This document outlines the syllabus for a 16-week course on consumer psychology. It includes: - Topics to be covered each week such as consumer behavior approaches, shopping experiences, perception, and more. - Teaching methods like lectures, discussions and assignments. - References and materials to be used including textbooks and journal articles. - Details of exams, assignments, and guest lectures. - Scheduled deadlines for tasks like drafts and final project submissions. The syllabus provides students an overview of what will be learned each week and the assessment activities for the semester-long course on understanding consumer behavior and psychology.

1. Satuan Acara Pengajaran
PSI31401 - Psikologi Konsumen
Pengajar
Dra. Alice Salendu MBA., M.Psi.
Dra. Bertina Sjabadhyni M.Si.
Minggu 1
Materi Pendekatan psikologi tentang perilaku konsumen [1] 1-3
Segmentation-targeting-positioning
Penjelasan perkuliahan dan asesmen
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas Kuliah & Diskusi
Minggu 2
Materi Shopping experience [2] [3]
Mendisain pengalaman konsumen
Penjelasan Tugas Esai dan Tugas DCE
Media LCD

2. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas Kuliah & Diskusi
Minggu 3
Materi Persepsi [1] 6
Pembelajaran Konsumen [1] 7
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas Kuliah & Diskusi
Minggu 4
Materi Libur Idul Fitri
Media -

3. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas -
Minggu 5
Materi Self, kepribadian dan motivasi [1] 4-5
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas Kuliah & Diskusi
Minggu 6
Materi Emosi, sikap dan komunikasi pemasaran [1] 8
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan.

4. Aktivitas Kuliah & Diskusi
Minggu 7
Materi Harga, uang dan point rewards
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan
Aktivitas Kuliah & Diskusi
Minggu 8
Materi UTS
Media -
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas Ujian tertulis
Minggu 9
Materi Periode UTS
Media -

5. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan
Aktivitas -
Minggu 10
Materi Dosen Tamu (waktu tentatif)
Q&A Tugas Esai
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan
Aktivitas Kuliah & Diskusi
Minggu 11
Materi Pengaruh orang lain pada konsumen [1] 10 & 16
Q&A Tugas DCE
Media LCD

6. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan
Aktivitas Kuliah & Diskusi
Minggu 12
Materi Segmen khusus konsumen
DEADLINE Draft Tugas DCE
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan
Aktivitas Kuliah & Diskusi
Minggu 13
Materi Presentasi Tugas DCE
Media LCD

7. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan
Aktivitas Kuliah & Diskusi
Minggu 14
Materi Presentasi Tugas DCE
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan
Aktivitas Kuliah & Diskusi
Minggu 15
Materi Mewujudkan kesejahteraan konsumen [1] 1
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan

8. Aktivitas Kuliah & Diskusi
Minggu 16
Materi DEADLINE Tugas Esai dan DCE Revisi
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan
Aktivitas Penyerahan Tugas
Diskusi & Tanya Jawab
Minggu 17
Materi Periode UAS
Media -
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE
5. Artikel jurnal dan resources lainnya yang relevan
Aktivitas -