CORPORATE PROFILE


                    By

                         Manal Assaad
 




                               Table of Contents


    1. Chairperson's Message                4. Factory Overview:
                                               Introduction
    2. Corporate Overview:                     R & D Center
       Introduction                            Quality Department
       Vision Statement
       Mission Statement                    5. Product Offering:
       Values                                  List of Products
       Strategy Statement
                                            6. Contacts
    3. Organizational Chart




                                                                            
 
                                     CHAIRPERSON'S MESSAGE
    It's our pleasure to contribute to the development of our society. We believe that this is a great step in
    stabilizing the new technology in the field of lighting, offer great chances for our youth to learn and
    develop themselves, and provide the market with high quality products made in Saudi Arabia, with the
    same quality of European products, ensuring that we will provide best customer service and technical
    support to our clients .

    The presence of Sanlec wouldn't have been secured if it wasn't for our partners in success whom we'd
    like to give thanks to:

       General Electric (The supplier of our machinery )
       The National Company for Glass Ind. (Zoujaj)
       Saudi Offset Limited Partnership (SOLP)
       Indonesian Fusegears Limited

    Also, we thank our government for providing us with opportunities and helping us to establish our
    company, and for that, we promise to keep developing ourselves with the latest technology and give
    chances to our employees to learn and develop themselves. All to ensure one thing, that is:

                                      Our company's future will be brilliant.




                                                                                                                  
 




        CORPORATE OVERVIEW




                                      
 
                                              INTRODUCTION

    Saudi National Lamps and Electricals Co. Ltd. "Sanlec" is a newborn company promising a great
    future. Located in the Industrial City of Al-Ahsa, Al-Oyoun Area; Sanlec is an Economic Offset Program
    establishing state-of-the-art facilities that manufactures CFL (Compact Fluorescent lamps) and HID
    (High Intensity Discharge) lamps. The company is a new Joint Venture comprising of the following
    three partners:
       The National Company for Glass Ind. (Zoujaj), a well reputed public listed company in Saudi Stock
      Market, holding 50% of Sanlec shares.
      Saudi Offset Limited Partnership (SOLP) which is an investment firm operating under the Saudi Offset
      Program, with 30% of the shares.
      Indonesian Fusegears Limited, the technical partner of the JV. Indonesian, is a leading
      manufacturer of lamps, panel boards and electrical switches from India and exports products to
      over 40 countries worldwide. This partner holds the remaining 20% of shares.


    With such eminence, Sanlec leads a path to certain success.




                                                                                                              
 




                                               VISION STATEMENT
                          To join the league of the industry's leaders in the Middle East.




                                              MISSION STATEMENT
    Sanlec exists to create a better life by providing its clients with long-lasting top quality lighting products
                                           to the highest security levels.




                                                                                                                      
 
                                                  VALUES
    Our values are our codes of ethics that we live and operate by, therefore we promise and guarantee:

      Top quality production,
      Customer-driven service,
      Modernity and innovation,
      Integrity and trustworthiness,
      Safety and security, and
      Responsibility towards the community.




                                          STRATEGY STATEMENT
       Maintaining high quality of raw materials used in the production.
       Providing our staff with continuing up-to-date training to the latest technologies.
       Continuously improving our Research and Development center.
       Achieving and maintaining a short delivery time based on our strategic location in the Middle East.




                                                                                                              
 




        ORGANIZATIONAL CHART




                                        
 




                     
 




        FACTORY OVERVIEW




                                    
 
                                              INTRODUCTION

    The manufacturing of Sanlec's products takes place in the modern high-tech factory with an area of
    16'200 m2. The 35 million Saudi riyals factory uses only raw materials of the highest quality from well-
    known national and international manufacturers. Moreover, a team of industry experts assures top
    quality production control over the entire process that extends over an area of 3'770 m2 with a
    potential of expanding even larger in the future by introducing a third production line of panel boards.

    The factory is equipped with the latest and most efficient technologies like the advanced dual wave
    soldering machines, an automated assembly line, and automatic tooling machines such as the most
    advanced spectrometry system in the country, an EMC power network, a simulation test system, a
    magnetic computer analyzer, as well as electronic ballast performance test systems.

    Most importantly, Sanlec ensures that all control points in the process system are conformed to green
    lighting standards in support of environmental safety, thus guaranteeing excellence from the
    procurement of raw materials, throughout the process, and ending with the finished products.




                                                                                                                
 
                                  RESEARCH & DEVELOPMENT CENTER

    Our R&D center is one of the most advanced in the country making use of the newest high
    technology, globally advanced equipment, and a newly established standard-workshop. Hence, all
    our products are manufactured up to the latest technologies and conforming with international top
    quality standards.

    One of the center's most important features is the set of sophisticated equipment that ensures
    continuous technological innovation. Another significant feature is the adopted globally advanced
    computer control software that guarantees stable product quality and reliability.

    To make sure that our R&D center maintains an advanced level, we communicate and cooperate
    with a number of prestigious local and international universities and research institutes and constantly
    improve our technology level. We seek to make our products' quality well above national standards to
    conform and even reach the highest level of quality standards globally.




                                                                                                                
 




    The center is led by a strong and professional team of experts with intensive expertise in the field as
    well as young and creative talents equipped with high knowledge. All which makes it a center for
    innovation with an ability to develop new original products.



    The center's most prominent goal is to put our products through the ultimate tests: firstly, various tests
    are conducted to shape the designs of circuits into ensuring the best performance, a longer lifetime
    and the highest safety level. Second, our products are strictly examined under a series of environment
    simulations testing – harsh environment conditions like high and low temperatures, high and low
    voltage, destructive testing experiments, etc – to assess their quality's stability and reliability.




                                                                                                                  
 
                                         QUALITY DEPARTMENT
    The department contains the latest devices used to measure and adjust the quality such as :

          Spectrophotocolorimeter:

          This equipment is designed to meet the requirements of ICI (International Commission on
          Illumination) for the photometry and colorimetry measurement. The design of the equipment is
          capable for the precise measurement of light source as:
              1. Capable to measure Wavelength from 380 nm - 800nm with a accuracy of +/- 0.2 nm
                 Relative spectral power distribution - Colour - derives from the spectrum of light
                 (distribution of light energy versus wavelength) interacting in the eye with the spectral
                 sensitivities of the light receptors.
              2. Colour temperature range 1000K to 100000K
              3. Colour rendering index
              4. Chromaticity co-ordinates
              5. Lumen measurement - from 0.01 lumen to 1.9999 X 10 5


          Life Test racks:

          To check how long the lamps will survive when tested on the sample lamps, as per the test
          conditions mentioned in the relevant standards.




                                                                                                              
 




                     
 




        PRODUCT OFFERING




                                    
 
                                            LIST OF PRODUCTS

    With SANLEC's strategic location in the Saudi Eastern Province, and with our high and formidable
    qualifications, we are in a position to compete professionally and meet the needs of any market. Thus,
    we aim to make presence in the Saudi market for a start, then expand out to the rest of the GCC
    countries – Bahrain, Qatar, Oman, UAE, Kuwait, Yemen, and Iraq – reaching even the Middle Eastern
    countries of Lebanon, Syria, and Jordan, as well as covering other countries like Egypt, Sudan, etc.

    As for our product lines, we specialize in the manufacturing of:
       High Intensity Discharge lamps, or HID, with an annual production capacity of one million lamps of
       both the following types:
       • High Pressure Sodium (70, 150, 250, 400 and 600 Watts).
       • Metal Halide (70, 150, 250, and 400 Watts).
       Compact Fluorescent lamps, or CFL, with an annual production capacity of two and a half million
       lamps of:
       • Two and Three Tubes type (9 - 26 Watts).




                                                                                                              
 
                                            CONTACTS
             For further information or inquiries, you can contact our team members:



                Ali R. Al Atrash                                          Fathi Al Jamed
         Sales & Marketing Manager                                       General Manager
           Mob:+966 55 493 3550                                       Mob: +966 558233553
          ali.al-atrash@sanlec.com                                   fathi.jamed@sanlec.com
    Dammam office tel:+966 3 834 9934, Ext. 11                  factory office tel : +966 3 599 1931
            Fax :+966 3 830 1170                                  Fax factory +966 3 533 3618




               Ross Herdman                                          Saleh A. Al-Towailib
              Factory Manager                                       HR. & Admin. Manager
           Mob: +966 531 588 000                                    Mob: +966 55 49 44410
         ross.herdman@sanlec.com                                  saleh.towailib@sanlec.com
      Factory office tel: +966 3 599 3134                      Factory office tel :+966 3 599 2253
            Fax :+966 3 533 3618                                     Fax :+966 3 5333 618




                                                                                                        

SANLEC

  • 1.
    CORPORATE PROFILE By Manal Assaad
  • 2.
      Table of Contents 1. Chairperson's Message 4. Factory Overview: Introduction 2. Corporate Overview: R & D Center Introduction Quality Department Vision Statement Mission Statement 5. Product Offering: Values List of Products Strategy Statement 6. Contacts 3. Organizational Chart          
  • 3.
      CHAIRPERSON'S MESSAGE It's our pleasure to contribute to the development of our society. We believe that this is a great step in stabilizing the new technology in the field of lighting, offer great chances for our youth to learn and develop themselves, and provide the market with high quality products made in Saudi Arabia, with the same quality of European products, ensuring that we will provide best customer service and technical support to our clients . The presence of Sanlec wouldn't have been secured if it wasn't for our partners in success whom we'd like to give thanks to: General Electric (The supplier of our machinery ) The National Company for Glass Ind. (Zoujaj) Saudi Offset Limited Partnership (SOLP) Indonesian Fusegears Limited Also, we thank our government for providing us with opportunities and helping us to establish our company, and for that, we promise to keep developing ourselves with the latest technology and give chances to our employees to learn and develop themselves. All to ensure one thing, that is: Our company's future will be brilliant.          
  • 4.
      CORPORATE OVERVIEW          
  • 5.
      INTRODUCTION Saudi National Lamps and Electricals Co. Ltd. "Sanlec" is a newborn company promising a great future. Located in the Industrial City of Al-Ahsa, Al-Oyoun Area; Sanlec is an Economic Offset Program establishing state-of-the-art facilities that manufactures CFL (Compact Fluorescent lamps) and HID (High Intensity Discharge) lamps. The company is a new Joint Venture comprising of the following three partners: The National Company for Glass Ind. (Zoujaj), a well reputed public listed company in Saudi Stock Market, holding 50% of Sanlec shares. Saudi Offset Limited Partnership (SOLP) which is an investment firm operating under the Saudi Offset Program, with 30% of the shares. Indonesian Fusegears Limited, the technical partner of the JV. Indonesian, is a leading manufacturer of lamps, panel boards and electrical switches from India and exports products to over 40 countries worldwide. This partner holds the remaining 20% of shares. With such eminence, Sanlec leads a path to certain success.          
  • 6.
      VISION STATEMENT To join the league of the industry's leaders in the Middle East. MISSION STATEMENT Sanlec exists to create a better life by providing its clients with long-lasting top quality lighting products to the highest security levels.          
  • 7.
      VALUES Our values are our codes of ethics that we live and operate by, therefore we promise and guarantee: Top quality production, Customer-driven service, Modernity and innovation, Integrity and trustworthiness, Safety and security, and Responsibility towards the community. STRATEGY STATEMENT Maintaining high quality of raw materials used in the production. Providing our staff with continuing up-to-date training to the latest technologies. Continuously improving our Research and Development center. Achieving and maintaining a short delivery time based on our strategic location in the Middle East.          
  • 8.
      ORGANIZATIONAL CHART          
  • 9.
               
  • 10.
      FACTORY OVERVIEW          
  • 11.
      INTRODUCTION The manufacturing of Sanlec's products takes place in the modern high-tech factory with an area of 16'200 m2. The 35 million Saudi riyals factory uses only raw materials of the highest quality from well- known national and international manufacturers. Moreover, a team of industry experts assures top quality production control over the entire process that extends over an area of 3'770 m2 with a potential of expanding even larger in the future by introducing a third production line of panel boards. The factory is equipped with the latest and most efficient technologies like the advanced dual wave soldering machines, an automated assembly line, and automatic tooling machines such as the most advanced spectrometry system in the country, an EMC power network, a simulation test system, a magnetic computer analyzer, as well as electronic ballast performance test systems. Most importantly, Sanlec ensures that all control points in the process system are conformed to green lighting standards in support of environmental safety, thus guaranteeing excellence from the procurement of raw materials, throughout the process, and ending with the finished products.          
  • 12.
      RESEARCH & DEVELOPMENT CENTER Our R&D center is one of the most advanced in the country making use of the newest high technology, globally advanced equipment, and a newly established standard-workshop. Hence, all our products are manufactured up to the latest technologies and conforming with international top quality standards. One of the center's most important features is the set of sophisticated equipment that ensures continuous technological innovation. Another significant feature is the adopted globally advanced computer control software that guarantees stable product quality and reliability. To make sure that our R&D center maintains an advanced level, we communicate and cooperate with a number of prestigious local and international universities and research institutes and constantly improve our technology level. We seek to make our products' quality well above national standards to conform and even reach the highest level of quality standards globally.          
  • 13.
      The center is led by a strong and professional team of experts with intensive expertise in the field as well as young and creative talents equipped with high knowledge. All which makes it a center for innovation with an ability to develop new original products. The center's most prominent goal is to put our products through the ultimate tests: firstly, various tests are conducted to shape the designs of circuits into ensuring the best performance, a longer lifetime and the highest safety level. Second, our products are strictly examined under a series of environment simulations testing – harsh environment conditions like high and low temperatures, high and low voltage, destructive testing experiments, etc – to assess their quality's stability and reliability.          
  • 14.
      QUALITY DEPARTMENT The department contains the latest devices used to measure and adjust the quality such as : Spectrophotocolorimeter: This equipment is designed to meet the requirements of ICI (International Commission on Illumination) for the photometry and colorimetry measurement. The design of the equipment is capable for the precise measurement of light source as: 1. Capable to measure Wavelength from 380 nm - 800nm with a accuracy of +/- 0.2 nm Relative spectral power distribution - Colour - derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. 2. Colour temperature range 1000K to 100000K 3. Colour rendering index 4. Chromaticity co-ordinates 5. Lumen measurement - from 0.01 lumen to 1.9999 X 10 5 Life Test racks: To check how long the lamps will survive when tested on the sample lamps, as per the test conditions mentioned in the relevant standards.          
  • 15.
               
  • 16.
      PRODUCT OFFERING          
  • 17.
      LIST OF PRODUCTS With SANLEC's strategic location in the Saudi Eastern Province, and with our high and formidable qualifications, we are in a position to compete professionally and meet the needs of any market. Thus, we aim to make presence in the Saudi market for a start, then expand out to the rest of the GCC countries – Bahrain, Qatar, Oman, UAE, Kuwait, Yemen, and Iraq – reaching even the Middle Eastern countries of Lebanon, Syria, and Jordan, as well as covering other countries like Egypt, Sudan, etc. As for our product lines, we specialize in the manufacturing of: High Intensity Discharge lamps, or HID, with an annual production capacity of one million lamps of both the following types: • High Pressure Sodium (70, 150, 250, 400 and 600 Watts). • Metal Halide (70, 150, 250, and 400 Watts). Compact Fluorescent lamps, or CFL, with an annual production capacity of two and a half million lamps of: • Two and Three Tubes type (9 - 26 Watts).          
  • 18.
      CONTACTS For further information or inquiries, you can contact our team members: Ali R. Al Atrash Fathi Al Jamed Sales & Marketing Manager General Manager Mob:+966 55 493 3550 Mob: +966 558233553 ali.al-atrash@sanlec.com fathi.jamed@sanlec.com Dammam office tel:+966 3 834 9934, Ext. 11 factory office tel : +966 3 599 1931 Fax :+966 3 830 1170 Fax factory +966 3 533 3618 Ross Herdman Saleh A. Al-Towailib Factory Manager HR. & Admin. Manager Mob: +966 531 588 000 Mob: +966 55 49 44410 ross.herdman@sanlec.com saleh.towailib@sanlec.com Factory office tel: +966 3 599 3134 Factory office tel :+966 3 599 2253 Fax :+966 3 533 3618 Fax :+966 3 5333 618