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Just because
it’s social,
Doesn’t
mean you’re
invited
Summary of discussions at the first SAS Grad Forum lunch
The Hospital Club, London WC2
12-2pm April 9th 2013
This is a summary of three challenge areas we discussed:
1. What & Why?
-What exactly am I doing in the social space?
-What am I looking to achieve?
-Why?
2. Content
-How do I make the most of what I have?
-What’s in/out?
-How do I curate?
3. Value & Meaning?
-How can I build engagement and advocacy?
-What to measure?
-Examples of creating high value experience
Summary of discussions at the first SAS Grad Forum lunch
The Hospital Club, London WC2
12-2pm April 9th 2013
© SAS Part of MSLGROUP
Functional
v.
Aspirational
© SAS Part of MSLGROUP
Short-term
v.
Enduring
© SAS Part of MSLGROUP
Answering basic questions
v.
Creating meaningful relationships
© SAS Part of MSLGROUP
Planning and managing your
social landscape
© SAS Part of MSLGROUP
Where are you spending
SAS Graduate Forum Summary

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SAS Graduate Forum Summary

  • 1. Just because it’s social, Doesn’t mean you’re invited Summary of discussions at the first SAS Grad Forum lunch The Hospital Club, London WC2 12-2pm April 9th 2013
  • 2. This is a summary of three challenge areas we discussed: 1. What & Why? -What exactly am I doing in the social space? -What am I looking to achieve? -Why? 2. Content -How do I make the most of what I have? -What’s in/out? -How do I curate? 3. Value & Meaning? -How can I build engagement and advocacy? -What to measure? -Examples of creating high value experience Summary of discussions at the first SAS Grad Forum lunch The Hospital Club, London WC2 12-2pm April 9th 2013
  • 3. © SAS Part of MSLGROUP Functional v. Aspirational
  • 4. © SAS Part of MSLGROUP Short-term v. Enduring
  • 5. © SAS Part of MSLGROUP Answering basic questions v. Creating meaningful relationships
  • 6. © SAS Part of MSLGROUP Planning and managing your social landscape
  • 7. © SAS Part of MSLGROUP Where are you spending