The document discusses the efforts of VDAB, the public employment service of Flanders, to transition their website and digital services to be mobile-friendly. It outlines how VDAB analyzed usage data showing a large increase in smartphone usage and developed a responsive website in an iterative process, starting with key job search functions before rolling out to more site sections. The presentation provides recommendations for other organizations to initiate change by starting small, involving stakeholders, and scaling solutions without breaking existing services.

1. VDAB
How we’re eating an elephant.

2. Our elephant

4. Public employment service of Flanders
Jobseekers
Working people
Employers
Partners

5. Primary focus
Find a durable job
Jobseekers
Working people
KPI: customer satisfaction
& impact

6. Digital weapon

7. Companies Job boards Interim offices others
Database (85 000 job offers)

8. Companies Job boards Interim offices others
Database (85 000 job offers)
website
mobile-only
site
smartphone
app

9. Companies Job boards Interim offices others
Database (85 000 job offers)
website
mobile-only
site
smartphone
app
silo’s.
Bad UX guaranteed.

10. www.vdab.be
smartphones: + 500%
1 year (July ’12 – July ’13)
Source: Google Analytics

11. Devices Belgians use to go online (’14)
+
+
+ +
Source: Consumer Barometer Google (consumerbarometer.com)

12. Devices Belgians use to go online (’14)
+
+
+ +
‘MOBILE’
Source: Consumer Barometer Google (consumerbarometer.com)

13. Table’s set
Battle plan

14. One website to rule them all
+ +
Responsive

15. Too complex!
Takes way too long!
What about new features in the meantime?!

16. www.vdab.be

17. www.vdab.be beta
‘find a job’
not responsive responsive

19. ‘find a job’

20. beta

21. www.vdab.be beta
‘find a job’
not responsive responsive

22. www.vdab.be beta
+ other part
not responsive responsive

23. www.vdab.be beta
+ other part
not responsive responsive

24. www.vdab.be
not responsive responsive

25. Let’s eat!

26. input analyse
release
Design
Build
Test

28. www.vdab.be Beta
‘find a job’
not responsive responsive

30. www.vdab.be Beta
partly responsive

31. www.vdab.be
partly responsive

32. www.vdab.be
fully responsive

33. Initiating change
How to get your organization mobile ready?

34. Matching
Job offers Civilians
RefData …

35. Matching
Job offers Civilians
Mobile first
team
RefData …

36. Matching
Job offers Civilians
Guidelines
RefData …

37. Q&A

38. Take aways
‣ Start small. Scale fast.
‣ Involve stakeholders. End users, Business and IT.
‣ Initiate change, don't break!

39. Feedback welcome!
m.vdab.be
bram@wijs.be
peter@foursevens.be