Presentation explains some aspects of rational marketing aproaching to all 5 senses for shos located on frequent sites. Scent and aroma are outlined as elements, that can be difficult presented trough mass media
Web presence of usrers and producers of industrial fragrance is poor. We suggest collaborative approach besed on private iniciative for taking together stakeholders in scebnting applications
Web presence of usrers and producers of industrial fragrance is poor. We suggest collaborative approach besed on private iniciative for taking together stakeholders in scebnting applications
Neuroscience – Visuals And Sounds In Advertisements.pdfImpulse Digital
Neuroscience along with visuals and sounds play a very important role in the world of advertising. If you want your advertisement to stand out and resonate with your audience, using relevant and impactful visuals and sounds will make a perfect combination to allure your targeted customers towards your advertisements. By getting an understanding of neuroscience, advertisers can target and reach out to customers in a more effective way. For more info visit:https://www.theimpulsedigital.com/blog/neuroscience-visuals-and-sounds-in-advertisements/
Get Advertising Smart - How Senses Shape Consumer Behaviouremmersons1
The recent Warc & Walnut Unlimited Brainy Bar event - How Do Senses Impact Consumer Behaviour - offered a great opportunity to reconsider the wider context within which we consume advertising, the and opportunities to create more holistic experiences.
Today more than ever consumers are looking to be entertained, engaged and amused. And no other channel has the means to connect with a consumer on so many levels. In fact, it can engage with all five senses. Touch, taste, sound, sight, and smell. By leveraging new printing technology and the power of digital innovations, Direct Mail will continue to be a powerful tool in any marketers’ toolbox.
Neuroscience – Visuals And Sounds In Advertisements.pdfImpulse Digital
Neuroscience along with visuals and sounds play a very important role in the world of advertising. If you want your advertisement to stand out and resonate with your audience, using relevant and impactful visuals and sounds will make a perfect combination to allure your targeted customers towards your advertisements. By getting an understanding of neuroscience, advertisers can target and reach out to customers in a more effective way. For more info visit:https://www.theimpulsedigital.com/blog/neuroscience-visuals-and-sounds-in-advertisements/
Get Advertising Smart - How Senses Shape Consumer Behaviouremmersons1
The recent Warc & Walnut Unlimited Brainy Bar event - How Do Senses Impact Consumer Behaviour - offered a great opportunity to reconsider the wider context within which we consume advertising, the and opportunities to create more holistic experiences.
Today more than ever consumers are looking to be entertained, engaged and amused. And no other channel has the means to connect with a consumer on so many levels. In fact, it can engage with all five senses. Touch, taste, sound, sight, and smell. By leveraging new printing technology and the power of digital innovations, Direct Mail will continue to be a powerful tool in any marketers’ toolbox.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
Designing for the senses is becoming more widespread. Done well, it can be very engaging and increase revenues, brand experience and loyalty. Done badly, it can be overwhelming and drive customers away. Top 10 mistakes in sensory branding as viewed by Vetyver.
(Re)defining Lipstick Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. Author Msc. Miro Mele dipl.ing. Parfummele d.o.o. 1
CELOVIT MARKETING
HOLISTIC MARKETING
Vloga čutil v marketingu
The role of senses in marketing
2. Author Msc. Miro Mele dipl.ing. Parfummele d.o.o. 2
Uvod – Introduction
• Marketinška orodja se • Marketing tools are
usmerjajo v racionalni asking for rational and
in emotivni odziv emotional response of
kupcev, toda še vedno customers, but most of
veliko večino izdelkov goods and services
in storitev nabavimo ali are delivered on
iščemo na konkretnih physical sites from real
lokacijah pri konkretnih people.
ljudeh.
3. Author Msc. Miro Mele dipl.ing. Parfummele d.o.o. 3
Oglaševanje - Advertising
• Oglaševanje v tisku in • Advertising in
drugih medijih vključno press, other visual and
z internetom so najbolj audio media and
pogosti kanali internet included are
oglaševanja. Na teh most common
kanalih uporabljamo channels for
grafične predstavitve advertising. Here we
vseh vrst, teksti in z use
njimi povezane graphics, sound, text
informacije in emotivne and related information
odzive. for emotive response.
4. Author Msc. Miro Mele dipl.ing. Parfummele d.o.o. 4
Čutila - Senses
• Za odločitve • All senses have impact
uporabljamo vsa čutila. on our decisions.
Poleg čutil vida, okusa, Beyond senses of
vonja, tipa in sluha sight, taste, smell, feel
uporabimo racionalno and hearing we always
in emotivno obdelave process information
teh informacij v rationally and
možganih. emotionally in brain
5. Author Msc. Miro Mele dipl.ing. Parfummele d.o.o. 5
Množični kanali komuniciranja
Mass media communication
• V masovnih medijih lahko • Mass media are suitable for
predstavimo likovne, graphic, sound and other
glasovne in druge avdio audio visual contents. But not
vizualne vsebine. Vsi izdelki all products and services are
in storitve niso povezani related only to this two
samo s čutili kot sta vid in senses! Why we „forget“
sluh. Ostala čutila moramo taste, feel and smell?
nagovoriti direktno in jih ne Reason is simple; we can not
moremo (razen delno tip) communicate this senses
posredovati preko množičnih indirectly. For holistic
medijev. Za celostno approach to customers
spodbujanje uporabnikov je creation of physical space
potrebno ustvariti konkreten and contact is needed. Only
prostor, kjer bomo lahko then holistic rational and
celovito nagovorili tako emotional response is
razum kot čustva. possible.
6. Author Msc. Miro Mele dipl.ing. Parfummele d.o.o. 6
Celostni ponudbeni prostor
Holistic shop
• Ponudbeni prostor moramo • Shop as place of offering
osmisliti kot prostor obljube, a products and services must be
tudi izpolnitve naših pričakovanj. realized as meaningful
Oblikovanje ponudbenega fulfillment of expectations.
prostora izdelkov ali storitev ni Design of shop becomes not
več samo problem only a problem of architecture,
arhitekturnega graphic design, audio-visual
oblikovanja, grafičnih content mass media presence
elementov, dobre glasbe in but also place of feeling scent,
super reklame v medijih ampak feel shape and taste impression.
tudi oblikovanje nagovarjanja Holistic approach of many
čutov tipa, voha in okusa. To je differential professionals and
proces, ki zahteva multi- artists is obvious.
disciplinarna znanja tako iz
tehnike in tehnologije kot iz
naravoslovja ter humanističnih
ved.
7. Author Msc. Miro Mele dipl.ing. Parfummele d.o.o. 7
Ekonomija celostnega marketinga –
Economy of holistic marketing
• Če si ogledamo stroške povprečne • Average media campaign has cost
medijske kampanje in njene učinke of contact 10 to 50 cents. We can
ugotovimo, da en kontakt stane od get 1 do 2% of executable leads, so
10 do 50 centov. Izkoristek ja lahko a customer cost is 10 to 50 EUR. By
1 do 2% torej nas en kupec stane choosing holistic approach situation
10 do 50 EUR. Kaj pa, če se is quite different. Beside good
odločimo za celovitost pristopa. apperance (arhitecture, design,
Prodajni prostor smo zagotovo avdio visual) that are commo for
vizualno lepo uredili. Glasbo lahko shops we can easy apply ather
hitro uredimo z majhnimi stroški, senses with minimum cost. Taste
stranke lahko otipajo naše vzorčne witg edible goodies, feel with
izdelke. Okušanje lahko uredimo z presenation and scent with scent
sladkarijami ali kavico ali prigrizki, diffusors. Aditional investment cost
vonj pa dodamo s stroškom začetne iz 5 EUR on sqm and maximum 1
investicije okoli 5 EUR na kvadratni EUR for consumables per day.
meter in največ 1 EUR na dan za
potrošni material.
8. Author Msc. Miro Mele dipl.ing. Parfummele d.o.o. 8
Učinovitost celostnega marketinga -
Efectivity of holistic marketing
• Učinek celostnega • Great effect of holistic
nagovarjanja čutil je marketing is on its
takojšen, saj vsak zazna immediate impact on all
takoj razliko. Verjetnost, da senses. Difference is
bo pogledal blago ali obvious. Possibility for
storitev je večja. Ostalo pa action of customer is very
je odvisno seveda od vaše high. We must only react
spretnosti. V povprečno on willingness and
obiskani lokaciji bo na curiosity of customer . On
mesec dni vašo ponudbo average location there is
zaznalo 3000 ljudi ob potential of 3000 leads by
strošku 5 centov na cost of 5 cents per lead.
prodajni stik. Vaš oglasni Are you willing to invest
proračun pa bo manjši, za 150 EUR for 3000
večji učinek! customers!?
9. Author Msc. Miro Mele dipl.ing. Parfummele d.o.o. 9
Kontakt - Contact
Aroma- Media d.o.o.
Mojca Čurin
GSM +386 40 270 017
mojca.curin@aroma-
media.net
www.aroma-media.net
Parfummele d.o.o.
Miro Mele
GSM +386 40 843 216
info@parfummele.com
www.parfummele.com