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VALERIE J. ANDREWS, M.J.
PERSONAL DATA
214 Aris Ave. Metairie, La. 70005
478-456-6728 cell jambalayaval55@yahoo.com
EDUCATION
Louisiana State University, Baton Rouge, La. December 1981
Master of Journalism degree, Public Relations concentration
Northwestern State University, Natchitoches, La. May 1977
Bachelor of Arts in Journalism degree, Public Relations concentration
TEACHING
Loyola University New Orleans, La. 1998-2000, 2007-2016
School of Mass Communication
Assistant Professor, Extraordinary Faculty (full time, non-tenure track)
Assistant to the Director for Special Projects (2010-2012)
Director, Shawn M. Donnelley Center for Nonprofit Communications (2011-2016)
Courses taught:
CMMN A100 Introduction to Mass Communication
CMMN A101 Communications Writing
CMMN A260 Intro to Layout & Design
CMMN A310 Advertising
CMMN A311 Advertising Copywriting
CMMN A316 Public Relations
CMMN A317 Writing for Public Relations
CMMN A335 Strategic Event Planning & Promotions
CMMN A410 Nonprofit Communications
CMMN A414 Advertising Campaigns (capstone)
CMMN A418 PR Campaigns (capstone)
CMMN A492 Senior Seminar
CMMN A497 Internship/Practicum (internship coordinator 2008-2012)
Independent study and trends courses supervised/taught:
Advanced Event Management Spring 2016
Nonprofit Video Project Spring 2016
Black Media Stereotypes Spring 2016
Donnelley Apprenticeship program Spring 2015, Fall 2015, Spring 2016
Nonprofit Administration; Donnelley internship Fall 2015
Advanced Nonprofit Graphic Design Workshop Spring 2015
Nonprofit Graphic Design Fall 2013
Adv. Nonprofit Communication Lab Spring 2013
Advanced Event Planning Spring 2009, Spring 2014
Nonprofit Project Management; Student Event Management Spring 2012
Video Production Assistant Fall 2012
Advanced PR Campaigns Management Spring 2011, Spring 2013
Electronic Display Board Spring 2009
Campaigns Practicum Spring 2007
revised 8-11-2016
Georgia College & State University, Milledgeville, Ga. Fall 2002-Summer 2007
Department of English, Speech, and Journalism - Mass Communication program
Assistant Professor
Tenure granted May 2007
Courses taught:
MSCM 0001 First Year Seminar
MSCM 2200 Mass Media and Society
MSCM 3324 Newspaper Layout & Design
MSCM 3330 Principles of Advertising
MSCM 3334 Advertising Copywriting
MSCM 3340 Principles of Public Relations
MSCM 3342 Public Relations Writing
MSCM 4442 Public Relations Administration
MSCM 4448 Public Relations Campaigns
Tulane University, New Orleans, La. Fall 1996-Spring 2000
University College Media Arts program
Adjunct Faculty
Courses taught:
UMAR 20 Introduction to Media Arts
UMAR 301 Public Relations Principles
UMAR 450 Public Relations Writing
University of Southern Mississippi, Hattiesburg, Miss. Fall 1989-Spring 1994
Department of Journalism, Advertising sequence (tenure track)
Assistant Professor
Courses taught:
JOU 231 Issues in Advertising
JOU 312 Graphic Design
JOU 330 Advertising Layout
JOU 331 Advertising Copywriting
BED 465/565 Desktop Publishing (team taught)
Louisiana State University, Baton Rouge, La. Spring 1988-Spring 1989
Manship School of Journalism
Adjunct Faculty
Courses taught:
JOUR 2095 Communication Graphics
JOUR 3000 Principles of Public Relations
JOUR 3030 Principles of Advertising
JOUR 3031 Advertising Copy and Layout
RESEARCH
Selected Publications
Rogers, C., and Andrews, V. (2015, August). Nonprofits’ Expectations in PR Service-Learning Partnerships. Journalism
and Mass Communication Educator. 10.1177/1077695815584226
http://jmc.sagepub.com/content/early/2015/08/14/1077695815584226.abstract?rss=1
Rogers, C., and Andrews, V. (2013, September). Coorientation Theory and Assessment of the RFP Solution to
Client/Service Learner Matching. Journalism and Mass Communication Educator 68(3), 37-249.
ANDREWS 2
ANDREWS 3
Andrews, V.J. (2009 - 2014). MASS COMMents blog. http://blogs.loyno.edu/mass-comm
Land, M., & Andrews, V. (2009, Summer). Supervisors Speak Out: What They Think of Interns cited in A Comparison of
Student Interns and Supervisors Regarding Internship Performance Ratings by Kimberly McDonough, Lulu Rodriguez,
and Marcia R. Prior-Miller. Journalism & Mass Communication Educator 64(2), 140-155.
Andrews, V.J. (2009, February). In Defense of the Indefensible. Gumbo Magazine 1(7), 10-12.
_____. (2006, June). Web Walk. [In Instructor’s Manual to Inside Reporting by Tim Harrower, McGraw Hill]
_____. (2003, Spring). Text offers vital guidance on reporting war and peace on the military beat [Review of the book Pen
& Sword: A Journalist’s Guide to Covering the Military]. College Media Review, 41(2), 30-31.
_____. (1999, Summer). Road to (Hollywood) Glory. Loyola New Orleans Magazine 9(2), 39-40.
_____. (1998, Summer). Island Fever. Journal for Minority Medical Students 10(4), 53-56.
_____. (1997, Winter). The Impulse to Teach (Dr. Michelle Jones balances medicine, teaching and life). Journal for
Minority Medical Students 9(2), 61-62.
_____. (1997). 21st Century Healthcare Workers. The Nursing and Allied Health Journal for Minorities 5, 12-15.
_____. (1996, Fall). Opening Doors (Community leaders raise consciousness about minority health). Journal for Minority
Medical Students 9(1), 14-15.
_____. (1995, September). New Media for Marketing: The Fax. School Marketing Newsletter 15(4), 3-5.
_____. (1986, September/October). The Hotel Bentley. Ascension Parish Magazine 2(5), 32-35, 60-61.
_____. (1986, July/August). The Y Brings Day Camp to Gonzales. Ascension Parish Magazine 2(4), 61-62.
_____. (1986, July/August). Weekend Travel: Mini-Vacations Close to Home. Ascension Parish Magazine 2(4), 14-16.
_____. (1986, May/June). Going All the Way: A Traveler’s Guide to Key West. Ascension Parish Magazine 2(3), 43-44,
77-78.
_____. (1986, May/June). Budgeting for Travel: more fun for less money. Ascension Parish Magazine 2(3), 20-23.
_____. (1986, March/April). Autumn View Restaurant: Bringing South American Cuisine to Ascension. Ascension Parish
Magazine 2(2), 72-75.
_____. (1986, January/February). Joseph Polotzola: Master Potter. Ascension Parish Magazine 2(1), 17-19.
_____. (1985, November). Alzheimer’s in Ascension. Ascension Parish Magazine 1(11), 14-16.
_____. (1985, October). Presbyterian Task Force Chooses Sites in Gonzales. Ascension Parish Magazine 1(10), 50.
Juried Presentations
Rogers, C., and Andrews, V.J. (2012, August) Coorientation Theory and Assessment of the RFP solution to
Client/Service Learner Matchmaking, poster presentation at AEJMC Conference, Chicago, Ill.
_____. (2012, March). Assessment of RFP Process for Community Partner Selection in Upper-Level Public Relations
Courses, presentation at Gulf South Summit on Service Learning, Hattiesburg, Miss.
_____. (2010, August). The RFP Solution: One Response to Public Relations Client/Service Learner Issues. Presentation
at 2010 Association for Education in Journalism and Mass Communication, Denver.
_____. (2010, July). The RFP Solution: Best Practice for Public Relations, Service Learning and Social Justice.
Presentation at 2010 Power to Transform the World: Media & Communication Programs in Catholic Higher Education,
Milwaukee.
Land, M., & Andrews, V. (2006, August). Supervisors Speak Out: What They Think of Interns. Poster Presentation at the
2006 Association for Education in Journalism and Mass Communication convention, San Francisco.
Westfall, S., Andrews, V., & Peterson, J. (2005, February). Service Learning and Mass Communication: A Panel
Discussion of Real Life Applications. Presented at the Georgia Communication Association, Milledgeville, Ga.
Morton, L., & Andrews, V. (1992, March). Desktop Publishing: Changing Graphics Education Across Four Disciplines.
Presented at the American Cultural  Association Conference, Louisville, Kent.
_____. (1991, October). How Desktop Publishing is Changing Graphic Arts Education in Art, Journalism and Business
Schools. Presented at Interface ‘91, Atlanta, Ga.
Other Presentations, Panels
Andrews, V. (2016, July). Service and Experiential Learning through the Donnelley Center. Presentation at AJCU
Communication Conference, Loyola.
Rogers, C., & Andrews, V. (2014, April). Scholars With and For Others. Presentation at Office of Office of Community
Engaged Learning, Teaching and Scholarship Spring Faculty Seminar, Loyola.
Andrews, V., Andras, E., Avila, C., and Lambert, J. (2014, February). Thinking Like a Nonprofit. Presented at a workshop,
Foundation for Louisiana, New Orleans.
Andrews, V., Battle, O., Garcia, M., and Latimer, D. (2012, February). Marketing for Nonprofits: Making Lasting
Impressions. Presented at the midyear meeting, National Conference of Bar Foundations, New Orleans.
Rogers, C., & Andrews, V. (2011, March). Service Learning and Scholarly Activity. Presentation at 2011 Office of Service
Learning’s Spring Faculty Seminar Series, Loyola.
Rogers, C., & Andrews, V. (2010, September). The RFP Solution: One Response to Public Relations Client/Service
Learner Issues. Presentation at 2010 Lunch & Learn, Loyola School of Mass Communication.
Andrews, V. (2005, November). Advising the Ad Staff. Presented at the National College Media convention, Nashville,
Tenn.
Carter, R., Andrews, V., & Westfall, S. (2005, March). The Smart Woman’s Fast Track to Creative and Practical
Leadership. Presented at the GC&SU Women’s Leadership Conference.
Andrews, V., Johnson, D., & Nale, K. (2004, March). Advising the Ad Staff. Presented at the National College Media con-
vention, New York.
Swartzlander, D., & Andrews, V. (2003, March). Professor, strut your stuff! Presented at the National College Media con-
vention, New York.
_____. (2003, November). Professor, strut your stuff! Presented at the National College Media convention, Dallas, Tex.
Winfield, J., Miller, R., & Andrews, V. (2002, November). Planning a Journalism Workshop – and Succeeding!
Presented at the American Collegiate Press/College Media Advisers Convention ACP/CMA, Orlando, Fl.
Grants
Loyola Service Learning Fellowship for Community Engaged Scholarly Project grant
with Dr. Cathy Rogers ($3000) - 2013
Campus Compact service learning grant with Dr. Cathy Rogers ($10,500) Loyola - 2009
Coverdell Institute Creative Incentive Project Program grant ($400) GSCU - 2006
USM Teaching-Learning Resource Center Mini-Grant, USM - 1990, 1992
ANDREWS 4
Consulting/Professional Activities
Communications consultant
USA Children’s and Women’s Hospital PR department, Mobile, Ala. - 2015
Nichols Center: Families in Recovery, Douglasville, Ga. - 2015
Burson Law Firm, Eunice, La. - 2008-2011
Sweetwater District, Atlanta Area Council, Boy Scouts of America - 2007-2013
Chris Grant & Associates, Macon, Ga. - 2005-2006
Camco Manufacturing, Inc., Greensboro, N.C. - 2003-2004
Crowning Connections, Milledgeville, Ga. - 2003-present
Media Interviews/Appearances
KEUN (Eunice, La.), interviewed on Loyola student PR campaign - July 2008
WKRG (Mobile, Ala.), interviewed on proposed Dauphin Island parking fees - June 2008
WDSU (New Orleans), interviewed by Rachel Wulff on Hornets marketing - January 2008
WWL radio (New Orleans), interviewed by Deke Bellavia on Hornets marketing (two shows) - January 2008
Editorial Board
Stand! Public Relations (a text on PR topics), CourseWise Publishing - 1998
Children’s Album (national children’s magazine) - 1989-1990
Southwestern Mass Communications Journal - 1993-1994
Newsletter Consultant
Design/Production, Friends of St. Alphonsus, New Orleans - 1997-1998
Editor, Louisiana Branch, Orton Dyslexia Society/International Dyslexia Association - 1996-1998
SHES Signals, national newsletter, American Public Health Association,
School Health Education and Services section - 1992-1993
Editorial Director, The Nursing and Allied Health Journal for Minorities - 1997
Senior Editor, Journal for Minority Medical Students - 1996-1998
Public Relations Consultant, Ed Wheeler photography shows - 1993-1994
Reginelli’s Gallery, New Orleans - 1994
Icons gallery, New Orleans - 1994
USM Woods Gallery, Hattiesburg, Miss. - 1993
Seasonal Proofreader/Editor, Special Sections, New Orleans Times-Picayune - 1989-1990
SERVICE
University Service
Loyola University
Board of Review - 2015-2106
Service Learning Advisory Committee (OCELTS) - 2012-2016
QEP Work Group on Service Learning - 2015
Center for Community Engagement Task Force - 2012
Extraordinary Faculty Task Force - 2011-2013
Academic advising committee - 2011-2013
Social Justice scholarship committee - 2008-2012
Reading group leader, freshman orientation - 2008
Moderator, Careers in PR panel presentation, sponsored by the Loyola Career Center - 2010
Loyola University College of Social Sciences
Reorganization Consulting Committee - 2013
Standing Committee on College Handbook - 2012-present
ANDREWS 5
Loyola University School of Mass Communication
Association of Jesuit Colleges and Universities Communication Conference committee - 2015-2016
Strategic Communications Task Force - 2014-2016
Presentation on portfolio development to the Loyola chapter of PRSSA - 2012
SMC Portfolio Review coordinator - 2011-present
Networking Night coordinator - 2011-present
SMC 75th Anniversary Committee - 2011-present
SMC newsletter editorial team - 2010-2011
2010 Science Journalism Fellows Workshop planning team - 2010
Social Security Administration Strategic Communications Training planning team - 2010
Theme development committee - 2008-present
Admission requirements committee - 2008-present
Search committee, school director - 2008-2009
Search committee, advertising faculty - 2008-2009
Spring Fiesta committee - 2008-2009
Adviser, 35-50 students - 2007-present
Recording secretary - 2007-2008
Presentation on event planning to the Loyola chapter, PRSSA - 2008
Halloweenie Roast committee - 2007-2008
Georgia College & State University
Library Info Tech Center digital display policy group - 2005-2007
The Corinthian editorial review board - 2005-2006
Discussion leader on “Region in Recovery” for Coverdell Institute Times Talk - 2006
Presidential Scholars competition interview judge - 2005
Library Info Tech Center Macintosh representative selection committee - 2005
Presentation on politics with Dr. Chris Grant to Bell Hall Circles - 2004
Presentation on careers in advertising at the GCSU chapter of the American Advertising Federation - 2004
Editor, Faculty Research Newsletter, fall 2003-summer 2006; editorial assistant - 2002-2003
Search committee, Coordinator of Programs and Promotions position, Ina Dillard Russell Library - 2003
Volunteer, Student Activities’ Midnight Breakfast - 2002-2005
Circles book selection committee - 2002-2004
Circles co-leader - 2003
Circles leader - 2004
FOCUS program - 2002-2003
Georgia College & State University Department of English, Speech, and Journalism
Committee member, Content Committee for pre-tenure, tenure and promotion - 2003-2005
Publicity supervisor, “Spring into Poetry” public performance - 2003, 2005
Coordinator, flyer design (student competition), Black Studies Program - 2003
Georgia College & State University Mass Communication program
MSCM judicial review board - 2005-2007
Chair, MSCM curriculum review committee - 2005-2006
Summer orientation sessions - 2004-2006
Summer 2004 (4 sessions)
Summer 2005 (2)
Summer 2006 (1)
MSCM Springfest/Fallfest representative - 2004-2006
Presentation on advertising sales for the advertising sales staff of The Colonnade - 2005
Program representative to School of Liberal Arts and Sciences grant writing workshop - 2004
Designer, MSCM program materials (handbook, practicum forms, degree checklists) - 2003-2007
Mass communication program adviser, 40-60 majors - 2002-2007
Design adviser, The Colonnade (GCSU student newspaper) - 2002-2003
Senior MSCM major portfolio review - 2002-2007
ANDREWS 6
University of Southern Mississippi
Promotional consultant, Kids & Guns (USM university-wide presentation) - 1993
Presentation on resume writing to the Graduate Seminar in
Human Performance and Recreation (PED 780) - 1992
Co-editor, Nursing Nuggets newsletter, USM School of Nursing - 1991-1992
Presentation on writing for publication at the Faculty roundtable, USM School of Nursing - 1991
Presentation on writing and PR to the Public Relations Student Society of America, USM - 1994
University of Southern Mississippi Department of Journalism
Advertising adviser, Student Printz (USM student newspaper) - 1989-1991
Community Service
Presentations
Career Day presentation on mass communication careers,
Ben Franklin High School, New Orleans 2008
Effective communication presentation, 2006 Scouters’ Academy, Conyers, Ga. - 2006
District Committee member, Sweetwater District,
Atlanta Area Council, Boy Scouts of America 2005-2007
Communications consultant
The Nichols Center, Douglasville, Ga. - 2015
Milledgeville Players community theatre - 2005
Dinner theatre, Guilford College United Methodist Church, Greensboro, N.C. - 2001-2002
Salem Community Theatre, New Orleans - 1995-1997
Board of Governors, WMAZ 13 “From the Heart” awards - 2004
Member, Exchange Club of Greater Lake Oconee - 2003-2004
Relay for Life MSCM team member - 2003
Writer, Felicity St. Redevelopment Project, Inc., New Orleans - 2000
Professional Service
Foundation for Louisiana Tenth Commemoration Advisory Committee - 2014-2015
Judge
Southern Public Relations Federation Practitioner of the Year - 2015
Pennsylvania Associated Press Broadcasters Contest (radio) - 2014
IABC Silver Quill awards, Southern Region - 2012
PR News Nonprofit PR Awards - 2010
Benjamin Franklin awards, IBPA, the Independent Book Publishers Association - 2005-present
AEJMC Research Division, Research paper evaluation - 2003, 2004
ACP/CMA convention critique sessions, Orlando - 2002
Miss Snow Angel (pageant to benefit Jones County, Ga., foster children) - 2005
Sandersville (Ga.) Kaolin Festival parade floats - 2005
Alpha Phi Alpha Miss Black and Gold pageant, GCSU - 2005
IABC Bronze Quill awards - 1999-2004
Brazos Valley, Austin, San Antonio, Tulsa, Nashville, St. Louis, Minnesota, New Jersey, Charlotte, Pittsburgh,
New Orleans, New Orleans Harmony Award
Oklahoma Press Association Better Newspaper Awards - 1993
National Scholastic Press Association - 1991-1992
Reviewer, RFPs for research grants, IABC international competition - 2009
Editorial assistance, College Media (CMA newsletter) - 2003
ANDREWS 7
PROFESSIONAL EXPERIENCE
Camco Manufacturing Inc., Greensboro N.C.
Creative Services Manager
2000-2002
• led team of graphic designers working on packaging and promotional materials for 30-year-old manufacturing
company
• developed, implemented advertising and public relations plans for national and local media, trade shows, co-op
advertising
Andrews & Associates, New Orleans, La.
Freelance Writer, Editor, Event Planner and Designer
1995-present (full time 1996-1998)
focused on strategic writing and design, business organization, print liaison for local companies, including small
businesses and nonprofits
Syndistar Inc., New Orleans, La.
Director of Advertising
1995-1996
• developed, implemented advertising and public relations plans for national and local media
• worked with graphic designers to create, implement educational materials for interactive seminars
• wrote copy for materials to promote fire and drug education materials to international customer base
Lafayette Western Sizzlin Operations, Gonzales, La.
Director of Advertising
1986-1988
• developed, implemented advertising and public relations media plans for seven-restaurant franchise chain
• created, executed advertising and public relations materials for distribution throughout south Louisiana
• organized, executed special events and programs
Ascension Parish Magazine, Gonzales, La.
Managing Editor/Advertising Sales Manager
1985-1986
• developed issue themes, handled writer assignments for bimonthly regional publication, copyedited submissions
• supervised 2-4 advertising account executives
• maintained advertising sales territory with 10-15 accounts
Square One Copy Center, Baton Rouge, La.
Printing Company Sales Manager
1981-1985
• developed, implemented advertising and public relations plans and materials for printing/copying company
• served as in-house creative (writing, design) for clients
Central Louisiana Girl Scout Council, Alexandria, La.
Field Executive
1977-1978
• covered three-parish service area for midstate council, acting as liaison with troop leaders and volunteers
• developed, executed training events, including council-wide song training
• assisted with promotional materials for events, including summer camp brochure
ANDREWS 8
PROFESSIONAL MEMBERSHIPS
Public Relations Association of Louisiana, New Orleans chapter - 2014-present
Co-chair, Student Services 2015-present
Association of Professional Communication Consultants - 2014
Women in Public Relations - 2014
Louisiana Association of Nonprofit Organizations - 2009-present
Omicron Delta Kappa - 2006-present
inducted into GCSU Circle - 2006
College Media Advisers - 2003-2004
Professional Development Committee, vice chair - 2003-2004
International Association of Business Communicators - 1996-2014
IABC/New Orleans chapter, member 1995-2000; 2007-present
IABC/NO Southern Region Conference Dine Around committee 2011
IABC/NO board member 1996-2000
IABC/NO chapter president 1998
IABC/NO international conference host committee/dine around chair 1997-1998
IABC/NO professional development director 1997
IABC/NO board structure task force 1997
IABC/NO career services director 1996
IABC/NO Bronze Quill organizing committee 1996-1998
IABC/Atlanta chapter, member 2002-2007
IABC/Piedmont Triad chapter, member 2000-2002
IABC Piedmont programming chair 2001-2002
Association for Education in Journalism and Mass Communications - 1993-1994, 2010-2014
Popular Culture Association - 1993-1994
American Advertising Federation - 1992-1994, 2000-2001
Ad Club of the Triad, member 2000-2001
Ad Federation of South Mississippi, member - 1992-1994
Ad Fed Addy Awards judging committee - 1994
Ad Fed Addy Awards nominating committee - 1994
Ad Fed 2nd vice president, programming - 1994
Ad Fed Addy Awards program committee - 1994
Ad Fed University and Community Liaison - 1993
Ad Fed member charter - 1992
Southeast Journalism Conference - 1992-1994
Advertising panel moderator, Monroe, La. - 1994
Seminar moderator/consultant, Hattiesburg, Miss. - 1992
South Mississippi Scholastic Journalism Association - 1992-1994
High School Publications Advisers Workshop coordinator - 1993
Design Workshop leader, High School Conference - 1993
High School Conference and Contests coordinator - 1992-1994
Co-founder - 1992
ANDREWS 9
ACADEMIC AND PROFESSIONAL HONORS
Hermes Creative Awards - 2016
Gold Award, SMC Networking Night 2015 button, “Licensed to Succeed/Agents of Success”
Public Relations Association of Louisiana, New Orleans chapter - 2015
Educator of the Year Award
Association for Education in Journalism and Mass Communication - 2010
First Place, Top Public Relations Division Teaching Papers
College of Social Sciences, Loyola University New Orleans - 2010
Excellence in Advising Award
MarCom Awards - 2010
Myra Bordelon Burson Foundation: Honorable Mention (Myra’s 4Ms of Hurricane Preparedness
for the Elderly and Adult Disabled)
The GIVE Center, GCSU - 2003
Volunteer of the Day (with MSCM 4448) and Excellence Award for “Swing a Club for CASA” campaign
New faculty member of the semester award
IABC/Charlotte Crown Awards (International Association of Business Communicators); Charlotte - 2002
Camco Creative Services: Gold Crown (2002 RV catalog), Silver Crown (TST brochure)
APEX Awards - 2002
Camco Creative Services: Award of Excellence for Most Improved Catalog (2002 RV catalog)
IABC/New Orleans Bronze Quill Awards; New Orleans - 1998
Spectrum Publishing: Award of Merit for 1997-98 Editorial & Advertising Information (one sheet press kit)
Who’s Who in American Women - 1993
Direct Marketing Institute for Professors; Dallas - 1993
one of 20 invited educators
Promotional Products Association International, Dallas, VIP Seminar - 1992, 2000
2000 - one of 20 educators invited to attend
1992 - one of 16 invited educators
Southern Newspaper Federation Workshop; University of West Florida at Pensacola - 1990
one of 2 invited educators
Gannett Seminar for Advertising Teachers; University of North Carolina at Chapel Hill - 1990
one of 12 invited advertising teachers
CERTIFICATIONS
The National Institutes of Health (NIH) Office of Extramural Research certification - 2014
“Protecting Human Research Participants” certification
ANDREWS 10

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V Andrews vita August 2016

  • 1. VALERIE J. ANDREWS, M.J. PERSONAL DATA 214 Aris Ave. Metairie, La. 70005 478-456-6728 cell jambalayaval55@yahoo.com EDUCATION Louisiana State University, Baton Rouge, La. December 1981 Master of Journalism degree, Public Relations concentration Northwestern State University, Natchitoches, La. May 1977 Bachelor of Arts in Journalism degree, Public Relations concentration TEACHING Loyola University New Orleans, La. 1998-2000, 2007-2016 School of Mass Communication Assistant Professor, Extraordinary Faculty (full time, non-tenure track) Assistant to the Director for Special Projects (2010-2012) Director, Shawn M. Donnelley Center for Nonprofit Communications (2011-2016) Courses taught: CMMN A100 Introduction to Mass Communication CMMN A101 Communications Writing CMMN A260 Intro to Layout & Design CMMN A310 Advertising CMMN A311 Advertising Copywriting CMMN A316 Public Relations CMMN A317 Writing for Public Relations CMMN A335 Strategic Event Planning & Promotions CMMN A410 Nonprofit Communications CMMN A414 Advertising Campaigns (capstone) CMMN A418 PR Campaigns (capstone) CMMN A492 Senior Seminar CMMN A497 Internship/Practicum (internship coordinator 2008-2012) Independent study and trends courses supervised/taught: Advanced Event Management Spring 2016 Nonprofit Video Project Spring 2016 Black Media Stereotypes Spring 2016 Donnelley Apprenticeship program Spring 2015, Fall 2015, Spring 2016 Nonprofit Administration; Donnelley internship Fall 2015 Advanced Nonprofit Graphic Design Workshop Spring 2015 Nonprofit Graphic Design Fall 2013 Adv. Nonprofit Communication Lab Spring 2013 Advanced Event Planning Spring 2009, Spring 2014 Nonprofit Project Management; Student Event Management Spring 2012 Video Production Assistant Fall 2012 Advanced PR Campaigns Management Spring 2011, Spring 2013 Electronic Display Board Spring 2009 Campaigns Practicum Spring 2007 revised 8-11-2016
  • 2. Georgia College & State University, Milledgeville, Ga. Fall 2002-Summer 2007 Department of English, Speech, and Journalism - Mass Communication program Assistant Professor Tenure granted May 2007 Courses taught: MSCM 0001 First Year Seminar MSCM 2200 Mass Media and Society MSCM 3324 Newspaper Layout & Design MSCM 3330 Principles of Advertising MSCM 3334 Advertising Copywriting MSCM 3340 Principles of Public Relations MSCM 3342 Public Relations Writing MSCM 4442 Public Relations Administration MSCM 4448 Public Relations Campaigns Tulane University, New Orleans, La. Fall 1996-Spring 2000 University College Media Arts program Adjunct Faculty Courses taught: UMAR 20 Introduction to Media Arts UMAR 301 Public Relations Principles UMAR 450 Public Relations Writing University of Southern Mississippi, Hattiesburg, Miss. Fall 1989-Spring 1994 Department of Journalism, Advertising sequence (tenure track) Assistant Professor Courses taught: JOU 231 Issues in Advertising JOU 312 Graphic Design JOU 330 Advertising Layout JOU 331 Advertising Copywriting BED 465/565 Desktop Publishing (team taught) Louisiana State University, Baton Rouge, La. Spring 1988-Spring 1989 Manship School of Journalism Adjunct Faculty Courses taught: JOUR 2095 Communication Graphics JOUR 3000 Principles of Public Relations JOUR 3030 Principles of Advertising JOUR 3031 Advertising Copy and Layout RESEARCH Selected Publications Rogers, C., and Andrews, V. (2015, August). Nonprofits’ Expectations in PR Service-Learning Partnerships. Journalism and Mass Communication Educator. 10.1177/1077695815584226 http://jmc.sagepub.com/content/early/2015/08/14/1077695815584226.abstract?rss=1 Rogers, C., and Andrews, V. (2013, September). Coorientation Theory and Assessment of the RFP Solution to Client/Service Learner Matching. Journalism and Mass Communication Educator 68(3), 37-249. ANDREWS 2
  • 3. ANDREWS 3 Andrews, V.J. (2009 - 2014). MASS COMMents blog. http://blogs.loyno.edu/mass-comm Land, M., & Andrews, V. (2009, Summer). Supervisors Speak Out: What They Think of Interns cited in A Comparison of Student Interns and Supervisors Regarding Internship Performance Ratings by Kimberly McDonough, Lulu Rodriguez, and Marcia R. Prior-Miller. Journalism & Mass Communication Educator 64(2), 140-155. Andrews, V.J. (2009, February). In Defense of the Indefensible. Gumbo Magazine 1(7), 10-12. _____. (2006, June). Web Walk. [In Instructor’s Manual to Inside Reporting by Tim Harrower, McGraw Hill] _____. (2003, Spring). Text offers vital guidance on reporting war and peace on the military beat [Review of the book Pen & Sword: A Journalist’s Guide to Covering the Military]. College Media Review, 41(2), 30-31. _____. (1999, Summer). Road to (Hollywood) Glory. Loyola New Orleans Magazine 9(2), 39-40. _____. (1998, Summer). Island Fever. Journal for Minority Medical Students 10(4), 53-56. _____. (1997, Winter). The Impulse to Teach (Dr. Michelle Jones balances medicine, teaching and life). Journal for Minority Medical Students 9(2), 61-62. _____. (1997). 21st Century Healthcare Workers. The Nursing and Allied Health Journal for Minorities 5, 12-15. _____. (1996, Fall). Opening Doors (Community leaders raise consciousness about minority health). Journal for Minority Medical Students 9(1), 14-15. _____. (1995, September). New Media for Marketing: The Fax. School Marketing Newsletter 15(4), 3-5. _____. (1986, September/October). The Hotel Bentley. Ascension Parish Magazine 2(5), 32-35, 60-61. _____. (1986, July/August). The Y Brings Day Camp to Gonzales. Ascension Parish Magazine 2(4), 61-62. _____. (1986, July/August). Weekend Travel: Mini-Vacations Close to Home. Ascension Parish Magazine 2(4), 14-16. _____. (1986, May/June). Going All the Way: A Traveler’s Guide to Key West. Ascension Parish Magazine 2(3), 43-44, 77-78. _____. (1986, May/June). Budgeting for Travel: more fun for less money. Ascension Parish Magazine 2(3), 20-23. _____. (1986, March/April). Autumn View Restaurant: Bringing South American Cuisine to Ascension. Ascension Parish Magazine 2(2), 72-75. _____. (1986, January/February). Joseph Polotzola: Master Potter. Ascension Parish Magazine 2(1), 17-19. _____. (1985, November). Alzheimer’s in Ascension. Ascension Parish Magazine 1(11), 14-16. _____. (1985, October). Presbyterian Task Force Chooses Sites in Gonzales. Ascension Parish Magazine 1(10), 50. Juried Presentations Rogers, C., and Andrews, V.J. (2012, August) Coorientation Theory and Assessment of the RFP solution to Client/Service Learner Matchmaking, poster presentation at AEJMC Conference, Chicago, Ill. _____. (2012, March). Assessment of RFP Process for Community Partner Selection in Upper-Level Public Relations Courses, presentation at Gulf South Summit on Service Learning, Hattiesburg, Miss. _____. (2010, August). The RFP Solution: One Response to Public Relations Client/Service Learner Issues. Presentation at 2010 Association for Education in Journalism and Mass Communication, Denver.
  • 4. _____. (2010, July). The RFP Solution: Best Practice for Public Relations, Service Learning and Social Justice. Presentation at 2010 Power to Transform the World: Media & Communication Programs in Catholic Higher Education, Milwaukee. Land, M., & Andrews, V. (2006, August). Supervisors Speak Out: What They Think of Interns. Poster Presentation at the 2006 Association for Education in Journalism and Mass Communication convention, San Francisco. Westfall, S., Andrews, V., & Peterson, J. (2005, February). Service Learning and Mass Communication: A Panel Discussion of Real Life Applications. Presented at the Georgia Communication Association, Milledgeville, Ga. Morton, L., & Andrews, V. (1992, March). Desktop Publishing: Changing Graphics Education Across Four Disciplines. Presented at the American Cultural  Association Conference, Louisville, Kent. _____. (1991, October). How Desktop Publishing is Changing Graphic Arts Education in Art, Journalism and Business Schools. Presented at Interface ‘91, Atlanta, Ga. Other Presentations, Panels Andrews, V. (2016, July). Service and Experiential Learning through the Donnelley Center. Presentation at AJCU Communication Conference, Loyola. Rogers, C., & Andrews, V. (2014, April). Scholars With and For Others. Presentation at Office of Office of Community Engaged Learning, Teaching and Scholarship Spring Faculty Seminar, Loyola. Andrews, V., Andras, E., Avila, C., and Lambert, J. (2014, February). Thinking Like a Nonprofit. Presented at a workshop, Foundation for Louisiana, New Orleans. Andrews, V., Battle, O., Garcia, M., and Latimer, D. (2012, February). Marketing for Nonprofits: Making Lasting Impressions. Presented at the midyear meeting, National Conference of Bar Foundations, New Orleans. Rogers, C., & Andrews, V. (2011, March). Service Learning and Scholarly Activity. Presentation at 2011 Office of Service Learning’s Spring Faculty Seminar Series, Loyola. Rogers, C., & Andrews, V. (2010, September). The RFP Solution: One Response to Public Relations Client/Service Learner Issues. Presentation at 2010 Lunch & Learn, Loyola School of Mass Communication. Andrews, V. (2005, November). Advising the Ad Staff. Presented at the National College Media convention, Nashville, Tenn. Carter, R., Andrews, V., & Westfall, S. (2005, March). The Smart Woman’s Fast Track to Creative and Practical Leadership. Presented at the GC&SU Women’s Leadership Conference. Andrews, V., Johnson, D., & Nale, K. (2004, March). Advising the Ad Staff. Presented at the National College Media con- vention, New York. Swartzlander, D., & Andrews, V. (2003, March). Professor, strut your stuff! Presented at the National College Media con- vention, New York. _____. (2003, November). Professor, strut your stuff! Presented at the National College Media convention, Dallas, Tex. Winfield, J., Miller, R., & Andrews, V. (2002, November). Planning a Journalism Workshop – and Succeeding! Presented at the American Collegiate Press/College Media Advisers Convention ACP/CMA, Orlando, Fl. Grants Loyola Service Learning Fellowship for Community Engaged Scholarly Project grant with Dr. Cathy Rogers ($3000) - 2013 Campus Compact service learning grant with Dr. Cathy Rogers ($10,500) Loyola - 2009 Coverdell Institute Creative Incentive Project Program grant ($400) GSCU - 2006 USM Teaching-Learning Resource Center Mini-Grant, USM - 1990, 1992 ANDREWS 4
  • 5. Consulting/Professional Activities Communications consultant USA Children’s and Women’s Hospital PR department, Mobile, Ala. - 2015 Nichols Center: Families in Recovery, Douglasville, Ga. - 2015 Burson Law Firm, Eunice, La. - 2008-2011 Sweetwater District, Atlanta Area Council, Boy Scouts of America - 2007-2013 Chris Grant & Associates, Macon, Ga. - 2005-2006 Camco Manufacturing, Inc., Greensboro, N.C. - 2003-2004 Crowning Connections, Milledgeville, Ga. - 2003-present Media Interviews/Appearances KEUN (Eunice, La.), interviewed on Loyola student PR campaign - July 2008 WKRG (Mobile, Ala.), interviewed on proposed Dauphin Island parking fees - June 2008 WDSU (New Orleans), interviewed by Rachel Wulff on Hornets marketing - January 2008 WWL radio (New Orleans), interviewed by Deke Bellavia on Hornets marketing (two shows) - January 2008 Editorial Board Stand! Public Relations (a text on PR topics), CourseWise Publishing - 1998 Children’s Album (national children’s magazine) - 1989-1990 Southwestern Mass Communications Journal - 1993-1994 Newsletter Consultant Design/Production, Friends of St. Alphonsus, New Orleans - 1997-1998 Editor, Louisiana Branch, Orton Dyslexia Society/International Dyslexia Association - 1996-1998 SHES Signals, national newsletter, American Public Health Association, School Health Education and Services section - 1992-1993 Editorial Director, The Nursing and Allied Health Journal for Minorities - 1997 Senior Editor, Journal for Minority Medical Students - 1996-1998 Public Relations Consultant, Ed Wheeler photography shows - 1993-1994 Reginelli’s Gallery, New Orleans - 1994 Icons gallery, New Orleans - 1994 USM Woods Gallery, Hattiesburg, Miss. - 1993 Seasonal Proofreader/Editor, Special Sections, New Orleans Times-Picayune - 1989-1990 SERVICE University Service Loyola University Board of Review - 2015-2106 Service Learning Advisory Committee (OCELTS) - 2012-2016 QEP Work Group on Service Learning - 2015 Center for Community Engagement Task Force - 2012 Extraordinary Faculty Task Force - 2011-2013 Academic advising committee - 2011-2013 Social Justice scholarship committee - 2008-2012 Reading group leader, freshman orientation - 2008 Moderator, Careers in PR panel presentation, sponsored by the Loyola Career Center - 2010 Loyola University College of Social Sciences Reorganization Consulting Committee - 2013 Standing Committee on College Handbook - 2012-present ANDREWS 5
  • 6. Loyola University School of Mass Communication Association of Jesuit Colleges and Universities Communication Conference committee - 2015-2016 Strategic Communications Task Force - 2014-2016 Presentation on portfolio development to the Loyola chapter of PRSSA - 2012 SMC Portfolio Review coordinator - 2011-present Networking Night coordinator - 2011-present SMC 75th Anniversary Committee - 2011-present SMC newsletter editorial team - 2010-2011 2010 Science Journalism Fellows Workshop planning team - 2010 Social Security Administration Strategic Communications Training planning team - 2010 Theme development committee - 2008-present Admission requirements committee - 2008-present Search committee, school director - 2008-2009 Search committee, advertising faculty - 2008-2009 Spring Fiesta committee - 2008-2009 Adviser, 35-50 students - 2007-present Recording secretary - 2007-2008 Presentation on event planning to the Loyola chapter, PRSSA - 2008 Halloweenie Roast committee - 2007-2008 Georgia College & State University Library Info Tech Center digital display policy group - 2005-2007 The Corinthian editorial review board - 2005-2006 Discussion leader on “Region in Recovery” for Coverdell Institute Times Talk - 2006 Presidential Scholars competition interview judge - 2005 Library Info Tech Center Macintosh representative selection committee - 2005 Presentation on politics with Dr. Chris Grant to Bell Hall Circles - 2004 Presentation on careers in advertising at the GCSU chapter of the American Advertising Federation - 2004 Editor, Faculty Research Newsletter, fall 2003-summer 2006; editorial assistant - 2002-2003 Search committee, Coordinator of Programs and Promotions position, Ina Dillard Russell Library - 2003 Volunteer, Student Activities’ Midnight Breakfast - 2002-2005 Circles book selection committee - 2002-2004 Circles co-leader - 2003 Circles leader - 2004 FOCUS program - 2002-2003 Georgia College & State University Department of English, Speech, and Journalism Committee member, Content Committee for pre-tenure, tenure and promotion - 2003-2005 Publicity supervisor, “Spring into Poetry” public performance - 2003, 2005 Coordinator, flyer design (student competition), Black Studies Program - 2003 Georgia College & State University Mass Communication program MSCM judicial review board - 2005-2007 Chair, MSCM curriculum review committee - 2005-2006 Summer orientation sessions - 2004-2006 Summer 2004 (4 sessions) Summer 2005 (2) Summer 2006 (1) MSCM Springfest/Fallfest representative - 2004-2006 Presentation on advertising sales for the advertising sales staff of The Colonnade - 2005 Program representative to School of Liberal Arts and Sciences grant writing workshop - 2004 Designer, MSCM program materials (handbook, practicum forms, degree checklists) - 2003-2007 Mass communication program adviser, 40-60 majors - 2002-2007 Design adviser, The Colonnade (GCSU student newspaper) - 2002-2003 Senior MSCM major portfolio review - 2002-2007 ANDREWS 6
  • 7. University of Southern Mississippi Promotional consultant, Kids & Guns (USM university-wide presentation) - 1993 Presentation on resume writing to the Graduate Seminar in Human Performance and Recreation (PED 780) - 1992 Co-editor, Nursing Nuggets newsletter, USM School of Nursing - 1991-1992 Presentation on writing for publication at the Faculty roundtable, USM School of Nursing - 1991 Presentation on writing and PR to the Public Relations Student Society of America, USM - 1994 University of Southern Mississippi Department of Journalism Advertising adviser, Student Printz (USM student newspaper) - 1989-1991 Community Service Presentations Career Day presentation on mass communication careers, Ben Franklin High School, New Orleans 2008 Effective communication presentation, 2006 Scouters’ Academy, Conyers, Ga. - 2006 District Committee member, Sweetwater District, Atlanta Area Council, Boy Scouts of America 2005-2007 Communications consultant The Nichols Center, Douglasville, Ga. - 2015 Milledgeville Players community theatre - 2005 Dinner theatre, Guilford College United Methodist Church, Greensboro, N.C. - 2001-2002 Salem Community Theatre, New Orleans - 1995-1997 Board of Governors, WMAZ 13 “From the Heart” awards - 2004 Member, Exchange Club of Greater Lake Oconee - 2003-2004 Relay for Life MSCM team member - 2003 Writer, Felicity St. Redevelopment Project, Inc., New Orleans - 2000 Professional Service Foundation for Louisiana Tenth Commemoration Advisory Committee - 2014-2015 Judge Southern Public Relations Federation Practitioner of the Year - 2015 Pennsylvania Associated Press Broadcasters Contest (radio) - 2014 IABC Silver Quill awards, Southern Region - 2012 PR News Nonprofit PR Awards - 2010 Benjamin Franklin awards, IBPA, the Independent Book Publishers Association - 2005-present AEJMC Research Division, Research paper evaluation - 2003, 2004 ACP/CMA convention critique sessions, Orlando - 2002 Miss Snow Angel (pageant to benefit Jones County, Ga., foster children) - 2005 Sandersville (Ga.) Kaolin Festival parade floats - 2005 Alpha Phi Alpha Miss Black and Gold pageant, GCSU - 2005 IABC Bronze Quill awards - 1999-2004 Brazos Valley, Austin, San Antonio, Tulsa, Nashville, St. Louis, Minnesota, New Jersey, Charlotte, Pittsburgh, New Orleans, New Orleans Harmony Award Oklahoma Press Association Better Newspaper Awards - 1993 National Scholastic Press Association - 1991-1992 Reviewer, RFPs for research grants, IABC international competition - 2009 Editorial assistance, College Media (CMA newsletter) - 2003 ANDREWS 7
  • 8. PROFESSIONAL EXPERIENCE Camco Manufacturing Inc., Greensboro N.C. Creative Services Manager 2000-2002 • led team of graphic designers working on packaging and promotional materials for 30-year-old manufacturing company • developed, implemented advertising and public relations plans for national and local media, trade shows, co-op advertising Andrews & Associates, New Orleans, La. Freelance Writer, Editor, Event Planner and Designer 1995-present (full time 1996-1998) focused on strategic writing and design, business organization, print liaison for local companies, including small businesses and nonprofits Syndistar Inc., New Orleans, La. Director of Advertising 1995-1996 • developed, implemented advertising and public relations plans for national and local media • worked with graphic designers to create, implement educational materials for interactive seminars • wrote copy for materials to promote fire and drug education materials to international customer base Lafayette Western Sizzlin Operations, Gonzales, La. Director of Advertising 1986-1988 • developed, implemented advertising and public relations media plans for seven-restaurant franchise chain • created, executed advertising and public relations materials for distribution throughout south Louisiana • organized, executed special events and programs Ascension Parish Magazine, Gonzales, La. Managing Editor/Advertising Sales Manager 1985-1986 • developed issue themes, handled writer assignments for bimonthly regional publication, copyedited submissions • supervised 2-4 advertising account executives • maintained advertising sales territory with 10-15 accounts Square One Copy Center, Baton Rouge, La. Printing Company Sales Manager 1981-1985 • developed, implemented advertising and public relations plans and materials for printing/copying company • served as in-house creative (writing, design) for clients Central Louisiana Girl Scout Council, Alexandria, La. Field Executive 1977-1978 • covered three-parish service area for midstate council, acting as liaison with troop leaders and volunteers • developed, executed training events, including council-wide song training • assisted with promotional materials for events, including summer camp brochure ANDREWS 8
  • 9. PROFESSIONAL MEMBERSHIPS Public Relations Association of Louisiana, New Orleans chapter - 2014-present Co-chair, Student Services 2015-present Association of Professional Communication Consultants - 2014 Women in Public Relations - 2014 Louisiana Association of Nonprofit Organizations - 2009-present Omicron Delta Kappa - 2006-present inducted into GCSU Circle - 2006 College Media Advisers - 2003-2004 Professional Development Committee, vice chair - 2003-2004 International Association of Business Communicators - 1996-2014 IABC/New Orleans chapter, member 1995-2000; 2007-present IABC/NO Southern Region Conference Dine Around committee 2011 IABC/NO board member 1996-2000 IABC/NO chapter president 1998 IABC/NO international conference host committee/dine around chair 1997-1998 IABC/NO professional development director 1997 IABC/NO board structure task force 1997 IABC/NO career services director 1996 IABC/NO Bronze Quill organizing committee 1996-1998 IABC/Atlanta chapter, member 2002-2007 IABC/Piedmont Triad chapter, member 2000-2002 IABC Piedmont programming chair 2001-2002 Association for Education in Journalism and Mass Communications - 1993-1994, 2010-2014 Popular Culture Association - 1993-1994 American Advertising Federation - 1992-1994, 2000-2001 Ad Club of the Triad, member 2000-2001 Ad Federation of South Mississippi, member - 1992-1994 Ad Fed Addy Awards judging committee - 1994 Ad Fed Addy Awards nominating committee - 1994 Ad Fed 2nd vice president, programming - 1994 Ad Fed Addy Awards program committee - 1994 Ad Fed University and Community Liaison - 1993 Ad Fed member charter - 1992 Southeast Journalism Conference - 1992-1994 Advertising panel moderator, Monroe, La. - 1994 Seminar moderator/consultant, Hattiesburg, Miss. - 1992 South Mississippi Scholastic Journalism Association - 1992-1994 High School Publications Advisers Workshop coordinator - 1993 Design Workshop leader, High School Conference - 1993 High School Conference and Contests coordinator - 1992-1994 Co-founder - 1992 ANDREWS 9
  • 10. ACADEMIC AND PROFESSIONAL HONORS Hermes Creative Awards - 2016 Gold Award, SMC Networking Night 2015 button, “Licensed to Succeed/Agents of Success” Public Relations Association of Louisiana, New Orleans chapter - 2015 Educator of the Year Award Association for Education in Journalism and Mass Communication - 2010 First Place, Top Public Relations Division Teaching Papers College of Social Sciences, Loyola University New Orleans - 2010 Excellence in Advising Award MarCom Awards - 2010 Myra Bordelon Burson Foundation: Honorable Mention (Myra’s 4Ms of Hurricane Preparedness for the Elderly and Adult Disabled) The GIVE Center, GCSU - 2003 Volunteer of the Day (with MSCM 4448) and Excellence Award for “Swing a Club for CASA” campaign New faculty member of the semester award IABC/Charlotte Crown Awards (International Association of Business Communicators); Charlotte - 2002 Camco Creative Services: Gold Crown (2002 RV catalog), Silver Crown (TST brochure) APEX Awards - 2002 Camco Creative Services: Award of Excellence for Most Improved Catalog (2002 RV catalog) IABC/New Orleans Bronze Quill Awards; New Orleans - 1998 Spectrum Publishing: Award of Merit for 1997-98 Editorial & Advertising Information (one sheet press kit) Who’s Who in American Women - 1993 Direct Marketing Institute for Professors; Dallas - 1993 one of 20 invited educators Promotional Products Association International, Dallas, VIP Seminar - 1992, 2000 2000 - one of 20 educators invited to attend 1992 - one of 16 invited educators Southern Newspaper Federation Workshop; University of West Florida at Pensacola - 1990 one of 2 invited educators Gannett Seminar for Advertising Teachers; University of North Carolina at Chapel Hill - 1990 one of 12 invited advertising teachers CERTIFICATIONS The National Institutes of Health (NIH) Office of Extramural Research certification - 2014 “Protecting Human Research Participants” certification ANDREWS 10