The document discusses the Growth Conference Europe being held in Milan on June 3rd and 4th. It provides information on various sessions at the conference related to product-led growth, the blurring lines between product, marketing, pricing and sales, and how to become a unicorn growth marketer. The document also shares statistics on user retention and frameworks for user acquisition, onboarding, engagement and loyalty.

1. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

2. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
Thanks to our amazing partners

3. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
Thank you! (where do participants work?)

4. #GCE

5. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
Product-led growth: How are
product and growth marketing
coming together?
Satya Singh
Senior Product Manager, Growth Marketing

6. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

7. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
Bandwidth
Cost
Field
Sales
Inside
Sales
Marketing
Product-
driven
marketing

8. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
23% OF USERS Number of users that abandon an app after one use
77% OF USERS Average number of users lost after 3 days
90% OF USERS Average number of users lost after 30 days

9. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
‘Just like Finance owns the flow of cash in and out of a company,
Growth owns the flow of customers in and out of a product’
‘Growth Marketing is attracting more engaged customers to your
product’

10. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
My journey to Product Management &
Growth Marketing

11. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

12. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
PRODUCT MARKETING PRICING SALES
‘The lines between product, marketing, pricing and sales are blurring’

13. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
START WITH REAL USER PAIN
DELIVER VALUE IMMEDIATELY
STRIP OUT THE UNCRITICAL

14. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

15. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
ENABLE VIRALITY:
INTERNALLY & EXTERNALLY
YOUR PRODUCT IS A
MARKETING CHANNEL
TARGET USERS, NOT JUST
BUYERS

16. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
ENABLE VIRALITY:
INTERNALLY & EXTERNALLY
YOUR PRODUCT IS A
MARKETING CHANNEL
TARGET USERS, NOT JUST
BUYERS

17. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
REMOVE ANY BARRIERS FROM
INITIAL USAGE
ENFORCE PAYWALLS ONLY
AFTER VALUE
USE PRODUCT DATA TO UPSELL
USERS

18. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
NOTIFY ACTION REWARD
INVESTMENT

19. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
DO X GET Y

20. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
ACQUISITION
ONBOARDING
ENGAGEMENT
LOYALTY
DO X GET Y
DO X GET Y
DO X GET Y
DO X GET Y

21. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

22. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
Acquire new
customers
Sell more to existing
customers
Keep customers
longer

23. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
User acquisition is more important than profit
Retention is more important than acquisition
Product led growth is more important than inorganic
acquisition and retention

24. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
So you want to be a unicorn growth marketer?

25. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
Statistics Programming Product design
UX
Analytics Behavioral
Psychology
Branding
Storytelling
CRO A/B Testing DB Querying Photoshop
Wireframing
Excel
Modeling
Copyrighting
Viral FB
Ads
Display Mobile Email PPC SEO Social PR Sales Content Social
Depthofknowledge
Base Layer
Marketing
Layer
Channel
Layer
The answer is T..

26. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

27. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
SOCIALNEEDS
• BREATHING
• FOOD
• WATER
• SEX
• SLEEP
• HOMEOSTASIS
• EXCRETIONPHYSIOLOGICAL
SAFETY
• SECURITY OF BODY
• OF EMPLOYMENT
• OF RESOURCES
• OF THE FAMILY
• OF HEALTH
• OF PROPERTY
BELONGING
ESTEEM
SELF REALISATION
• FRIENDSHIP
• FAMILY
• SEXUAL INTIMACY
• SELF-RESPECT
• RESPECT FOR
OTHERS
• SELF-ESTEEM
• CONFIDENCE
• ACHIVEMENT
• MORALITY
• CREATIVITY
• PROBLEM SOLVING

28. #GCE

29. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE
Thanks to our amazing partners

30. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE