
geo-location and
barcode recognition
Initiate computer support tickets
24x7
IBM Software
• IBM Worklight

25. IBM Security leverages our strengths in analytics, integration,
and global skills to secure clients and capture new growth
Professional Services
QRadar
Security Intelligence and Analytics
Trusteer
Advanced Fraud Protection
People
Identity & Access
Mgr
Data
Guardium
Applications
AppScan
Infrastructure
Network XGS
Fiberlink
Advanced Security and Threat Research X-Force®
Cloud & Managed Services
2013 Highlights
QRadar
Vulnerability
Manager
Discover and
address
security
25
exposures
Security Access
Manager for Mobile
Extend user
access
protection to
mobile and
cloud
Security
Intelligence with
Big Data
Security
expertise
with
analytical
XGS Network
Threat
Protection
Network
visibility
and
granular
Mid-Year Security report
8,000+
vulnerabilities
disclosed
Rise in exploitation
of trusted
relationships
Increasing
sophistication of
mobile malware

26. IBM is pioneering DevOps for continuous software delivery
that enables clients to seize market opportunities and reduce
time to customer feedback
Plan & Measure
Rational Focal Point
Rational Team Concert
Rational Test Workbench
Release & Deploy
IBM UrbanCode Deploy
IBM SmartCloud
Orchestrator
Monitor and Optimize
IBM Tealeaf CX, IBM SmartCloud Application Performance Management
Best
Practices
Develop & Test
Continuous Innovation, Feedback & Improvements
OSLC
2013 Highlights
IBM JazzHub on
SoftLayer
Collaborative
development
on the cloud
26
IBM Rational Test
Workbench mobile
interface for
Worklight
Service
virtualizati
on &
IBM UrbanCode
Deploy
Automate
release &
deploymen
t of apps
& services
IBM Rational
Development & Test
Environment for
System z
Automate
code review
and unit
50% increase
in software
quality over three years
90% on-time delivery
with DevOps approach
50% increase over prior
waterfall method
70% decrease in user
downtime
IBM® Rational® Products
• Asset Analyzer
• Developer for System z®
• Development and Test
Environment for System z
• Requirements Composer
• Team Concert™
• IBM Software Services for
Rational

27. IBM Design: Intentionally differentiate IBM products,
services & relationships through great design
Designing an IBM that…
Designcamp for Executives
Tight
integration
across
core
technologie
s
Interopera
bility with
complement
27
ary
Common
look
and feel
Enables
easy
skills
transfer
Focuses on
the user &
the user’s
story
Spans the
product
lifecycle
(learn,
buy, adopt,
maintain)
IBM Design Studio
Austin

28. An unmatched set of Cloud capabilities
Enabling business transformation
Business
Process
as a Service
Business Process
Solutions
Application
Application
Smarter Commerce
Application
Application
Application
Smarter Cities
Smarter Workforce
Marketplace of high value consumable business applications
Software
as a Service
External
Ecosystem
Industry
Collaboration
Human
Resources
Big Data &
Analytics
Commerce
Marketing
Watson solutions
IT
Management
IBM Service Engage
Software solutions
Composable and integrated application development platform
Built using open standards
Platform
as a Service
Smarter Analytics
DevOps
Big Data &
Analytics
Security
Integration
Mobile
Management
Social
Traditional
Workloads
Service Platform
Open Standards-based
Middleware Solutions
Enterprise class, optimized infrastructure
Built using open standards
Infrastructure
as a Service
Compute
Storage
Networking
Public. Private. Dynamic Hybrid.
28
IBM SmartCloud
Enterprise +
Infrastructure solutions

29. IBM Cloud is a growth engine for business
Think It.
Strategize how to use
cloud to drive savings
and revenue growth.
•
•
•
37,000 experts with deep
industry knowledge
$6+ billion in cloud-related
acquisitions since 2007
80% of Fortune 100
companies use IBM cloud
capabilities
The most flexible cloud services for
building, integrating and securing
cloud enterprise applications
29
Build It.
Build and run your
private or hybrid cloud.
•
•
•
•
#1 in EMA Radar™ for
Private Cloud Platforms
#1 in annual world-wide
server revenue
OpenStack founder
50% reduction in IBM’s IT
labor cost with Dev / Test
Cloud
New cloud services that empower the
individual with the insight of
big data and analytics
Tap into It.
Utilize cloud services
delivered from IBM’s
SmartCloud
•
•
•
More than 21,000
SoftLayer clients in
140 countries
SoftLayer is up to
10X faster than other
cloud providers
More than 100 cloud
SaaS solutions
The industry’s highest performing, end
to end enterprise class cloud
infrastructure

30.  Access Connect Online to complete your session surveys using any:
– Web or mobile browser
– Connect Online kiosk onsite
30

31. Acknowledgements and Disclaimers
Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.
The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither
intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information
contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise
related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or
its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and
performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you
will result in any specific sales, revenue growth or other results.
© Copyright IBM Corporation 2014. All rights reserved.
 U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.
 IBM, the IBM logo, ibm.com, IBM Rational. IBM SoftLayer, IBM Kenexa, IBM Cognos, IBM SPSS, and IBM Connections, IBM SmartCloud for Social Business, IBMWatson, StoredIQ,
StarAnalytics, urban{code}, Daeja, xtify, Trusteer, The Now Factory, MaaS360, IBM InfoSphere, Worklight, Qradar, Guardium, X-Force, and XGS are trademarks or registered
trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence
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Other company, product, or service names may be trademarks or service marks of others.
31