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Saving The World With UX
The document proposes using UX design principles to positively influence human behavior and address societal issues like famine, racism, drugs, and misbehavior. It suggests gamification concepts like "Famineville" to encourage donations for famine relief by satisfying human urges for progression. To combat racism, a "Cultural Advisor" mobile app could use virtual experiences to build understanding between cultures. A "Determination Package" using sensors and sponsors could help track drug rehabilitation progress. And a "Karma Currency" system employing positive and negative karma could discourage misbehavior and incentivize good deeds. The key takeaway is that designing for human behavior over simply customers could create digital solutions to world problems.
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Saving The World With UX
- 1. SAVING THE WORLD WITHUX Frederik Goossens @fregoossens Alexander Maertens @alexmaertens@vreewijs
- 2. digital has alreadytransformed business
- 4. ux has amassive impact on behaviour and guides towards conversion
- 5. let’s take itone step further
- 7. we can influencebehaviour and prompt change
- 8.
- 9. think humans, notcustomers
- 10.
- 11. what is ourpoint? UX should / could have more impact
- 12. so we lookedat some world problems
- 13.
- 14.
- 15.
- 16.
- 17. and we lookedat some digital solutions
- 18.
- 19. can we createa positive impact?
- 20.
- 21. people love tospend money on farmville all they get in return is virtual
- 22. why? it’s addictive urge togrow and progress there’s competition immediate results social aspect
- 23. how about donatingmoney?
- 24. 1. you donatemoney 2. you receive a thank you message 3. and we’re done …it’s not the same thank you, come again!
- 25.
- 26. if this isour human nature. why not?
- 27.
- 28. ignorance bad experiences i’m nota racist, but …
- 29. ignorance bad experiences i’m nota racist, but … good experiences understanding no buts!
- 30. how do webridge this gap?
- 31.
- 32. Garry doesn’t likeBelgians
- 33. Garry doesn’t likeBelgians booked a trip to Bruges
- 34. …and likes toeat waffles Garry doesn’t like Belgians
- 35. …and listens toStromae Garry doesn’t like Belgians
- 36.
- 37.
- 38. moving away fromforcing tolerance triggering organic appreciation
- 40.
- 41. why quit drugs? goals incentives breakingroutines social pressure money
- 42. not because it’sillegal
- 43.
- 44. focus on hopeand change track progression achieve goals just like a diet program
- 45.
- 46. Internet of Things connectedto your sponsor sensors to check up on you
- 47.
- 48.
- 49.
- 50. + karma forgood - karma for bad
- 51.
- 52. store deals proof foremployer atone for mistakes criminal record context admissions
- 53. minimum level forpublic office WARNING: we might run out of politicians
- 54.
- 55. it all starts& ends with human behaviour racism: - karma combat famine: + karma rehab: + karma
- 56. design for humansinstead of customers… key takeaway
- 57. on a finalnote
- 60. SAVING THE WORLD WITHUX Frederik Goossens @fregoossens Alexander Maertens @alexmaertens@vreewijs