TOP LEVEL MANAGERIAL ASSIGNMENT Strategic Planning / Business Development / Marketing / Profit Centre Operations

2. Self Introduction
•Profit Centre ownership
•Dealer/Channel Management
•Project CFT Management
•Sales & Marketing
•Sourcing & Negotiation
•Service Marketing
•Consumer insights & MR
•Team Building & Leadership
•Revenue Expansion-Design thinking & creativity
•Product Planning & Development
•Brand Management
•Vendor Management
•SCM
•CRM
I believe, I am a person with ideas & an innovative mind, driven by passion
and an enabling leader of people.
Have successfully brought in the culture and business orientation to achieve
superlative growth in business with outlining strengths & deliverables.
A strategist with expertise in managing multi-functions of sales, marketing
,technical and commercial in nature with focus on top-line and profitability.

3. 1/23/2021
Objective

4. 1/23/2021
My Resume

5. 1/23/2021 5
WHAT IS
IT ABOUT
ME

6. 6
Leadership Skills | Team Management | Cross-Functional Teamwork and Collaboration |
Leading and Motivating Teams | Customer Relationship Management
Leadership Skills
Customer Relationship Management
Cross-Functional Team work and Collaboration
Team Management
Leading and Motivating Teams

7. 7
Strategic Planning | Business Development | P&L Ownership | Product Planning &
Development | New Product Launch & Positioning | Training | Channel Management |
Vendor Development & Management | Commercial Negotiation | Supply Chain
Management | Event Management | Training & Development| Category Creator | B2C |
Global Sales, Marketing & Service Strategist: Middle East, India | Automotive, SUVs | B2B
|EV Research-Personal Initiative
Channel Management
Global Sales, Marketing &
Service Strategist
New Product Launch & Positioning
Product Planning & Development
New Product Launch

8. 8
Transformational Leadership and Change Management | Design Thinking and Creativity |
Analytical Decision Making | Teamwork and Collaborative Working
Design Thinking & Creativity
Teamwork and Collaborative Working
Transformational Leadership &
Change Management

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a treasure of auto passion

10. 10
WHAT
DO I
EXCEL IN

11. 1/23/2021 11
core and specialty competencies
(on the laptop screen)

12. 1/23/2021 12
SO
WHAT

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Customer Focused – Design Thinking & Creativity
Our team plans & take measures to Develop
Business (market insights to profits)

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BPR created significant profit share
• Accessories
• Customisation
• VAP BS

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28 X growth in accessories

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10% point growth in margins
Company margins grew

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a Largest Deal in Company’s history

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a multifold growth in exports

19. 19
Our Philosophy & Ways
Accessories , Customisaton & VAP
Product is the key for Business Growth
PD

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In house Product Planning & Development with CFT
Connecting customer insights & lifestyle, innovation & global benchmarking
NP
DS/
FF
Accessories & kits
Driving Innovation-Leading industry

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only OE in print to design customisation
Delivering Aspirations
Connecting customer insights , global trends , developing concepts & tapping demands
Customisation-

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a profit center catering Complete Business solutions (BS)
Own
Delivering Solutions
Connecting national policies , immerging trends & global insights
VAP- Business Solutions

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an in-house development
For Overseas Project
Accessories & Customization R &D

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MY
CAREER
PATH

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Leadership experience of 29+ years in India and Middle East in Automotive industry managing Sales, Service,
Marketing, CRM, Accessories & Customisation.
Functional expertise in P&L ownership. channel management, product planning & development, product
portfolio management, go-to-market activities, sales enablement, customer insights, events, vender
management, pricing and cross-functional collaboration.
As multi-faceted strategic leader has successfully managed business, launched products & services, led diverse
teams & agency relationship providing thorough leadership to internal and external stakeholders/clients.

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my career path

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Business Communication of India (ABCI) 2010 -Bronze award in Tabloid
Category

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Certificate Of Appreciation for Strategic Planning & Execution Excellence of Xylo
Launch

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Special Recognition 6 times ”Excellator Award “
•Raid De Himalaya , Product placement media coverage & organizing rally support
•Mahindra Great Escape Planning & organizing multiple Events scaling it to pan India level
•Annual Great Escape Planning & organizing event for National Media,OEM vendors, International Partners & key
dignitaries
•Digital Marketing. Planning & initiating pre-launch buzz & launch of high profile Xylo ,Scorpio & Bolero refresh launches
•Auto Expo 2008 Planning & organizing Event
•Auto Expo 2010 Planning & organizing Event

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Selected for “Marketing Innovation Marathon” Nagoya-Japan July 2004

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GOLD AWARD ” Toyota Global Marketing Innovation Marathon” Mar-06 Bangkok
strategy of “Customer For Life”

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HIGH-PERFORMER 1990-to-1999
Youngest Regional Sales Manager in India

35.  Powerful Branding Strategies by Al Rias & Laura Rias
 Regularly nominated for Idea Generation workshops for New Launches
 Seminar & Award Evaluation on “Marketing Innovations” by Toyota Motor Corporation Thailand.
 Invited member to International Workshop on Marketing Innovations organised by Toyota Motor Corporation,
Japan, at TMC Nagoya, Japan.
 National Conference on Material Handling: As a student of Mechanical Engineering theses selected for
presented -Automatic Assembly of PCB
1/23/2021 35

36. 36
MY
QUALIFICATIONS

37. 37
BE-Mechanical Engineering
Batch 1990 Nagpur University
PG Diploma in Marketing Management
Batch 1991
Diploma in Mechanical Engineering
Batch 1987 Government Polytechnic Nagpur

38. https://www.linkedin.com/in/arifrizwy
MY
PROFESSIONAL
PROFILE

39. This Is My
Work

40. (Aug 2010 onwards)

44. OEM
Customisation
www.mahindra-customisation.com

45. Auto Expo
Customised Exhibits
–Designed, Manufactured
& Launched

47. THAR
WANDERLUST

48. THAR
WANDERLUST

50. KUV
Xtreme

51. Innovation driven –Auto Expo Best CV Pavilion Award -2018

52. Innovation driven –Auto Expo Best CV Pavilion Award 2016

54. THAR
Daybreak

55. THAR
Daybreak

56. THAR
Customised

57. BOLERO
Customised

58. BOLERO
Customised

59. SCORPIO
Customised

60. TUV3OO
Customised

61. Customised
kits

62. Verito /XYLO
Customised

63. THAR
Customised

64. Adventure
Customised

66. School van equipped
with SafeEye technology

67. Municipal
Applications

70. BBC TopGear
Aug 2016

71. http://evoindia.com/?p=8248

72. http://evoindia.com/?p=8248
THAR Midnight conquer
Himalayas…Autolife

73. Significant Highlights (Sept 2006 to Aug 2010)

74.  Brand Communication
 CRM Special Events
 4x4 Equity
 What s New-Customer
programs
 Exclusive Offers
 Delight Stories
http://www.mahindrascorpio.com/scorpio_topgear_magazine.aspx

75. Marketing Reach & Engagement -CRM Events-A well received initiative

76. Mahindra Great Escape & 4x4 track –experiential marketing

77. Auto Expo-PR & Media Management

78. Significant Highlights (Jan 2001 to Aug 2006)

80. 80

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Significant Highlights (Sept 1990 to Dec 2000)

82. Marketing & Promotional events
› Motor shows
› Experience Galore
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› Road Show
› New Product awareness
› Transport Solution –Live demonstration

83. Product positioning measures-
Value Chain up-gradation & Promotion
Transport Solution
VAP
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Up positioning product with local customization
Improvement of Market share & product life cycle
Developed Mahindra Marshal Deluxe
Phenomenal Test-marketing results led to factory built Marshal
Deluxe as new product
Factory built
Marshal Deluxe
Market
Response

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Social
Responsibilities
• Motivational Speaker
• Fight Against Cancer
Engineering College –Mumbai
Engineering College –Nagpur

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85

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My Hobbies
& Interests

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90. Dedicated to excellence.
Like almost every
successful person , I begins
with two beliefs: the future
can be better than the
present, and I have the
power to make it so.
Thanks,
AmRizwy