The document summarizes discussions from a graduate forum lunch about challenges with using social media. It identifies three main challenge areas discussed: 1) defining your purpose and goals for using social media, 2) determining what content to share and how to curate it, and 3) how to build engagement, advocacy, and measure value and meaningful experiences on social media. The forum aimed to help people plan and manage their social media presence by addressing questions around functional vs. aspirational uses and short-term vs. enduring impacts and relationships.